3dns, Inc.
3DNS, Inc. operates an onchain domain registrar that tokenizes ICANN-accredited domains as ERC-721 NFTs on Optimism L2, serving crypto-native users, domain investors, and Web3 projects seeking wallet-based decentralized identity.
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What 3dns, Inc. does
3DNS, Inc. operates an onchain domain registrar that converts ICANN-accredited domain names into ERC-721 NFTs on the Optimism L2 blockchain, enabling crypto-native users to manage traditional domains through wallet-based ownership. Founded in 2023 and headquartered in San Francisco, the company was acquired by .box (My.box Inc.) and serves Web3 users, domain investors, and blockchain projects/DAOs seeking decentralized identity infrastructure that bridges Web2 DNS with Web3 ENS functionality.
The core product is the 3DNS App, a self-serve platform where users register, tokenize, and manage domain names with native ENS support, onchain DNS record management, NFT marketplace compatibility (OpenSea, Blur), and forthcoming Safe multisig support. Supporting products include the .box TLD (launched January 18, 2024 as the first fully onchain DNS top-level domain), Superchain Identity (.super.box and .chain.box subdomains co-developed with Optimism and ENS, launched July 2024), Mystery.Box collectible NFTs, the ids.ink namespace on Kraken's INK L2, miso.box on the Soneium ecosystem, drop.box for premium names, and a forthcoming Multi-Tenant API for third-party domain sales. Technical architecture runs primarily on Optimism with some Base support, and integrates with MetaMask, Coinbase Wallet, Fleek/IPFS, Flux, Socket, and Gmail for hybrid Web2/Web3 use cases.
Revenue is generated through multiple streams: a one-time $6 domain tokenization fee, annual subscription fees for namespace subdomains (e.g., $5/year for Superchain Identity), $4.20 Mystery Box mints, cross-chain bridge fees via Checkout V2, and secondary market trading on NFT marketplaces. Go-to-market is product-led and community-led, combining self-serve wallet onboarding with Discord, Twitter/X, Warpcast, and presence at major crypto conferences. As of June 2025 the platform has crossed 85,000 registered domains.
3dns, Inc. firmographics
Firmographics- Name
- 3dns, Inc.
- Legal name
- 3DNS Inc.
- Website
- https://3dns.box
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 3DNS, Inc. operates an onchain domain registrar that tokenizes ICANN-accredited domains as ERC-721 NFTs on Optimism L2, serving crypto-native users, domain investors, and Web3 projects seeking wallet-based decentralized identity.
- Ownership category
- akta.pro rank
3dns, Inc. industry classification
Industry- Product category
- Web3 Domain Registration Services
- NAICS
- Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (53311), Software Publishers (5132)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Domain Names & Digital Identity NFT Marketplaces (FSADANAK)
- akta.pro secondary industries
- NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing) (FSAPAFAB), NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ), NFT Infrastructure APIs & Indexing (NFT data APIs, indexing, search, analytics) (FSAPAFAE)
Keywords
Where 3dns, Inc. is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
3dns, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Domain Registration & Renewal: Annual fees for registering and renewing tokenized domains. Users pay to tokenize traditional ICANN domains and manage them onchain.
- Domain Tokenization Fee: One-time fee to convert traditional domain to onchain NFT. Currently $6.00 per domain tokenization.
- Subdomain/Mint Fees: Fees for minting subdomains under namespace programs like Superchain Identity ($5/year for .super.box and .chain.box subdomains) and Mystery Box ($4.20 per box).
- Cross-Chain Bridge Fees: Checkout V2 feature allows users to bridge tokens across chains with integrated payment processing.
- NFT Marketplace Trading: Secondary market trading of tokenized domains as NFTs on OpenSea and Blur marketplaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Superchain Identity subdomain (.super.box, .chain.box) |
| One time/ perpetual license | Pay-as-you-go | Domain tokenization fee |
| Unit Pricing | Pay-as-you-go | Mystery Box NFT |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
3dns, Inc. product offering
Product offeringCore offering
3DNS operates an onchain domain registrar that partners with ICANN-accredited registrars to register traditional domains off-chain and then tokenize them as ERC-721 NFTs on the Optimism L2 blockchain. The platform enables wallet-based domain ownership with built-in ENS support, instant domain transfers, onchain DNS record management, and compatibility with NFT marketplaces. It also operates sub-brand namespaces including Superchain Identity (.super.box, .chain.box), Mystery.Box, .box TLD, ids.ink, miso.box, and drop.box for community-specific identity spaces.
