Bike School Bentonville

What Bike School Bentonville does

Bike School Bentonville is a private mountain bike coaching school founded in 2021 and based in Bentonville, Arkansas. The company delivers structured instructional programs for both youth (ages 5-15) and adults, including multi-day seasonal camps (Spring Break, Summer, Thanksgiving), a six-week Trail Kids program, women's skills clinics, adult skills classes, private lessons, guided trail rides, and specialty offerings such as Bikepacking 101 and the Back 40 Adventure. Programs are conducted across the Northwest Arkansas trail network, including Slaughter Pen, Coler, and Bella Vista zones, leveraging the region's reputation as a mountain biking destination.

The company operates a direct-to-consumer model with no proprietary technology platform. Customer registration and scheduling are handled through a Squarespace-hosted website integrated with As.me (Calendly) for booking, and CleverWaiver for liability waivers. Revenue is generated through per-program unit pricing, with programs ranging from $115 for a single skills class to $625 for the Trail Kids six-week program, and private lessons at $150 per session. All transactions are individual and self-serve, with no enterprise or institutional contracts.

The business is founder-led by Kyla Templeton, who brings 13+ years of community cycling experience including co-founding the Arkansas League of NICA and Girls Bike Bentonville. A team of 20+ certified coaches (USA Cycling, NICA, BICP) supports program delivery. The company maintains core partnerships with Phat Tire Bike Shop for gear and The Hub for community group rides, and participates in the Trailblazers Trail Adoption Program. No external funding, M&A activity, or institutional investors are disclosed.

Name

Bike School Bentonville

Legal name

Bike School Bentonville

Website

https://bikeschoolbentonville.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Bike School Bentonville is a private mountain bike coaching school in Bentonville, Arkansas, offering camps, skills clinics, private lessons, and guided rides for youth and adults across the Northwest Arkansas trail network. Founded in 2021 by Kyla Templeton, it operates a direct-to-consumer model with 20+ certified coaches.

Ownership category

akta.pro rank

Product category

Outdoor Sports Coaching

NAICS

Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

akta.pro secondary industries

Youth Adventure Camps & Summer Programs (THAAAOAB), Educational Adventure Programs (Outdoor Education, Skill Development) (THAAAAAO), Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

Keywords

• Mountain bike coaching
• Youth cycling programs
• Bike skills clinics
• Guided trail rides
• Bikepacking adventures

Headquarters

HQ city

Bentonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Youth Mountain Bike Camps: One-time fees for structured camp programs including Spring Break, Summer, and Thanksgiving camps for kids ages 5-13. Programs range from 2-5 days with hourly sessions.
2. Trail Kids Program: Six-week progressive mountain biking program for children aged 5-13, billed as a single program fee.
3. Private Lessons: One-on-one or small group coaching sessions available for all ages and skill levels, priced per session with additional participants for extra fee.
4. Women's Skills Clinics: Women-specific mountain bike skills clinics offered monthly, with multi-session discount packages available.
5. Guided Trail Rides: Expert-guided experiences in Slaughter Pen, Coler, and Bella Vista zones, offered at 1.5-hour and 3-hour durations with per-person pricing.
6. Back 40 Adventure: Multi-session endurance building program culminating in a 22-mile Back 40 loop, offered for both youth and adults.
7. Bikepacking 101: Overnight introductory bikepacking adventure for kids ages 11-15, including gear transport and camping experience.
8. Group Rides: Free community group rides including BSB x HUB and Phat Tire Family Rides, with optional post-ride social spending.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Bike School Bentonville delivers in-person mountain bike coaching services in Northwest Arkansas through structured youth and adult programs. Offerings include multi-day seasonal camps (Spring Break, Summer, Thanksgiving), a six-week Trail Kids youth program, private one-on-one lessons, adult skills clinics, women's clinics, guided trail rides across Slaughter Pen/Coler/Bella Vista systems, the Back 40 Adventure endurance program, and an overnight Bikepacking 101 course.

Product overview

Bike School Bentonville is a mountain bike coaching school offering a comprehensive suite of programs for youth and adults. The core offerings include youth programs (Trail Kids, Spring Break Camps, Summer Camps, Thanksgiving Camps, Kids Back 40 Adventure, Kids Skills Classes), adult programs (Adult Skills Classes, Women's Skills Clinics, Adults Back 40 Adventure, Private Lessons, Guided Rides), and group ride experiences (Phat Tire Family Rides, BSB x HUB Group Ride). Additional specialty programs include Bikepacking 101. Programs are designed for all skill levels from beginners to advanced riders, with personalized coaching, small group sizes, and progressive skill building at their foundation.

