Lash Class Inc.

What Lash Class Inc. does

Lash Class Inc. (DBA Lash Class Beauty Bar & Academy) is a privately-held Canadian beauty services and training company founded in 2016 by Heather Gillett and headquartered in Kelowna, British Columbia. The business operates a dual model: a single boutique beauty bar offering lash extensions, lash and brow lamination, facials (OxyGeneo and dermaplaning), professional waxing, teeth whitening, ear/nose piercing, and makeup services; and a NALA-accredited training academy that certifies aspiring lash artists through in-person hands-on programs and a subscription-based Virtual Academy delivered via Teachable. Service delivery relies on third-party technologies including Halo UV lash adhesive, OxyGeneo facial systems, Spa Dent whitening, Bushbeads wax, and Inverness Safe Pierce piercing systems, alongside the Vagaro platform for 24/7 online booking and MailerLite for email marketing.

The company employs 1-10 staff, anchored by founder Heather Gillett (Master Makeup & Lash Artist, NALA-certified educator) and Master Lash & Brow Artist May Jukes. Lash Class generates revenue through four primary streams: transaction-based in-salon services priced per appointment (e.g., lash new sets $125-$300, waxing $14-$72), one-time training course fees starting at $500+ with payment plan options, recurring subscription revenue from the Virtual Academy, and aftercare product retail with periodic 15% promotional discounts. Customer segments span individual beauty consumers in the Kelowna and Okanagan region, aspiring lash artists seeking accredited certification, and special-event clients (bridal, graduation, photography).

The company has operated continuously since 2016, received three NALA award nominations in 2020 (Educator, Curriculum, Academy of the Year), and claims hundreds of trained graduates. It is founder-controlled with no disclosed external investment, no parent company, and no subsidiaries. Geographic reach is concentrated in Kelowna, BC for in-person services, with digital channels (YouTube launched 2019, TikTok, Instagram, Virtual Academy) providing limited global audience reach for training content.

Name

Lash Class Inc.

Legal name

Lash Class Inc.

Website

https://lashclass.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Lash Class Inc. operates Lash Class Beauty Bar & Academy, a Kelowna, BC boutique offering lash extensions, aesthetic services, and NALA-accredited lash and brow training to individual beauty consumers and aspiring lash artists in Western Canada.

Ownership category

akta.pro rank

Product category

Beauty salon and aesthetic services

NAICS

Cosmetology and Barber Schools (611511), Beauty Salons (812112)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Eyebrow & Eyelash Training (Brow Design/Lash Extensions/Lifts) (HSALANAG)

akta.pro secondary industries

Eyelash Lift / Lash Perm Services (HSALAIAI), Eyebrow Lamination & Brow Lift Services (HSALAIAE), Mobile Brow & Lash Services (HSALAMAI)

Keywords

• Lash extension services
• Beauty salon services
• Lash training academy
• Brow lamination services
• Aesthetic certification programs

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Beauty Services: In-salon beauty services including lash extensions, waxing, facials, brow lamination, teeth whitening, makeup services, ear/nose piercing. Services priced per appointment with no membership required. Revenue is transaction-based per service visit.
2. Lash Extension Training Programs: NALA-accredited hands-on training courses (Classic 101, Volume, Lash & Brow Lamination). One-time course fees ranging from $500+ for starter kits and manuals. Payment plans available (2, 3, or 4 installments). Additional revenue from alumni 10% discount workshops.
3. Virtual Academy Subscription: Subscription-based lash extension training with self-paced learning modules, expert guidance, webinars, and tutorial access. Ongoing monthly/recurring revenue model for continued education community access.
4. Aftercare Products Retail: Sale of professional aftercare products including Bushbalm ingrown hair prevention, Nude/Bermuda/Sweet Escape dark spot collections, Roller Rescue serum, Radiant Reset toner pads, and After Dark brightening gel. 15% limited-time discounts drive sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lash Class Inc. operates a dual-purpose beauty business from its Landmark District studio in Kelowna, BC: (1) a beauty bar delivering in-salon aesthetic services — lash extensions (Halo UV adhesive, up to 9 weeks retention), lash & brow lamination, OxyGeneo facials, dermaplaning, waxing, teeth whitening, ear/nose piercing, makeup lessons, and event makeup — and (2) Lash Class Academy, offering NALA-accredited lash extension training (Classic 101, Volume, Lamination, Hands-On) plus a subscription Virtual Academy for ongoing education. Services are booked per appointment and training is sold as multi-session courses or subscription memberships.

