European Seller Conference

What European Seller Conference does

European Seller Conference (EUSECON) is an annual in-person conference organized by Orange Klik and held in Prague, Czech Republic, targeting Amazon private-label sellers in Europe who generate between $1 million and $5 million in annual sales. The 2026 event is the 6th edition; a 7th edition is already scheduled for April 2027. The event spans four days and comprises a VIP Day (limited to 20+ attendees), a two-day main conference (150+ attendees from 30+ countries), and an optional Barcamp unconference day (50-100 participants). Programming covers practical Amazon strategies, AI-driven workflows, team building, funding access, multi-channel expansion, and Amazon advertising, delivered through expert presentations, Q&A panels, networking dinners, and Lightning Talks.

The underlying technology consists of a standard conference management platform with digital registration, mobile barcode ticket verification, email-based waitlist management, and WhatsApp-based attendee communication. There is no proprietary AI/ML product; AI is positioned as a content topic and appears in sponsor offerings rather than in the conference's own tech stack. The event is led by a small management team headed by Augustas Kligys as Director of the Event, with Lisett Lees managing speakers and program and Ieva Tilindyte handling content and communications.

The business model is event-driven: revenue comes from selling three ticket types (VIP pass, main event ticket, Barcamp add-on) through a waitlist model with annual cadence, supplemented by corporate sponsorships sold in four tiers (Headline, Platinum, Gold, VIP Day) to Amazon service providers. Distribution is direct via the europeansellerconference.com website and through Orange Klik's content ecosystem, including a YouTube channel active since 2016, email newsletters, WhatsApp groups, and social media. The conference sits within Orange Klik's broader portfolio of 12 events across 5 European countries, including PPC Congress in Amsterdam, Orange Klik Barcamp in Lisbon, and Seller Fest events in Israel and Lithuania.

Name

European Seller Conference

Legal name

European Seller Conference

Website

https://eusecon.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

European Seller Conference is an annual in-person event in Prague, organized by Orange Klik, serving Amazon private-label sellers in Europe generating $1-5 million in annual sales through a four-day program of expert sessions, VIP experiences, and networking for 150+ attendees from 30+ countries.

Ownership category

akta.pro rank

Product category

E-commerce Conferences

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Conferences & Sales Kickoffs (MPAGAGAC)

akta.pro secondary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

Keywords

• Amazon seller conferences
• Ecommerce business events
• Amazon private label events
• Seller networking conferences
• Ecommerce mastermind events

Headquarters

HQ city

Prague-vinohrady

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Conference Tickets: Revenue generated from selling tickets to the main 2-day event, VIP day passes, and optional Barcamp add-on tickets. Ticket sales occur through a waiting list model with tickets going on sale in October for the following year's event.
2. Sponsorships: Corporate sponsors pay for various sponsorship tiers including Headline, Platinum, Gold, and VIP Day sponsorships. Sponsors include Amazon service providers such as Sellers Side, XNurta, Talents Boutique, EnforceShield, VATAi, AiDeliv, and Amazon Strategic Account Services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

European Seller Conference is an annual 4-day in-person event in Prague, Czech Republic, tailored for Amazon private-label sellers in Europe generating $1M to $5M in annual sales. The event comprises a VIP Day (limited to 20+ attendees), a two-day Main Event (150+ attendees from 30+ countries), and an optional Barcamp unconference day (50-100 sellers). Tickets are sold via a waitlist model with sales opening in October for the following year's event, and corporate sponsorships are offered to Amazon service providers.

Product overview

The European Seller Conference is a single annual in-person event (the 6th edition in April 2026, 7th in 2027) designed specifically for Amazon private-label sellers in Europe who generate $1M to $5M in annual revenue. The conference operates as a unified 4-day event consisting of: (1) a VIP Day exclusive to 20+ ticket holders featuring 12 hours of deep insights and workshops; (2) the two-day Main Event with 150+ attendees from 30+ countries, offering action-packed sessions, Q&A, expert discussions, and interactive panels; (3) an optional Barcamp (EUSECON Barcamp) on day four where 50-100 sellers create the agenda collaboratively through topic proposals and voting; and (4) Lightning Talks featuring 6 attendee-selected 10-minute presentations. The event is organized by Orange Klik and held at the Grandior Hotel Prague.

