What A. Idsøe does

A. Idsøe is a privately held Norwegian food business founded in 1828 in Stavanger, now in its sixth generation of family ownership under Albert Idsøe Jr. The company operates a vertically integrated multi-format food institution centered on traditional meat craftsmanship. Its core offering is a butcher shop and charcuterie counter at Verksgata 3-5 selling fresh meat, dry-cured, smoked, and dry-aged products, plus handcrafted sausages, supported by a proprietary e-commerce storefront (nettbutikk.idsoe.no). Since 2022, the business has expanded at Verksgata 7 to include the A. Idsøe grill & berkel restaurant (built around a Berkel slicer and Mibrasa charcoal grill), meeting and event venues (Styrerommet, Fyrerommet, Verkstedet), a workshop space hosting cooking courses and wine tastings, and catering services. Products are also distributed wholesale through Coop, Rema 1000, Meny, Kiwi, Spar, and Joker across Rogaland.

Underlying craft technology is traditional rather than digital: dry-curing, cold-smoking of mountain lamb from Ryfylke (winning Det Norske Måltid in 2022), pinnekjøtt production, dry-aging, and handcrafted sausage-making, with supply partnerships anchored by Prima Jæren and ASK Gård. Revenue mechanics are diversified across six streams — retail meat and deli sales (in-store, online, and grocery wholesale), restaurant dining (à la carte and 3-/4-course set menus at 995-1,385 NOK per person), event and meeting venue hire with catering at 975-1,025 NOK per guest, cooking and wine courses (1,200-1,800 NOK per person), premium sommelier-led wine flights (1,800-10,600 NOK per person), and cross-channel gift cards. Customer segments span individual consumers, grocery chains, corporate event clients, and food and wine enthusiasts, all concentrated within the Rogaland region.

Name

A. Idsøe

Legal name

A. Idsøe AS

Website

https://idsoe.no

Company type

Private

Founded year

1828

Operating status

Operating

Headcount range

11–50 employees

Short description

A. Idsøe is a sixth-generation Stavanger butcher shop founded in 1828, offering traditional meat and charcuterie products, a restaurant, cooking courses, event venues, and an online store serving consumers and corporate clients across Rogaland, Norway.

Ownership category

akta.pro rank

Product category

Specialty Meat & Delicatessen Retail

NAICS

Meat Retailers (445240), Animal Slaughtering and Processing (3116), Special Food Services (7223)

SIC

Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013), Retail-Eating Places (5812)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industries

Charcuterie & Cured Meats Specialty Stores (CRAHAGAE), Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE)

Keywords

• Traditional butchery
• Charcuterie production
• Specialty meat retail
• Cooking courses workshops
• Event catering venues

Headquarters

HQ city

Stavanger

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail meat & deli sales: Sale of fresh meat, cured meats, sausages, charcuterie, and deli products over the counter at the physical shop in Verksgata 3-5, Stavanger, and via the online shop (nettbutikk.idsoe.no). The business also distributes select products (bacon, nut ham, chorizo, smoked sausages) through Coop, Rema 1000, Meny, Kiwi, Spar, and Joker stores across Rogaland.
2. Restaurant dining (A. Idsøe grill & berkel): On-site restaurant at Verksgata 7 serving lunch and dinner menus featuring charcuterie, grilled meats, and seasonal dishes. Revenue generated from à la carte dining, set menus (3-course and 4-course), and wine pairings.
3. Catering & event hire: Rental of meeting and event spaces (Styrerommet, Fyrerommet, Verkstedet) at Verksgata 7, with associated catering menus (selskapsmeny) for private events, corporate gatherings, and celebrations. Venue rental fee of 125 NOK per guest plus catering packages.
4. Cooking courses & workshops: Courses offered at the Verkstedet workshop space, including sausage-making courses (1,800 NOK per person), sauce courses (1,800 NOK per person), sparkling wine tastings (1,200 NOK per person), and custom teambuilding events. Revenue from course fees.
5. Wine flights & tastings: Curated wine tasting experiences (vinflights) led by the in-house sommelier, featuring premium wines from regions such as Burgundy, Piedmont, Napa Valley, and Spain, priced from 1,800 NOK to 10,600 NOK per person.
6. Gift cards: Gift cards (gavekort) sold for use across all A. Idsøe business units: restaurant, workshop, and butcher shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

