EARTHE LTD

What EARTHE LTD does

EARTHE Ltd is a privately held UK company (registered in England, company number 14997200, headquartered in Hildenborough, Tonbridge) that operates a sustainability rewards ecosystem connecting consumer brands with environmentally conscious consumers. The platform is built around a mobile application distributed globally via Apple's App Store (App ID id6474549291) and Google Play (package com.earthe), launched on Earth Day by founder and CEO Ian Munns. The company's core product comprises four integrated components: EARTHE Wallet (a digital rewards wallet for storing sustainability rewards earned through brand transactions), EARTHE Impact (a personal dashboard tracking individual environmental and social contribution), EARTHE Registry (a transparent tracking system providing visibility from project delivery through to individual outcome-unit retirement), and EARTHE Projects (a portfolio of verified environmental and social impact projects spanning clean water, nature restoration, clean energy, and community development). Credibility is anchored by partnerships with Gold Standard, Verra, and Mission Spiritus as verification bodies, and by Alan Chambers MBE serving as Ambassador and Authenticator.

EARTHE's business model is a two-sided, transaction-based revenue model. Brands pay to participate in the rewards ecosystem, gaining customer acquisition, sales uplift, loyalty-programme functionality, and transparent ESG reporting tied to verified outcomes; consumers access the app free of charge and earn rewards through transactions with participating brands while tracking personal impact. Pricing is not publicly disclosed and is negotiated with brand partners directly. Go-to-market is primarily product-led growth through the app stores, supplemented by community-led positioning (built on the themes of Participation, Belief, Loyalty) and event-driven awareness anchored on the Earth Day launch. The company maintains a horizontal segmentation approach, targeting both B2B (brands seeking ESG-linked loyalty programmes) and B2C (environmentally conscious consumers) segments through the same platform.

Operationally, EARTHE is an early-stage venture with no disclosed funding rounds, no institutional investors identified, no revenue figures published, and no headcount data available. No AI/ML capabilities, patents, regulatory actions, or M&A activity are disclosed in the source material. The company's strategic posture at this stage is one of credibility-building through third-party standards partnerships and ambassador-led trust signals, combined with global self-serve consumer distribution via mobile app stores.

Name

EARTHE LTD

Legal name

Earthe Ltd

Website

https://earthe.eco

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

EARTHE Ltd is a privately held UK company that operates a mobile sustainability rewards ecosystem, connecting consumer brands and environmentally conscious consumers through verified environmental and social impact projects, transparent outcome tracking, and a digital rewards wallet.

Ownership category

akta.pro rank

Product category

Sustainability Rewards Platform

akta.pro primary industry

Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE)

akta.pro secondary industries

Impact Monitoring, Verification & Reporting (MRV) Tools (Impact KPIs, Compliance Reporting) (THAAANAN), Sustainability & Purpose Brand Design (ESG Narrative, Impact Branding) (MPAAAEAL), Sustainability & ESG Reporting (GRI/SASB/ISSB/CSRD) (EUAHAJAB)

Keywords

• Sustainability rewards platform
• Environmental impact tracking
• ESG loyalty programs
• Verified carbon projects
• Green consumer engagement

Headquarters

HQ city

Hildenborough, Tonbridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Brand Partnership & Loyalty Program Fees: EARTHE enables brands to increase customer acquisition, sales, and loyalty through rewards linked to verified environmental and social impact. Brands pay to participate in the rewards ecosystem, connecting their products with environmentally conscious consumers. Revenue is derived from transaction-based engagement between brands and consumers through the platform.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

EARTHE operates a sustainability rewards ecosystem that connects brands, consumers, and environmental/social projects through a mobile app. Brands pay to participate in the rewards program and gain measurable ESG reporting, while consumers earn rewards from participating brand transactions and track personal impact through the EARTHE Registry. The platform turns everyday transactions into measurable, verified planet repair outcomes across clean water, nature restoration, clean energy, and community development projects.

