What Alexandra Kidd Interior Design does

Alexandra Kidd Interior Design is a Sydney-based, founder-owned residential interior design and interior architecture studio operating from Potts Point, NSW, with a related sub-brand, Alexandra Kidd Atelier, that produces bespoke products such as custom glass hardware. Founded by Alexandra Kidd, the practice has operated for over two decades and is now co-led by Founder & Design Principal Alexandra Kidd and Studio Director Jessica Gombault, supported by a team of approximately ten staff spanning interior designers, an interior architect, documentation, marketing, and account management roles. The studio specialises in large-scale, bespoke residential projects including heritage renovations, penthouse transformations, full-home renovations, and architect-led new builds across Sydney (Potts Point, Mosman, Lavender Bay, Eastern Suburbs, Northern Beaches, Tamarama) and broader Australia.

The studio's offering covers the full project lifecycle — concept design, design development, documentation, approvals and construction certificate coordination, tender and contract management, construction supervision, and decoration/furnishings installation — delivered on a project-by-project basis with each engagement scoped through a customised Project Proposal following an initial consultation. There is no platform, software, or proprietary technology product; the underlying capability is the creative team itself, supported by long-standing collaborations with architecture firms (SAOTA, M.A.R.S., Bevan Boss Design, CSA Architects, Rich Carr Architects) and builders (Cumberland Building, Highfield Building), and recurring stylists and photographers.

Revenue is generated entirely through professional services design fees tied to each project engagement, with no publicly disclosed pricing tiers or fee schedules. The go-to-market relies on direct studio engagement (enterprise field sales), word-of-mouth referrals from past clients, and sustained earned media exposure across Australian and international design publications (Belle, Vogue Living, Wallpaper*, Australian House & Garden, The Local Project, The Design Files, Habitus Living, Grand Designs Australia) and trade awards (IDEA, AIDA, Andrew Martin Interior Design Review, House & Garden 50 Best Rooms). The target customer segment is high-net-worth residential homeowners undertaking architecturally significant private residences.

Name

Alexandra Kidd Interior Design

Legal name

Alexandra Kidd Interior Design

Website

https://alexandrakidd.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Alexandra Kidd Interior Design is a Sydney-based, founder-owned residential interior design and interior architecture studio specialising in large-scale, bespoke high-end residential projects for high-net-worth homeowners across Australia, operating from its Potts Point studio since the early 2000s.

Ownership category

akta.pro rank

Product category

Residential Interior Design Services

NAICS

Interior Design Services (541410), Architectural Services (54131)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Architectural Design Services (BPAHAKAA)

Keywords

• Residential interior design
• Interior architecture services
• Bespoke home decoration
• High-end home renovation
• Custom interior furnishings

Headquarters

HQ city

Potts Point

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Residential Interior Design Services: Full-service interior design and interior architecture engagements covering concept design, design development, documentation, tender and contract management, construction certificate coordination, construction supervision, and decoration/furnishings installation. Revenue is generated through project-based professional design fees. Projects are tailored to individual client briefs with scope, stages, and budget customised per engagement.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Alexandra Kidd Interior Design is a Sydney-based studio that designs and delivers large-scale residential interior design and interior architecture projects across Australia. Engagements run from initial consultation through concept design, design development, documentation, tender and contract management, construction certificate coordination, construction supervision, and decoration and furnishing installation, with project scope, stages, and fees tailored to each individual client brief. An affiliated sub-brand, Alexandra Kidd Atelier, produces custom glass hardware and bespoke homeware elements used within projects.

Product overview

Alexandra Kidd Interior Design (AK.ID) is a single-studio interior design practice offering high-end residential interior design and interior architecture services across Australia. The core offering is personalized residential design with services spanning initial consultation through to decoration and installation. A related sub-brand, Alexandra Kidd Atelier, provides bespoke product elements such as custom glass hardware. The studio does not operate a platform or software product model.

Differentiator

Problem solved

Functional benefit

Products and services

• AKID Residential Interior Design Services Full-service large-scale residential interior design and interior architecture engagements covering concept design, design development, documentation, tender and contract management, construction certificate coordination, construction supervision, and decoration and furnishings installation, tailored to high-net-worth homeowners in Sydney and across Australia.
• Alexandra Kidd Atelier Custom Glass Hardware Bespoke glass hardware and custom product design elements produced by the related Alexandra Kidd Atelier brand, supplied to interior design projects and available as standalone custom homeware pieces.