A. Idsøe is a vertically integrated traditional food business operating a butcher shop (in-store at Verksgata 3-5 and via nettbutikk.idsoe.no), a fine-dining restaurant (A. Idsøe grill & berkel at Verksgata 7), meeting and event venues, cooking courses and tastings, and catering services, all centered on traditional Norwegian meat craftsmanship including dry-curing, smoking, dry-aging, and handcrafted charcuterie. The business sells premium meat, charcuterie, sausages, and deli products direct to consumers, supplies select products to grocery chains across Rogaland, and offers experiential culinary services.

Product overview

A. Idsøe is a traditional Norwegian butcher and food establishment offering a multi-faceted portfolio centered on quality meat products and culinary experiences. The core offering consists of the physical butcher shop (Kjøtt- og pølseforretning) at Verksgata 3-5 and the accompanying Nettbutikk online store. The business expanded in 2022 to include the A. Idsøe grill & berkel fine dining restaurant at Verksgata 7, alongside meeting and event venues (Møte- og selskapslokaler) and a workshop space (Verkstedet) for cooking courses and team building activities. The Selskapsmeny provides catering for events, while Gavekort gift cards and seasonal offerings like Julebutikken and Vinflights round out the portfolio. The various products are interconnected: the restaurant showcases the butcher's products, courses teach skills using the shop's offerings, and all venues share the commitment to traditional craftsmanship and quality ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Butikk (Kjøtt- og pølseforretning) Traditional butcher shop at Verksgata 3-5 selling fresh meat, sausages, and delicatessen items over the counter, with personalized advice on preparation and flavor combinations. Open Mon–Sat with extended hours on Thursday and Friday.
• Nettbutikk Online store (nettbutikk.idsoe.no) offering delivery within specified radius and local pickup, featuring weekly specials like 'Ukens Middag' (Weekly Dinner).
• A. Idsøe grill & berkel (Restaurant) Fine dining restaurant at Verksgata 7 featuring a grill and Berkel meat slicer, offering lunch and evening menus with meat-focused cuisine, including charcuterie, grilled meats, seasonal dishes, à la carte options, set menus (3-course and 4-course), and wine pairings.
• Møte- og selskapslokaler Meeting and event venues including Styrerommet (8–12 persons), Fyrerommet (10–20 persons), combined rooms (20–30 persons), and Verkstedet workshop space (8–24 persons), all at Verksgata 7, with catering packages and Wi-Fi/AV included.
• Verksted (Kurs & Arrangementer) Workshop space for team building, conferences, and cooking courses including sausage making, sauce courses, and lamb cutting demonstrations, with custom packages available. Priced per person (e.g., sausage course 1,800 NOK, sauce course 1,800 NOK, sparkling wine tasting 1,200 NOK) for sessions of approximately 60–90 minutes.
• Selskapsmeny Catering and event dining menu available for hire of event spaces, featuring courses based on beef (1,025 NOK), pork (1,015 NOK), and lamb (975 NOK) with optional add-ons such as apéritif (290 NOK), hummer i pølsebrød (375 NOK), Wagyu from Sandnes (550 NOK), and cheese course (225 NOK).
• Gavekort Gift cards redeemable for courses, restaurant meals, or at the butcher shop, suitable for meat enthusiasts, cheese lovers, or chocolate fans.
• Julebutikken Christmas shop offering traditional holiday foods including award-winning pinnekjøtt (salted dried lamb ribs), ribs, cabbage, sausages, medisterkaker, and holiday hams.
• Vinflights Curated wine tasting experiences led by the in-house sommelier, featuring premium wine flights from regions such as Burgundy (Domaine Leflaive 3,995 NOK/person, Domaine Ramonet 3,145 NOK/person), California (Central Coast Chardonnay 1,800 NOK/person, Williams Selyem 2,300 NOK/person, Premium Napa Valley 3,100 NOK/person), Piedmont (Elio Altare 2,100 NOK/person), Bordeaux (Château Mouton Rothschild 5-vintage 8,325 NOK/person), and Spain (Vega Sicilia 4,100 NOK/person, with 2014 Screaming Eagle add-on at 10,600 NOK/person).

