pixelmotion GmbH

What pixelmotion GmbH does

pixelmotion GmbH is a privately held, Germany-based video production agency headquartered in Aachen (Trierer Str. 734), founded in 2010 and led by Managing Director and shareholder Luis Dondorf Ortega. The company specializes in producing marketing films for B2B clients in the DACH region, with two core product lines: animated explainer videos (Erklärfilm), built through a structured 4-step process (kick-off, storyboard, production, refinement) using modern 2D animation and professional voice-over talent, and live-action realfilm productions covering recruiting videos, event films, testimonials, advertising spots, image films, and social media content. It also offers a differentiated 'pixfilm' hybrid combining animation with real footage, a bundled pixelmotion Content-Day for multi-asset capture, and a free Video-Check consultation as a lead-generation entry point.

The business operates on a project-based professional services model with quote-based pricing (realfilm projects starting at €5,000+VAT, typical 6-8 week delivery, 90-120 second outputs). GTM is sales-led and direct: prospects enter via the company website, Instagram (@pixelmotion_marketing), LinkedIn, or referral, book a Calendly-scheduled Video Check, and proceed through a 45-minute goal-setting consultation to scope and quote. The customer base spans real estate (IVD), online marketplace (eBay Kleinanzeigen), networking hardware (devolo), garden retail (Blumen Risse), CRM software (onOffice), industrial (Jacobs Gruppe), regional banking (Volksbank Heinsberg), municipal government (Stadt Aachen), and academic research (RWTH Aachen IME). Core operations are supported by a small in-house team of roughly 6-7 plus vetted freelance videographers and photographers, with no disclosed external funding, parent company, or subsidiary structure.

Name

pixelmotion GmbH

Legal name

pixelmotion GmbH

Website

https://pixelmotion-marketing.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

pixelmotion GmbH is an Aachen-based video production agency producing marketing films, animated explainers, and live-action videos for German B2B clients across sectors like banking, retail, government, and technology using a project-based, sales-led model.

Ownership category

akta.pro rank

Product category

Marketing Video Production Services

NAICS

Motion Picture and Video Industries (5121), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Corporate & Internal Communications Video (MPADAEAC)

akta.pro secondary industries

Animation Production (2D/3D/Stop-Motion) (MPAAAMAD), Live-Action Short-Form Production (Short Films, Web Series) (MPADABAE)

Keywords

• Marketing video production
• Animated explainer videos
• Corporate video production
• Recruiting video content
• Live-action video production

Headquarters

HQ city

Aachen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video Production Services: Project-based professional services for video production including animation films, real films, recruiting videos, event films, testimonial videos, and image films. Pricing is quote-based based on project scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

pixelmotion GmbH produces marketing films for B2B clients in Germany, primarily through two core offerings: 2D animated explainer videos (Erklärfilm) and live-action video production (Realfilm) covering recruiting, testimonial, event, image, advertising, and social media formats. Production follows a four-step process (Kick-Off, Storyboard, Production, Feedback/Refinement) and is delivered in 6–8 weeks with optional 4K capture and professional voice-over; pricing is quote-based, with Realfilm productions starting from €5,000 + VAT.

Product overview

pixelmotion GmbH is a video production company specializing in marketing films. Their portfolio consists of two core product lines: Animated Explainer Videos (Erklärfilm) using modern 2D animation techniques, and Live-Action Video Production (Realfilm) for various formats including recruiting videos, event films, testimonials, advertising spots, image films, and social media content. The company also offers a 'pixfilm' hybrid approach combining animation with real footage. Additional services include the pixelmotion Content-Day (comprehensive one-day content production), and a free Video-Check service providing expert feedback on existing marketing videos. Production follows a structured 4-step process: Kick-Off Meeting, Storyboard Creation, Film Production, and Feedback & Refinement, with 2 feedback rounds included.

