3D Cruise Partners

What 3D Cruise Partners does

3D Cruise Partners is a privately held, WBENC-certified woman-owned B2B services firm that plans and sources cruise group and charter programs for U.S. corporate incentive travel, meetings, and events. Founded in 2004 by Karen Devine, the company acts as a contracted cruise buyer and intermediary between corporate buyers and the global cruise industry, providing research, sourcing, contracting, and post-program support for incentive houses, meeting planners, and MICE buyers. The firm is positioned as an unbiased, single-point-of-contact advisor representing the entire cruise spectrum — luxury (Regent Seven Seas, Silversea, Ritz-Carlton Yacht Collection), premium/boutique (Disney, Oceania, Virgin Voyages), contemporary (Royal Caribbean, Norwegian, Carnival, Princess, MSC), and river (AMA, Avalon, Uniworld, Viking) — with partnerships across all major cruise lines.

The company's offering is purely service-based: there is no proprietary technology platform, software product, or AI system described in the available data. The product surface consists of cruise sourcing and contracting services, with related category-specific representations and a partnership with Events Design at Sea for bespoke onboard and shoreside experiences. The technology stack is the team's domain expertise, supplier relationships, and the request-for-proposal workflow hosted on the company website.

3D Cruise Partners earns revenue through commissions from cruise line partners and/or service fees charged to corporate clients for sourcing, contracting, and program management. Pricing is quote-based and not publicly disclosed, with proposals generated per inquiry. The go-to-market is direct B2B enterprise field sales supported by industry events, association memberships (CLIA, MPI, IRF, IATAN, FICP), and partner endorsements. The company is US-centric in its operations but serves clients booking cruise programs globally.

Name

3D Cruise Partners

Legal name

3D Cruise Partners

Website

https://3dcruisepartners.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

3D Cruise Partners is a WBENC-certified woman-owned B2B cruise sourcing and contracting firm that plans group and charter cruise programs for U.S. corporate incentive, meeting, and event buyers, representing the full global cruise industry as an unbiased intermediary.

Ownership category

akta.pro rank

Product category

Corporate Incentive Cruise Sourcing & Contracting

NAICS

Tour Operators (56152)

SIC

Water Transportation (4400)

akta.pro primary industry

Cruise Group Specialists (Affinity, MICE-at-Sea, Charter Groups) (THAKAKAD)

akta.pro secondary industries

Corporate & Event Cruise Charters (MICE/Buyouts) (THAEAEAE), Cruise Travel Agencies & Specialist Cruise Consultants (THAEAFAB)

Keywords

• Cruise sourcing services
• Corporate incentive travel
• Group cruise booking
• Charter cruise programs
• MICE cruise planning

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Cruise Sourcing & Contracting Services: 3D Cruise Partners earns revenue by acting as a contracted cruise buyer and intermediary for corporate incentive programs, group bookings, and charter operations. The company researches, sources, and negotiates cruise contracts on behalf of corporate clients. Revenue appears to be generated through commissions from cruise line partners and/or service fees charged to corporate buyers for sourcing, contracting, and program management services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

3D Cruise Partners acts as a contracted cruise buyer and intermediary for corporate clients, researching, sourcing, negotiating, and contracting cruise group bookings and charter programs for incentive travel, corporate meetings, and MICE events. The firm represents the entire global cruise industry—luxury, premium/boutique, contemporary, and river cruise lines—and provides end-to-end support from initial research through contracting and post-program accounting.

Product overview

3D Cruise Partners is a B2B cruise booking and advisory service company offering a unified suite of cruise sourcing and contracting services. The company acts as a contracted cruise buyer representing the entire global cruise industry—from luxury lines (Regent Seven Seas, Silversea) to contemporary mass-market carriers (Royal Caribbean, Norwegian Cruise Line)—to help corporate clients plan incentive and meeting programs at sea. Their portfolio spans four cruise line categories (luxury, premium/boutique, contemporary, and river cruise) plus strategic partnerships with destination management companies and experience curators. The core offering is the company's expertise in matching clients with the right cruise product through research, contracting, and operational support, rather than a software product with distinct modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Cruise Sourcing & Contracting Services Expert cruise sourcing and contracting service that researches cruise line and ship options, negotiates pricing and concessions, manages vendor contracts, and provides operational support from initial inquiry through post-program accounting. Targeted at corporate incentive buyers, incentive houses, and meeting planners running group or charter cruise programs.
• Luxury Cruise Representation Access to luxury cruise line inventory for high-end corporate group and charter bookings, with sourcing, contracting, and pricing negotiation across the luxury segment.
• Premium/Boutique Cruise Representation Access to premium and boutique cruise inventory for corporate group experiences, including themed and experiential cruise products such as Disney, Virgin Voyages, and expedition lines.
• Contemporary Cruise Representation Access to contemporary, mass-market cruise line inventory (Royal Caribbean, Norwegian, Carnival, Princess, MSC) for large-scale corporate group and full-ship charter programs.
• River Cruise Representation Access to river cruise inventory for intimate corporate group and incentive experiences across European and domestic river cruise products.
• Onboard Event Design Partnership (Events Design at Sea) Bespoke onboard and shoreside event curation for group and charter operations, delivered through a strategic partner relationship to complement cruise sourcing and contracting engagements.

