Addiction Treatment Advocacy Coalition (ATAC)

What Addiction Treatment Advocacy Coalition (ATAC) does

Addiction Treatment Advocacy Coalition (ATAC) is a California-based non-profit advocacy coalition founded in 2016 that provides political and legal advocacy, education, and consumer protection for substance use treatment providers. The organization operates primarily in California with national relevance through federal advocacy efforts, serving detox, residential, and outpatient/PHP treatment centers, addiction-treatment laboratories, billing organizations, and individual practitioners. ATAC's core services include direct regulatory representation before California agencies (DMHC and DHCS), collective-action enforcement against insurers (most notably driving a $150M+ settlement with Health Net), enforcement of SB855 mental health parity compliance, and ongoing monitoring of payer improper recoupments (the Peterson case). The organization is funded through tiered annual membership dues ($500-$5,000 depending on organization type and size), event registration and conference sponsorships, and tax-deductible donations.

ATAC delivers member value through six standing committees (Underpayments & Billing, Legal/Compliance, Legislative, Utilization Review, Marketing, and C-Suite), quarterly educational meetings, an annual conference (the 2026 meeting on January 20 in Long Beach, CA), an exclusive member portal with standardized advocacy and complaint letter templates, and annual "State of the Substance Use Treatment Industry" reports. The go-to-market motion combines community-led engagement (member referrals, industry events) with direct membership sales through a tiered pricing structure. ATAC does not operate a proprietary technology platform; its digital infrastructure is a WordPress website supplemented by Ticket Tailor for event registration. Board members are senior practitioners from the addiction treatment industry — including a Stanford/HBS-educated President (Stampp Corbin) and operators of multiple California treatment facilities — providing the domain credibility required to engage California regulators on member issues.

Name

Addiction Treatment Advocacy Coalition (ATAC)

Legal name

Addiction Treatment Advocacy Coalition

Website

https://atac.org

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Addiction Treatment Advocacy Coalition (ATAC) is a California-based non-profit providing political, legal, and regulatory advocacy for substance use treatment providers, laboratories, billing organizations, and individual practitioners, with a focus on insurance reimbursement, mental health parity enforcement, and industry education.

Ownership category

akta.pro rank

Headquarters

HQ city

Palm Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Annual Membership Dues: Tiered annual membership fees based on organization type: Substance Use Treatment Centers ($1,000 base + $250 per additional facility), Laboratories ($2,500 base + $500 per additional), Billing Organizations ($1,500-$5,000 based on facility count), Individuals ($500). Provides recurring revenue stream and represents core organizational funding.
2. Event Registration Fees: Annual conference registration generates revenue: Members $359, Non-Members $399, Booth Exhibitors $1,000. Includes continental breakfast and lunch. Secondary revenue stream supporting educational mission.
3. Event Sponsorships: Corporate sponsors support annual events. Sponsors include Digital Admits (Presenting Sponsor), KIPU Health, Hope United, ATS, DHMG, ATN Center, Covenant Hills, Lighthouse Treatment, Harlow Gardens, DFC, and CARF International. Provides non-recurring sponsorship revenue.
4. Donations: Tax-deductible donations accepted in amounts ranging from $500 to $10,000. Positioned as support for nonprofit mission of political and legal advocacy in addiction treatment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ATAC is a member-funded non-profit coalition that delivers political and legal advocacy, education, and consumer protection to substance use treatment providers in California and nationally. Its core paid offering is tiered organizational membership (treatment centers, laboratories, billing organizations, and individual practitioners) that includes regulatory representation, insurance reimbursement recovery support, committee participation, and access to standardized advocacy templates. The coalition supplements membership with an annual industry conference, quarterly educational meetings, and an online member portal.

Product overview

The Addiction Treatment Advocacy Coalition (ATAC) is a non-profit advocacy organization, not a software product company. ATAC's offerings consist of membership services for substance use treatment providers, annual conferences and events, member-exclusive resources (portal access, industry templates, quarterly meetings), and research/advocacy reports. The portfolio includes ATAC Membership, the Annual Meeting conference, Member Portal, Industry Templates, Member Only Meetings, State of Industry Reports, and a Donation option. There is no unified software platform or modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• ATAC Membership Tiered annual organizational membership for substance use treatment centers ($1,000 base plus $250 per additional facility), laboratories ($2,500 base plus $500 per additional), billing organizations ($1,500 to $5,000 based on facilities supported), and individuals ($500 per year). Membership includes regulatory representation at state and federal levels, insurance reimbursement recovery support, access to member portal templates, quarterly educational meetings, and committee participation across Underpayments & Billing, Legal/Compliance, Legislative, Utilization Review, Marketing, and C-Suite committees.
• ATAC Annual Meeting Annual industry conference held at Long Beach Marriott bringing together substance use treatment professionals, California regulators (DMHC, DHCS), CARF International executives, legal experts, and ATAC leadership for educational sessions on key legislation, regulatory changes, accreditation standards, and industry advocacy. Registration tiers are priced at $359 for members, $399 for non-members, and $1,000 for booth exhibitors, with continental breakfast and lunch included.

