What Adbrew does

Adbrew Software Private Limited is a New Delhi-headquartered SaaS company that builds advertising automation and optimization software primarily for the Amazon and Walmart retail media ecosystems. The platform serves three primary customer segments: consumer brands and sellers managing their own Amazon and Walmart advertising, agencies running multi-client retail media portfolios, and aggregators operating across many product catalogs. Adbrew's product suite covers Sponsored Ads automation, Amazon DSP access without minimum spend, Amazon Marketing Cloud analytics with no-code reports and custom audience building, Amazon Marketing Stream for hourly performance insights and dayparting, and Digital Shelf Analytics for Share of Voice and keyword rank tracking. In 2025, the company launched Adbrew Intelligence, a layer of agentic AI agents that autonomously handle campaign creation, optimization, performance analysis, and reporting across the workflow.

The company reports serving 5,000+ brands, agencies, and aggregators globally and optimizing over $1 billion in annual ad sales, with documented customer outcomes including average ACOS reduction of 46%, 250+ hours per month of manual optimization saved, and case study wins across industries including beauty (RENÉE Cosmetics), sexual wellness (Bold Care), health products (K2 Health), kitchenware (Allo Innoware), and consumer goods. Adbrew operates a hybrid go-to-market combining enterprise field sales with demo scheduling and a self-serve platform at app.adbrew.io, supported by content marketing, a 2,500-subscriber newsletter, webinars, and case studies.

Commercially, Adbrew operates on a SaaS subscription model with custom, quote-based pricing specified in Order Forms, billed monthly with 30-day payment terms, complemented by white-glove onboarding and 24/7 dedicated Amazon ads specialist support included as professional services. The company is recognized as an Amazon Ads Partner with 12 award nominations and 3 wins in the Amazon Ads Partner Awards over three years, including an APAC Challenger Brand Partner Award. Geographic coverage spans 13 countries across North America, Europe, Asia Pacific, and Latin America. The company is privately held with no disclosed funding rounds or external investors identified in the available data.

Name

Adbrew

Legal name

Adbrew Software Private Limited

Website

https://adbrew.io

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Adbrew is a SaaS platform that provides AI-powered advertising automation, analytics, and optimization tools for brands, agencies, and aggregators managing Amazon and Walmart retail media campaigns across global markets.

Ownership category

akta.pro rank

Product category

Retail Media Advertising Software

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

Keywords

• Amazon PPC automation
• Retail media software
• Sponsored ads management
• Amazon DSP platform
• Walmart advertising automation

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Platform: Software as a Service platform providing access to advertising automation, analytics, and optimization tools. Subscription-based model with fees specified in Order Forms, invoiced with 30-day payment terms.
2. Professional Services: Setup and onboarding support included with dedicated Amazon ads specialists providing 24/7 guidance.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Adbrew provides SaaS-based Amazon and Walmart retail media advertising software that automates and optimizes Sponsored Ads campaigns, Amazon DSP programmatic buying, Amazon Marketing Cloud analytics, Amazon Marketing Stream hourly performance optimization, and Digital Shelf Analytics for Share of Voice and keyword rank tracking. The platform is topped by Adbrew Intelligence, an agentic AI layer that autonomously launches, optimizes, analyzes, and reports on advertising campaigns for brands, agencies, sellers, and aggregators managing multi-million-dollar ad spend.

Product overview

Adbrew is an Amazon PPC Automation and Optimization Software platform with a platform-plus-modules architecture. The core offering includes Sponsored Ads for campaign automation, Amazon DSP for programmatic advertising, Amazon Marketing Cloud for analytics, Digital Shelf Analytics for SOV and keyword tracking, and Amazon Marketing Stream for hourly performance insights. Adbrew Intelligence is the AI layer featuring autonomous agents that power the entire advertising workflow including campaign creation, optimization, reporting, and dashboard building. The platform serves brands, agencies, and aggregators across Amazon and Walmart marketplaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Adbrew Intelligence Agentic AI platform layered on top of Adbrew's advertising engine that autonomously manages and scales retail media across Amazon and Walmart, including campaign creation, optimization, reporting, dashboard building, and prompt-based workflow execution. Built for brands, agencies, sellers, and aggregators operating Amazon and Walmart advertising programs.
• Sponsored Ads Automation Fully customizable Amazon and Walmart Sponsored Ads PPC automation software that streamlines campaign management, eliminates wasted ad spend, and optimizes bidding, budgets, placements, and targeting in real time. Includes AI-driven insights, custom rule-based automations, and agency-level reporting for brands, agencies, sellers, and aggregators.
• Amazon DSP Platform Demand-side platform for programmatic Amazon DSP advertising providing access to DSP seats, rich audience segment building, automated reporting, and campaign management with no minimum spend requirements. Reaches audiences on Prime Video, Twitch, Fire TV, IMDb, and third-party properties for brands and agencies running programmatic retail media.
• Amazon Marketing Cloud (AMC) Analytics and insights tool that leverages ready-made, no-code Amazon Marketing Cloud reports and audiences, with daily-updating templates for common use cases and the ability to build and target custom audiences using AMC data. Designed for brands and agencies seeking new-to-brand, customer journey, and cross-sell insights on Amazon.
• Digital Shelf Analytics Amazon Share of Voice and keyword rank tracking software that monitors visibility in Amazon search across different placements and keywords. Delivers hourly tracking, real-time competitor identification, and SOV-based automation triggers for brands, agencies, and sellers competing on Amazon organic and sponsored search.
• Amazon Marketing Stream Performance optimization software that provides hourly performance insights to optimize bids, budgets, and placements on Amazon via Amazon Marketing Stream integration. Enables intraday optimization and dayparting strategies for brands and agencies managing Amazon Sponsored Ads.
• Walmart Sponsored Ads Walmart Connect PPC automation, reporting, and optimization software for Walmart Sponsored Ads, providing campaign management tools tailored for Walmart Marketplace. Built for brands and agencies running multi-marketplace retail media programs spanning both Amazon and Walmart.