Quantifiable outcome

• 8x Celebrity Cruise Partner of the Year (including 2022 and 2023)
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Celebrity CruisescoreStrategic or Co-development Partner3D Cruise Partners maintains a strategic partnership with Celebrity Cruises, having received the Partner of the Year award 8 times including 2022 and 2023. The relationship involves corporate, incentive, and charter sales collaboration.
• Royal Caribbean InternationalcoreStrategic or Co-development Partner3D Cruise Partners is a Partner of the Year award recipient (2019, 2023) from Royal Caribbean International, collaborating on corporate meetings, incentives, and charter sales programs.
• Norwegian Cruise Line Holdings LtdcoreStrategic or Co-development PartnerNorwegian Cruise Line Holdings Ltd awarded 3D Cruise Partners Partner of the Year in 2019 for their collaboration on charters, meetings, and incentives.
• Avalon Waterways (Globus family of brands)coreStrategic or Co-development Partner3D Cruise Partners partners with Avalon Waterways for river cruise sales, with executives from Globus family of brands providing positive testimonials about the partnership's professionalism, creativity, and expertise in presenting river cruising options.
• Luxury Cruise Lines PortfoliocoreStrategic or Co-development Partner3D Cruise Partners represents luxury cruise lines including Regent Seven Seas Cruises, Ritz-Carlton Yacht Collection, Seabourn Cruises, Silversea Cruises, Crystal Cruises, Explora Journeys, Four Seasons Yacht, and others, offering unbiased cruise solutions for corporate groups.
• Premium/Boutique Cruise Lines PortfoliocoreStrategic or Co-development Partner3D Cruise Partners represents premium and boutique cruise lines including Cunard Cruise Line, Disney Cruise Line, Holland America Line, Hurtigruten, Lindblad Expeditions/National Geographic, Oceania Cruises, Ponant Cruises, Virgin Voyages, and Windstar Cruises.
• Contemporary Cruise Lines PortfoliocoreStrategic or Co-development Partner3D Cruise Partners represents contemporary cruise lines including Carnival Cruise Line, MSC Cruises, Norwegian Cruise Line, Princess Cruises, and Royal Caribbean International for group and charter opportunities.
• River Cruise Lines PortfoliocoreStrategic or Co-development Partner3D Cruise Partners represents river cruise lines including AMA Waterways, American Cruise Lines, American Queen Voyages, Emerald Waterways, Uniworld Boutique River Cruises, and others for corporate incentive programs.
• Events Design at SeaminorChannel Partner/ Reseller/ DistributorEvents Design at Sea is a featured partner that curates bespoke experiences for group and charter operations both onboard and off for any size cruise ship, anywhere around the world.
• MaritzcoreGTM or Marketing PartnerMaritz is a key customer and marketing partner, utilizing 3D Cruise Partners for cruise sourcing and contracting services for their corporate incentive programs. Maritz's Senior Director of Supplier Relations provides testimonial endorsement.
• BI WORLDWIDEminorGTM or Marketing PartnerBI WORLDWIDE is a customer partner utilizing 3D Cruise Partners for corporate meeting and incentive cruise programs, with their VP-Industry Relations providing positive testimonial endorsement.
• CLIA (Cruise Lines International Association)minorOthers3D Cruise Partners displays CLIA membership logo on their website, indicating membership in the Cruise Lines International Association.
• MPI (Meeting Professionals International)minorOthers3D Cruise Partners displays MPI membership logo on their website, indicating membership in Meeting Professionals International.
• IRF (Incentive Research Foundation)minorOthers3D Cruise Partners displays IRF membership logo on their website, indicating support for the Incentive Research Foundation.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Maritz Travel: Maritz is a large global incentive travel and events company and a current 3D customer (per 3D testimonials). It operates its own corporate incentive division and could source cruise needs internally or via direct cruise line agreements, making it both a customer and an internalized competitive reference point for cruise group sourcing scale.
• BCD Meetings & Events: BCD M&E is a global MICE operator with cruise and group sourcing capability, serving large enterprise buyers. Much larger scale than 3D, but operates within the same buyer-seller MICE dynamic for cruise programs.
• Avoya Travel: Avoya Travel is one of the largest US cruise-focused travel agency networks (parent of Cruise.com, OceanScape). Competes broadly with 3D as a high-volume cruise intermediary, though primarily in consumer leisure rather than corporate MICE channels.
• BI WORLDWIDE: Major global incentive travel and loyalty company and current 3D customer. Operates extensive corporate meeting and incentive programs including cruise components, and could in-source cruise sourcing via dedicated internal resources for top accounts.
• American Express Meetings & Events: Amex M&E is a global corporate meetings and events provider with cruise program sourcing for enterprise clients. A broad incumbent that buys cruise block space in the same supplier relationships as 3D but as part of a much larger portfolio offering.
• CWT Meetings & Events: CWT M&E is a global MICE and corporate events firm offering cruise sourcing and group contracting capabilities for large enterprise accounts; overlaps with 3D on procurement-led group bookinds.

Direct peers

• Onboard Hospitality / The Cruise Authority: Boutique cruise-specialist agency focused on group cruise bookings, charters, and corporate incentive cruise programs for US-based buyers. Direct functional competitor in the niche cruise group and MICE-at-sea advisory segment.
• ITA Group: ITA Group is a top-tier corporate incentive travel and engagement agency serving Fortune 500 buyers with meetings, incentives, and events — a directly comparable peer to 3D's niche with similar talent-based business model and customer overlap.
• Cruises Inc. Cruises Inc. is a cruise-only travel agency network representing most major cruise lines for individual and small-group bookings. Comparable to 3D's multi-line cruise representation model though smaller in the MICE/group end of the market.
• Motivation Group: Motivation Group is a long-standing incentive travel agency offering cruise and group sourcing for corporate incentive buyers. Directly comparable B2B peer with overlapping mid-market incentive buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3D Cruise Partners