Nederlandse Reanimatie Raad

What Nederlandse Reanimatie Raad does

Nederlandse Reanimatie Raad (NRR), founded in 1993 and headquartered in Utrecht, is the Dutch National Resuscitation Council and the designated authority for adapting international (ERC/ILCOR) resuscitation guidelines to the Dutch context. The NRR operates a certification model rather than direct course delivery: it certifies instructors and course centers that, in turn, deliver Basic Life Support (BLS), Pediatric Basic Life Support (PBLS), and specialized courses (ALS, ILS, EPALS, NLS) to citizens and healthcare professionals. Its core technology is CoSy, a course management platform jointly operated with the European Resuscitation Council that handles course registration, instructor and center qualification management, and automatic NRR certificate generation.

The NRR publishes the Richtlijnen Reanimatie in Nederland (most recently the 2025 edition), instructor manuals, PowerPoint presentations, textbooks, and bilingual instructional videos; these are distributed via the reanimatieraad.nl website (with public course calendar) and the webedu.nl webshop (priced unit sales such as €8.95 per printed guidelines copy). Revenue is generated from five streams: (1) recurring annual contribution fees from instructors and course centers, (2) unit-priced sales of publications and textbooks, (3) certificate customization services through CoSy, (4) congress and competition participation fees (1,107 attendees at the 2025 congress at Rotterdam Ahoy), and (5) campaign-related activations. Course centers set their own course pricing; the NRR does not directly price or collect end-customer course fees.

The NRR is governed by a Board of Supervisors, an Executive Board (chaired by Maarten van den Bosch since January 2025), a Medical Advisory Council, and an Educational Advisory Council, and is embedded in a coalition of Dutch medical associations (NVVC, NVK, NVIC, NVSHA, NVA, NvMMA, Het Oranje Kruis) and the pan-European ERC network of 31 national councils. It maintains high-visibility partnerships with UEFA (Get Trained Save Lives campaign — 35,000+ fans trained at EURO 2024 fanzones), KNVB national football teams, HartslagNu (citizen first responder system), and Hartstichting (Hartbewakers campaign).

Name

Nederlandse Reanimatie Raad

Legal name

Nederlandse Reanimatie Raad

Website

https://reanimatieraad.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

The Nederlandse Reanimatie Raad is the Dutch National Resuscitation Council, founded in 1993, that certifies instructors and course centers delivering BLS, PBLS, and specialized resuscitation courses across the Netherlands, while publishing Dutch-context guidelines and operating the CoSy course management platform jointly with the ERC.

Ownership category

akta.pro rank

Product category

Resuscitation Education and Certification

NAICS

Justice, Public Order, and Safety Activities (922)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

akta.pro secondary industry

Professional Development / CPD Requirement Administration for Licensure (EDADAJAL)

Keywords

• Resuscitation guidelines
• Certified course centers
• CPR education
• Instructor certification
• First responder training

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. NRR annual contribution fees (instructors and course centers): Instructors and course centers pay annual fees to maintain their NRR-certified status. Multiple users can be linked to a single course center account without additional cost.
2. Resuscitation course delivery (via certified course centers): NRR-certified course centers deliver BLS, PBLS, and specialized resuscitation courses to the public. Course fees are set by individual course centers.
3. Sales of printed guidelines and educational materials: The NRR sells printed copies of the Richtlijnen Reanimatie in Nederland 2025 (guidelines book) for €8.95 per copy, and sells textbooks (lesboeken) for BLS and PBLS via the webshop. Course materials are also available through the CoSy platform for certified instructors and centers.
4. Congress and event participation fees: The NRR organizes an annual national resuscitation congress (Reanimatie Congres) where participants attend sessions, panel discussions, and competitions for a participation fee.
5. Certificate documentation and customization services: Course centers and instructors can personalize NRR certificates with their own company logo and digital signature through CoSy, adding a customization revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels11 records

Core offering

The Nederlandse Reanimatie Raad (NRR) is the official Dutch National Resuscitation Council that develops and publishes Dutch resuscitation guidelines (adapted from ERC/ILCOR international standards), certifies resuscitation instructors and course centers, and operates the CoSy course management platform jointly with the European Resuscitation Council. It does not deliver courses directly; instead, it certifies a network of course centers that deliver Basic Life Support (BLS), Pediatric Basic Life Support (PBLS), and advanced courses (ALS, ILS, EPALS, NLS) to citizens and healthcare professionals. The organization also publishes educational materials, organizes an annual national resuscitation congress and competitions, and runs public awareness campaigns such as Get Trained Save Lives.

