What Hort Americas does

Hort Americas is a B2B distributor, manufacturer, and technical advisor serving the controlled environment agriculture (CEA) and commercial hydroponics industry across North America. Founded in 2009 in Bedford, Texas, and operating as a subsidiary of Dutch horticultural cooperative Horticoop Bv, the company sells 300+ products across horticultural LED lighting, fertilizers, substrates, irrigation, crop protection, sensors, and seeds, alongside consulting services and live/on-demand educational courses. Its core product portfolio centers on exclusive North American distribution of the Verjure/Arize LED lighting line from Acuity Brands (greenhouse toplights, vertical farming fixtures, intracanopy systems), proprietary in-house fertilizer formulations including the 9-7-37 hydroponic blend and OMRI-listed organic lines such as Pre-Empt and OAN 10-0-0, plus a third-party distribution stack spanning Grodan rockwool, Jiffy coir, Bluelab monitoring, Bato Dutch buckets, and Voeks fertigation systems. The company has established dedicated operations in Canada (Hort Americas Canada, GM Jordan Goulet) and Mexico (Karla Garcia as director), and maintains regional lighting sales coverage across the US Rocky Mountain, Midwest, and Eastern territories. Hort Americas monetizes through three streams: per-unit e-commerce product sales, per-project/hourly hydroponic consulting engagements, and live plus on-demand bilingual (English/Spanish) educational courses priced at $50 per live session. The firm is tightly connected to the broader CEA ecosystem through its sponsorship of UrbanAgNews (founded by President Chris Higgins) and Tour de Fresh, plus case-study relationships with named operators such as Atlantic Grown Organics, Fifth Season, Eden Green Technology, Farmbox Greens, Local by ATTA, and Brown's Greenhouse.

Name

Hort Americas

Legal name

Hort Americas

Website

https://hortamericas.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Hort Americas is a Bedford, Texas-based B2B distributor and manufacturer of hydroponic and controlled environment agriculture supplies, serving commercial greenhouse and vertical farm operators across North America with LED lighting, fertilizers, substrates, and technical consulting.

Ownership category

akta.pro rank

Product category

Commercial Hydroponic & Controlled Environment Agriculture Supplies

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Farm Machinery & Equipment (3523), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Irrigation, Fertigation & Nutrient Delivery Systems (Dosing, Injectors, Sensors) (AFAAAHAE)

akta.pro secondary industries

CEA Monitoring, Sensors & Automation Software (SCADA, IoT, Climate/Recipe Control) (AFAAAHAG), Biosecurity, Pest & Disease Control for CEA (IPM, Screening, Sanitation) (AFAAAHAK), Environmental Control & Climate Systems (HVAC, CO₂, Ventilation, Dehumidification) (AFAAAHAB)

Keywords

• Commercial hydroponic supplies
• Horticultural LED lighting
• Controlled environment agriculture
• Greenhouse growing systems
• Hydroponic substrates and fertilizers

Headquarters

HQ city

Bedford

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of horticultural supplies including LED grow lights, fertilizers, substrates, irrigation equipment, crop protection, sensors, and growing supplies. Customers purchase through the online catalog with account-based pricing. Products ship throughout North America with free shipping on qualifying orders.
2. Consulting Services: Hydroponic crop consulting for greenhouses and indoor farms. Covers technical questions, troubleshooting production problems, and nutritional advice. Fees structured per project or hourly rate. Services include greenhouse design, irrigation system design, and marketing/branding strategy.
3. Educational Courses: Short courses on hydroponic crop production offered in live and on-demand digital formats. Courses cover tomatoes, strawberries, microgreens, leafy greens, peppers, vine crops, fertilizer management, vertical farming systems, and CEA hydroponic systems. Custom private courses available in English and Spanish.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Hort Americas distributes and supplies a comprehensive catalog of commercial hydroponic and controlled environment agriculture (CEA) products, including Verjure/Arize horticultural LED grow lights (greenhouse toplights, vertical farming fixtures, intracanopy lighting), proprietary and partner-branded fertilizers (organic and traditional), substrates (rockwool, coir, foam), irrigation and fertigation systems, environmental monitors and dosing controllers, crop protection, and growing supplies. The company complements product sales with paid hydroponic crop consulting services and bilingual live and on-demand educational courses.

Product overview

Hort Americas is a commercial B2B supplier of hydroponic and controlled environment agriculture (CEA) products, serving greenhouse growers in Canada, the United States, the Caribbean, and Mexico. Founded in 2009 and headquartered in Bedford, Texas, the company operates as a distributor and manufacturer of horticultural supplies. The product portfolio centers on three core pillars: LED horticultural lighting (Verjure/Arize brand fixtures for greenhouses, vertical farms, and intracanopy applications), fertilizers and substrates (including organic hydroponic nutrients like Pre-Empt and OAN 10-0-0, Grodan rockwool, Jiffy coir products, and Minigran organic fertilizers), and environmental monitoring/dosing equipment (Bluelab pH/EC monitors and controllers, Voeks fertigation systems). The company also offers mobile gully systems through its Hortiplan partnership and provides consulting services plus educational courses on hydroponic production. A complete growing ecosystem is completed with crop protection products, irrigation components, growing supplies (Dutch buckets, Qlipr clips), and seeds.

