What ANON AGENCY does

ANON AGENCY is a London-based, story-led brand agency founded by two ex-journalists who previously worked across newspapers and national magazine titles. The firm provides brand strategy, visual identity design, editorial copywriting, social media asset creation, and PR services to a heterogeneous client base spanning startups and SMEs (via its core Brand Starter Pack product), arts and cultural organisations, higher-education institutions, and public-sector bodies. Its core offering is the Brand Starter Pack — a fixed-scope project bundling logo and visual identity, social media templates, and optimised editorial copy for businesses launching new brands. The company also runs an in-house design studio led by a Lead Designer with prior brand-side experience at Google, Skyscanner, and Johnnie Walker Black Label, and delivers an Introduction to Branding course at City St George's, University of London.

In 2024, ANON AGENCY expanded into a Consultancy branch (sub-brand 'ANON Consultancy'), led by co-founder Pete Austin, offering director-level communications and marketing advisory services covering crisis communications, audience growth, brand positioning, and reputation management for UK organisations. Revenue is generated through custom-scoped, project-based engagements priced per client requirement with no hidden administrative or handling fees; the go-to-market model is direct, primarily via the company website, email, phone, and word-of-mouth referrals. The business is privately held, bootstrapped, and founder-owned, with no evidence of external funding, and operates exclusively from a single London, UK headquarters.

Name

ANON AGENCY

Website

https://anon-agency.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

ANON AGENCY is a London-based, founder-owned brand agency offering creative services (Brand Starter Pack) and director-level communications consultancy to startups, SMEs, arts organisations, and UK public-sector institutions.

Ownership category

akta.pro rank

Product category

Brand & Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Brand strategy services
• Creative agency services
• Brand identity design
• Communications consultancy
• Marketing strategy services

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Services (Brand Starter Pack): Project-based creative services including logo design, visual identity, social media templates, and editorial copy. Customised project scoping with no hidden admin costs or handling fees.
2. Strategic Consultancy Services: Director-level communications and marketing consultancy services delivered by Pete Austin's team, focusing on crisis management, audience growth, and brand positioning.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ANON AGENCY is a story-led brand agency that delivers creative and strategic communications services to businesses. Its core product, the Brand Starter Pack, provides a complete brand launch package including a new logo and visual identity, social media templates, and optimised editorial copy. In 2024, the agency expanded with ANON Consultancy, offering director-level communications and marketing consultancy for crisis management, audience growth, and brand positioning.

Product overview

ANON AGENCY is a story-led brand agency offering a portfolio of creative services. The core product is the Brand Starter Pack, a comprehensive brand launch package that combines visual identity design with editorial copy and social media assets. In 2024, the agency expanded into a Consultancy branch offering director-level communications and marketing expertise. Additional service pillars include Brand strategy, Creative design led by in-house studio talent, Words (content/copywriting), Social media management, Press & PR, and Teaching (branding courses at City St George’s, University of London).

Differentiator

Problem solved

Functional benefit

Brands

• ANON Consultancy: Director-level expert communication and marketing consultancy services launched in 2024, headed up by Co-Founder Pete Austin. Offers crisis communications, long-term growth strategies, and reputation management for UK organizations.

Products and services

• Brand Starter Pack

Quantifiable outcome

• 1.3 million views and 93,000 likes in less than three months for TikTok launch

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• City, University of London (City St George's)coreStrategic or Co-development PartnerANON AGENCY delivers an Introduction to Branding course at City St George's, University of London, sharing brand strategy expertise with students. This partnership provides credibility and access to the higher education sector while positioning ANON as thought leaders in branding education.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WPP: Global advertising and communications holding company whose London agencies (e.g., Ogilvy, VMLY&R) compete with ANON for enterprise brand, PR and integrated communications mandates — at vastly greater scale and with broader geographic reach.
• Bartle Bogle Hegarty (BBH): Long-established London creative agency offering brand, advertising and integrated communications. Competes for the same enterprise and consumer brand budgets as ANON but from a much larger, full-service platform.
• Wieden+Kennedy: Global independent creative network with a London office. Comparable to ANON on creative/story-led brand work but competing at the very top end of the enterprise and consumer brand market with a much larger resource base.

Direct peers

• Mother London: Independent London creative agency producing brand campaigns, content and integrated communications. Comparable to ANON in creative discipline and client mix, though operating at significantly larger scale.
• Pentagram: World-famous independent design partnership with a London office. Most directly comparable to ANON on the brand identity and creative side, though operating as a partnership model with significantly greater scale and reputation.
• Accept & Proceed: London design and brand strategy studio. Operates in the same boutique-brand-and-design niche as ANON, offering identity, strategy and creative services to organisations seeking distinctive positioning.
• Wilderness: London creative agency offering brand, content and integrated campaigns. Similar boutique-independence positioning and service mix to ANON, often competing for the same startup and SME briefs.
• Ragged Edge: London-based independent brand and strategic design agency of comparable boutique scale. Like ANON, it focuses on brand identity, positioning and storytelling for ambitious startups, scale-ups and purpose-driven organisations.
• Studio Output: Independent London creative agency working across brand, digital and content. Comparable to ANON in scale and full-service creative scope, serving clients that need integrated brand and campaign work.
• The Clearing: London-based brand strategy and naming consultancy. Highly comparable to ANON's consultancy arm given its emphasis on strategic positioning and senior-level strategic counsel for enterprise and institutional clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/anon-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANON AGENCY