REESE COOPER
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
REESE COOPER firmographics
Firmographics- Name
- REESE COOPER
- Legal name
- Reese Cooper Inc
- Website
- https://reese-cooper.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
REESE COOPER industry classification
Industry- Product category
- Premium Apparel & Footwear
- NAICS
- Footwear Manufacturing (3162), Apparel Manufacturing (315), Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Footwear, (No Rubber) (3140), Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Luxury Menswear (CRAAAFAF)
- akta.pro secondary industries
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Luxury & Designer Footwear (CRAAACAI), Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)
Keywords
Where REESE COOPER is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
REESE COOPER business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Primary revenue channel through owned e-commerce website reese-cooper.com, selling apparel, footwear, and accessories directly to consumers globally with domestic free shipping over $300 and international free shipping over $500
- Wholesale Distribution: B2B revenue through approved stockists including luxury department stores (Saks Fifth Avenue, Harrods, Selfridges, Harvey Nichols), specialty retailers (SSENSE, Mr Porter, END Clothing), and boutique partners across North America, Europe, Middle East, Asia, and Oceania
- Collaboration Products: Revenue from branded collaborations including UGG x REESE COOPER® footwear collection, with products sold through both brand website and partner platforms (UGG.com)
- RCI Reserve: Sustainable capsule line using repurposed materials from past production cycles, featuring hand-written labels documenting garment composition
- RC Outdoor Supply (RCOS): Separate outdoor brand under the RC umbrella launched in late 2024, focused on functional outdoor apparel for everyday versatility, with independent production and distribution
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Outerwear (Jackets, Coats, Blazers) |
| Unit Pricing | Pay-as-you-go | Footwear (Sneakers, Boots) |
| Unit Pricing | Pay-as-you-go | Tops (Shirts, Knitwear) |
| Unit Pricing | Pay-as-you-go | Bottoms (Pants, Shorts) |
| Unit Pricing | Pay-as-you-go | RCI Reserve (Sustainability Line) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
REESE COOPER product offering
Product offeringCore offering
REESE COOPER designs and sells outdoor-inspired menswear, womenswear, footwear, and accessories through a seasonal ready-to-wear collection. Apparel is manufactured in Los Angeles and footwear is handcrafted in Italy with Vibram soles and Italian suede. The brand distributes via its own e-commerce store and through wholesale accounts with global luxury retailers, while also operating a sustainable upcycled line (RCI Reserve) and an outdoor-focused sub-brand (RCOS).
Product overview
REESE COOPER is a fashion label offering a primary ready-to-wear collection (menswear and womenswear) featuring outerwear, tops, and bottoms with designs inspired by vintage Americana fused with the outdoors. The footwear line includes the Gabriel Sneaker and Wilson Boot 2.0, both handcrafted in Italy. The brand operates the RCI Reserve sustainable program using repurposed materials and the RC Outdoor Supply (RCOS) sub-brand focused on outdoor functionality. The UGG x Reese Cooper collaboration features modified Classic Mini and Ultra Mini boots. The Newsstand serves as the brand's editorial platform for behind-the-scenes content. All main collection pieces are made in Los Angeles, California.
Differentiator
Problem solved
Functional benefit
Brands
- RCOS (RC Outdoor Supply): An outdoor brand designed for functionality and activity, launched in late 2024 as part of the RC umbrella. RCOS creates clothing for versatile outdoor use and activities.
Products and services
- Ready to Wear Collection Seasonal menswear and womenswear ready-to-wear apparel including outerwear, tops, and bottoms inspired by vintage Americana and the great outdoors, manufactured in Los Angeles.
- Footwear Shoe and boot collection including the Gabriel Sneaker and Wilson Boot product lines, handcrafted in Italy with Vibram soles, Italian suede, and ballistic nylon uppers.
- Gabriel Sneaker Low-profile hiking sneaker named after the San Gabriel mountain range, handcrafted in Italy with Vibram trail sole, Italian suede upper, and three pairs of included laces.
- Wilson Boot 2.0 Hiking boot handcrafted in Italy with Italian suede upper and Vibram sole, named after the show location for the AW21 'Pyrophyte' collection.
- UGG x Reese Cooper Collaboration Footwear collaboration featuring UGG Classic Mini and Ultra Mini boots with Reese Cooper design elements including adjustable shrouds, GORE-TEX internal membrane, CORDURA UltraLite shroud fabric, and Sugarcane EVA outsoles, sold via reese-cooper.com and UGG.com.
- RCI Reserve Sustainable capsule line using repurposed materials from past production cycles, featuring hand-written labels that document each garment's composition and original purpose.
- RC Outdoor Supply (RCOS) Outdoor-focused sub-brand designing functional apparel for versatility and activity, with independent production and distribution through its own website at rcoutdoorsupply.com.