Differentiator

Problem solved

Functional benefit

Brands

• Verjure: LED grow light brand under the Arize line by Verjure from Acuity Brands, including products such as Arize Element L2000, Pro Series VPS3/VPS4/VPS6, and Life2 fixtures.
• Arize by Verjure

Products and services

• Verjure Arize LED Lighting (Greenhouse and Vertical) Commercial LED grow lights for greenhouses, vertical farms, and indoor growing applications. Includes toplights, intercanopy lighting, and vertical farming fixtures with various spectrum options.
• Verjure Arize Element L2000 Greenhouse Toplight LED Professional greenhouse toplighting LED fixture with IP66 rating, 50,000+ hour lifespan, and PKT (pink extremely low blue) spectrum option for aggressive flowering. Available in 2-bar and 3-bar configurations, 606-1041W, 120-480V.
• Verjure Arize Life2 LED Grow Light 4ft vertical farming LED fixture with Broad Spectrum (BRI) and Pink Reproductive Spectrum (PKR) options. Slim design for multi-layer vertical farm setups, 32W, designed for tight vertical spaces.
• Verjure Pro Series LED (VPS3/VPS4/VPS6) High-efficiency greenhouse LED grow lights with full range spectrum for vegetative and flowering stages. Wattages from 340W to 710W, coverage up to 10x10 ft in greenhouse configurations.
• Arize Factor ML300/ML900 LED Grow Lights High-efficiency LED grow lights for indoor farming, leafy greens, propagation, and cannabis. ML300 (600W, 6-bar) and ML900 models with pink reproductive spectrum options.
• Arize Integral Intracanopy LED Lighting System Intracanopy LED lighting system for greenhouse vine crops (tomatoes, cucumbers, peppers, eggplant). 7'9" length with 120-degree beam angle, PPR spectrum, designed for placement between crop rows.
• Pre-Empt Organic Hydroponic Nutrients OMRI-listed organic hydroponic nutrients in 2.5-gallon jug concentrate. Plant-based formula designed to fully replace conventional hydroponic nutrient programs, developed for NFT crops and deep water culture.
• Hort Americas Hydroponic Fertilizer (9-7-37) Proprietary water-soluble hydroponic fertilizer formulated for leafy greens with NPK ratio 9-7-37. Available in 5 lb and 25 lb bags.
• OAN 10-0-0 Liquid Organic Nitrogen Fertilizer First-of-its-kind liquid organic nitrogen fertilizer (OAN 10-0-0) delivering 100% plant-available nitrogen. 50% nitrate N + 50% ammonium N, OMRI listed, pathogen-free, available in 1-gallon jugs and 270-gallon totes.
• Minigran Organic Fertilizers Organic fertilizers in Minigran homogeneous granules for slow-release nutrition. Includes Eco-Sol 1 (2-1-2), K-Mix SGN 80 (2-0-20), Pure-O Platinum (8-2-6), and Pure-O Green (9-3-3).
• Grodan Vital Rockwool Slab Stone wool growing media in slab format for hydroponic growing. Vital slabs available in multiple dimensions with pre-cut hole options.
• Grodan Plantop Rockwool Blocks NG2.0 Stone wool starter blocks for seed germination and propagation. NG2.0 generation with multiple hole sizes (PNG4, PNG6, PNG9) and configurations.
• Jiffy Growbag Pre-filled grow bags made from coco coir for hydroponic growing. Available in multiple mixes including 30/70, 50/50, and 70/30 coco pith to husk chip ratios.
• Washed Coco Coir Peat Block

