Bike Attack, LLC
Bike Attack, LLC is a privately held, multi-brand bicycle retailer serving the Los Angeles metro area from two storefronts in Santa Monica and Playa Vista, plus an e-commerce site, with a diversified mix of e-bikes, road, mountain, BMX, kids, and cruiser bikes, certified repair services, and in-house X-LAB brand SKUs.
- Company typePrivate
- Founded-
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Bike Attack, LLC firmographics
Firmographics- Name
- Bike Attack, LLC
- Legal name
- Bike Attack, LLC
- Website
- https://bikeattack.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bike Attack, LLC is a privately held, multi-brand bicycle retailer serving the Los Angeles metro area from two storefronts in Santa Monica and Playa Vista, plus an e-commerce site, with a diversified mix of e-bikes, road, mountain, BMX, kids, and cruiser bikes, certified repair services, and in-house X-LAB brand SKUs.
- Ownership category
- akta.pro rank
Bike Attack, LLC industry classification
Industry- Product category
- Specialty Bicycle Retail
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- E-Bikes & Electric Bicycles (CRACASAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
Where Bike Attack, LLC is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bike Attack, LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Bicycle Sales: Primary revenue stream from selling traditional bicycles, electric bicycles, and accessories across multiple categories including road bikes, mountain bikes, BMX, beach cruisers, and kids bikes from brands like Specialized, Marin, Cannondale, Bianchi, Orbea, and Aventon.
- Service & Repairs: Full-service bike repair shop offering safety check-overs, tune-ups, full overhauls, and specialized services for both electric and non-electric bicycles. Certified Bosch e-bike service center with Shimano-trained mechanics.
- Financing Services: In-store financing through Synchrony Bank (Freedom To Ride program) and online financing through Affirm, offering interest-free payment plans for 3-12 months on bicycle purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level bikes from $309.99 to $1,200 |
| Unit Pricing | Pay-as-you-go | Mid-range bikes from $1,200 to $3,000 |
| Unit Pricing | Pay-as-you-go | Premium bikes from $3,000 to $8,000 |
| Unit Pricing | Pay-as-you-go | Ultra-premium bikes from $8,000 to $16,499 |
| Unit Pricing | Pay-as-you-go | Bike Repair Services |
| Other | Multi-year contract | Financing Options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Bike Attack, LLC product offering
Product offeringCore offering
Bike Attack, LLC is a multi-brand specialty bicycle retailer that sells traditional and electric bicycles, parts, accessories, apparel, and helmets through its own e-commerce site (bikeattack.com) and two physical retail locations in Santa Monica and Playa Vista, Los Angeles. The company also generates revenue from full-service bicycle repair, professional bike fitting, pickup/delivery, and consumer financing programs offered in partnership with Synchrony Bank and Affirm. Bike Attack is the operator of the Bianchi flagship store and an authorized Specialized dealer, serving consumers across the Los Angeles metropolitan area.
Product overview
Bike Attack, LLC is a premier bicycle retail company operating as both an online store and physical bike shop in Santa Monica and Playa Vista, Los Angeles. The company offers a comprehensive portfolio of bicycles across multiple categories including electric bikes, urban/city bikes, road bikes, gravel-cyclocross bikes, mountain bikes, BMX, beach cruisers, fixies, kids bikes, utility/specialty bikes, and folding bikes. They are an authorized dealer for numerous premium brands including Bianchi, SCOTT, Marin, Orbea, Cannondale, Aventon, Tern, SE Bikes, and many others. Beyond product sales, Bike Attack provides full-service repair capabilities (certified as a Bosch eBike Service Center), pickup and delivery services, bike rentals, and financing options. The company has two retail locations and operates ElectricBikeAttack.com as a dedicated electric bike portal. Bike Attack is recognized as one of the most awarded bike shops in Los Angeles and serves areas including Santa Monica, Venice, Culver City, Malibu, Manhattan Beach, and Beverly Hills.
Differentiator
Problem solved
Functional benefit
Brands
- X-LAB: Own brand of bicycles including road bikes, gravel bikes, and carbon fiber models
- Bike Attack Custom Cycling Jersey
- Bike Attack Cycling Socks
Products and services
- Electric Bikes
Companies that use Bike Attack, LLC
Customer profileSegments7 records
Ideal customer profiles3 records
Bike Attack, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bike Attack, LLC partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- SpecializedcoreAuthorized Specialized dealer - one of the key brand partnerships for Bike Attack's bicycle sales operations.
- BianchiflagshipBianchi Flagship store - indicates a premium, flagship-level partnership with the world's oldest and most prestigious bicycle brand.
