What Puuinfo Oy does

Puuinfo Oy is a Finnish social enterprise (yhteiskunnallinen yritys) founded in 2006 and headquartered in Helsinki that provides information services, digital tools, publications, and industry events to promote the use of wood in construction. Its core products include the puuinfo.fi website — a comprehensive Finnish-language knowledge base covering wood construction regulations, structural design, fire safety, carbon footprint calculation, product directories, and reference projects — the ePuu-työkalu (epuu.fi) online planning tool that helps developers and designers prepare wood-construction projects by mapping applicable fire regulations, structural systems, historical cost benchmarks, and solution-providing companies, the Puulehti professional magazine, the annual Puupäivä industry event held at Messukeskus Siipi, the Puupalkinto (Wood Award), and a technical consulting service that answers written questions from construction professionals. The platform is available in Finnish, English, and German.

The organization operates as a non-profit industry body: it does not pursue commercial profit, and any surplus is reinvested into its services. Its reach is delivered through a community-led go-to-market model anchored by a network of more than 50 member and partner companies spanning the Finnish wood-products value chain — including Stora Enso, Metsä Wood, Koskisen, Versowood, LapWall, Ekovilla, Tiivistalo, and Vertex Systems — alongside engineering consultancies such as Sweco and A-Insinöörit. Primary beneficiaries are building-industry professionals (architects, structural designers, construction engineers), building clients and developers (including municipalities and public entities), wood-products industry suppliers, and to a lesser extent DIY consumers. With 1–10 employees, no disclosed funding rounds, no commercial pricing on its core content, and no parent company, Puuinfo functions as a small, member-and-grant-funded trade body rather than a commercial enterprise.

Name

Puuinfo Oy

Legal name

Puuinfo Oy

Website

https://puuinfo.fi

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Puuinfo Oy is a Finnish non-profit social enterprise based in Helsinki that provides wood-construction information, the ePuu planning tool, the Puulehti magazine, and the annual Puupäivä event to building professionals, developers, and wood-product suppliers in Finland.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Non-profit organizational funding: Puuinfo Oy is a societal enterprise (yhteiskunnallinen yritys) that does not pursue profit with its operations. Any potential profit is used to develop the company's services. Funding appears to come from membership fees, partner contributions, and potentially public/industry funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Puuinfo Oy is a Finnish social enterprise that provides free technical information, regulatory guidance, planning tools, publications, and industry events to support wood construction and wood product use. Its core offerings include the ePuu online planning tool, the Puulehti professional magazine, and the annual Puupäivä industry event, alongside technical consulting services for building professionals.

Product overview

Puuinfo Oy is a Finnish organization promoting responsible wood usage and innovative renewable wood product applications. The company provides information services, tools, and publications for wood construction professionals. Its core offerings include the ePuu tool (a preparation tool for wood construction projects), Puulehti magazine, and the Puupäivä professional event. The organization also provides technical consulting services and operates the Wood Award (Puupalkinto) for outstanding wood construction projects. The site features information about various wood products including timber, wood boards, engineered wood products (CLT, LVL, glued laminated timber), wood elements, exterior cladding, wood interiors, garden products, infrastructure construction, insulation, surface treatment, and fire safety products - many sourced from partner companies.

Differentiator

Problem solved

Functional benefit

Products and services

• ePuu-työkalu Online planning tool for preparing wood construction projects, helping users understand how wood construction differs from other building types, applicable fire regulations, different structural systems, compliant structural solutions, historical project costs, and connecting with solution-providing companies.
• Puulehti Professional wood magazine published by Puuinfo Oy covering news and articles about wood construction and wood product usage, targeting building industry professionals.
• Puupäivä Annual professional event for the wood industry held at Messukeskus Siipi that brings together industry professionals, companies, and current topics in wood construction.
• Technical Consulting Services Expert advisory service for construction professionals providing written answers about structural engineering, regulatory interpretations, and building techniques related to wood construction.

