DIY CON

What DIY CON does

DIY CON is an immersive three-day consumer event produced by RX (Reed Exhibitions), a division of RELX Inc., targeting DIY enthusiasts, hobbyist makers, and content creators. The inaugural event is scheduled for November 6-8, 2026 at Fair Park in Dallas, Texas — a historic venue chosen for its indoor halls and open-air plazas. Programming centers on hands-on workshops tiered across beginner, intermediate, and advanced skill levels; creator meet-and-greets and panels featuring DIY personalities (Drew & Jonathan Scott, Jimmy DiResta, April Wilkerson and others); live tool demonstrations; and structured destination zones including a Main Stage, The Den community hub, a 21+ Beer Garden, a Kids Zone ("The Playground"), and a VIP Lounge.

DIY CON's business model is two-sided. Consumer revenue is generated through a five-tier ticketing structure sold direct-to-consumer via diycon.com: VIP Weekend Experience ($363), 3-Day Pass ($113), Single Day Pass ($47), Kids 3-Day ($90), and Kids Single Day ($37), with children 5 and under admitted free. Commercial revenue is generated through exhibitor booth fees and sponsorship packages paid by home-improvement brands — disclosed exhibitors include SKIL, Leviton, Rockler, Build Plans, EcoPoxy, ROVR, and Wrap-It Storage across tools, electrical/smart home, woodworking, and outdoor-living verticals. Apartment Therapy Media serves as the official media partner, providing editorial reach to a stated 20M monthly global audience. There is no proprietary technology platform; DIY CON is fundamentally an in-person experience product rather than a software product.

The go-to-market motion is event-driven: ticket sales direct via the official website, top-of-funnel awareness through social channels (@diycon on Instagram, @diyconofficial on TikTok/YouTube/Facebook, @diycon on LinkedIn), influencer collaborations, PR distribution (Kathryn Emery PR), email/newsletter capture (including a VIP-ticket sweepstakes), and the Apartment Therapy Media partnership. Operating scale is intentionally small for the brand itself (1-10 listed employees), though it sits within an RX portfolio that runs approximately 350 events annually across 25 countries and 42 industry sectors — including New York Comic Con, Star Wars Celebration, PAX, Florida Supercon, and BookCon — providing operational back-office leverage.

Name

DIY CON

Legal name

Reed Exhibitions Limited

Website

https://diycon.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

DIY CON is an immersive 3-day event produced by RX (Reed Exhibitions) for DIY enthusiasts, makers, and content creators, featuring hands-on workshops, creator panels, brand exhibits, and community networking. Its inaugural edition runs November 6-8, 2026 at Fair Park in Dallas, TX.

Ownership category

akta.pro rank

Product category

Consumer Events & Conventions

NAICS

All Other Amusement and Recreation Industries (71399), Other Amusement and Recreation Industries (7139), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAJAKAI

DIY & Home Skills Workshops (Woodworking, Carpentry, Home Repair, Gardening)

Travel & Hospitality/Tours, Attractions & Experiences/Workshops & Classes (Arts, Crafts, Skills & Local Lessons)

SECONDARYEDAAAGAB

Crafts & DIY (Paper, Fiber, Wood, Resin, DIY Projects)

Education/Adult & Continuing Education/Personal Enrichment & Hobby Learning (Arts, Crafts, Music, Cooking)

Keywords

• DIY conventions
• Consumer trade shows
• Hands-on workshops
• Maker festivals
• Home improvement expos

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: DIY CON generates primary revenue through ticket sales at multiple price points including VIP Experience ($363), 3-Day Pass ($113), Single Day Pass ($47), and children's tickets. All attendees pay for admission to the event.
2. Exhibitor and Sponsorship Revenue: Brands pay to exhibit at the event and gain access to DIY enthusiasts through booth space, product demonstrations, and brand experiences. Sponsorship packages provide additional visibility opportunities for brands targeting the DIY community.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

DIY CON is a three-day immersive event and convention for DIY enthusiasts, makers, and creators held at Fair Park in Dallas, TX. It delivers hands-on workshops led by industry professionals, live tool and product demonstrations, celebrity creator meetups, panel discussions, and exhibitor showcases across categories including tools, paint, storage, outdoor living, and crafting. The experience is packaged around multiple ticketing tiers and curated event zones (Main Stage, The Den, Beer Garden, Kids Playground, VIP Lounge) for attendees and a parallel exhibitor/sponsorship offering for brands.

Product overview

DIY CON is a single immersive event product (not a platform) that offers a comprehensive 3-day experience for DIY enthusiasts through a tiered ticketing system and multiple experiential zones. The core product is the main event itself, with revenue generated through ticket sales (VIP Weekend Experience, 3-Day Pass, Single Day Pass, and Kids Tickets) and exhibitor/sponsor fees. The event experience is structured around distinct areas including the Exhibition Floor, Main Stage, The Den, Beer Garden, The Playground (Kids Zone), and VIP Lounge. Hands-on workshops are included with ticket purchase across beginner, intermediate, and advanced skill levels. The event is organized by RX (a division of RELX Inc.) and positioned as the premier gathering for the DIY community.

