cycling projects

What cycling projects does

Oak City Cycling Project (DBA: Oak City Cycling) is an independent, locally-owned bicycle retail shop operating from a single storefront at 707 N Person St in downtown Raleigh, North Carolina. The company sells new bicycles across road, mountain, commuter/urban, comfort, fitness, hybrid, and children's categories, plus electric bikes from brands including Surly, Giant, Salsa, Santa Cruz, Liv, Kona, Gazelle, and Raleigh. It also carries accessories and kids' balance bikes.

Beyond retail, Oak City Cycling derives revenue from a tiered service offering: bike tune-up packages priced from $50 (Basic) to $270 (Overhaul/Custom Build), a la carte repairs ranging from $10 to $180, professional bike fitting at $180, and fully bespoke custom builds (e.g., Surly, Mosaic titanium, Raleigh-born FINE). The shop also runs a Kids' Bike Trade-Up Program offering up to 50% credit toward larger bikes as children grow, and curates local cycling routes and community events (Greenway, Road, Gravel, and the Tetractus MTB challenge) to drive engagement.

The business model combines transactional one-time retail sales with recurring service revenue and event-driven community traffic. Go-to-market is omnichannel but locally scoped: a walk-in physical store with no-appointment estimates, an e-commerce site with free in-store pickup and Continental U.S. shipping over $75, Facebook/Instagram presence, email, and organized rides. The firm operates Tuesday through Saturday, employs 11–50 people, has no disclosed funding, parent company, or external investors, and carries no patents, no proprietary technology platform, and no AI/ML capabilities.

Name

cycling projects

Legal name

Oak City Cycling Project

Website

https://oakcitycycling.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Oak City Cycling is an independent bicycle retail and service shop in downtown Raleigh, NC, selling bikes, e-bikes, and parts while offering repairs, fitting, custom builds, and community rides for area cyclists and families.

Ownership category

akta.pro rank

Product category

Bicycle Retail

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

Keywords

• Bicycle retail services
• Bike repair services
• Custom bike builds
• Bike fitting services
• Cycling community events

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Bicycle Sales: Retail sale of new bicycles including road, mountain, commuter, comfort, fitness, hybrid, children's, and electric bikes from various branded manufacturers
2. Bike Service and Repair: Professional bike maintenance and repair services including tune-ups, adjustments, wheel building, and overhauls performed by trained technicians
3. Custom Builds: Custom bicycle builds tailored to individual rider specifications and preferences, featuring premium frames from manufacturers like Surly, Mosaic, and Raleigh
4. Bike Fitting Services: Professional bike fitting services to optimize rider comfort and performance through proper bike adjustments
5. Kids' Bike Trade-Up Program: Trade-up program offering up to 50% credit toward larger kids' bikes as children grow

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Oak City Cycling Project is an independent local bicycle shop that sells a curated selection of new bicycles (including electric bikes, kids' bikes, and accessories/apparel) and provides in-house bike services such as repairs, tune-ups, custom builds, and professional bike fittings. The store also fosters cycling culture in Raleigh through community route guides and group rides.