Product overview

The Nederlandse Reanimatie Raad (NRR) offers a comprehensive suite of resuscitation education products and services centered around its CoSy course management platform. The core offering consists of certified resuscitation courses (BLS, PBLS, and advanced courses like ALS/ILS/EPALS/NLS) delivered through a network of NRR-recognized training centers. Educational materials include instructor manuals, PowerPoint presentations, scenario books, and textbooks (both free digital versions and purchasable printed copies). The NRR publishes the Dutch Resuscitation Guidelines adapted from European ERC guidelines, and provides instructional videos in Dutch and English. Certificates are automatically generated through CoSy. Additional offerings include national congresses, the Get Trained Save Lives awareness campaign, and information services on do-not-resuscitate declarations. The organization operates a webshop for physical materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Resuscitation Courses (BLS / PBLS)

Quantifiable outcome

• Every minute of delay in starting CPR reduces survival chance by 10%
• +5 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

20 partnerships are on record, tiered flagship, core, major and minor.

• UEFA (Union of European Football Associations)flagshipGTM or Marketing Partner · 2 November 2023UEFA and the ERC jointly launched the 'Get Trained, Save Lives' campaign on 2 November 2023 at the ERC congress in Barcelona. The campaign aims to educate more than 100,000 fans in basic CPR skills and provide personal training to teams, officials, volunteers, and staff at UEFA EURO 2024. The NRR actively participates in this campaign in the Netherlands, training Dutch national football teams and engaging fans at fanzones.
• European Resuscitation Council (ERC)coreStrategic or Co-development PartnerThe NRR is one of 31 National Resuscitation Councils forming the ERC network. The NRR and ERC are jointly responsible for the CoSy course management system, which handles course registration, instructor qualification management, and certificate generation for both NRR and ERC-certified courses. The NRR adapts ERC/ILCOR international guidelines to the Dutch context.
• HartslagNucoreStrategic or Co-development PartnerHartslagNu is the Dutch community first responder system that alerts citizen volunteers (burgerhulpverleners) to nearby cardiac arrest emergencies so they can start CPR and use an AED before ambulance arrival. Aart Bosmans (HartslagNu board member) serves on the NRR's Medical Advisory Council. The NRR provides guidelines and training that support the HartslagNu system.
• Hartstichting (Dutch Heart Foundation)majorStrategic or Co-development PartnerThe Hartstichting partnered with AZ, AFAS Software, Noordwest Ziekenhuisgroep, Medivice, and the NRR on the 'Hartbewakers' (Heart Guardians) campaign to promote heart-safe sports environments through CPR training and AED awareness.
• AZ (football club)majorGTM or Marketing PartnerAZ football club partnered with AFAS Software, Hartstichting, Noordwest Ziekenhuisgroep, Medivice, and the NRR on the Hartbewakers campaign. AZ players and staff received CPR training from the NRR, and AZ participated in World Restart a Heart Day 2024 with a fan event at Waagplein, Alkmaar.
• AFAS SoftwareminorGTM or Marketing PartnerAFAS Software co-founded the Hartbewakers campaign with AZ, Hartstichting, Noordwest Ziekenhuisgroep, Medivice, and the NRR, combining corporate social responsibility with CPR awareness and training.
• Noordwest ZiekenhuisgroepminorGTM or Marketing PartnerNoordwest Ziekenhuisgroep partnered with AZ, AFAS Software, Hartstichting, Medivice, and the NRR on the Hartbewakers campaign, contributing medical expertise and CPR training.
• MediviceminorGTM or Marketing PartnerMedivice partnered with AZ, AFAS Software, Hartstichting, Noordwest Ziekenhuisgroep, and the NRR on the Hartbewakers campaign, contributing medical expertise to the CPR training initiative.
• KNVB (Royal Dutch Football Association)flagshipGTM or Marketing PartnerThe KNVB has partnered with the NRR on multiple CPR training initiatives under the Get Trained Save Lives campaign. The Dutch national men's team, women's national team, women's U19, and women's U17 football teams all followed NRR CPR courses. The NRR also provided CPR training to fans during EURO 2024 fanzones.
• Het Oranje KruismajorStrategic or Co-development PartnerCrispijn van den Brand, representing Het Oranje Kruis, serves on the NRR's Medical Advisory Council. Het Oranje Kruis is a Dutch first aid organization, and the NRR's guidelines integrate with Het Oranje Kruis's first aid protocols.
• Nederlandse Vereniging voor Cardiologie (NVVC)majorStrategic or Co-development PartnerMarc Brouwer, cardiologist at Radboud UMC, represents the NVVC on the NRR's Medical Advisory Council. The NRR's guidelines are aligned with NVVC protocols for post-resuscitation care.
• Nederlandse Vereniging voor Kindergeneeskunde (NVK)majorStrategic or Co-development PartnerCorinne Buysse (pediatric intensive care, Erasmus MC) and Marije Hogeveen (pediatric neonatologist, Radboud UMC) represent the NVK (sections SICK and neonatology respectively) on the NRR's Medical Advisory Council, contributing to pediatric resuscitation guidelines.
• Nederlandse Vereniging van Intensive Care (NVIC)majorStrategic or Co-development PartnerAstrid Hoedemaekers, internist-intensive care specialist at Radboud UMC, represents the NVIC on the NRR's Medical Advisory Council.
• Nederlandse Vereniging van Spoedeisende Hulp Artsen (NVSHA)majorStrategic or Co-development PartnerHeleen Lameijer, emergency physician, represents the NVSHA on the NRR's Medical Advisory Council, contributing expertise in pre-hospital and emergency care.
• Nederlandse Vereniging voor Anesthesiologie (NVA)majorStrategic or Co-development PartnerPatrick Schober, anesthesiologist-MMT physician at Amsterdam UMC, represents the NVA on the NRR's Medical Advisory Council.
• Nederlandse Vereniging van Medisch Managers Ambulancezorg (NvMMA)majorStrategic or Co-development PartnerHien van Leeuwen-Nguyen, internist in acute medicine at Maasstad Ziekenhuis and Medical Manager Ambulancezorg at RAV Ambulance Rotterdam-Rijnmond, was appointed on 2 June 2025 to represent the NvMMA on the NRR's Medical Advisory Council. The NRR aims to improve coordination between ambulance care and hospital care.
• ILCOR (International Liaison Committee on Resuscitation)coreStrategic or Co-development PartnerThe NRR participates in ILCOR through ERC experts. ILCOR produces the Consensus on Science and Treatment Recommendations (CoSTR), which forms the scientific basis for both ERC and NRR guidelines. The NRR's guidelines are explicitly built upon the ILCOR/ERC science.
• Hogeschool van AmsterdammajorStrategic or Co-development PartnerThe Hogeschool van Amsterdam co-organized the National Student Resuscitation Competition 2026 together with the NRR. This was the second edition of the competition, which involved HBO-Verpleegkunde, HBO Medische Hulpverlening, MBO-Verpleegkunde, and Geneeskunde programs.
• Venticare LivemajorGTM or Marketing PartnerVenticare Live is the annual Dutch critical care and emergency medicine event at which the NRR organizes its national resuscitation competitions (hospital, pediatric, ambulance categories).
• Domus MedicaminorOthersDomus Medica is the building in Utrecht where the NRR's office is located (since 18 June 2024). Many medical professional associations and organizations are housed in this building, providing the NRR with a valuable professional network.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Resuscitation Council UK: The UK national resuscitation council and another ERC network member. Performs the same national role as NRR — guideline adaptation, instructor/course-center certification, and standardized resuscitation training across BLS/ALS/ILS. Closest English-language analog to NRR's operating model.
• Belgian Resuscitation Council (BRC): The Belgian national resuscitation council, another small ERC member council. Universitair Ziekenhuis Leuven — NRR's pediatric competition winner — operates within this council's network. Structurally analogous to NRR, focused on a neighboring market.
• Deutscher Rat für Wiederbelebung (German Resuscitation Council): The German national resuscitation council, a sister organization to NRR within the ERC network. Operates the same model: adapts ERC/ILCOR guidelines to the German context, certifies instructors and course centers, and runs national resuscitation courses. Directly comparable in mandate, structure, and revenue model.