Quantifiable outcome

• The ePuu tool helps identify how wood construction projects differ from other building methods, applicable fire regulations, and provides historical cost data for Finnish projects.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• Stora Enso Wood Products Oy LtdcoreOthersMajor Nordic and international wood products company and key member/partner of Puuinfo. Stora Enso provides various wood products including sawn timber, cladding, and decking products featured on the Puuinfo platform.
• Koskisen OycoreOthersFinnish wood products manufacturer providing sawn timber, planed timber, fire-protected timber, and painted exterior cladding products through the Puuinfo platform.
• Metsä WoodcoreOthersPart of Metsä Group, providing engineered wood products and solutions for construction, listed as member company on Puuinfo platform.
• Versowood OycoreOthersFinnish wood industry company providing bridge products, landscape and noise barriers, featured on Puuinfo platform.
• KuhmominorOthersFinnish wood products company and member of the Puuinfo partner network.
• Ekovilla OycoreOthersFinnish insulation manufacturer providing blow-in and slab insulation products for wood construction, listed as member company.
• TiivistalocoreTechnology or IntegrationFinnish company providing sealing products, air tightness solutions, and installation accessories for wood construction. Multiple product categories including tapes, membranes, sealants, and installation tools are featured.
• Tikkurila OyjminorOthersFinnish paints and coatings company providing surface treatment products for wood construction, listed as member company.
• Sweco Finland OycoreOthersEngineering consultancy offering structural design services for wood construction, featured on Puuinfo platform.
• A-Insinöörit OyminorOthersFinnish engineering consultancy providing structural design services for wood construction projects.
• LapWall OycoreOthersFinnish company providing prefabricated wall and roof element solutions for wood construction, member company on Puuinfo.
• Vertex Systems OycoreTechnology or IntegrationFinnish software company providing Vertex BD building design software and Vertex DS construction information management solutions for industrial wood construction, featured products on Puuinfo.
• Siparila OyminorOthersFinnish wood products manufacturer providing facade and interior panel products.
• Osmo Color - Sarbon Woodwise OyminorOthersFinnish distributor for Osmo Color wood treatment products including wood wax and oil finishes.
• YIT Housing Oy / PuuelementtitehdasminorOthersYIT's wood element factory providing prefabricated wood elements and products for construction.
• MiTek Finland OyminorOthersFinnish company providing structural connector and hardware products for wood construction.
• Dasos Capital OyminorOthersFinnish investment company focusing on forest and wood industry investments, member of Puuinfo network.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• proHolz Austria: Austrian wood industry cluster and information platform promoting wood construction through technical resources, events, and member services; directly comparable in mission and DACH-region operating model.
• WoodWorks: US-based wood construction industry body offering free technical support, education, and design resources to architects, engineers, and builders; very close functional analogue to Puuinfo's information hub role.
• Holzforschung Austria: Austrian wood research and information organisation providing technical testing, publications, and standards support to the Austrian building and wood products sectors; analogous non-profit technical-information role.
• Canadian Wood Council: Canadian national association representing the wood products industry, providing technical publications, education, and codes-and-standards support to construction professionals; analogous trade body with similar mandate.
• Think Wood (Softwood Lumber Council): North American wood construction education initiative providing free technical resources, case studies, and continuing education to building professionals; comparable content-library and education-led model.
• Swedish Wood: Swedish industry organisation promoting wood construction and providing technical information, design guidance, and educational resources to Swedish building professionals; closest Nordic peer with comparable mission and non-profit trade association model.

Others

• Metsä Wood: Commercial engineered wood products supplier and core Puuinfo partner; comparable as a major Finnish/Nordic wood construction industry participant rather than a direct service competitor.
• Stora Enso Building Solutions: Commercial division of Stora Enso supplying CLT and wood building components and an anchor Puuinfo partner; comparable as a leading Nordic wood construction ecosystem participant.

Broad incumbents

• TRADA (Timber Research and Development Association): Long-established UK timber industry association delivering technical research, publications, and membership services across a broader timber-and-engineering scope than Puuinfo's wood-construction focus.

Regional players

• Forest & Wood Products Australia (FWPA): Australian industry body funding RD&E and promoting wood products through research, education, and marketing programs; similar not-for-profit industry-development role in a non-Nordic geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puuinfo Oy