Alpine Brands
Alpine Brands GmbH & Co KG markets and distributes five traditional Austrian food and beverage brands (Gasteiner mineral water, AUER wafers, Honigmayr honey, GOAL drinks, Blaschke coconut macaroons) through Austrian retail, gastronomy, and international export channels.
- Company typePrivate
- Founded2014
- HeadquartersAttnang-puchheim, Austria
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Alpine Brands does
Alpine Brands GmbH & Co KG is an Austrian food and beverage marketing and distribution company headquartered in Attnang-Puchheim, Austria, with a secondary office in Linz. Founded in 2014, the company operates as a consolidated brand house for five traditional Austrian brands: Gasteiner (premium mineral water sourced from over 2,200 meters above sea level in the Hohe Tauern National Park, approximately 90 years of history), AUER (wafers established in 1920), Honigmayr (honey with 100+ years of experience, positioned as Austria's honey competence leader for retail and gastronomy), GOAL (refreshing fruit drinks positioned as a healthier alternative to soft drinks), and Blaschke (coconut macaroons with the original 1921 recipe of master confectioner Johann Blaschke, holding cult status among Austrian consumers). The company holds organic certification under Bio-Kontrollstellencode AT-BIO-402 and maintains each brand on its own website plus Facebook and Instagram channels.
The business operates a wholesale distribution model targeting Austrian retail (supermarkets and grocery stores) and the gastronomy/hospitality sector, with a dedicated export channel for international markets. Revenue is generated through hardware sales of branded food and beverage products; pricing is contact-based for B2B wholesale and export enquiries and not publicly disclosed. The legal structure is a commandite partnership (GmbH & Co KG) with S. Spitz GmbH as the limited partner (liability EUR 399,700.59) and Auer-Blaschke GmbH as the general partner with unlimited liability; Vitalis Food Vertriebs-GmbH holds the ultimate beneficial ownership stake through S. Spitz GmbH. Managing directors Walter Scherb, Harald Doppler, Günther Hofer, and Martin Forster oversee operations through both the general and limited partner entities.
Alpine Brands firmographics
Firmographics- Name
- Alpine Brands
- Legal name
- ALPINE BRANDS GmbH & Co KG
- Website
- https://alpinebrands.at
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alpine Brands GmbH & Co KG markets and distributes five traditional Austrian food and beverage brands (Gasteiner mineral water, AUER wafers, Honigmayr honey, GOAL drinks, Blaschke coconut macaroons) through Austrian retail, gastronomy, and international export channels.
- Ownership category
- akta.pro rank
Alpine Brands industry classification
Industry- Product category
- Branded Food and Beverage Products
- NAICS
- Food Manufacturing (311), Cookie, Cracker, and Pasta Manufacturing (31182)
- SIC
- Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140), Cookies & Crackers (2052)
- akta.pro primary industry
- Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)
- akta.pro secondary industry
- Bakery & Confectionery Wholesale (AFAIABAG)
Keywords
Where Alpine Brands is headquartered
LocationHeadquarters
- HQ city
- Attnang-puchheim
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Alpine Brands business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Food and Beverage Sales: Production and distribution of traditional Austrian food and drink brands including mineral water, wafers, honey, refreshing drinks, and coconut confectionery. Revenue generated through wholesale distribution to retail and hospitality sectors, with export channels for international markets.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Alpine Brands product offering
Product offeringCore offering
Alpine Brands markets and distributes traditional Austrian food and drink brands across retail and gastronomy channels. The portfolio includes five sub-brands: Gasteiner (mineral water), AUER (wafers), Honigmayr (honey), GOAL (refreshing drinks), and Blaschke (coconut macaroons). The company focuses on Austrian-origin products with century-old heritage, selling via wholesale to supermarkets, foodservice operators, and international export partners.
Product overview
Alpine Brands GmbH & Co KG is an Austrian food and beverage company specializing in the marketing and distribution of traditional Austrian brands. The portfolio comprises five distinct sub-brands: Gasteiner (mineral water), AUER (wafers), Honigmayr (honey), GOAL (refreshing drinks), and Blaschke (coconut macaroons). These brands share a common commitment to Austrian origin, with Gasteiner tracing back 90 years and AUER celebrated for 100 years of tradition. The company operates as a parent brand managing these complementary food and drink categories, each with its own identity, product website, and market presence.
Differentiator
Problem solved
Functional benefit
Brands
- Gasteiner: Mineral water sourced from the highest peaks at over 2,200 meters above sea level in the Hohe Tauern National Park. Austrian brand with approximately 90 years of history.
- AUER
- Honigmayr
- GOAL
- Blaschke
Products and services
- Gasteiner Premium Austrian mineral water sourced from over 2,200 meters above sea level in the original and virtually untouched Hohe Tauern National Park. Distributed through Austrian retail and gastronomy channels and international export.
- AUER Austrian wafer brand established in 1920, with 100 years of baking tradition. AUER wafers are distinctive for their taste, consistency, and form, crafted to be shared and create memorable culinary experiences. Sold through retail and export channels.
- Honigmayr Austrian 100% natural honey brand with over 100 years of experience, sourced from apiaries across Austria and the world's best honey regions. Positioned as the Austrian competence leader for honey in retail and gastronomy sectors.