Quantifiable outcome

• The kaldrøkte pinnekjøtt won Det Norske Måltid in 2022, validating the quality of the cold-smoked lamb product.
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Prima JærencoreStrategic or Co-development PartnerPrima Jæren is A. Idsøe's primary local supplier of premium lamb and veal raw materials. The collaboration is central to Idsøe's product quality — Prima Jæren's farmers ensure animals are raised with care, proper feeding, and respect, which underpins the award-winning cold-smoked pinnekjøtt and other signature products.
• ASK GårdcoreStrategic or Co-development PartnerASK Gård is a farm partner collaborating with A. Idsøe and Prima Jæren on the 'Coppa di Prima' — a cured pork neck from free-range pigs — which was a finalist in Det Norske Måltid 2023. The tri-partite relationship between Idsøe, Prima Jæren, and ASK Gård is a close, quality-focused supply chain.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Whole Foods Market: Amazon-owned premium grocery chain featuring in-store butcher counters, charcuterie, prepared foods, and dining areas. Comparable as a premium meat retailer at greater scale, and a key shelf partner for A. Idsøe's wholesale distribution.
• Selfridges Food Hall: Premium UK department store with a destination Food Hall featuring butcher, charcuterie, restaurants, and event venues. Comparable as a multi-format premium food experience combining retail, dining, and special events under one curated brand.
• Fatland: Large Norwegian meat producer and wholesaler operating across pork, beef, and lamb, supplying retail and foodservice channels. Relevant as a domestic Norwegian peer in meat processing and distribution, though at far greater scale and less focused on artisan retail.
• Eataly: Multi-format Italian food marketplace with locations worldwide, combining a butcher counter, full-service restaurants, cooking classes, and retail under one brand. The most structurally similar concept to A. Idsøe's vertically integrated butcher/restaurant/courses model.

Direct peers

• Pat LaFrieda Meat Purveyors: Premium NYC butcher and charcuterie purveyor supplying top restaurants and operating a retail butcher shop. Comparable to A. Idsøe in combining artisanal meat production, retail, and foodservice supply.
• Peter Luger Steak House: Iconic NYC steakhouse (operating since 1887) with family-ownership heritage, premium traditional dry-aged beef, and destination dining positioning. Highly comparable to A. Idsøe's multi-generational brand and quality-driven steakhouse positioning.
• Jensens Bøfhus: Danish steakhouse chain specializing in grilled meat-centric dining, with a Nordic-craftsmanship positioning analogous to A. Idsøe grill & berkel. Closest direct competitor in terms of cuisine focus and premium casual-dining format.
• Dario Cecchini: World-renowned Tuscan butcher specializing in traditional Bistecca alla Fiorentina and salt-cured charcuterie, with on-site restaurant and educational experiences. Direct parallel to A. Idsøe's craft-butcher-with-restaurant model built on traditional preservation techniques.
• Hawksmoor: UK premium steakhouse group with restaurants, butcher-supply relationships, and educational content centered on traditional meat craftsmanship. Comparable to A. Idsøe in combining destination dining with craft-butcher heritage.
• Lobel's Prime Meats: Multi-generation NYC butcher (founded 1940s) specializing in dry-aged beef, traditional craftsmanship, and direct-to-consumer premium cuts. Closely comparable to A. Idsøe in heritage positioning and traditional butchery expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/albertidsoe
• Instagraminstagram.com/aidsoe_grillberkel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A. Idsøe