2 Scale, Inc.

What 2 Scale, Inc. does

2 Scale, Inc. is a Doral, Florida-based SaaS provider of WiFi analytics, founded in 2006 and operating with 1–10 employees. Its core product, the Arara platform, captures wireless device signals from WiFi networks at physical locations and uses clustering algorithms to segment audiences by demographic and behavioral attributes, then delivers those insights through automated reporting. The company's go-to-market is direct sales-led, targeting retailers, shopping malls, universities, hospitals, restaurants, and hotels, with a website presented in Spanish that indicates a primary focus on Latin American markets.

The Arara platform is built to integrate with enterprise back-office systems including SAP, Salesforce, Cloudera, and Mailchimp, positioning outputs to flow into CRM, marketing automation, and data warehouse workflows. Revenue is generated via SaaS subscription licensing, though no pricing tiers, contract values, or named customers are disclosed. There are no disclosed patents, awards, certifications, or leadership profiles, and no funding rounds have been announced.

The combination of an 18+ year operating history with very small headcount and no disclosed capital suggests a niche, self-sustaining business rather than a venture-scale operation. Publicly available information is limited: no named customers, no executive team, no pricing, and no recent press activity beyond the integration stack are visible. Investors evaluating 2 Scale should treat the company as a small, specialized regional analytics vendor with limited public visibility on commercial traction.

Name

2 Scale, Inc.

Legal name

2 Scale, Inc.

Website

https://2scaleinc.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

2 Scale, Inc. is a Doral, Florida-based SaaS provider offering WiFi analytics through its Arara platform, serving retailers, shopping malls, universities, hospitals, restaurants, and hotels across Latin American markets via a sales-led direct motion on subscription terms.

Ownership category

akta.pro rank

Product category

WiFi Analytics

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH) (HDAFACAI)

Keywords

• WiFi analytics platform
• WiFi monetization software
• Customer segmentation analytics
• Location-based marketing
• Wireless network analytics

Headquarters

HQ city

Doral

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. WiFi Analytics Software (Arara): Software-as-a-service platform monetizing WiFi networks for retailers, shopping malls, universities, hospitals, restaurants, and hotels through analytics and marketing campaign tools.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

2 Scale, Inc. sells a WiFi Analytics software platform branded "Arara" that helps venue operators (retailers, shopping malls, universities, hospitals, restaurants, and hotels) monetize their guest WiFi networks. The platform captures WiFi user data, segments users by age, sex, and location through clustering algorithms, and pushes that data via automated delivery into enterprise systems (SAP, Salesforce, Cloudera, Mailchimp) to enable personalized marketing campaigns and customer retention.

Product overview

2 Scale, Inc. offers a unified WiFi Analytics platform designed for retailers, shopping centers, universities, hospitals, restaurants, and hotels to acquire, connect, and retain customers through wireless networks. The core product is the WiFi Analytics Platform, which is powered by Arara software for WiFi monetization. The platform includes add-on modules: Automated Data Delivery for integrating user data with enterprise systems (SAP, Salesforce, Cloudera, Mailchimp) and Clustering for user segmentation and targeted marketing campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Arara: Software toolkit designed to acquire, connect, and retain customers of wireless network users. Used to monetize WiFi networks through analytics tools.

Products and services

• WiFi Analytics Platform (Arara) A WiFi analytics and monetization software platform that acquires, connects, and retains customers of wireless networks by capturing user data, improving WiFi access experience, and enabling personalized marketing campaigns segmented by age, sex, and location. Targeted at retailers, shopping centers, universities, hospitals, restaurants, and hotels in Latin America.

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Aruba Networks (HPE): HPE Aruba offers enterprise WiFi infrastructure with bundled location services and analytics capabilities, making it a broad incumbent competitor to 2Scale's pure-play WiFi analytics software.
• Cisco (Meraki): Cisco Meraki is a broad WiFi infrastructure incumbent that bundles location analytics and guest engagement features into its access-point portfolio — overlapping with 2Scale's analytics layer but as part of a much wider networking offering.
• Fortinet (FortiAP / FortiPresence): Fortinet offers FortiAP WiFi access points with FortiPresence analytics for venue footfall and engagement — a broad incumbent in networking that overlaps with 2Scale's analytics proposition as part of a much larger portfolio.

Direct peers

• Cloud4Wi: Cloud4Wi delivers a WiFi analytics and customer engagement platform with CRM/marketing integrations, serving retailers, hospitality, and venues — directly comparable to 2Scale's value proposition and integrations.
• Linkyfi: Linkyfi provides guest WiFi marketing, social login, and analytics for venues, similar to 2Scale's WiFi monetization and segmentation features.
• Purple WiFi: Purple WiFi provides guest WiFi analytics, location-based marketing, and demographic segmentation for venues — a directly comparable product offering and business model to 2Scale's Arara platform.
• Aislelabs: Aislelabs provides WiFi-based location analytics, customer journey mapping, and marketing automation for retail and venue customers — a directly comparable analytics platform.
• Zenreach: Zenreach offers guest WiFi marketing, customer data collection, and analytics for restaurants, retailers, and venues — a directly comparable WiFi-driven marketing platform with similar customer segments.

Emerging players

• Bloom Intelligence: Bloom Intelligence focuses on WiFi-based customer data, remarketing, and analytics primarily for restaurants — a niche, emerging player with partial overlap to 2Scale's restaurant vertical offering.
• SocialSign.in: SocialSign.in provides guest WiFi engagement, social-login capture, and marketing tools for venues — an emerging player with partial functional overlap to 2Scale's WiFi user acquisition and engagement capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/2scaleinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2 Scale, Inc.