Product overview

Lash Class Beauty Bar & Academy operates as a dual-purpose beauty business offering comprehensive aesthetic services alongside accredited lash extension training programs. The core service portfolio centers on lash extensions (using Halo UV adhesive with up to 9 weeks retention), lash & brow lamination (Keratin and Cysteamine formulas), facials (OxyGeneo Super Facial and Dermaplaning), professional waxing (using Bushbeads products), teeth whitening (Spa Dent), piercing (Inverness Safe Pierce system), makeup lessons, and event makeup services. The Academy division provides NALA-accredited training through Classic 101 foundational courses, hands-on in-person programs, volume lash artist certification, lamination training, and a subscription-based Virtual Academy with ongoing community support. Aftercare products including cleansers, serums, and post-waxing treatments complement the service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Lash Extensions Semi-permanent lash extension application using Halo UV lash adhesive with up to 9 weeks retention and 80% reduction in adhesive fumes. Includes classic, volume, and hybrid techniques with multiple set sizes (Mini 1 hr $125, Demi 1.5 hr $175, Full 2 hr $225, Mega 3 hr $300) and re-lash/fill services.
• Lash & Brow Lamination

Quantifiable outcome

• Lash extensions retain up to 9 weeks with Halo UV adhesive technology
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VagarocoreTechnology or IntegrationSalon software and booking platform powering 24/7 online appointment scheduling, client accounts, and payment processing. Used for mobile booking, appointment management, and salon software operations.
• Spa DentminorOthersDental grade teeth whitening products providing vegan, sensitivity-free formula for 20-minute teeth whitening treatments. Products enable $49 quick-result whitening service.
• BushbeadsminorOthersPremium hard wax supplier providing hypoallergenic, fragrance-free wax with Premium Flex Technology for superior grip and minimal irritation in professional body waxing services.
• Halo (UV Lash Adhesive)minorOthersPremium UV lash adhesive technology used for all lash extension services. Features 80% reduction in adhesive fumes and up to 9 weeks retention with superior UV light curing.
• NALA (National Association of Lash Artists)coreOthersIndustry accreditation body providing certification standards for lash extension training programs. Lash Class Academy is NALA-accredited, and Heather Gillett is NALA-certified educator. Accreditation provides graduate insurance eligibility and industry credibility.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Glossier: Broader beauty brand with retail products and in-store services. Not a direct competitor in lash training but operates in the same beauty services and personal-care space with established brand and multi-channel distribution that dwarfs Lash Class.
• Sephora: Global beauty retail giant offering in-store services including brow, lash, and skincare treatments. Comparable as a broad incumbent in the personal care services market with the scale and brand reach Lash Class lacks.

Direct peers

• NovaLash: US-based eyelash extension brand offering proprietary adhesives, training programs, and ongoing education for lash artists. Directly comparable to Lash Class in combining accredited lash training with proprietary application technology and aftercare products.
• Amazing Lash Studio: Largest US lash studio franchise with 200+ locations focused exclusively on lash extension services. Comparable to Lash Class as a dedicated lash services brand, but operating at franchise scale rather than single-boutique.
• Xtreme Lashes: Established eyelash extension brand offering professional lash application products and a comprehensive training and certification program. Comparable to Lash Class as a premium lash education brand with industry-recognized credentials and proprietary products.
• Sugarlash PRO: Canadian-based lash extension training academy and product supplier offering accredited classic and volume lash courses plus a robust online curriculum. Highly comparable to Lash Class as a competing lash training brand with both educator-led programs and retail product lines.
• London Lash: Global lash training and supplies company offering in-person and online lash courses with a strong product catalog. Comparable to Lash Class in core training curriculum and lash-focused service offerings, though at significantly greater scale.
• The Lash Professional: Online lash extension training platform offering classic, volume, and mega volume courses with digital certification. Comparable to Lash Class's virtual academy offering and provides a benchmark for online-only scalability in the same niche.
• Paris Lash Academy: Lash training academy offering accredited classic, volume, and lash lift courses internationally. Directly comparable in offering multi-tier lash education with internationally recognized certifications.
• Borboleta Beauty: Lash and brow brand combining professional lash extension training with proprietary adhesive and aftercare products. Directly comparable to Lash Class's combined services-plus-academy model with an emphasis on lash education and product retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCeMz4-oTE9R4UamTioVgmVA
• Facebookfacebook.com/LashClass
• Instagraminstagram.com/lashclass
• TikToktiktok.com/@lash.class?_t=8rGSKL05GBM&_r=1
• LinkedInlinkedin.com/company/lash-class

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lash Class Inc.