Spotrac
Spotrac is a web-based sports contract, salary cap, and transaction data platform covering 20+ professional and international leagues, serving sports fans, fantasy players, journalists, and industry professionals through a freemium model with a $30/year Premium subscription.
- Company typePrivate
- Founded2007
- HeadquartersOrchard Park, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Spotrac does
Spotrac is a privately held sports contract, salary cap, and transaction data platform founded in 2007 and headquartered in Orchard Park, New York. The web-based platform aggregates real-time and historical player contract, bonus, cap, and trade information across more than 20 professional and international sports leagues, including the NFL, NBA, MLB, NHL, WNBA, MLS, NWSL, EPL, NASCAR, Formula 1, ATP, WTA, the Olympics, and major golf tours. Its product surface combines searchable team and player directories with interactive scenario-planning tools — notably the NBA Trade Machine, NBA Free Agent Predictor, NFL Roster Manager, NFL Offseason Tracker, and NFL Market Valuations.
The company operates a freemium consumer model: a free, ad-supported tier provides basic salary and contract data, while Spotrac Premium — priced at $30 per year (recurring) — unlocks an ad-free experience, historical contract information, historical team financials, and an advanced data portal. Go-to-market is product-led and content-driven: editorial articles, The Spotrac Podcast, and team- and league-specific SEO-optimized pages drive organic traffic, with content syndication through a partnership with USA TODAY Sports Media Group extending reach into mainstream U.S. sports media. An additional integration with SportsData.io supports underlying data infrastructure. The team is lean (reported as 1-10 employees) and led by founders Scott Allen (Founding Partner, Lead Developer) and Michael Ginnitti (Managing Editor), with no disclosed external venture or private equity funding.
Spotrac firmographics
Firmographics- Name
- Spotrac
- Legal name
- Spotrac
- Website
- https://spotrac.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Spotrac is a web-based sports contract, salary cap, and transaction data platform covering 20+ professional and international leagues, serving sports fans, fantasy players, journalists, and industry professionals through a freemium model with a $30/year Premium subscription.
- Ownership category
- akta.pro rank
Spotrac industry classification
Industry- Product category
- Sports Data and Analytics
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)
Keywords
Where Spotrac is headquartered
LocationHeadquarters
- HQ city
- Orchard Park
- HQ country
- United States
- HQ region
- North America
Markets served
Spotrac business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Premium Subscription: Annual recurring subscription at $30 per year offering ad-free experience, historical contract information, historical team financials, and access to advanced data portal features
- Advertising Revenue: Free tier generates revenue through advertising from display and digital ad placements throughout the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium annual subscription with full access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Spotrac product offering
Product offeringCore offering
Spotrac operates a web-based sports data platform that aggregates player contracts, salaries, cap figures, bonuses, and transactions across more than 20 professional and international sports leagues, including the NFL, NBA, MLB, NHL, WNBA, MLS, NWSL, EPL, NASCAR, Formula 1, ATP, WTA, and the Olympics. It delivers this data through a free, ad-supported experience and a Premium subscription ($30/year) that adds an ad-free experience, historical contract information, historical team financials, and an advanced data portal. Interactive tools such as trade machines, free-agent predictors, roster managers, and market valuation models support both casual fans and sports industry professionals.
Product overview
Spotrac is a sports contracts and salary data platform covering major professional sports leagues (NFL, NBA, MLB, NHL, WNBA, EPL, MLS, NWSL, NASCAR, Formula 1, ATP, WTA, Olympics). The core offering includes real-time contract tracking, team salary cap management, free agent information, draft analysis, and transaction tracking across multiple sports. Featured tools include the NBA Trade Machine for testing trade scenarios, NBA Free Agent Prediction for projecting contract destinations, NFL Roster Manager for managing cuts and restructures, NFL Offseason Tracker for monitoring offseason movement, NFL Market Valuations for player value projections, MLB Trade Candidates for surfacing trade targets, and NHL Free Agency tracking. The platform offers a Premium subscription tier providing ad-free access, historical contract data, historical team financials, and an advanced data portal.