Differentiator

Problem solved

Functional benefit

Brands

• Trail Kids: Six-week mountain biking program for children aged 5-13 across all skill levels, exploring Slaughter Pen trails.
• Back 40 Adventure
• Women's Clinics
• Bikepacking 101

Products and services

• Trail Kids A six-week progressive mountain biking program for children ages 5-13 across all skill levels. Participants explore Slaughter Pen single-track trails while building confidence and developing mountain biking skills under experienced coaches.
• Spring Break Camps Multi-day mountain bike camps for kids ages 6-13 offered during spring break in both 3-day and 5-day formats, meeting 1pm-4pm with progressive skill development focus.
• Summer Camps Multi-day mountain bike camps for kids ages 6-13 offered throughout summer break in 3-day and 5-day formats, meeting 9am-12pm with progressive skill development.
• Thanksgiving Camps Two-day mountain bike camp for kids ages 6-13 held during Thanksgiving break, meeting 12pm-3pm, with Slaughter Pen trail exploration and skill development.
• Adult Skills Classes Mountain bike skills clinics for adults ages 14 and up, focusing on building confidence, improving technique, and learning essential MTB skills from basic handling to advanced trail maneuvers.
• Women's Skills Clinics Women-specific mountain biking clinics designed for female riders of all levels, including Foundational Skills (beginner), Beyond Basics (intermediate), and Intro to Jumps clinics, focusing on confidence building and community.
• Private Lessons One-on-one personalized mountain bike coaching available for all ages and skill levels, offered daily at 9:00 AM-10:30 AM and 6:00 PM-7:30 PM.
• Guided Rides Expert-led trail rides in Slaughter Pen, Coler, and Bella Vista zones, offered at 1.5-hour and 3-hour durations with per-person pricing.
• Adults Back 40 Adventure Multi-session program for adults ages 16+ culminating in a challenging 22-mile Back 40 trail loop, combining endurance building with skill enhancement across Bentonville and Bella Vista.
• Kids Back 40 Adventure Program for youth ages 10-15 with intermediate to advanced mountain biking skills, culminating in a 22-mile challenge while building endurance and camaraderie.
• Bikepacking 101 Overnight bikepacking adventure introducing kids ages 11-15 to bikepacking fundamentals, featuring approximately 13-15 miles of riding daily between Blowing Springs and Pea Ridge Bike Camp.
• Phat Tire Family Rides Beginner-friendly group mountain bike rides for families, typically meeting at Downtown Bentonville location with some sessions in Bella Vista, ideal for those new to mountain biking.
• BSB x HUB Group Ride

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Phat Tire Bike ShopcoreChannel Partner/ Reseller/ DistributorOfficial bike and gear rental partner for Bike School Bentonville. Provides equipment rentals and gear recommendations for program participants. Locations: Bentonville (125 W Central Ave, 479-715-6170) and Bella Vista (10 Riordan Rd, 479-268-3800). Also hosts beginner rides and events at their shops.
• The Hub (410 SW A Street, Bentonville)coreGTM or Marketing PartnerCo-hosts weekly BSB x HUB Group Rides every Thursday from April through July and September. Ride meets at The Hub location with post-ride social gatherings. Partnership combines Bike School coaching with The Hub's venue and community space.
• Trailblazers Trail Adoption ProgramminorOthersBike School Bentonville participates in trail maintenance through the Trailblazers Trail Adoption Program, adopting Armadillo's Last Stand and Tatamagouche trails. Program teaches Trail Kids participants about trail stewardship and maintenance.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sacred Rides: Multi-day mountain bike guided adventures and skills camps across North America. Comparable because it combines guided riding, skill development, and destination-based MTB experiences for adult riders.
• Better Ride: Mountain bike skills coaching company led by Gene Hamilton offering camps, clinics, and private lessons. Directly comparable as a pure-play MTB instructional business serving recreational riders.
• Pedal Adventures: Guided mountain bike tours and skills retreats in destinations such as British Columbia and the Alps. Comparable in offering guided MTB experiences combined with skill instruction for adult recreational riders.
• Bellingham Mountain Bike Academy: Pacific Northwest MTB school offering youth and adult lessons, camps, and guided rides. Closely comparable in offering tiered youth/adult programming anchored to a local trail system.

Others

• International Mountain Bicycling Association (IMBA): Advocacy and trail stewardship organization that supports trail access across the U.S. Adjacent, non-commercial peer whose Trailblazers program partners with BSB on trail adoption.
• Phat Tire Bike Shop: Bentonville and Bella Vista bike retailer and BSB's official equipment rental partner. Not a coaching competitor but a tightly-coupled ecosystem participant whose strategic alignment directly affects BSB's rider experience.
• National Interscholastic Cycling Association (NICA): National league governing youth mountain biking in middle and high schools, with Arkansas league co-founded by BSB's founder. Related ecosystem player that funnels youth riders into programs like Trail Kids.

Broad incumbents

• Trek Travel: Premium cycling vacation operator owned by Trek Bicycles, offering guided road and mountain bike trips with on-trip coaching. Comparable in the guided/taught MTB experience space but at a higher price point and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bikeschoolbentonville
• Facebookfacebook.com/bikeschoolbentonville

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bike School Bentonville