Emerging players

• Rode Kruis Nederland (Dutch Red Cross): The Dutch arm of the Red Cross, which delivers first aid and resuscitation training to the public using its own curriculum. Operates in the same Dutch training market as NRR-certified course centers but with a different (Red Cross) brand and partly overlapping instructor base.

Others

• Hartstichting (Dutch Heart Foundation): The Dutch Heart Foundation, a strategic partner in the Hartbewakers campaign and broader CPR-awareness efforts. Not a training/certifying body itself, but a high-profile Dutch health NGO operating adjacent to NRR in cardiac-arrest awareness and prevention.
• Het Oranje Kruis: The Dutch first aid certification organization that sits on NRR's Medical Advisory Council and whose first-aid protocols are integrated with NRR's resuscitation guidelines. Closely aligned ecosystem partner rather than a direct competitor, with overlapping instructor and certificate ecosystems.
• ILCOR (International Liaison Committee on Resuscitation): The international scientific body that produces the Consensus on Science underlying both ERC and NRR guidelines. NRR's clinical content ultimately derives from ILCOR, making ILCOR a foundational upstream peer rather than a competitor.
• European Resuscitation Council (ERC): The pan-European body of which NRR is one of 31 national members. ERC co-operates the CoSy platform with NRR, sets the international guidelines that NRR adapts, and runs the Get Trained Save Lives campaign with UEFA. More accurately a parent/coordination network than a competitor, but deeply intertwined.

Regional players

• Australian Resuscitation Council: Another ERC-affiliated national council, geographically distant from NRR but operating the same model: guideline adaptation, instructor/course-center certification, and standardized resuscitation education in its national context.

Broad incumbents

• American Heart Association: The dominant US resuscitation and CPR training authority. Comparable in mandate (guideline-setting, instructor certification, BLS/ALS courses) but vastly larger in scope, brand, and resources; competes globally for the AHA brand as a benchmark for resuscitation training standards.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Reanimatieraad
• YouTubeyoutube.com/channel/UC9mQv2kX90d0giFqmT62wqA
• Facebookfacebook.com/NederlandseReanimatieRaad
• LinkedInlinkedin.com/company/nederlandsereanimatieraad
• Instagraminstagram.com/reanimatieraad

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Nederlandse Reanimatie Raad