Differentiator

Problem solved

Functional benefit

Products and services

• European Seller Conference (Annual Event) Annual in-person 4-day conference for Amazon private-label sellers in Europe generating $1M to $5M in annual revenue, held in Prague, Czech Republic. Includes VIP Day, two-day Main Event, and optional Barcamp day. The 6th edition takes place April 7-10, 2026; the 7th edition is scheduled for April 2027.
• VIP Day Pass Single-day pass limited to 20+ attendees, providing 12 hours of deep insights, hands-on workshops, VIP dinner, and networking access with million-dollar Amazon business owners. Held on April 7, 2026.
• Main Event Ticket (2-Day Pass) Two-day conference pass providing access to expert-led sessions, Q&A, interactive panels, networking dinner with open bar, coffee breaks, and lunch on both days. Expected to host 150+ attendees from 30+ countries. Held April 8-9, 2026.
• EUSECON Barcamp Add-on Ticket Separate add-on ticket for the Barcamp unconference day, where 50-100 attendees propose topics, vote on sessions, and engage in collaborative problem-solving. Held April 10, 2026.
• Corporate Sponsorship Packages Multi-tier sponsorship offerings (Headline, Platinum, Gold, VIP Day) sold to Amazon service providers such as Sellers Side, XNurta, Talents Boutique, EnforceShield, VATAi, AiDeliv, Adbrew, and Amazon Strategic Account Services.

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Sellers SidecoreGTM or Marketing PartnerHeadline Sponsor of the main event. Sellers Side helps Amazon sellers replace their agency with an in-house team in 90 days.
• XNurtacoreGTM or Marketing PartnerPlatinum Sponsor providing AI-powered retail media solutions for Amazon sellers.
• Talents BoutiqueminorGTM or Marketing PartnerGold Sponsor functioning as an e-commerce recruiting partner for the conference.
• EnforceShieldminorGTM or Marketing PartnerGold Sponsor and VIP Day Sponsor providing automated IP enforcement solutions for Amazon brands.
• VATAiminorGTM or Marketing PartnerGold Sponsor serving as a global tax and compliance partner for e-commerce businesses.
• AiDelivminorGTM or Marketing PartnerGold Sponsor providing reverse freight auction services for e-commerce sellers.
• Amazon Strategic Account ServicesminorGTM or Marketing PartnerGold Sponsor offering strategic account services to help sellers achieve their goals on Amazon.
• AdbrewminorGTM or Marketing PartnerVIP Day Sponsor providing award-winning retail media management platform.
• AMZ SummitsminorGTM or Marketing PartnerOther sponsor and partner operating the largest database of Amazon seller events and meetups.
• eDeskminorGTM or Marketing PartnerOther sponsor providing AI-powered e-commerce customer support platform.
• AZ-RankminorGTM or Marketing PartnerOther sponsor helping sellers scale faster on any marketplace.
• Global SellersminorGTM or Marketing PartnerOther sponsor providing comprehensive support for all aspects of selling on Amazon worldwide.
• Orange KlikcoreStrategic or Co-development PartnerThe organizer and creator of the European Seller Conference. Orange Klik has been creating content since 2016 and has organized 12 in-person conferences in 5 countries including European Seller Conference in Prague, PPC Congress in Amsterdam, Orange Klik Barcamp in Lisbon, and Seller Fest events in Israel and Lithuania.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Prosper Show: Large US Amazon seller conference with a similar annual format, sponsor tiering, and SMB-to-mid-market Amazon private-label seller target — the leading comparable event for benchmarking scale and format.
• Marketplace Pulse (events): Marketplace Pulse hosts conferences and research events for Amazon and marketplace sellers, overlapping with EUSECON's European Amazon seller audience and content positioning.
• Seller Fest (by Orange Klik): Sibling conference organized by Orange Klik in Israel and Lithuania, sharing the same operational backbone, sponsorship model, and European Amazon seller target audience as EUSECON.
• PPC Congress (by Orange Klik): Sister event under the same Orange Klik organizer, focused specifically on Amazon PPC and advertising — directly comparable format (annual conference, sponsored by Amazon tool vendors, targeted at European sellers).
• Web Retailer (events): Web Retailer hosts conferences and produces content for European Amazon and marketplace sellers — directly comparable audience, geography, and event-driven GTM motion.
• SellerCon: Long-running US-based Amazon seller conference with a similar annual format, sponsor-driven monetization, and SMB seller audience — the most established comparable event in the Amazon seller education category.
• AMZ Summits: AMZ Summits operates the largest database of Amazon seller events and meetups globally, making it both a partner/sponsor of EUSECON and a direct competitor in aggregating Amazon seller audiences to events.

Broad incumbents

• Helium 10 (events & tools): Leading Amazon seller tooling platform that runs proprietary events and partner conferences — competes as both a potential sponsor and a competing education channel for the same Amazon seller audience.
• eTail (events): Established multi-channel e-commerce and DTC retail conference series in Europe — broader than EUSECON's Amazon-only focus but competes for the same mid-market seller/DTC operator budget and attention.
• Amazon Accelerate: Amazon's official seller conference providing first-party education and networking — competes for the same audience's time and budget, but at much larger scale and free/lower price, with broader global scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/orangeklik
• LinkedInlinkedin.com/company/orange-klik

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about European Seller Conference