Puresport s.r.l.

Name

Puresport s.r.l.

Legal name

Puresport s.r.l.

Website

https://puresport.it

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Motorsport Driving Experiences

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports & Racing Experiences (THAJAFAF)

akta.pro secondary industries

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Sports & Grand Touring (GT) Car Rentals (THADAMAD)

Keywords

• Driving experiences
• Track day events
• Supercar experiences
• Motorsport experiences
• Racing school programs

Headquarters

HQ city

Correzzana

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Driving Experience Packages: Core revenue stream from selling driving experience packages on GT supercars (Ferrari, Lamborghini, Porsche, Mercedes) and Formula racing cars at European circuits. Packages include varying levels of flexibility, with Miglior Prezzo (best price, non-refundable), Flessibile (flexible voucher for 24 months), and Premium (36-month voucher, unlimited changes, camera car included). Prices range from approximately €100 for entry-level GT experiences to over €6,000 for Formula 1 experiences.
2. Gift Cards: Gift card sales starting from €100, allowing recipients to convert into any Puresport experience. Gift card delivery service available for €19 additional fee.
3. Track Day Services: Track day events for owners of GT vehicles (300+ HP) to drive their own cars on Puresport-managed days. Maximum 12 vehicles (6 customer + 6 Puresport). Pricing from €732 (half day, street legal) to €1,464 (full day, racing GT/Formula).
4. Video Camera Car Services: In-car video recording of driving experiences. Camera car service available for €36 per session (additional to experience packages). Included free with Premium package.
5. Corporate Events and Incentives: Dedicated corporate event services for team building, incentive programs, and business events on track. Custom packages for corporate clients.
6. Optional Add-on Services: Additional revenue from accompanying guest passes (€25 per person including circuit entry, shuttle reconnaissance, open bar), optional Kasko insurance for Formula experiences (€244), and telemetry analysis services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Puresport s.r.l. operates a driving experience business that sells track day programs at 12 European circuits, enabling customers to drive high-performance GT supercars (Ferrari, Lamborghini, Porsche, Mercedes) and Formula racing cars (Formula 1, Formula 3, Formula Renault 2000) under professional racing instructor supervision. The company offers tiered package options (Miglior Prezzo, Flessibile, Premium) with varying flexibility levels, plus ancillary services including Gift Cards, Corporate Events, VIP Programs, Track Day events for private GT vehicle owners, and in-car video camera car recording.

Product overview

Puresport s.r.l. is a driving experience company offering track day programs with high-performance GT and Formula cars at European circuits. The core products are the GT Driving Experience (with Ferrari, Lamborghini, Porsche, Mercedes vehicles) and Formula Driving Experience (Formula 1, Formula 3, Formula Renault single-seaters). These are complemented by add-on services including Gift Cards, Video Camera Car recording, and Track Day by Puresport for private vehicle owners. The company operates a tiered packaging model with Miglior Prezzo (best price, fixed dates), Flessibile (flexible with 24-month voucher), and Premium (maximum flexibility with 36-month voucher and included video). Experiences are available at circuits across Italy (Monza, Mugello, Imola, Cremona, Vallelunga, Vairano, Tazio Nuvolari, Magione), Austria (Red Bull Ring), Germany (Hockenheimring), and Belgium (Spa-Francorchamps, Zolder).

Differentiator

Problem solved

Functional benefit

Brands

• Track Day by Puresport: A track day product for owners of GT vehicles with over 300 HP, allowing them to drive their own cars on track during Puresport-managed events with maximum 12 cars in pista.

Products and services

• GT Driving Experience Track day driving experiences with high-performance grand tourer vehicles including Ferrari, Lamborghini, Porsche, and Mercedes models. Customers drive alongside a professional CSAI-licensed racing instructor at 12 European circuits. Prices range from €100 to €500 depending on vehicle and circuit.
• Formula Driving Experience Full-day racing experiences with single-seater Formula cars including Formula 1, Formula 3 (Dallara, T318 Alfa Romeo, F308/F316/F319 variants), and Formula Renault 2000. Includes telemetry analysis, equipment provision, and professional instruction. Prices range from €2,000 to €7,000+.
• Track Day by Puresport

Quantifiable outcome

• Safety through instructor accompaniment - Customers drive GT vehicles with professional instructor in passenger seat providing real-time guidance
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• TopJetminorOthersTopJet is listed as a partner on Puresport's website, appearing as a partner logo. TopJet appears to be a private aviation/charter jet service, suggesting a partnership for transporting clients to track events or providing premium travel services to customers.
• True FalseminorGTM or Marketing PartnerTrue False (truefalse.ch) is listed as a partner and credited in the website footer for creative services. They appear to be a creative/marketing agency that has developed Puresport's website and branding materials. Also credited for website development (credits link to truefalse.ch).

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• P1LM (formerly Driven Experience): Premium driving experience operator offering Ferrari, Lamborghini, and Formula car experiences. Closest competitor on the premium/F1 experience segment and overlapping venue footprint in Europe.
• BookaTrack: European track day operator offering own-car track days and driving experiences at major circuits. Comparable on circuit portfolio, online booking model, and customer segmentation.
• Trackdays.co.uk: UK's largest track day operator offering driving experiences at British circuits with own-car and provided-car formats. Directly comparable business model (online booking, multi-circuit presence, gift cards) to Puresport's Italian/European operations.
• Want2Race: UK-based supercar and race car driving experience provider with Formula car and GT experiences across European circuits. Closest direct peer given similar product mix (Ferrari/Lamborghini/Porsche GT cars and Formula single-seaters) at major European tracks.

Emerging players

• Prodrive: UK motorsport services company with experience offerings including Aston Martin Valkyrie track experiences. Adjacent peer given motorsport heritage, professional instructors, and access to high-end vehicles at major circuits.
• Racing Breaks: UK-based motorsport experience provider offering track day packages, F1 grand prix travel, and driving experiences. Partial overlap on track days and driving experience products with shared customer demographics.

Regional players

• Silverstone Experience: Official Silverstone circuit experience operator offering driving experiences and venue events at the UK venue. Comparable product (GT driving experiences at a premier circuit) but geographically focused on UK market.

Broad incumbents

• Porsche Experience Center: OEM-owned driving experience centers (Leipzig, Silverstone, Atlanta, etc.) offering Porsche-only driving programs. Comparable on product (GT driving experiences with professional instruction) but operates as captive brand experience rather than multi-OEM provider.
• Lamborghini Accademia: Official Lamborghini driving experience program offering Huracán driving courses at European circuits. Overlaps with Puresport's Lamborghini fleet but captive to single OEM.
• Ferrari Driving Experience: Official Ferrari program at Maranello/Fiorano offering Ferrari-only driving experiences. Direct overlap with Puresport's Ferrari 296 GTB/F8 Tributo offerings but brand-captive and at a single venue.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/scuolapilotaggio
• LinkedInlinkedin.com/company/puresport-s.r.l.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puresport s.r.l.