- GOAL Refreshing fruit-flavored drinks marketed as a healthier alternative to soft drinks, available in convenient Tetra Pak cartons and PET bottles for on-the-go consumption. Sold through Austrian retail and export channels.
- Blaschke Austrian confectionery brand established in 1921 by master confectioner Johann Blaschke in Traiskirchen. Famous for the original coconut macaroon (Kokoskuppel), which has achieved cult status among Austrian consumers through its combination of select ingredients and quality.
Quantifiable outcome
- Gasteiner mineral water sourced from over 2,200 meters above sea level in the Hohe Tauern National Park
- +1 more outcomes
Companies that use Alpine Brands
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Alpine Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alpine Brands partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- S. Spitz GmbHcoreS. Spitz GmbH is the primary owner of Alpine Brands GmbH & Co KG as limited partner (Kommanditist) with liability amount of EUR 399,700.59. Also serves as the sole shareholder of the general partner Auer-Blaschke GmbH. Additionally, the ultimate beneficial owner is Vitalis Food Vertriebs-GbmH. This represents the corporate ownership structure rather than a business partnership.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Alpine Brands competitors and assessment
Company assessmentDirect peers
- Sonnentor: Austrian organic tea, spice and food brand portfolio. Comparable multi-brand organic heritage model to Alpine Brands' AT-BIO-402 portfolio and a benchmark for DACH organic premium trade and export marketing.
- Loacker: South Tyrolean/Italian wafer specialist operating globally. Direct category competitor to AUER in wafer snacks and a benchmark for an alpine-heritage brand extending internationally via branded distribution.
- Bahlsen: German heritage cookie/wafer manufacturer behind Leibniz and Pick Up. Comparable to AUER and Blaschke for baked-snack portfolio depth and to Alpine Brands' multi-brand marketing model across DACH retail.
- Darbo: Austrian honey, jam and fruit preserve producer since 1879. Closest direct comparable to Honigmayr for the gastronomy and retail honey/preserves channel in Austria, with overlapping premium positioning and foodservice programmes.
- Vöslauer: Premium Austrian mineral water brand owned by Coca-Cola HBC. Direct competitor to Gasteiner in Austrian on-trade and retail mineral water, with comparable premium positioning and gastronomy-channel strategy.
- Manner: Austrian wafer and confectionery heritage brand (Manner Schnitten, etc.) founded in 1890. Direct category competitor to AUER in wafers and a peer for Blaschke in confectionery, sharing century-old Austrian positioning in the same retail set.
- Zentis: German confectionery and fruit preserves manufacturer (since 1893). Comparable to Honigmayr in preserves and to Blaschke in confectionery, with similar retail and foodservice distribution patterns in DACH.
- Lambertz: German/European printed wafer and cookie specialty baker. Direct product peer to AUER and Blaschke, sharing seasonal/gift-pack distribution channels and foodservice/retail listings across DACH.
- Storck: German heritage confectionery group (Werther's Original, Toffifee, Merci). Comparable long-tenure branded confectionery portfolio and operator of multiple sub-brands under one parent — analogous to Alpine Brands' five sub-brand architecture.
- Kelly's: Austrian heritage salty-snack brand owned by Intersnack. Comparable Austrian food heritage brand within the same retail and gastronomy channels as Gasteiner, AUER and Honigmayr, with similar export-led expansion narrative from an Austrian base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Alpine Brands social profiles
Digital presenceAlpine Brands compliance and trust
Trust signalCompliance1 record
Alpine Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpine Brands leadership team
Management profileNumber of profiles
Profiles5 records
Alpine Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpine Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpine Brands
What does Alpine Brands do?
Alpine Brands markets and distributes traditional Austrian food and drink brands across retail and gastronomy channels. The portfolio includes five sub-brands: Gasteiner (mineral water), AUER (wafers), Honigmayr (honey), GOAL (refreshing drinks), and Blaschke (coconut macaroons). The company focuses on Austrian-origin products with century-old heritage, selling via wholesale to supermarkets, foodservice operators, and international export partners.
Is Alpine Brands a public or private company?
Alpine Brands is a private company. It is classified as corporate owned and is currently operating.
When was Alpine Brands founded?
Alpine Brands was founded in 2014. It employs 11 to 50 people.
Where is Alpine Brands based?
Alpine Brands is headquartered in Attnang-puchheim, Austria, in the Europe region.
How does Alpine Brands make money?
One revenue line is on record: food and Beverage Sales.
Who are Alpine Brands's main competitors?
Direct peers on record are Sonnentor, Loacker, Bahlsen, Darbo, Vöslauer, Manner, Zentis, Lambertz, Storck and Kelly's.
Does Alpine Brands have an API?
No public API is recorded for Alpine Brands.
What industry is Alpine Brands in?
Alpine Brands's product category is Branded Food and Beverage Products. Its primary akta.pro industry code is AFAIAGAI, Bar, Restaurant & On-Premise Beverage Supply Wholesale, with a secondary code of AFAIABAG, Bakery & Confectionery Wholesale. Its NAICS code is 311 and its SIC code is 5141.