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Alexandra Kidd AteliercoreStrategic or Co-development PartnerA related entity and separate brand (alexandrakiddatelier.com) that produces bespoke homewares and custom products, including custom glass hardware. The Atelier collaborates with the interior design studio on projects — for example, producing custom glass hardware for the A New Ease project. It represents a downstream product extension of the studio's design capabilities.
• Bevan Boss DesignminorOthersArchitecture firm that collaborated with Alexandra Kidd Interior Design on the Lantern House project in Kambala. Bevan Boss Design provided the architectural scope while AKID delivered interior design and decoration.
• M.A.R.S (Marcellino Sain Architecture)coreOthersArchitecture firm led by Marcellino Sain that worked in close collaboration with Studio Director Jessica Gombault of Alexandra Kidd Interior Design on the Elemental House project — a four-year new build in Sydney's eastern suburbs. The project was a true co-design partnership spanning all four levels from earth to sky.
• Cumberland BuildingcoreOthersBuilder that partnered with Alexandra Kidd Interior Design and M.A.R.S on the Elemental House project. Cumberland Building delivered the four-year new build construction.
• Highfield BuildingminorOthersBuilder credited for the A New Ease project in Mosman, Sydney.
• Rich Carr ArchitectsminorOthersArchitecture firm that collaborated with Alexandra Kidd Interior Design on the Seaside Sanctuary project in Clontarf.
• SAOTA (in partnership with TKD)coreOthersInternational architecture firm SAOTA partnered with TKD on the Mosman House project. Alexandra Kidd Interior Design delivered the interior design and decoration to complement the strong architectural character of the SAOTA-designed residence.
• CSA ArchitectsminorOthersArchitecture firm led by Alex Smith that collaborated with Alexandra Kidd Interior Design on the Tamarama Haven project.
• Stylists (Claire Delmar, Corina Koch, Olga Lewis, Jack Milenkovic, Kerrie-Ann Jones, Megan Morton)minorOthersIndependent stylists who collaborate with the studio on a project-by-project basis to style and finalise the presentation of completed interiors. Frequently credited collaborators include Claire Delmar, Corina Koch, Olga Lewis, Jack Milenkovic, Kerrie-Ann Jones, and Megan Morton across various projects.
• Photographers (Alicia Taylor, Dave Wheeler, Prue Ruscoe, Pablo Veiga, Anson Smart, Simon Whitbread, Justin Alexander, Brigid Arnott)minorOthersProfessional photographers engaged to document completed projects for use in the studio's portfolio, press submissions, and marketing materials. Frequently credited photographers include Alicia Taylor, Dave Wheeler, Prue Ruscoe, Pablo Veiga, Anson Smart, Simon Whitbread, Justin Alexander, and Brigid Arnott.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hecker Guthrie: Melbourne-based interior design and architecture practice with substantial residential and hospitality work. Comparable to AKID in project scale, client profile, and IDEA/Award recognition pedigree.
• Mim Design: Melbourne-based interior design practice with strong residential and hospitality portfolio. Comparable to AKID in segment, design philosophy (considered, bespoke interiors), and Australian market focus with international media exposure.
• Greg Natale Design: Sydney-based high-end residential interior design studio led by Greg Natale. Directly comparable to AKID in segment (luxury Australian residential), project scale (large home renovations and new builds), and prestige positioning (regular design publication features).
• Thomas Hamel & Associates: Long-established Sydney interior design studio focused on luxury residential and heritage projects. Comparable to AKID in service offering, geographic footprint, and engagement of high-profile architects and craftspeople.
• Flack Studio: Melbourne/Sydney interior design practice with strong residential portfolio. Comparable to AKID in high-end Australian residential positioning, signature visual style, and broad editorial coverage.
• Arent & Pyke: Sydney interior design practice specialising in high-end residential and hospitality projects. Comparable to AKID in target clientele (Sydney HNW homeowners), editorial presence, and large-scale residential project mandate.

Broad incumbents

• Yabu Pushelberg: Internationally recognised Toronto/NY-based interior design firm with large team and hospitality, residential, and retail work. Comparable to AKID as a benchmark for global luxury interior design reputation and project scale, though materially larger in headcount and revenue.
• Kelly Wearstler: Los Angeles-based interior design and lifestyle brand with residential, hospitality, and product lines. Comparable to AKID in luxury residential design, editorial profile, and product extension (lighting, furniture) into adjacent commerce.
• Martyn Lawrence Bullard Design: International luxury interior design firm serving high-net-worth residential clients globally. Comparable to AKID in clientele, project scale, and global editorial footprint, though with a wider international client base.

Others

• SAOTA: South African international architecture firm that collaborated with AKID on the Mosman House project. Engaged as a collaboration partner rather than direct competitor; useful as a peer reference because both firms serve the same luxury residential clientele and frequently co-engage on trophy projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alexandra-kidd-interior-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexandra Kidd Interior Design