Quantifiable outcome

• $150 million in outstanding claims settled for providers
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Digital AdmitscoreGTM or Marketing Partner · 1 December 2025Presenting Sponsor of the 2026 ATAC Annual Meeting. A rehab marketing agency specializing in SEO and PPC for addiction treatment centers. Offers free marketing audit and strategy session to event attendees.
• KIPU HealthcoreGTM or Marketing Partner · 1 December 2025Sponsor of the 2026 ATAC Annual Meeting. CEO Carina Edwards presented on AI for clinical documentation. Kipu Health is a technology partner for mental health and addiction service providers.
• Hope UnitedcoreGTM or Marketing Partner · 1 December 2025Sponsor of the 2026 ATAC Annual Meeting. Stephen Stewart, Founder of Hope Insurance, presented on risk management for addiction treatment organizations.
• CARF InternationalcoreGTM or Marketing Partner · 1 December 2025Sponsor of the 2026 ATAC Annual Meeting. CARF executives attend and participate in discussions about accreditation standards for treatment facilities.
• ATS (Addiction Therapeutic Services)minorGTM or Marketing Partner · 1 December 2025Sponsor of the 2026 ATAC Annual Meeting. Board member Josie Herndon is CEO of ATS, an outpatient treatment center.
• DHMGminorGTM or Marketing Partner · 1 December 2025Sponsor of the 2026 ATAC Annual Meeting. Healthcare consulting or services organization.
• ATN CenterminorGTM or Marketing Partner · 1 December 2025Sponsor of the 2026 ATAC Annual Meeting. Addiction treatment center whose board member Jim Brady co-founded the organization.
• Covenant HillsminorGTM or Marketing Partner · 1 December 2025Sponsor of the 2026 ATAC Annual Meeting. Addiction treatment provider based in California.
• Lighthouse Treatment CenterminorGTM or Marketing Partner · 1 December 2025Sponsor of the 2026 ATAC Annual Meeting. California-based addiction treatment center.
• Harlow GardensminorGTM or Marketing Partner · 1 December 2025Sponsor of the 2026 ATAC Annual Meeting. Treatment provider or related healthcare organization.
• DFCminorGTM or Marketing Partner · 1 December 2025Sponsor of the 2026 ATAC Annual Meeting. Healthcare or treatment industry organization.
• California Department of Managed Health Care (DMHC)coreOthersATAC works with DMHC to ensure insurer compliance with health plan regulations. Helps providers file appeals with DMHC and notifies regulators of inappropriate insurer behavior.
• California Department of Health Care Services (DHCS)coreOthersATAC worked with DHCS to enforce SB855 requiring insurers to use ASAM criteria. DHCS leadership (Dan Southard, Julie Hudman) participates in ATAC annual meetings.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Others

• Hazelden Betty Ford Foundation: Major addiction treatment provider and thought leader in the field; operates the Butler Center for Research and engages in policy advocacy. Comparable addiction treatment ecosystem participant, though primarily a provider rather than an advocacy coalition.
• CARF International: Accreditor of addiction and behavioral health treatment programs that is a core ATAC sponsor. Comparable ecosystem participant setting standards for the same provider membership ATAC represents.

Broad incumbents

• National Council for Mental Wellbeing: Large national advocacy organization for mental health and substance use providers. Comparable as a broader behavioral health advocacy coalition overlapping with ATAC's parity and reimbursement agenda.
• Mental Health America (MHA): Established national nonprofit advocating for mental health and addiction policy, screening, and education. Comparable advocacy and educational mission to ATAC at a national scale.
• American Society of Addiction Medicine (ASAM): Professional society for addiction medicine physicians that develops clinical standards (e.g., ASAM Criteria, central to ATAC's SB855 enforcement work) and engages in policy advocacy at the federal level.

Direct peers

• Shatterproof: National nonprofit focused on addiction advocacy, policy reform, and treatment quality — directly comparable in mission to ATAC, with a broader national scope and stronger fundraising infrastructure.
• National Association of Addiction Treatment Providers (NAATP): National trade association representing addiction treatment providers, offering advocacy, education, and a code of ethics. Highly comparable to ATAC's membership-based advocacy model, but operating at the national rather than state level.
• Partnership to End Addiction: National nonprofit pursuing addiction policy reform, family support, and prevention advocacy. Comparable mission and policy-advocacy focus to ATAC, though serving families and communities rather than treatment providers.
• California Consortium of Addiction Programs (CCAP): California-based addiction treatment association where ATAC board member Sherry Daley previously led government affairs. Directly comparable as a state-level addiction provider advocacy body.

Emerging players

• Faces & Voices of Recovery: Recovery-focused advocacy organization promoting civil rights, access, and policy reform for people in recovery. Comparable grassroots advocacy and policy mission, though focused on individuals in recovery rather than providers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/addiction-treatment-advocacy-coalition

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Addiction Treatment Advocacy Coalition (ATAC)