Product overview

Oak City Cycling is an independent local bicycle shop in Downtown Raleigh, NC, offering a comprehensive cycling retail experience. Their product portfolio centers on bicycle sales across traditional and electric categories, complemented by professional service and repair, custom builds, and fitting services. The shop serves all cyclist types from new riders to veterans, with categories including Road, Mountain, Commuter/Urban, Comfort, Fitness, Hybrid, and Children's bikes. Service offerings include tiered tune-up packages, a la carte repairs, professional fitting, and a Kids' Bike Trade-Up Program. They also support the cycling community through curated local routes and community events.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycles (Road, Mountain, Gravel, Hybrid, Commuter)
• Electric Bikes (E-Bikes)
• Bike Service & Repair
• Custom Bike Builds Bespoke bicycle assembly service where the shop builds up a custom bike to a rider's specifications, including component selection. Aimed at enthusiasts and performance-oriented cyclists who want a tailored build rather than an off-the-shelf configuration.
• Professional Bike Fitting Professional bike fitting service that adjusts a rider's bike to their body and riding goals, addressing comfort, efficiency, and injury prevention. Available as a standalone service for customers who want biomechanical optimization of an existing or new bike.
• Kids' Bike Trade-Up Program Structured trade-in program for children's bicycles that lets parents exchange a recently purchased kids' bike for 40% credit toward a new in-store bike, provided the exchange occurs within 90 days of the original purchase. Designed to reduce the cost of cycling for families with growing children.
• Kids' Bicycles and Balance Bikes Selection of children's bicycles including balance bikes for toddlers and larger kids' bikes for older children, sized appropriately for younger riders. Sold to local families in the Raleigh area and online.
• Bike Accessories and Apparel Range of cycling accessories and apparel, including parts, components, helmets, lights, and clothing, sold alongside bicycles to outfit riders. Available in-store and online with free shipping on orders over $75 and free local delivery within 5 miles on orders over $200.

Quantifiable outcome

• Turnaround goal of one week or less for bike service

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Jenson USA: California-based online and brick-and-mortar bike retailer carrying major premium brands, e-bikes, and offering assembly/service. Directly competes for bicycle sales and accessory revenue through aggressive pricing and direct shipping — a primary e-commerce threat to Oak City's online catalog.
• Bicycle Habitat: Long-standing NYC independent bike shop specializing in commuter/urban, road, and custom builds with deep service and fitting expertise. Directly comparable as a single-metro independent bike shop with a similar urban, community-focused, fitting-and-custom-build DNA.
• Mike's Bikes: Multi-location independent bike shop chain on the West Coast known for premium brand selection, professional service, and custom builds with strong community/event programs. One of the closest comps to Oak City in terms of curated premium-brand + service + community model, just at higher scale.
• Competitive Cyclist: Premium online road, mountain, and gravel bike retailer offering bikes from premium brands Oak City carries (Santa Cruz, etc.), with expert sales support and Ride Guide program. Directly comparable as a multi-brand premium bicycle retailer with deep online catalog pressure on local bike shops.
• Wheel & Sprocket: Midwest-based independent bike shop chain with multiple locations, full service departments, and community ride programs. A direct peer in the multi-location independent bike shop category with overlapping premium brand mix and service-first positioning.

Emerging players

• The Pro's Closet: Online platform for buying and selling certified pre-owned bikes, with growing refurbishment and trade-in capabilities. Adjacent/emerging threat that targets the same enthusiast customer base and increasingly competes for trade-in and upgrade dollars versus new-bike purchases.
• Public Bikes: Direct-to-consumer urban/commuter bike brand offering affordable, style-forward bikes online. Emerging player in the casual commuter segment of Oak City's customer base, particularly competing for entry-to-mid price-point hybrid and comfort bicycle sales.

Broad incumbents

• Specialized Bicycle Components: Premium bike brand operating Turbo e-bikes, Retül fitting, and direct-to-consumer + dealer retail. Directly comparable because of its multi-channel premium bike retail, e-bike lineup, and certified fitter network that competes with Oak City's custom build, service, and fitting model.
• Trek Bicycle: Global premium bike brand and retailer with Project One custom builds and a vast network of company-owned and franchised local bike shops. Directly comparable as a multi-channel premium bicycle retailer with custom build, fitting, and service programs overlapping Oak City's offering.
• REI Co-op: National outdoor retailer with strong cycling category, in-store service shops, and a community/education flywheel mirroring Oak City's community ethos. Comparable broad incumbent offering bicycles, e-bikes, repair, fitting, and organized rides/events across many US markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oakcitycycling
• Instagraminstagram.com/oakcitycycling
• Xx.com/oakcitycycling

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cycling projects