Product overview
3DNS, Inc. operates as an onchain domain registrar offering a unified platform combining ICANN-accredited traditional domain registration with blockchain tokenization. The core product is the 3DNS App—a Web3-native platform where users manage tokenized domains as ERC-721 NFTs through their crypto wallets. Supporting products include the Multi-Tenant API for third-party domain sales, the Superchain Identity program (.super.box, .chain.box subdomains) developed with Optimism and .box, the Mystery.Box NFT collectibles project, the .box TLD (the first fully onchain DNS top-level domain), and Namespace Product enabling communities to launch branded onchain domain spaces. Additional modules include Checkout V2 for cross-chain payments, Search V2 with AI capabilities, ENS/NFT marketplace integrations, and native multisig support via Safe. The portfolio spans from consumer domain registration to enterprise API tools and creative community namespace projects.
Differentiator
Problem solved
Functional benefit
Brands
- Superchain Identity: A collaborative project by 3DNS, Optimism, .box, and ENS, unifying ENS and DNS on Optimism. Provides .super.box and .chain.box third-level domains as single identity for managing both onchain and online presence.
- Mystery.box
- Miso.box
- Ids.ink
- drop.box
Products and services
- 3DNS Platform (app.3dns.box) Core onchain domain management platform enabling users to register, tokenize, and manage ICANN-accredited domain names as ERC-721 NFTs via crypto wallet. Supports DNS record management, ENS integration, NFT marketplace listing, and Web3/dApp connectivity for crypto-native users and domain investors.
- .box TLD The first fully onchain DNS top-level domain, merging Web2 and Web3 functionalities with ICANN compliance, decentralized ownership, and ENS compatibility.
- Superchain Identity Subdomain service offering .super.box and .chain.box third-level domains that function as both DNS domains and ENS names for unified identity management on Optimism at $5/year.
- Mystery.Box Collectible NFT project where each Mystery Box functions as an ENS identifier and DNS name with random word assignments and reward tiers, priced at $4.20 in USDC or ETH on Optimism.
- 3DNS Multi-Tenant API Developer API enabling third parties to sell domains, analogous to Stripe's model for online payments. Aims to streamline domain sales by mitigating technical and regulatory hurdles.
- Namespace Product White-label solution allowing communities to create unique onchain domain namespaces with ENS integration. Customers can mint subdomains under their chosen domain with potential to secure branded TLDs via ICANN auctions.
- ids.ink Identity space on Kraken's Layer 2 INK network where users mint ENS-style names (username.ids.ink) tied to their wallet for crypto payments and customizable profile pages.
- miso.box APAC-themed namespace linked to the Soneium ecosystem where users can mint miso.box domain names for network identity and profile handles.
- drop.box Premium .box domain offering for exclusive domain name availability.
Quantifiable outcome
- 85,000+ registered domains on platform as of June 2025
- +2 more outcomes
Companies that use 3dns, Inc.
Customer profileSegments4 records
Ideal customer profiles4 records
3dns, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability3 records
Feature7 records
3dns, Inc. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- ICANN Accredited Registrarcore3DNS partners with an ICANN accredited registrar to initiate domain registration off-chain, then securely tokenize it, providing developers with onchain assets for seamless Web3 integration. This partnership is fundamental to 3DNS's ability to offer ICANN-compliant tokenized domains.
- OptimismcoreSuperchain Identity is a collaborative project between 3DNS, Optimism, .box, and ENS. Built on Optimism's OP Mainnet, this provides single identity management for both onchain and online presence. 3DNS uses Optimism L2 for cost-efficient domain operations.
- .box (My.box Inc.)core.box owns and operates the .box TLD. 3DNS operates and manages .box domains in conjunction with Optimism. The .box domain is the first fully onchain DNS TLD. 3DNS was acquired by .box and now operates within the .box ecosystem.
- ENS (Ethereum Name Service)core3DNS domains are integrated with ENS, allowing them to function as ENS names. This provides onchain resolution, decentralized identity features, and wallet address resolution using the domain name.
- OpenSeamajorAll 3DNS domain names are ERC-721 tokens compatible with OpenSea NFT marketplace, enabling secondary trading and marketplace visibility.
- Blurmajor3DNS domains are ERC-721 tokens compatible with Blur NFT marketplace for secondary trading.
- Coinbase WalletmajorCoinbase Wallet integration enables wallet-based domain registration. Partnership included Coinbase Quest rewards program for domain tokenization. Also collaborated during Onchain Summer event for Mystery Box minting.
- Safe (Gnosis Safe)majorNative Safe integration enables multisig-controlled domain names, allowing queue, sign, and monitoring of transactions with multisig security for domain management.
- Kraken (Ink Network)minorPartnership with Kraken team for Ink identity space namespace on their Layer 2 INK network which is part of the Superchain. ids.ink namespace launching soon.
- MetaMaskmajorCompatible with MetaMask wallet for domain management and ENS resolution.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
3dns, Inc. competitors and assessment
Company assessmentBroad incumbents
- Namecheap: Namecheap is a major traditional ICANN-accredited registrar and a popular alternative to GoDaddy. 3DNS explicitly enables inbound domain transfers from Namecheap, indicating competitive overlap in domain ownership and management.
