Agencia Libre
- Company typePrivate
- Founded2015
- HeadquartersMexico City, Mexico
- Headcount1–10
- GTM typeB2B
- OfferingServices
Agencia Libre firmographics
Firmographics- Name
- Agencia Libre
- Legal name
- Agencia Libre
- Website
- https://agencialibre.mx
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Agencia Libre industry classification
Industry- Product category
- Talent Representation Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Full-Service Artist Management (MPAIAGAA)
- akta.pro secondary industries
- Creator Talent Management & Representation (MPAAAHAB), Creative & Brand Campaign Development (BPAFAAAB)
Keywords
Where Agencia Libre is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Agencia Libre business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Talent Representation and Campaign Management: Agency earns revenue by representing high-level talent and managing campaigns for clients. The model involves identifying, selecting, and placing talent for specific campaigns, handling negotiations, content generation, and results delivery.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Agencia Libre product offering
Product offeringCore offering
Agencia Libre is a talent representation and campaign management agency that identifies, selects, and places high-level talent for brand marketing campaigns across three verticals: Sports, Entertainment, and Content Creators. The agency manages the full campaign lifecycle, from talent negotiation and content generation through results delivery and performance reporting, serving brands seeking high-level talent for endorsements and media appearances.
Product overview
Agencia Libre is a talent agency providing comprehensive talent representation and commercialization services. The company operates three core talent verticals—Sports, Entertainment, and Content Creators—backed by a three-phase service methodology: FIT (talent identification and selection), EJECUCIÓN (campaign execution including negotiation and content generation), and REPORTE (performance measurement and reporting). The company positions itself as a specialized agency with over a decade of experience delivering effective solutions and management excellence to clients seeking high-level talent for their campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Sports Talent Representation
Companies that use Agencia Libre
Customer profileSegments3 records
Ideal customer profiles1 record
Agencia Libre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Agencia Libre partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Agencia Libre competitors and assessment
Company assessmentDirect peers
- ICM Partners: Long-established talent and literary agency representing actors, directors, writers, and athletes across entertainment and sports. Comparable to Agencia Libre as a multi-vertical talent representation business focused on deal-making and client management.
- Wasserman: Leading global sports marketing and talent representation firm representing athletes and properties for endorsements, media, and brand campaigns. Closely comparable to Agencia Libre's Sports vertical (Carolina Padrón, Marc Crosas, Marion Reimers) in particular.
- Creative Artists Agency (CAA): One of the largest global talent representation agencies representing athletes, entertainers, and creators across film, TV, music, sports, and digital. Highly comparable to Agencia Libre's three-vertical (Sports, Entertainment, Content Creators) representation model, though operating at vastly larger scale and globally.
- United Talent Agency (UTA): Major global talent agency representing actors, musicians, athletes, writers, and digital creators, with end-to-end services spanning endorsements, brand partnerships, and campaign management. Directly comparable business model to Agencia Libre's talent identification, negotiation, and campaign execution workflow.
- Agency for the Performing Arts (APA): Mid-sized, multi-department talent agency representing actors, writers, directors, athletes, and content creators. Closely aligned with Agencia Libre in business model (multi-vertical talent representation) and likely scale tier.
Broad incumbents
- IMG (Endeavor): Global sports and entertainment talent management and licensing firm representing athletes, fashion talent, and creators. Overlaps directly with Agencia Libre's Sports and Content Creator verticals, particularly around endorsements and brand partnerships.
- WME (Endeavor): Global entertainment and talent representation giant (parent of WME, IMG, UFC) operating across sports, entertainment, and creator representation, plus broader IP and events. Comparable to Agencia Libre's full-stack model but at the scale of a publicly-traded, multi-business incumbent.
Others
- CreatorIQ: Enterprise creator marketing platform providing influencer discovery, campaign management, and analytics tools to brands and agencies. Functions as enabling technology adjacent to Agencia Libre's REPORTE/measurement capability, often used by competing agencies and brands directly.
Emerging players
- Influencer.com: Global influencer marketing agency and platform focused on creator-led brand campaigns across social platforms. Overlaps with Agencia Libre's Content Creators representation and campaign management services, with a stronger technology and data layer.
- IZEA: Influencer marketing technology and services platform that connects brands with creators for sponsored content campaigns. Comparable to Agencia Libre's Content Creators vertical and REPORTE module, though as a software-enabled marketplace rather than a traditional agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Agencia Libre social profiles
Digital presenceAgencia Libre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agencia Libre leadership team
Management profileNumber of profiles
Agencia Libre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agencia Libre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agencia Libre
What does Agencia Libre do?
Agencia Libre is a talent representation and campaign management agency that identifies, selects, and places high-level talent for brand marketing campaigns across three verticals: Sports, Entertainment, and Content Creators. The agency manages the full campaign lifecycle, from talent negotiation and content generation through results delivery and performance reporting, serving brands seeking high-level talent for endorsements and media appearances.
Is Agencia Libre a public or private company?
Agencia Libre is a private company. It is classified as unknown and is currently operating.
When was Agencia Libre founded?
Agencia Libre was founded in 2015. It employs 1 to 10 people.
Where is Agencia Libre based?
Agencia Libre is headquartered in Mexico City, Mexico, in the Latin America region.
How does Agencia Libre make money?
One revenue line is on record: talent Representation and Campaign Management.
Who are Agencia Libre's main competitors?
Direct peers on record are ICM Partners, Wasserman, Creative Artists Agency (CAA), United Talent Agency (UTA) and Agency for the Performing Arts (APA). Broad incumbents are IMG (Endeavor) and WME (Endeavor). CreatorIQ is listed as an others. Emerging players are Influencer.com and IZEA.
Does Agencia Libre have an API?
No public API is recorded for Agencia Libre.
What industry is Agencia Libre in?
Agencia Libre's product category is Talent Representation Services. Its primary akta.pro industry code is MPAIAGAA, Full-Service Artist Management, with a secondary code of MPAAAHAB, Creator Talent Management & Representation. Its NAICS code is 711410 and its SIC code is 7310.