Quantifiable outcome

• Average 46% ACOS reduction across customer base
• +4 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• AmazoncoreTechnology or IntegrationDeep technology partnership with Amazon providing integrations across Sponsored Ads, Amazon DSP, Amazon Marketing Cloud, Amazon Marketing Stream, and Digital Shelf Analytics. Adbrew is an Amazon Ads Partner with 12 nominations and 3 wins in Amazon Ads Partner Awards.
• WalmartcoreTechnology or IntegrationPartnership for Walmart Connect advertising automation, campaign management, reporting, and optimization for Walmart Sponsored Ads alongside Amazon coverage.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pacvue: Pacvue is the most direct competitor to Adbrew, offering Amazon and Walmart advertising automation, DSP, AMC analytics, and a commerce activation platform for brands and agencies. Both target the same agencies, brands, and aggregators with bid management, optimization, and retail media analytics, making Pacvue the closest functional peer.
• Perpetua: Perpetua provides e-commerce advertising optimization across Amazon, Walmart, and other marketplaces with a focus on performance automation and analytics. It competes head-to-head with Adbrew on Sponsored Ads automation, bid optimization, and marketplace analytics for brands and agencies.
• Teikametrics: Teikametrics offers AI-powered marketplace advertising optimization for Amazon and Walmart, combining PPC automation with marketplace intelligence. It directly overlaps with Adbrew's Sponsored Ads automation, bid management, and DSP offerings for sellers, brands, and agencies.
• Quartile: Quartile is a retail media optimization platform providing Amazon and Walmart ad automation, DSP management, and cross-channel analytics. It directly competes with Adbrew's Sponsored Ads and DSP products, serving the same brand and agency customer base with similar AI-driven optimization capabilities.

Emerging players

• Helium 10: Helium 10 is an Amazon seller success platform offering PPC automation alongside keyword research, product discovery, and listing optimization. While broader in scope than Adbrew, its Adtomic PPC automation product directly competes with Adbrew's Sponsored Ads offering for the same Amazon seller and brand audience.
• Stackline: Stackline provides e-commerce analytics and shelf intelligence, including Share of Voice tracking, keyword rank tracking, and competitive benchmarking across Amazon. Its Digital Shelf Analytics product overlaps with Adbrew's SOV and keyword rank tracking, serving brands seeking marketplace visibility insights.
• Jungle Scout: Jungle Scout is an Amazon seller platform offering product research, keyword tracking, and sales analytics, with a growing advertising automation component. While primarily a seller tools suite, its advertising features overlap with Adbrew's PPC automation for the SMB Amazon seller segment.
• BidX (by Xmars): BidX (now part of Xmars) offers Amazon DSP automation and AI-powered programmatic campaign management. It overlaps with Adbrew's Amazon DSP product and serves brands and agencies seeking programmatic retail media buying with no minimum spend thresholds.

Broad incumbents

• CommerceIQ: CommerceIQ is an enterprise ecommerce management platform combining retail media optimization (Amazon, Walmart) with sales, share of voice, and supply chain analytics. It competes with Adbrew on the brand-side automation and AMC analytics layer, typically serving larger enterprise CPG and brand clients.
• Skai: Skai (formerly Kenshoo) is a broader omnichannel marketing platform offering paid search, social, and retail media (including Amazon and Walmart) optimization. While not a pure-play retail media tool, its commerce media capabilities compete with Adbrew at the brand and agency level for cross-channel advertising automation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adbrew