Product overview

EARTHE is a single unified sustainable rewards platform that connects brands, people and environmental/social projects. The core EARTHE platform serves as the main ecosystem, supported by three integrated sub-products: EARTHE Wallet manages rewards earned through brand partnerships, EARTHE Impact tracks individual consumer contribution progress, and EARTHE Registry provides transparent verification of project outcomes from delivery through unit retirement. The platform is accessible via a mobile app (iOS/Android) and enables brands to increase customer acquisition, sales and loyalty through rewards linked to verified environmental and social impact.

Differentiator

Problem solved

Functional benefit

Products and services

• EARTHE Mobile App A mobile application (iOS and Android) that serves as the core consumer-facing platform of EARTHE, enabling users to discover participating sustainable brands, earn rewards from brand transactions, and track personal environmental and social impact via integrated Wallet, Impact, and Registry modules.
• EARTHE Brand Partnership & Loyalty Program A B2B offering for consumer brands and businesses that enables them to increase customer acquisition, sales, and loyalty by connecting their products with environmentally conscious consumers through rewards linked to verified environmental and social impact, with measurable outcomes and transparent ESG reporting via the EARTHE Registry.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Gold StandardcoreStrategic or Co-development PartnerGold Standard is a certification body that verifies environmental and social impact projects. EARTHE displays the Gold Standard logo on its platform, indicating that environmental outcomes within the EARTHE Registry are verified to Gold Standard's rigorous certification requirements.
• VerracoreStrategic or Co-development PartnerVerra is a global leader in environmental and social impact standards. EARTHE integrates Verra-verified projects into its global portfolio, using their standards to ensure transparent and credible environmental outcome tracking through the EARTHE Registry.
• Mission SpirituscoreStrategic or Co-development PartnerMission Spiritus is an environmental and social impact organisation. EARTHE features Mission Spiritus among its verified project partners, expanding the range of certified impact projects available to brands and consumers on the platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Normative: Normative provides carbon accounting and emission reduction software for businesses, helping them identify hot spots and report emissions. It is an incumbent comparator on the ESG reporting side of EARTHE's value proposition.
• Plan A: Plan A is a corporate ESG and carbon management platform serving enterprises with measurement, reporting, and decarbonisation tools. Comparable to EARTHE on the brand-side ESG and verified impact reporting layer.
• Persefoni: Persefoni is a climate management and accounting platform for enterprises, providing carbon footprint measurement and disclosure tools. It is a broader incumbent comparator on EARTHE's ESG reporting and verified outcome functionality.
• Watershed: Watershed is an enterprise-grade carbon accounting and reduction platform serving large corporates. It overlaps with EARTHE on the ESG reporting and verified-impact side, but operates as a broader incumbent targeting enterprise rather than consumer loyalty.
• Patch: Patch is a carbon credit API platform enabling businesses to embed carbon offsetting into their products and checkout flows. It overlaps with EARTHE on brand-side integration of verified climate outcomes, though it focuses on APIs rather than consumer-facing loyalty.

Direct peers

• Doconomy: Doconomy offers the 2030 Calculator and APIs that allow consumers and brands to measure and act on carbon footprints, often integrated into payments and loyalty programmes. It is closely comparable to EARTHE's consumer impact tracking and brand integration model.
• Klima (Klima App): Klima is a consumer mobile app that enables individuals and businesses to take climate action through carbon offsetting. It overlaps with EARTHE on consumer climate engagement, brand partnerships, and verified impact project portfolios.
• CoGo: CoGo is a consumer-facing sustainability app that links everyday spending to climate action and partners with brands to drive engagement. Like EARTHE, it is a mobile-first two-sided platform offering impact tracking and brand rewards, making it the closest direct comparison.
• Cloverly: Cloverly provides carbon offset APIs and a sustainability platform used by brands to calculate, reduce, and offset emissions. It competes with EARTHE for brand-side ESG and loyalty integrations built around verified environmental projects.
• Greenly: Greenly is a carbon accounting SaaS platform that helps businesses measure, reduce, and report emissions, with consumer-facing reporting tools. It overlaps with EARTHE's brand-facing ESG outcome tracking and reduction workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/earthe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EARTHE LTD