Differentiator
Problem solved
Functional benefit
Products and services
- Spotrac Premium
Companies that use Spotrac
Customer profileSegments4 records
Ideal customer profiles4 records
Spotrac technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Spotrac partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- USA TODAY Sports Media GroupcoreOfficial partnership with USA TODAY Sports Media Group for content syndication and brand credibility. Spotrac data and analysis is featured in USA TODAY sports coverage, expanding reach to mainstream sports media audiences.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Spotrac competitors and assessment
Company assessmentDirect peers
- Over The Cap: Founded by former NFL agent Andrew Brandt, Over The Cap is a direct competitor focused on NFL salary cap, contract, and market value data. Highly comparable product offering and target audience (fans, media, industry) for the largest single league in Spotrac's portfolio.
- CapFriendly: Was the leading NHL-focused salary cap and contract tracker before being acquired by The Athletic. Direct comparable on product (cap tracking, contract data) and on serving a single league at depth — analogous to what Spotrac does across 20+ leagues.
- HoopsHype: NBA-focused salary, contract, and trade rumor platform that operates within the USA TODAY Sports Media Group — the same media partner as Spotrac. Directly comparable on NBA salary cap content and target audience, and a near-neighbor in USA TODAY's sports data ecosystem.
- Rotowire: Long-standing fantasy sports data and news platform covering multiple sports with premium subscriptions. Comparable subscription economics, target segment (serious fantasy players), and reliance on accurate player/contract data for projections.
- Baseball Reference: Comprehensive MLB statistics, contract, and salary database within the Sports Reference network. Direct peer on league-specific historical depth, ad-supported/free model with optional subscriptions, and SEO-driven fan traffic.
- Basketball Reference: Comprehensive NBA statistics and salary database from the same Sports Reference family. Comparable product surface (historical stats, salaries, transactions) and audience overlap with Spotrac's NBA offering.
- FantasyPros: Fantasy sports decision-support platform aggregating expert rankings, projections, and player data across NFL, NBA, MLB, and more. Comparable on serving fantasy players — a secondary Spotrac segment — via premium subscriptions and adjacent tools.
Broad incumbents
- Pro Football Focus (PFF): Established sports analytics company offering advanced player grades, contract data, and betting/fantasy integrations across the NFL and other leagues. Overlaps with Spotrac on contract and market value data for the NFL, but offers a much broader analytics product suite to media, teams, and bettors.
- SportsData.io: Real-time sports data feeds and API provider serving sportsbooks, media, and fantasy operators across many leagues. Already a Spotrac integration partner; comparable in underlying data breadth but differentiated by B2B/API delivery model versus Spotrac's consumer focus.
- The Athletic: Subscription-based national sports media outlet that acquired CapFriendly and publishes its own contract and cap coverage. Represents both a major syndication/distribution opportunity for Spotrac and a competitor in producing premium sports business content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Spotrac social profiles
Digital presenceSpotrac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spotrac leadership team
Management profileNumber of profiles
Profiles2 records
Spotrac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spotrac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spotrac
What does Spotrac do?
Spotrac operates a web-based sports data platform that aggregates player contracts, salaries, cap figures, bonuses, and transactions across more than 20 professional and international sports leagues, including the NFL, NBA, MLB, NHL, WNBA, MLS, NWSL, EPL, NASCAR, Formula 1, ATP, WTA, and the Olympics. It delivers this data through a free, ad-supported experience and a Premium subscription ($30/year) that adds an ad-free experience, historical contract information, historical team financials, and an advanced data portal. Interactive tools such as trade machines, free-agent predictors, roster managers, and market valuation models support both casual fans and sports industry professionals.
Is Spotrac a public or private company?
Spotrac is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spotrac founded?
Spotrac was founded in 2007. It employs 1 to 10 people.
Where is Spotrac based?
Spotrac is headquartered in Orchard Park, United States, in the North America region.
How does Spotrac make money?
Two revenue lines are on record. Premium Subscription is the primary driver. The others are advertising Revenue.
Who are Spotrac's main competitors?
Direct peers on record are Over The Cap, CapFriendly, HoopsHype, Rotowire, Baseball Reference, Basketball Reference and FantasyPros. Broad incumbents are Pro Football Focus (PFF), SportsData.io and The Athletic.
Does Spotrac have an API?
No public API is recorded for Spotrac.
What industry is Spotrac in?
Spotrac's product category is Sports Data and Analytics. Its primary akta.pro industry code is MPAKAKAO, Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development). Its NAICS code is 71121 and its SIC code is 7311.