What Bike Stop does

Bike Stop Ltd is a UK-based, independent specialty retailer of motorcycle protective gear and accessories, founded in 1981 and headquartered at 104 High Street, Stevenage, Hertfordshire. The company operated a multibrand portfolio of more than 100 brands — including Dainese, Shoei, Alpinestars, Klim, Rev'It, RST, Rukka, and AGV — spanning helmets, jackets, trousers, jeans, suits, boots, gloves, body armour, and accessories, plus dedicated women's gear. Revenue was generated through one-time retail transactions via a seven-showroom physical store over two floors and a Magento-based e-commerce site, supplemented by fee-bearing services such as the Shoei Personal Fit System, Dainese Made to Measure bespoke tailoring, clothing repair and customisation, custom ear-mould fitting with ACS Custom, and Klarna instalment finance intermediation under FCA authorisation (FRN 838438).

The business model combined transactional retail with experience-led services and a community programme of approximately 25 events per year, including monthly rideouts, motorcycle demo days with partners such as CCM, Zero, and Krazy Horse, and custom cafe days. Customer segments were horizontal across UK motorcyclists, with sub-segments for women riders and racetrack/adventure users; pricing was standard retail with a £50 free-delivery threshold for UK mainland orders. There is no proprietary technology, no disclosed AI/ML capability, and no in-house manufacturing — the differentiation is curation, expert fitting, customisation services, and brand partnerships built over four decades.

The company has been acquired by Infinity Motorcycles, the UK's leading motorcycle gear retailer; the Stevenage store continues to trade under the Infinity Bike Stop banner, while the standalone bikestop.co.uk e-commerce site has been decommissioned and redirected to infinitymotorcycles.com.

Name

Bike Stop

Legal name

Bike Stop Ltd

Website

https://bikestop.co.uk

Company type

Private

Founded year

1981

Operating status

Acquired

Headcount range

1–10 employees

Short description

Bike Stop is a UK independent motorcycle gear retailer, founded in 1981, stocking 100+ brands across helmets, clothing, boots, gloves, and accessories at a seven-showroom Stevenage showroom, now operating as Infinity Bike Stop following acquisition by Infinity Motorcycles.

Ownership category

akta.pro rank

Product category

Specialty Motorcycle Gear Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle gear retail
• Protective riding equipment
• Motorcycle helmets clothing
• Rider apparel accessories
• Specialty motorcycle retailer

Headquarters

HQ city

Stevenage

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Product Sales: Sale of motorcycle helmets, clothing (jackets, trousers, jeans, suits), boots, gloves, and accessories through physical showroom and e-commerce platform. Revenue is generated through one-time product transactions with optional Klarna finance options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Bike Stop is a UK specialist independent motorcycle gear retailer founded in 1981, selling helmets, jackets, trousers, jeans, suits, boots, gloves, body armour, and accessories from more than 100 brands via a physical showroom in Stevenage and an e-commerce website. The company complements product retail with value-added services including Shoei Personal Fit System helmet fitting, Dainese Made-to-Measure bespoke tailoring, clothing repairs and customisations, custom ear-mould fitting, and a Club Rewards loyalty program.