Differentiator

Problem solved

Functional benefit

Products and services

• DIY CON 2026 Event A three-day immersive festival for DIY enthusiasts, makers, and creators featuring hands-on workshops across beginner, intermediate, and advanced skill levels, live tool and product demonstrations, celebrity creator meetups, panel discussions, and curated zones including the Exhibition Floor, Main Stage, The Den, Beer Garden, Kids Playground, and VIP Lounge. Held November 6-8, 2026 at Fair Park in Dallas, TX.
• DIY CON Exhibitor Booth Space B2B offering for brands in tools, paint, hardware, lawn care, décor, storage, electrical/smart home, woodworking, and crafting to secure booth space on the exhibition floor. Exhibitors such as SKIL, Leviton, Rockler, Build Plans, EcoPoxy, ROVR, and Wrap-It Storage showcase products, run live demos, and engage directly with DIY enthusiasts.
• DIY CON Sponsorship Packages B2B sponsorship offering that gives brands high-visibility placements, branded experiences, and association with the DIY CON audience. Provides reach into an engaged DIY community beyond traditional marketing channels through event signage, stage presence, and exclusive activations.

Quantifiable outcome

• DIY CON event expected to attract thousands of engaged DIY enthusiasts over 3 days at Fair Park Dallas

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Apartment Therapy MediacoreGTM or Marketing Partner · 11 December 2025Apartment Therapy Media serves as the official media partner for DIY CON 2026. They provide editorial coverage, event highlights, exclusive content, trend takeaways, project inspiration, expert advice, and behind-the-scenes access to their monthly global audience of 20 million. They will also exhibit innovative DIY brands and projects at the 2026 event, providing hands-on project experiences for attendees. The partnership strengthens DIY CON's vision as the premier destination for DIYers while expanding reach to home enthusiasts nationwide.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• World Maker Faire: World Maker Faire is the flagship large-format Maker Faire event; it overlaps with DIY CON on DIY/maker audience, hands-on workshops, and exhibitor/sponsor monetization, making it a direct comparand in format and category.
• Maker Faire: Maker Faire is the most direct peer — a community-organized festival of makers, DIYers, and tech hobbyists featuring workshops, demos, and exhibitors. DIY CON targets an adjacent DIY/home-improvement audience with a similar experiential format.

Emerging players

• CREATE: Make Something: CREATE is an emerging DIY/maker content and events platform with workshops, online tutorials, and community gatherings that overlap with DIY CON's hands-on learning and creator-meets-fan value proposition.
• Bluprint (formerly Craftsy): Bluprint is an online DIY/craft learning platform that addresses the same DIY skill-building audience as DIY CON, though via digital courses rather than in-person workshops. It represents the digital substitute DIY CON competes with for consumer mindshare.
• Repair Café: Repair Café is a global network of community repair events where volunteers help attendees fix household items. It overlaps with DIY CON's 'learn-by-doing' DIY/home repair value proposition, though at smaller, free, community-run scale.

Broad incumbents

• PAX (Penny Arcade Expo): PAX is an RX-operated fan convention that shares event infrastructure, exhibitor/sponsor mechanics, and community-driven format with DIY CON. Its audience differs (gaming vs. home improvement), but the operational playbook is directly comparable.
• National Hardware Show: National Hardware Show is a long-running B2B trade show for hardware and home-improvement brands, also operated by RX. It is a broad incumbent serving the same exhibitor base (SKIL, Leviton, Rockler tier) as DIY CON but targeting retailers rather than end DIYers.
• New York Comic Con: NYCC is RX's flagship pop-culture fan convention. While the content vertical differs, NYCC sets the benchmark for ticketing tiering, VIP packages, exhibitor monetization, and creator-meets-fan programming that DIY CON's playbook mirrors.

Others

• Habitat for Humanity ReStore: Habitat ReStores are home-improvement retail outlets and event-adjacent community programming tied to the DIY/home-improvement audience DIY CON serves. They represent an adjacent home-improvement retail/experiential channel rather than a direct event competitor.
• Etsy: Etsy is a global handmade/DIY marketplace that shares the DIY maker and crafter audience with DIY CON. While not an event, it is a relevant ecosystem participant and indirect competitor for DIY enthusiast mindshare and creator sponsorship dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DIYCONofficial
• Facebookfacebook.com/diyconofficial
• LinkedInlinkedin.com/company/diyconofficial
• Instagraminstagram.com/diycon
• TikToktiktok.com/@diyconofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIY CON