- BoschcoreCertified Bosch e-bike Service Center - provides authorized service for Bosch-powered electric bicycles.
- ShimanocoreStaff trained and certified by Shimano - indicates technical certification for bicycle component service and repairs.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Bike Attack, LLC competitors and assessment
Company assessmentBroad incumbents
- REI Co-op: National outdoor recreation co-op retailer with substantial bicycle assortment and in-store service across many U.S. locations. Overlaps with Bike Attack on bike categories and brands but operates far broader assortment beyond cycling.
- Trek Bicycle Super Store: Brand-owned and franchise retail network for Trek bikes offering sales, service, and fitting across hundreds of U.S. stores. Comparable store-within-a-store concept for premium road and mountain bikes, but single-brand-led at scale.
- Specialized Retail Stores: Brand-owned retail concept operated by one of Bike Attack's key suppliers, carrying Specialized bikes, apparel, and service. Represents a strategic adjacency — a key partner today but a competing retail concept long-term.
Emerging players
- Rad Power Bikes: Pure-play DTC e-bike brand with expanding retail/showroom presence. Comparable in e-bike category specialization but operates a fundamentally different (DTC-led) go-to-market than Bike Attack's authorized-retailer model.
- Aventon: Direct-to-consumer e-bike manufacturer scaling its own brick-and-mortar showroom network while continuing to supply independent retailers like Bike Attack. Competes partly (DTC showroom) and partners partly (dealer channel) — a channel-overlap risk for Bike Attack's e-bike category.
- Decathlon: Global sporting goods retailer expanding aggressively in the U.S. across bike categories with private-label brands at competitive prices. Competes with Bike Attack on broad assortment and value-tier pricing as it densifies its California footprint.
Direct peers
- Mike's Bikes: Multi-store California bicycle retailer selling road, mountain, e-bikes, and accessories across premium brands with in-house service and fitting. Closely comparable to Bike Attack on multi-store regional model, brand mix, and service-driven D2C positioning in the same West Coast market.
- Jenson USA: Direct-to-consumer online bicycle and parts retailer carrying multiple premium and value brands with broad category coverage. Comparable on catalog breadth, brand portfolio, and e-commerce-led D2C motion; differs in lacking deep physical retail presence.
- Competitive Cyclist: Premium online bike retailer specializing in road, mountain, and gravel high-end brands with strong service and fitting content. Comparable on premium-brand curation and direct-to-consumer customer base.
- Bicycle Warehouse: Southern California multi-store bicycle chain offering road, mountain, BMX, and e-bikes with full service departments. Closely comparable regional multi-store peer serving SoCal with overlapping brand portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bike Attack, LLC social profiles
Digital presenceBike Attack, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bike Attack, LLC leadership team
Management profileNumber of profiles
Bike Attack, LLC subsidiaries and ownership
Company hierarchySubsidiaries2 records
Bike Attack, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bike Attack, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bike Attack, LLC
What does Bike Attack, LLC do?
Bike Attack, LLC is a multi-brand specialty bicycle retailer that sells traditional and electric bicycles, parts, accessories, apparel, and helmets through its own e-commerce site (bikeattack.com) and two physical retail locations in Santa Monica and Playa Vista, Los Angeles. The company also generates revenue from full-service bicycle repair, professional bike fitting, pickup/delivery, and consumer financing programs offered in partnership with Synchrony Bank and Affirm. Bike Attack is the operator of the Bianchi flagship store and an authorized Specialized dealer, serving consumers across the Los Angeles metropolitan area.
Is Bike Attack, LLC a public or private company?
Bike Attack, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bike Attack, LLC founded?
Bike Attack, LLC was founded in -1. It employs 11 to 50 people.
Where is Bike Attack, LLC based?
Bike Attack, LLC is headquartered in Santa Monica, United States, in the North America region.
How does Bike Attack, LLC make money?
Three revenue lines are on record. Bicycle Sales are the primary driver. The others are service & Repairs and financing Services.
Who are Bike Attack, LLC's main competitors?
Broad incumbents on record are REI Co-op, Trek Bicycle Super Store and Specialized Retail Stores. Emerging players are Rad Power Bikes, Aventon and Decathlon. Direct peers are Mike's Bikes, Jenson USA, Competitive Cyclist and Bicycle Warehouse.
Does Bike Attack, LLC have an API?
No public API is recorded for Bike Attack, LLC.
What industry is Bike Attack, LLC in?
Bike Attack, LLC's product category is Specialty Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRACASAA, E-Bikes & Electric Bicycles.