Quantifiable outcome
- One tree planted per item sold through One Tree Planted partnership for reforestation in California forests
Companies that use REESE COOPER
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
REESE COOPER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
REESE COOPER partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- UGGcoreCollaboration on UGG x REESE COOPER collection featuring Classic Mini and Ultra Mini boots with proprietary RCI design elements including adjustable shrouds, weather-resistant features, and dual-logo branding. Products made by UGG with RCI creative direction. Collection includes BTS zine documenting the collaboration process.
- One Tree PlantedcoreSustainability partnership where one tree is planted in California forests for every item sold by REESE COOPER on webstore and to retail partners. Aligns with brand commitment to environmental protection.
- 1% for the PlanetminorBrand membership contributing 1% of annual sales to environmental causes through the 1% for the Planet organization.
- ShopifycoreE-commerce platform provider powering the reese-cooper.com online store with payment processing, inventory management, and order fulfillment capabilities.
- VibramcoreTechnical outsole provider for Gabriel Sneaker and Wilson Boot footwear collections. Italian-made Vibram soles provide trail-ready grip and durability for outdoor-inspired shoes.
Scale indicators2 records
Recent moves8 records
Expansion highlights6 records
REESE COOPER competitors and assessment
Company assessmentDirect peers
- Nanamica: Japanese outdoor-luxury label blending technical fabrics with refined menswear, sold through the same luxury and specialty channels. Directly comparable outdoor-meets-fashion positioning.
- Auralee: Japanese luxury menswear label emphasizing premium materials and minimalist outdoor-influenced design, with global wholesale into the same stockist tier (Mr Porter, SSENSE, Selfridges). Comparable in price point and aesthetic.
- Aimé Leon Dore: New York-based luxury menswear label with a similarly outdoor- and heritage-inspired aesthetic, frequent collaborations, and a comparable mix of DTC e-commerce and selective luxury wholesale. Closest direct peer in positioning and audience.
- Beams Plus: Japanese menswear label under the Beams umbrella with vintage-Americana and outdoor-influenced collections sold globally through specialty stores — directly comparable in styling and price.
- Engineered Garments: Daiki Suzuki's menswear label rooted in heritage Americana, workwear, and outdoor references, distributed through a similar network of specialty boutiques and luxury stockists.
- Noah: Independent menswear brand with strong sustainability narrative, vintage-Americana aesthetic, and selective wholesale into luxury and specialty retailers — directly comparable to Reese Cooper's brand DNA.
Broad incumbents
- Snow Peak: Established Japanese outdoor brand with expanding apparel line that intersects with Reese Cooper's outdoor-functional aesthetic, though at a broader price and distribution scale.
- Filson: Heritage outdoor and outdoor-inspired apparel brand with Made-in-USA positioning, sharing Reese Cooper's Americana-outdoor heritage cues and wholesale footprint.
- Canada Goose: Established luxury outerwear brand with Made-in-XXXX manufacturing narrative and global luxury wholesale; relevant peer for the outerwear category Reese Cooper emphasizes, though much larger and broader.
- Kith: NYC-based luxury streetwear label with strong collaborator DNA and DTC-plus-flagship model; comparable in customer overlap and channel mix, though larger in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
REESE COOPER social profiles
Digital presenceREESE COOPER financial estimates
Financial estimateRevenue estimate
Valuation estimate
REESE COOPER leadership team
Management profileNumber of profiles
Profiles1 record
REESE COOPER subsidiaries and ownership
Company hierarchySubsidiaries1 record
REESE COOPER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REESE COOPER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REESE COOPER
What does REESE COOPER do?
REESE COOPER designs and sells outdoor-inspired menswear, womenswear, footwear, and accessories through a seasonal ready-to-wear collection. Apparel is manufactured in Los Angeles and footwear is handcrafted in Italy with Vibram soles and Italian suede. The brand distributes via its own e-commerce store and through wholesale accounts with global luxury retailers, while also operating a sustainable upcycled line (RCI Reserve) and an outdoor-focused sub-brand (RCOS).
Is REESE COOPER a public or private company?
REESE COOPER is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was REESE COOPER founded?
REESE COOPER was founded in 2018. It employs 1 to 10 people.
Where is REESE COOPER based?
REESE COOPER is headquartered in Los Angeles, United States, in the North America region.
How does REESE COOPER make money?
Five revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution, collaboration Products, RCI Reserve and RC Outdoor Supply (RCOS).
Who are REESE COOPER's main competitors?
Direct peers on record are Nanamica, Auralee, Aimé Leon Dore, Beams Plus, Engineered Garments and Noah. Broad incumbents are Snow Peak, Filson, Canada Goose and Kith.
Does REESE COOPER have an API?
No public API is recorded for REESE COOPER.
What industry is REESE COOPER in?
REESE COOPER's product category is Premium Apparel & Footwear. Its primary akta.pro industry code is CRAAAFAF, Luxury Menswear, with a secondary code of CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 3162 and its SIC code is 3140.