- Cloudflare Registrar: Cloudflare Registrar offers domain registration at-cost as part of its broader internet infrastructure platform. It is an incumbent in the DNS and domain management space, overlapping with 3DNS on DNS-level functionality, though without onchain tokenization.
- GoDaddy: GoDaddy is the world's largest traditional domain registrar with millions of domains under management. It represents the incumbent that 3DNS is attempting to disrupt by adding onchain ownership and NFT marketplace liquidity to the same domain product.
Direct peers
- Freename: Freename enables creators and businesses to launch their own top-level domains as NFTs and monetize subdomains. It is a direct peer in the tokenized-domain and TLD-as-NFT category, with a similar white-label namespace offering.
- Ethereum Name Service (ENS): ENS is the dominant decentralized naming protocol on Ethereum, mapping human-readable names to addresses, content hashes, and profile metadata. 3DNS integrates with ENS while also competing against it by offering ICANN-compliant domains that double as ENS names.
- Bonfida (Solana Name Service): Bonfida operates the Solana Name Service (.sol), offering NFT-based naming on Solana with wallet integration and marketplace support. It is comparable to 3DNS as a blockchain-native naming layer for a leading L1, though it lacks ICANN accreditation.
- Space ID: Space ID provides a multichain name service across more than 15 chains, including .eth, .bnb, and .arb. It competes with 3DNS in the onchain identity and naming layer, with a comparable Web3 domain marketplace model.
- Unstoppable Domains: Unstoppable Domains sells NFT-based domain names that double as crypto payment addresses and Web3 identities. It is the closest direct competitor to 3DNS in the tokenized-domain category, though it is Polygon-based rather than Optimism-based.
Others
- OpenSea: OpenSea is the largest NFT marketplace and a distribution channel for 3DNS's ERC-721 domain tokens. It is not a direct competitor but a critical infrastructure layer where 3DNS domains gain secondary-market liquidity and price discovery.
Emerging players
- Handshake (Namebase): Handshake is a decentralized DNS root and naming protocol with its own blockchain. It is comparable to 3DNS as a decentralized alternative to ICANN, though it does not offer ICANN-accredited domains.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights6 records
Customer concentration
3dns, Inc. social profiles
Digital presence3dns, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
3dns, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
3dns, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3dns, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3dns, Inc.
What does 3dns, Inc. do?
3DNS operates an onchain domain registrar that partners with ICANN-accredited registrars to register traditional domains off-chain and then tokenize them as ERC-721 NFTs on the Optimism L2 blockchain. The platform enables wallet-based domain ownership with built-in ENS support, instant domain transfers, onchain DNS record management, and compatibility with NFT marketplaces. It also operates sub-brand namespaces including Superchain Identity (.super.box, .chain.box), Mystery.Box, .box TLD, ids.ink, miso.box, and drop.box for community-specific identity spaces.
Is 3dns, Inc. a public or private company?
3dns, Inc. is a private company. It is classified as corporate owned and is currently operating.
When was 3dns, Inc. founded?
3dns, Inc. was founded in 2023. It employs 11 to 50 people.
Where is 3dns, Inc. based?
3dns, Inc. is headquartered in San Francisco, United States, in the North America region.
How does 3dns, Inc. make money?
Five revenue lines are on record. Domain Registration & Renewal is the primary driver. The others are domain Tokenization Fee, subdomain/Mint Fees, cross-Chain Bridge Fees and NFT Marketplace Trading.
Who are 3dns, Inc.'s main competitors?
Broad incumbents on record are Namecheap, Cloudflare Registrar and GoDaddy. Direct peers are Freename, Ethereum Name Service (ENS), Bonfida (Solana Name Service), Space ID and Unstoppable Domains. OpenSea is listed as an others. Handshake (Namebase) is listed as an emerging player.
Does 3dns, Inc. have an API?
Yes. 3DNS offers a Multi-Tenant API (mentioned as 'coming soon' in February 2024) similar to Stripe for online payments, designed to streamline domain sales by mitigating technical and regulatory hurdles. The platform provides developer documentation at docs.3dns.box covering registration, adding records, platform integrations (blogs, social, hosting), transfers, bridging, email setup, and account management. The API supports wallet-based authentication and blockchain transactions for domain management. Developer documentation is at docs.3dns.box.
What industry is 3dns, Inc. in?
3dns, Inc.'s product category is Web3 Domain Registration Services. Its primary akta.pro industry code is FSADANAK, Domain Names & Digital Identity NFT Marketplaces, with a secondary code of FSAPAFAB, NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing). Its NAICS code is 53311 and its SIC code is 6200.