Ageon Srl

What Ageon Srl does

Ageon Srl is an Italy-based, privately held provider of inputs, equipment, and advisory services for soilless greenhouse cultivation. Founded in 1994 and headquartered in Borgo San Dalmazzo, the company operates with a headcount of 11–50 employees and offers substrates, hydroponic systems, IoT-based monitoring, and agronomic consulting. Its customer base appears to consist of greenhouse operators and commercial growers seeking integrated soilless-cultivation solutions rather than piecemeal component purchases.

The company's product/technology stack spans growing media (substrates), physical cultivation infrastructure (hydroponic systems), and a digital layer (IoT monitoring), complemented by agronomic advisory services. The inclusion of an IoT monitoring offering indicates the company has extended beyond purely physical inputs into data-driven cultivation management, though no further technical detail — proprietary algorithms, sensor architectures, or platform integrations — is available in the supplied data. There is no evidence of an in-house software platform, a SaaS offering, or disclosed partnerships with greenhouse builders or research institutions.

The business model is consistent with a traditional B2B industrial-inputs and equipment supplier augmented by recurring-service elements. Revenue mechanics likely combine one-time hardware/substrate sales with potential recurring revenue from IoT subscriptions and consulting retainers, but the input contains no disclosed pricing models, customer counts, contract structures, or segment breakdowns. Geographic footprint beyond Italy is also not documented. As a result, several core commercial dimensions — sales channels, go-to-market motion, customer segmentation, and revenue per employee — cannot be triangulated from the supplied material.

Name

Ageon Srl

Legal name

Ageon Srl

Website

https://ageon.it

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Ageon Srl is an Italy-based, privately held provider of substrates, hydroponic systems, IoT monitoring, and agronomic consulting serving soilless greenhouse cultivation operators.

Ownership category

akta.pro rank

Product category

Hydroponic Systems & Greenhouse Cultivation Inputs

NAICS

Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700)

akta.pro primary industry

Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB)

akta.pro secondary industries

IoT/On-Farm Sensor Deployment & Monitoring Services (Weather Stations, Soil Moisture, Telemetry) (AFACACAJ), Irrigation Installation & Retrofit Services (AFACAFAB), Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused) (AFACABAH)

Keywords

• Hydroponic substrates
• Greenhouse cultivation
• IoT agronomic monitoring
• Soilless growing systems
• Agronomic consulting

Headquarters

HQ city

Borgo San Dalmazzo

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Core offering

Ageon Srl provides substrates, hydroponic systems, IoT monitoring and agronomic consulting for soilless greenhouse cultivation. The company supplies the physical inputs and infrastructure (growing substrates and hydroponic equipment) and complements them with IoT-based environmental monitoring and advisory services to greenhouse growers.

Differentiator

Problem solved

Functional benefit

Products and services

• Substrates (for soilless cultivation) Growing substrates supplied to operators of soilless greenhouses as the physical medium for plant cultivation.
• Hydroponic systems Hydroponic equipment and systems for greenhouse growers practicing soilless cultivation.
• IoT monitoring systems IoT-based monitoring systems that provide environmental and cultivation data to greenhouse operators.
• Agronomic consulting Advisory and agronomic consulting services for soilless greenhouse cultivation, complementing the substrate, hydroponic and IoT offerings.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Priva: Dutch provider of climate, irrigation and process control systems for greenhouses. Directly comparable to Ageon because both sell integrated hardware + software/IoT + advisory bundles for protected horticultural growers.
• Ridder Group: Dutch supplier of greenhouse climate screens, irrigation, water treatment and automation solutions. Comparable to Ageon in serving hydroponic and substrate-based greenhouse growers with integrated technology and advisory services.
• Hort Americas: North-American distributor/integrator of hydroponic systems, substrates, lighting and sensors for controlled-environment agriculture. Comparable to Ageon for combining substrate, hydroponic hardware and CEA technology supply under one roof.
• Grodan: Manufacturer of stone-wool growing substrates for soilless horticulture. A direct peer because substrates are one of Ageon's core product lines and Grodan sets the standard against which substrate offerings are benchmarked.

Broad incumbents

• Netafim: Global leader in drip and precision irrigation, including greenhouse and hydroponic applications. Comparable as a broader incumbent offering irrigation and growing-system technology to greenhouse growers, but at much larger scale than Ageon.
• Signify (Philips Lighting): Global lighting giant with a horticulture LED business for greenhouses and vertical farms. A broad incumbent adjacent to Ageon's protected-cultivation ecosystem, competing for the same controlled-environment growers' technology budgets.
• Rivulis: Global micro-irrigation and drip solutions provider serving greenhouse and open-field growers. Comparable to Ageon's hydroponic systems and irrigation components, though Rivulis operates at a much larger and more diversified scale.

Others

• Koppert: Dutch biological crop protection and pollination supplier serving protected horticulture. Adjacent peer because it sells complementary agronomic inputs to the same greenhouse customer base that Ageon serves with substrates and IoT advisory.

Regional players

• Arrigoni: Italian producer of agrotextiles, screens and coverings for protected cultivation. A regional peer because it supplies Italian and Mediterranean greenhouse growers with technical inputs that complement Ageon's hydroponic and substrate offering.

Emerging players

• Arable Labs: Ag-IoT sensing and analytics company focused on environmental and crop monitoring. Comparable to Ageon's IoT monitoring and agronomic advisory layer, though Arable focuses on broader crops and geographies rather than greenhouses specifically.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ageon Srl