BioGrass Sod Farms, Inc.

What BioGrass Sod Farms, Inc. does

BioGrass Sod Farms, Inc. is a privately held, family-owned regional sod and landscaping materials supplier founded in 1979 by T.H. Bell in Utah. The company produces and distributes drought-tolerant turfgrass and complementary bulk landscaping materials — including soil, compost, mulch, decorative rock, flagstone, boulders, and fertilizer — primarily serving residential homeowners, contractors, and landscapers along Utah's Wasatch Front (Salt Lake, Davis, and Utah counties).

The company's core product portfolio consists of five proprietary, branded sod varieties (BioBlue, BioNative, BioTurf, BioPlay, BioMeadow) alongside seed products such as Turf Trade 70-30 and Microclover. Its underlying technical differentiation is agronomic rather than digital: proprietary seed mixtures developed over 45 years specifically for Utah's Intermountain West climate, with independent TWCA certification validating water efficiency claims of up to 40% reduction versus conventional cultivars. Production occurs at a Bluffdale farm; the company claims to be Utah's largest and oldest sod farm.

BioGrass operates a direct-to-consumer go-to-market model combining walk-in pickup at its West Jordan retail yard with phone-based order fulfillment and delivery within a roughly 30-mile radius. Pricing is quote-based for sod and unit-based for bulk materials. The business is run by the Bell family, with Clark Bell serving as President as of 2024. Revenue is not publicly disclosed, and no external institutional investment, M&A activity, or public offering is indicated in the source data.

Name

BioGrass Sod Farms, Inc.

Legal name

BioGrass Sod Farms, Inc.

Website

https://biograss.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

BioGrass Sod Farms is a family-owned Utah sod producer and bulk landscaping materials supplier, founded in 1979, serving residential homeowners, contractors, and landscapers along the Wasatch Front with proprietary drought-tolerant turfgrass varieties and complementary landscape products.

Ownership category

akta.pro rank

Product category

Sod and Turfgrass

NAICS

Nursery and Tree Production (111421)

SIC

Agricultural Production-Crops (100), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Sod, Turfgrass & Groundcover Production (AFAGAHAL)

akta.pro secondary industry

Nursery, Sod & Landscape Supply (Installation Support) (IMAIAIAJ)

Keywords

• Drought-tolerant sod
• Turfgrass farming
• Landscaping materials
• Sod varieties
• Bulk landscape supply

Headquarters

HQ city

West Jordan

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Sod and Seed Products: Sale of live sod products including BioBlue (Kentucky Bluegrass), BioNative (wheatgrass mix), BioTurf (dense growth/drought tolerant), BioPlay (sports/golf course turf), BioMeadow (fine fescue), and grass seed varieties including Turf Trade 70-30 and Microclover.
2. Landscaping Bulk Materials: Sale of landscaping materials including soil and compost blends, mulch and bark products, decorative rock and sand, flagstone and boulders, and fertilizers/herbicides. Products sold by cubic yard, ton, or unit pricing.
3. Delivery and Pickup Services: Revenue generated from delivery services to customers within approximately 30 miles of West Jordan, UT, plus pickup sales at the retail yard location.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BioGrass Sod Farms grows, sells, and delivers drought-resilient sod and grass seed varieties engineered for the Intermountain West climate, alongside bulk landscaping materials including soil, compost, mulch, rock, flagstone, and fertilizers. Operating from a farm in Bluffdale and a retail yard in West Jordan, Utah, the company serves both homeowners and professional contractors via pickup and local delivery.

Product overview

BioGrass Sod Farms offers a portfolio of drought-resilient sod and seed products alongside complementary bulk landscaping materials. The core sod offerings include five branded turfgrass varieties: BioBlue® (Kentucky Bluegrass for residential/commercial use), BioTurf® (high drought tolerance), BioPlay® (professional sports/golf course turf), BioNative® (native wheatgrass for no-mow areas), and BioMeadow® (fine fescue for low-water applications). Seed-only products include Turf Trade 70-30 blend and Microclover. Bulk landscaping materials encompass soil and compost blends, mulch and bark (including premium brown, dark brown, and black varieties), rock and sand products, flagstone and boulders in multiple styles, and BigYellowBag® bagged garden soil. Fertilizers and herbicides round out the product portfolio, with Suståne 4-6-4 and BioGrass 18-1-8+Fe being the primary fertilizer offerings. The company positions itself around water conservation, with TWCA-qualified seed varieties requiring up to 40% less water than conventional cultivars.