Quantifiable outcome

• 50,000+ hour lifespan on Verjure Arize Element L2000 fixtures
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Avé OrganicscoreStrategic or Co-development Partner · 5 August 2025Partnership to offer OAN 10-0-0 liquid organic nitrogen fertilizer - a first-of-its-kind organic nitrogen solution for growers. The product delivers 100% plant-available nitrogen in a ready-to-use liquid formulation that is pathogen-free, weed-free, and easy to apply through fertigation and hydroponic systems. Product available in 270-gallon totes. Cannot be sold in California.
• HortiplancoreStrategic or Co-development Partner · 9 July 2025Strategic partnership to support Mobile Gully Systems (MGS) for leafy greens and herbs in North America. This collaboration brings advanced, scalable mobile gully technology to the North American market, supporting the indoor and greenhouse farming industry with automated moving gutter systems.
• Voeks Inc.coreGTM or Marketing Partner · 21 May 2025Chris Higgins (President and Co-founder of Hort Americas) appointed as Industry Advisor to Voeks Inc., an innovator in agricultural irrigation and sustainable water technology. Hort Americas also offers Voeks Dose1.0 fertigation system and Voeks cloth filters for irrigation systems.
• Horticoop BvflagshipStrategic or Co-development PartnerDutch parent company partnership providing top-level technical support, global perspective, and corporate stability. Hort Americas is partnered with Horticoop Bv to ensure reliable supply chain and industry expertise. Gerson Van't Wout has background at Maasmond Westland (later Horticoop).
• Acuity BrandsflagshipChannel Partner/ Reseller/ DistributorExclusive distribution partner for Verjure and Arize horticultural LED lighting products throughout North America. Hort Americas is the exclusive provider of Arize lighting solutions. Products include greenhouse toplights, vertical farming fixtures, intracanopy lighting, and cannabis-specific LEDs.
• GrodancoreChannel Partner/ Reseller/ DistributorTrusted partner for rockwool substrates including Grodan Vital slabs, Plantop blocks NG2.0, and Cress Plates for microgreens. One of the major substrate brands distributed by Hort Americas.
• UrbanAgNewscoreGTM or Marketing PartnerProud sponsor of UrbanAgNews.com. Chris Higgins (President) is founder of UrbanAgNews. Partnership supports industry education and connecting growers with manufacturers, suppliers and consumers. Mission to educate readers on latest CEA technologies and luminaries.
• Tour de FreshminorGTM or Marketing PartnerProud sponsor of Tour de Fresh, a beneficial event supporting the produce industry and healthy food access.
• JiffycoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Jiffy growing products including growbags, growblocks, peat pellets, and Jiffy Finesse growbags for greenhouse and hydroponic applications.
• BluelabcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Bluelab monitoring and control products including Guardian Monitor Connect, Pro Controller Connect, OnePen, and other meters and sensors for hydroponic operations.
• BatocoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Bato horticulture products including Dutch buckets, troughs, elbows, and related growing equipment for hydroponic systems.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Bootstrap Farmer: Direct-to-grower supplier of greenhouse and hydroponic equipment, including Dutch buckets, growing supplies, and CEA infrastructure. Comparable in product mix but more focused on small-to-mid growers and greenhouse infrastructure rather than commercial-scale CEA.
• Way to Grow: Hydroponic and indoor gardening retailer offering lighting, nutrients, and growing systems. Direct overlap in product categories and target customer (greenhouse and indoor growers), though more weighted to retail/hobbyist.
• GrowersHouse: Online retailer and distributor of hydroponic equipment, lighting, and nutrients serving both commercial and hobbyist CEA customers. Comparable business model and product breadth, though smaller scale than Hort Americas.

Direct peers

• Hydrofarm Holdings Group: Publicly traded distributor of hydroponic equipment, lighting, nutrients, and growing supplies to commercial and retail CEA customers. Highly comparable in business model (multi-brand distribution), customer segments (commercial greenhouse and indoor farms), and product breadth, though materially larger and broader in geographic scope.
• CropKing Inc. Specialist in hydroponic systems, NFT/Dutch bucket equipment, greenhouses, and grower training. Highly comparable target customer (commercial hydroponic growers) with overlapping product categories and an educational offering.
• Hawthorne Gardening Company: Hydroponic and CEA supplies subsidiary of Scotts Miracle-Gro, offering lighting, nutrients, and growing media. Direct competitor in commercial hydroponic distribution with significant scale advantages and exclusive brand relationships (e.g., Gavita).
• Greenhouse Megastore: National online retailer of greenhouse structures, coverings, and growing supplies. Comparable in serving commercial greenhouse customers and offering a broad equipment/accessory catalog, with overlap in substrates and infrastructure products.
• GrowGeneration Corp: Publicly traded specialty hydroponic and organic garden retailer with both e-commerce and physical store footprint. Targets commercial and home growers with a similar product mix (lighting, nutrients, substrates, irrigation).

Broad incumbents

• A.M. Leonard: Long-established horticultural tool and supplies distributor serving professional growers, nurseries, and greenhouses. Broader catalog than Hort Americas (includes hand tools and nursery supplies) and serves an overlapping commercial grower base.
• Netafim: Global leader in drip irrigation and precision agriculture solutions, including products for greenhouse and CEA applications. Comparable in irrigation/fertigation equipment for CEA, though Netafim is a manufacturer at scale rather than a multi-brand distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hortamericas
• YouTubeyoutube.com/hortamericas2
• Facebookfacebook.com/HortAmericas
• LinkedInlinkedin.com/company/hort-americas-llc
• Instagraminstagram.com/hortamericas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hort Americas