Product overview

Bike Stop is an independent UK-based motorcycle gear retailer founded in 1981, offering a comprehensive e-commerce platform and physical showroom. The product portfolio centers on protective riding gear across multiple categories: motorcycle helmets (full face, flip up, open face, adventure), motorcycle clothing (jackets, trousers, jeans, suits, casual wear), boots, gloves, body armour, and accessories (luggage, maintenance, electronics, security). The company operates a multibrand retail model, stocking over 100 top brands including AGV, Airoh, Arai, Bell, Shoei, Dainese, Alpinestars, Klim, Rev'It, RST, Rukka, and many others. Beyond product sales, Bike Stop offers services including professional helmet fitting (Shoei Personal Fit System), Dainese Made to Measure tailoring, clothing repairs and customisations, motorcycle demo days, monthly rideouts, and a loyalty rewards program. The company also provides Klarna finance options for customers. The offering combines a Magento e-commerce platform with a physical 7-showroom location in Stevenage featuring a cafe, creating a hybrid online-offline retail experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycle Helmets Comprehensive range of motorcycle helmets covering full face, flip up, open face, and adventure styles from brands including AGV, Airoh, Arai, Bell, HJC, Klim, Schuberth, Scorpion, Shark, Shoei, and Simpson, sold to individual motorcyclists.
• Motorcycle Jackets Protective motorcycle jackets in leather, textile, Gore-Tex, and riding shirt variants from brands including Alpinestars, Belstaff, Dainese, Fuel, Halvarssons, Klim, Knox, Rev'It, Richa, Rokker, RST, Rukka, and Segura.
• Motorcycle Trousers Riding trousers with leather, aramid leggings, summer, all-weather, waterproof, and Gore-Tex variants from brands including Alpinestars, Dainese, Halvarssons, Klim, Rev'It, Richa, RST, Rukka, and Spada.
• Motorcycle Jeans Stylish motorcycle jeans with AAA-rated PPE protection designed for casual on-bike and off-bike wear.
• Motorcycle Suits Leather motorcycle suits for track use in one-piece and two-piece configurations, including airbag variants from Alpinestars, Dainese, RST, Spidi, and Rev'It.
• Motorcycle Boots Protective motorcycle boots in summer, all-weather, waterproof, Gore-Tex, short, and vegan options from brands including Alpinestars, Belstaff, Dainese, Daytona, Falco, Sidi, Stylmartin, and TCX.
• Motorcycle Gloves Protective motorcycle gloves in leather, textile, summer, winter, waterproof, heated, short, and vegan variants from brands including Alpinestars, Bering, Dainese, Halvarssons, Knox, Racer France, Rev'It, Richa, RST, Rukka, and Spidi.
• Motorcycle Accessories Wide range of motorcycle accessories including Bluetooth intercoms, satellite navigation, luggage (soft, hard, backpacks, panniers), bike security locks, maintenance items, electronics, and eyewear from brands including Kriega, Quad Lock, Oxford, Sena, Givi, Abus, Motul, and Oakley.
• Women's Motorcycle Gear Complete range of women's motorcycle clothing and gear including helmets, jackets, trousers, jeans, suits, boots, gloves, and casual wear from brands such as Alpinestars, Belstaff, Dainese, MotoGirl, Rev'It, RST, Rukka, Spidi, and TCX.
• Body Armour Protective body armour and back protectors for motorcycle riders, including D3O and Dainese brand options.
• Shoei Personal Fit System (PFS) Professional helmet fitting service operated in partnership with Shoei to deliver personalised helmet fit and comfort for individual customers.
• Dainese Made to Measure Custom tailoring and made-to-measure service for Dainese motorcycle clothing, offering bespoke-fitted garments to individual customers in partnership with Dainese.
• Clothing Repairs and Customisation Full in-house service offering clothing repairs, customisations, and tailoring for both leather and textile motorcycle jackets and trousers, performed by experienced tailors at the Stevenage showroom.
• Custom Ear Mould Fitting Custom ear-mould fitting service for hearing protection, offered in partnership with ACS Custom for individual riders.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Infinity MotorcyclescoreChannel Partner/ Reseller/ DistributorBike Stop has officially joined Infinity Motorcycles, the UK's leading retailer of motorcycle gear. The physical store at 104 High Street, Stevenage continues to operate under the Infinity Bike Stop brand. This acquisition provides access to Infinity's wider network and over 100 top brands.
• DainesecoreStrategic or Co-development PartnerLong-standing partnership established in 1981 where Bike Stop served as Dainese's #1 representative in the UK. The store offers Dainese Made to Measure service for custom-fitted garments.
• ShoeicoreStrategic or Co-development PartnerBike Stop was selected by Shoei UK to launch their Personal Fit System (PFS) service in the UK, hosting the first special PFS event in March 2024.
• Klarna Financial Services UK LimitedminorImplementation/ SI/ Consulting PartnerFinance provider offering credit products for customers to pay later in instalments. Bike Stop acts as credit intermediary, authorised and regulated by FCA (FRN 838438).
• Krazy HorseminorStrategic or Co-development PartnerMotorcycle demo day partner; collaborated on Indian Motorcycle Demo Day event.
• ACS CustomminorImplementation/ SI/ Consulting PartnerCustom ear mould fitting service provider, offering custom ear protection solutions for riders.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Others

• Dainese: Italian premium motorcycle apparel and protection manufacturer — Bike Stop's flagship partner — that sells directly via its own DTC site; comparable as a premium motorcycle-gear brand but operating upstream of multi-brand retail.
• Alpinestars: Premium motorcycle apparel, boots and helmet manufacturer that also sells directly to consumers via its own DTC channels; an upstream supplier to Bike Stop and a partial competitor via brand-direct purchasing.
• Harley-Davidson: Global motorcycle manufacturer with a substantial branded riding gear and accessories business sold through its dealerships; competes for premium motorcycle gear spend, especially in lifestyle and touring segments, though not a multi-brand independent retailer.
• Triumph Motorcycles: UK motorcycle manufacturer that also sells branded riding gear, helmets and accessories through its dealer network; an OEM-side peer that competes for premium gear wallet share though its own branded apparel rather than multi-brand retail.

Direct peers

• Infinity Motorcycles: The UK's leading motorcycle gear retailer and now the parent company of Bike Stop; directly comparable multi-brand retailer with national multi-store presence, free next-day UK delivery and an overlapping 100+ brand catalogue.
• Sportsbikeshop: Large UK online specialist retailer of motorcycle helmets, clothing, boots and accessories; directly comparable multi-brand assortment and direct-to-consumer model, with nationwide delivery competing for the same UK rider.
• J&S Accessories: Long-established UK motorcycle clothing, helmet and accessories retailer with both physical showrooms and a national online store; directly competes for the same multi-brand premium gear customer.
• Get Geared: UK motorcycle clothing, helmet and accessories retailer operating online and via showroom; directly comparable multi-brand assortment and direct-to-consumer go-to-market.
• Motolegends: Premium UK motorcycle clothing and helmet specialist stocking high-end brands such as Dainese, Alpinestars, Rukka and Shoei; closely comparable positioning to Bike Stop's premium, service-led offer.

Broad incumbents

• RevZilla: Large US-based motorcycle gear and parts retailer (now part of Comoto Holdings) with broad assortment, content-led marketing and global shipping; comparable multi-brand retail model but at much greater scale and primarily US footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/bikestopuk
• Facebookfacebook.com/bikestopuk
• Instagraminstagram.com/bikestopuk
• LinkedInlinkedin.com/company/bike-stop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bike Stop