Differentiator

Problem solved

Functional benefit

Brands

• BioBlue®: Deep blue-green Kentucky Bluegrass with soft texture and high durability for residential and commercial areas.
• BioNative®
• BioTurf®
• BioPlay®
• BioMeadow®
• BigYellowBag®

Products and services

• BioBlue® Sod Kentucky Bluegrass sod with deep blue-green color, soft texture, and high durability for residential and commercial lawns.
• BioNative® Sod Wheatgrass mix sod featuring native grasses found in the West Desert, designed for non-irrigated and no-mow low-maintenance areas.
• BioTurf® Sod Drought-resilient sod with dense growth habit and high hardiness, engineered for challenging Utah climate conditions.
• BioPlay® Sod Professional-grade sod meticulously maintained for sports fields and golf courses, with low growth habit for athletic applications.
• BioMeadow® Sod Fine fescue sod designed for no-mow and low-water applications, with deep-rooted grasses that improve soil structure.
• Turf Trade 70-30 Grass Seed Grass seed blend in a 70-30 ratio for establishing new lawns with a balanced mixture for durability and appearance.
• Microclover Seed Clover seed designed to work with grass to reduce water needs and provide natural nitrogen fixation for lawns.
• Soil and Compost Nutrient-rich soil and compost blends for establishing a healthy foundation and fostering microbial activity in landscaping projects.
• Mulch and Bark Premium mulch and bark products including natural forest mulch from Ponderosa Pines and Douglas Fir trees for moisture retention and weed control.
• Rock and Sand Decorative rock, gravel, and sand products including river rocks, lava rocks, marble chips, and various gravel sizes for drainage and aesthetics.
• Flagstone and Boulders Hardscape materials including flagstone varieties (Storm Mountain, Cherokee, Blonde) and boulders (Cherokee Red, Purple) for pathways and focal points.
• BigYellowBag® Garden Soil Bagged Black Garden Soil blend featuring black peat, sandy loam soil, and composted steer manure delivered directly to the customer's driveway.
• Fertilizers and Herbicides Plant support products including Suståne 4-6-4 all-natural fertilizer and BioGrass 18-1-8+Fe balanced fertilizer for lawn health and weed control.

Quantifiable outcome

• Up to 40% less water use compared to conventional sod cultivars, per TWCA independent analysis

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Turfgrass Water Conservation Alliance (TWCA)coreStrategic or Co-development PartnerTWCA provides independent analysis and peer-reviewed data certifying BioGrass seed varieties for water efficiency. TWCA qualification is described as 'the bedrock to our success' and enables marketing claims of up to 40% water reduction. This certification is a core element of BioGrass's value proposition around drought-resilient landscaping.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Todd Valley Farms: Nebraska-based family-owned sod farm with a long regional history. Comparable in scale, family-ownership structure, and product portfolio of multiple turfgrass varieties.
• West Coast Turf: Southern California sod farm specializing in drought-tolerant and warm-season turfgrass for residential, commercial, and sports applications. Comparable product mix and Western U.S. climate focus.
• Bethel Farms: Large Florida-based sod producer with multiple turfgrass varieties and complementary landscaping products. Comparable as a vertically integrated sod farm with branded product lines and contractor distribution.
• Southland Sod Farms: Southern California-based sod farm producing multiple turfgrass varieties including drought-tolerant options. Direct comparability in product portfolio and grow-harvest-deliver business model.
• Pacific Sod: California-based sod producer with drought-tolerant turfgrass varieties and a long regional history. Comparable to BioGrass as a Western U.S. climate-specialized sod farm with branded cultivars.
• King Ranch Turfgrass: Texas-based turfgrass producer with branded varieties for residential and commercial applications. Comparable as a multi-variety sod producer serving the contractor and homeowner channels.
• Harmony Turfgrass: National branded turfgrass company offering multiple lawn varieties with drought-tolerant options. Comparable in branded cultivar positioning and homeowner channel focus.
• Emerald Sod Farms: Colorado-based regional sod farm serving the Rocky Mountain / Intermountain West with drought-tolerant turfgrass varieties. Highly comparable to BioGrass in geography, product mix, and climate specialization.

Broad incumbents

• SiteOne Landscape Supply: National publicly traded distributor of landscape supplies including sod, fertilizers, mulch, and hardscape products. Overlaps with BioGrass's bulk materials supply business at much greater scale and broader product breadth.

Regional players

• BigYellowBag: Partner-branded bulk garden soil delivery service operating in Canada and the U.S. with dealer networks. Comparable to BioGrass's delivery model and complementary to BioGrass's bagged soil product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/biograsssodfarm
• YouTubeyoutube.com/user/BioGrassSodFarms
• Facebookfacebook.com/BioGrass
• LinkedInlinkedin.com/company/biograss-sod-farms-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BioGrass Sod Farms, Inc.