Front Office 360

What Front Office 360 does

Front Office 360 (operated by Negotiation Warrior Institute, LLC) is a cloud-based cap, NIL, and contract management software platform purpose-built for collegiate athletic departments operating in the post-House settlement NCAA landscape. The platform consists of eight integrated modules — Allocate, Evaluate, Value, Build, Negotiate, Contract, Cash Flow, and MoneyBall 360 — that replace spreadsheet-based workflows with disciplined budget allocation, pro-style athlete evaluation, valuation tied to compensation decisions, scenario modeling, contract administration, and real-time cash flow monitoring. The software is delivered through a B2B SaaS subscription model executed via term sheet agreements with annual renewal and 60-day termination notice, sold through an enterprise field sales motion targeting collegiate athletic department general managers and cap administrators.

The platform is built on technology from RockDaisy LLC, a New York-based firm whose founders (Chris Tanck and Elvis Pereymer) spent 17+ years at the NFL developing the league's Football Information System (FIS) — the salary cap and contract reporting database used by all 32 NFL teams. This pedigree gives Front Office 360 battle-tested professional sports cap management logic applied to college athletics. Data is hosted on Amazon Web Services, and the company distributes exclusively through direct enterprise sales with no self-serve, marketplace, or reseller channels.

The company was founded in 2025 by Cliff Stein (former Chicago Bears SVP/General Counsel for 22 years, managing over $3 billion in player contracts) and Matt Kelly (12-year sports law attorney), in partnership with RockDaisy. At launch in February 2026, the platform was already deployed at multiple Power 4 conference programs including Wisconsin, Clemson, Michigan State, and California. Marketing is anchored by the Negotiation Warriors podcast hosted by Cliff Stein. The company is privately held with no disclosed institutional funding and operates with a small (1-10 employee) team headquartered in West New York with corporate operations in Buffalo Grove, Illinois.

Name

Front Office 360

Legal name

Negotiation Warrior Institute, LLC

Website

https://frontoffice360.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Front Office 360 offers cloud-based cap, NIL, and contract management software for collegiate athletic departments, built by former NFL executives on RockDaisy's Football Information System technology. The eight-module platform is sold via annual enterprise SaaS subscriptions to Power 4 programs.

Ownership category

akta.pro rank

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software License Subscription: The company operates on a software licensing model where customers execute a Term Sheet and pay a Software Fee. The license term renews for successive one-year terms unless terminated with 60 days notice. Payment is processed via ACH or check. This is a B2B SaaS subscription model targeting collegiate athletic departments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Front Office 360 is a cloud-based cap management software platform that helps collegiate athletic departments manage athlete compensation, including NIL (Name, Image, and Likeness) deals and revenue-share allocations across all sports. It provides tools for budget allocation, athlete evaluation, valuation, contract management, cash flow monitoring, and negotiation support, replacing manual spreadsheet-based workflows with professional front office-grade infrastructure. The platform is built on technology originally developed for the NFL's Football Information System (FIS) through a partnership with RockDaisy LLC.

Product overview

Front Office 360 is a unified cap management software platform for collegiate athletics, purpose-built to manage athlete compensation including NIL (Name, Image, and Likeness) and revenue-share across all sports. The platform is built in partnership with RockDaisy LLC and powered by technology originally developed for the NFL's Football Information System (FIS). The core product consists of eight integrated modules: ALLOCATE (budget allocation), EVALUATE (player grading), VALUE (valuation guided by evaluation), BUILD (cap infrastructure), NEGOTIATE (contract negotiation support), CONTRACT (contract management), CASH FLOW (financial tracking), and MONEYBALL 360 (analytical reporting). The company also operates the Negotiation Warriors podcast as an educational companion to its software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Negotiation Warriors: A podcast hosted by Cliff Stein featuring interviews with elite sports negotiators including agents, front office executives, and players. Episodes cover negotiation strategies, salary cap management, and the business of sports.

Products and services

• Front Office 360 Cap Management Platform A cloud-based cap management software platform for collegiate athletic departments that brings professional front office structure to NIL and revenue-share management across all sports, replacing spreadsheet-based processes with modules for allocation, evaluation, valuation, contract management, negotiation support, cash flow monitoring, and analytical reporting.

Quantifiable outcome

• Saves hundreds of hours across cap management, negotiations, and planning per user/team

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• RockDaisy LLCcoreTechnology or Integration · 17 February 2026RockDaisy LLC is the technology development partner that built the Front Office 360 platform. The company was founded by Chris Tanck and Elvis Pereymer, who spent 17+ years at the NFL helping design and build the league's Football Information System (FIS) - the salary cap and contract reporting database used by all 32 NFL teams. RockDaisy provides the analytics and visualization platform technology that powers Front Office 360, bringing professional-grade system architecture to collegiate athletics cap management. RockDaisy is a New York-based company serving sports organizations across NFL, NBA, NHL, NCAA, and other elite sports leagues worldwide.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Spotrac: Sports contract, salary cap, and market-value data provider across major professional leagues and increasingly college athletics. Comparable because it operates in adjacent cap and contract analytics, serving some of the same front-office buyers across pro and collegiate sports.
• Capology: NFL and sports salary cap data and contract tracking platform. Comparable as a data and analytics product serving sports front offices with cap and contract information, overlapping with the analytics layer Front Office 360 exposes through MoneyBall 360.
• Playfly Sports: Sports marketing and multimedia rights company that owns SIDEARM Sports and other collegiate athletics software brands. Comparable as a broader collegiate athletics software holding company with relationships across hundreds of athletic departments that could bundle competing products.
• Over The Cap: NFL salary cap analysis and contract data platform. Comparable as a specialized cap-management information provider with deep domain expertise in professional sports cap mechanics, representing a potential pro-league extension path or competitive adjacent for Front Office 360.

Direct peers

• Teamworks: Dominant athlete-operations platform for collegiate and professional sports, with a large enterprise footprint across NCAA athletic departments. Directly comparable as it has aggressively expanded into NIL management via acquisitions (INFLCR, ARMS, Hometown), positioning itself as a broader operating system that could subsume cap management functionality.
• ARMS Software: NIL collective management and athlete compensation platform for universities. Directly comparable as it addresses the same compensation management pain point (NIL deal tracking, collective administration) and sells into the same athletic department buyer personas.
• INFLCR: NIL content delivery and athlete brand-building platform acquired by Teamworks. Directly comparable as a NIL-specific tooling provider serving the same collegiate athletic department buyer, with overlapping product surface around athlete compensation workflows.
• Opendorse: NIL marketplace and athlete monetization platform serving collegiate athletic departments, athletes, and collectives. Comparable because it operates in the same NIL management workflow that Front Office 360's cap and valuation modules serve, and is similarly embedded with Power 5 athletic programs.
• SIDEARM Sports: Athletic department website, app, and digital fan engagement platform acquired by Playfly Sports. Comparable as a multi-product SaaS suite sold into collegiate athletic departments, providing an existing incumbent relationship that competes for athletic-department software budgets.

Others

• Catapult Sports: Elite sports performance analytics and athlete monitoring platform used across professional and collegiate teams. Comparable thematically as an established sports-tech SaaS serving similar elite buyer personas in college and pro athletics, though focused on performance data rather than cap/contract management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/frontoffice360
• YouTubeyoutube.com/@Negotiationwarriors
• Instagraminstagram.com/frontoffice360
• LinkedInlinkedin.com/company/front-office-360

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Front Office 360