Differentiator

Problem solved

Functional benefit

Products and services

• Erklärfilm (Animated Explainer Videos) Custom 2D animated explainer videos that distill complex products, services, or ideas into clear, concise marketing films. Production follows a structured pipeline from kick-off meeting through storyboard creation to final delivery, with professional voice-over narration included. Aimed at B2B clients needing to explain offerings, demonstrate products, or create onboarding content.
• Realfilm (Live-Action Video Production) Live-action marketing film production covering recruiting videos, event films, testimonial videos, advertising spots, image films, and social media content. Filming is typically completed in 1–2 shooting days as part of a broader 6–8 week production cycle. Aimed at established German companies needing on-camera marketing content.
• Recruiting Videos and Campaigns Recruitment-focused video content designed to emotionally engage candidates and differentiate companies from competitors in tight hiring markets. Used for job advertisements and employer branding campaigns aimed at potential employees.
• Eventfilm / Aftermovie Event documentation videos capturing highlights of corporate events for internal retrospectives and as promotional material for future events.
• Testimonial Videos Customer testimonial videos that build trust by featuring authentic customer statements about products or services, particularly valuable for higher-priced offerings.
• Werbespot (Advertising Spot) Short-form advertising videos designed to sell products or services directly or to establish brand recognition in the minds of target audiences.
• Imagefilm (Corporate Image Film) Corporate presentation videos that introduce companies to potential customers in an approachable and authentic manner, serving as a key marketing tool for B2B clients.
• Social Media Content Production Social media video content tailored for platforms like LinkedIn and Instagram, matched to the company's branding and marketing strategies.
• pixelmotion Content-Day A comprehensive one-day content production service generating multiple video assets for website and social media platforms, with minimal client involvement required after the initial kick-off analysis.

Quantifiable outcome

• Websites with videos have 53x higher chance of ranking on first Google page
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

One partnership is on record.

• ED Computer & Design GmbH & Co. KGcoreTechnology or IntegrationWebsite hosting provider located in Cologne (Lina-Bommer-Weg 4, 51149 Köln). Contract processor for GDPR compliance.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Explainify: Explainer video production studio specializing in 2D animation and marketing-focused short films for B2B brands. Directly comparable to pixelmotion's animated explainer (Erklärfilm) product line in both craft and customer type.
• Switch Video: Video production agency focused on animated explainer videos, brand stories, and testimonials for B2B marketers. Comparable service offering and customer base to pixelmotion's animated and testimonial video products.
• Demo Duck: Boutique video production agency specializing in explainer videos, animated shorts, and brand films for B2B customers. Closely comparable to pixelmotion across animated explainer and live-action production services for marketing outcomes.
• Epipheo: US-headquartered animated explainer-video studio producing 2D animation and short-form marketing videos for B2B brands. Directly comparable to pixelmotion's Erklärfilm product line in both format (short animated explainers) and customer orientation (B2B marketing).
• Studio Funk: Established German film and video production agency producing corporate, image, and explainer films for B2B clients. Directly comparable in service mix (corporate videos, animations, marketing films) and German market focus to pixelmotion, though typically with a larger headcount.
• DREHSTART Filmproduktion: Boutique German video production house producing corporate image films, recruiting videos, and event coverage for SMEs. Closely comparable to pixelmotion in size, service portfolio, and reliance on B2B marketing-film projects in Germany.
• Coromandel Film: Cologne-based film production house producing corporate films, image videos, and advertising spots for German B2B clients. Comparable to pixelmotion in service scope (corporate image films, advertising spots) and regional German positioning.
• Lemonlight Media: Video production marketplace/agency producing brand videos, explainers, and social content for B2B and B2C clients. Comparable in its mix of animation and live-action production for marketing purposes, though operating at a larger scale than pixelmotion.

Broad incumbents

• C3 Creative Code and Content: Munich-based content production group offering corporate film, branded content, and digital production at significantly larger scale than pixelmotion. Comparable as a German-language, broad-content incumbent operating in the same corporate-video and branded-content categories.
• achtung!: Large Hamburg-based creative and content agency producing branded video, campaigns, and integrated marketing for enterprise clients. Comparable to pixelmotion at the level of brand-film and marketing-content production, but with substantially broader integrated-marketing capabilities and scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pixelmotion-gmbh
• Instagraminstagram.com/pixelmotion_marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pixelmotion GmbH