Addig Digital Advertising Korlatolt Felelossegu Tarsasag

What Addig Digital Advertising Korlatolt Felelossegu Tarsasag does

Addig Digital Advertising Kft (trade name ADDIG) is a Hungary-headquartered, privately held ad-tech agency founded in 2013 that delivers end-to-end programmatic digital advertising for enterprise and mid-market advertisers. Operating from offices in Budapest, Prague, Barcelona, and Dubai, the company serves clients across Central Europe, Southern Europe, and the Middle East. Its core offering is organized into four service pillars: Digital Media Consulting, Creative Building, Campaign Management, and Optimization & Reporting. The business model is project- and retainer-based managed services, with direct enterprise and mid-market sales motions rather than a self-serve platform.

The technical foundation combines partner platforms (notably Adform for DSP/DMP/rich media and Google DV-360 for programmatic and CTV) with proprietary rich media creative IP. ADDIG has developed an in-house library of 30+ interactive ad formats — including Video Overlay, 3D Slider, 3D Flip, Flyder, Playable, HotSpot, Cube Carousel, Product Showroom, and Drag'n Drop — delivered with a stated 2-business-day creative turnaround. Campaign management spans Advanced TV (CTV/OTT), Display, Search, Social Media, In-Gaming, Streaming & Audio (Netflix, Disney+, Spotify), Programmatic DOOH (covering multiple Hungarian cities), and Retail media (Vinted, Jófogás, Amazon).

Commercial positioning is built on three reinforcing pillars: a senior team with pedigrees at network agencies and CEE sales houses, certified integrations with top ad-tech providers, and channel relationships with major holding-company agency networks including Dentsu, OMG, Carat, Kinesso, and Matterkind. The firm pursues thought-leadership positioning by hosting the annual Programmatic Day event and serving on Effie and IAB Awards juries. Pricing is not publicly disclosed; revenue and ownership structure are not detailed in the source material.

Name

Addig Digital Advertising Korlatolt Felelossegu Tarsasag

Legal name

ADDIG Digital Advertising Kft

Website

https://addig.hu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

ADDIG is a Hungarian ad-tech agency that delivers end-to-end programmatic digital advertising — consulting, proprietary rich-media creative, 360° campaign management, and optimization — for enterprise and mid-market advertisers across CEE, Spain, and the UAE.

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Advertising Agencies (541810), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Paid Social Advertising (BPAFACAB), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

Keywords

• Digital advertising services
• Programmatic advertising
• Rich media creative
• Campaign management
• Media consulting

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Media Consulting: Full funnel online strategy development including platform selection, conversion tracking, creative concept, and data activation services.
2. Creative Building Services: Stunning, interactive, programmatic-friendly rich media ads including dynamic ads, real-time creative optimization, in-stream and out-stream videos. High-quality creatives delivered in 2 business days.
3. Campaign Management: 360-degree programmatic campaign management including DSP, DMP, DCO, Rich Media Platform, Ad Server, Brand Safety, Viewability, Fraud prevention, and Ad verification.
4. Optimization & Reporting: Custom reporting, real-time dashboards, video hosting, website tagging and analytics services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Addig Digital Advertising is a Hungarian ad-tech agency that delivers end-to-end digital advertising services for advertisers. The firm combines media consulting, creative production of rich media ad formats, programmatic campaign execution, and continuous optimization and reporting across multiple digital channels including Advanced TV, social media, display, search, in-gaming, streaming & audio, programmatic DOOH, and retail.

Product overview

ADDIG is an ad-tech agency providing end-to-end digital advertising solutions through a platform-plus-services model. The core offerings consist of four main service pillars: Digital Media Consulting, Creative Building, Campaign Management, and Optimization & Reporting. These services are delivered across multiple advertising channels including Advanced TV (CTV/OTT), Social Media, Display Advertising, Search, In-Gaming, Streaming & Audio, Programmatic DOOH, and Retail. The product portfolio includes Dynamic Creatives for personalized advertising and a comprehensive library of over 30 rich media creative formats (sub-products) such as Video Overlay, 3D Slider, 3D Flip, Flyder, Playable, Hot or Not, Video Eraser, Cube Carousel, Product Showroom, Drag'n Drop, Scale, and others. The company leverages top ad-tech providers including Adform and Google for programmatic capabilities, offering solutions that span from strategy development to creative production, campaign execution, and performance analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Media Consulting
• Creative Building
• Campaign Management
• Optimization & Reporting
• Advanced TV Advertising
• Social Media Advertising
• Display Advertising
• Search Advertising
• In-Gaming Advertising
• Streaming & Audio Advertising
• Programmatic DOOH Advertising
• Retail Advertising

Quantifiable outcome

• High-quality creatives delivered in 2 business days
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• AdformcoreTechnology or IntegrationKey ad-tech partnership with Adform for programmatic advertising solutions including DSP, DMP, and rich media capabilities. Adform is listed as one of the top ad-tech providers the company works with.
• GooglecoreTechnology or IntegrationPartnership with Google for programmatic advertising including DV-360 integration and CTV solutions. Listed as a top ad-tech provider.
• DentsumajorChannel Partner/ Reseller/ DistributorInternational media agency network partner with presence in Hungary. Listed among partner logos on the company website.
• OMG (Omnicom Media Group)majorChannel Partner/ Reseller/ DistributorInternational media agency network partner. Listed among partner logos on the company website.
• CaratmajorChannel Partner/ Reseller/ DistributorPart of Dentsu Aegis Network, media agency partner. Listed among partner logos.
• IAB HungarycoreStrategic or Co-development PartnerIndustry association partnership. ADDIG participates in IAB events and serves on IAB Awards juries, demonstrating leadership in the digital advertising industry.
• ForbesminorGTM or Marketing PartnerPremium publisher partnership for brand-safe advertising inventory. Listed among partner logos.
• KinessominorChannel Partner/ Reseller/ DistributorIPG media agency partner. Listed among partner logos on the company website.
• MatterkindminorChannel Partner/ Reseller/ DistributorIPG data and technology partner. Listed among partner logos.
• BoschminorGTM or Marketing PartnerCorporate advertiser partner. Listed among partner logos on the company website.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GroupM: World's largest media investment company (WPP) operating programmatic, data and digital activation practices across CEE and EMEA. Comparable to Addig as the scale incumbent against which Addig positions its boutique, technology-led full-service offering.
• Adform: European-headquartered independent ad-tech vendor offering its own DSP, DMP, rich media creative platform and ad server. Comparable to Addig because it both competes for the same advertiser budgets and underpins part of Addig's tech stack through its partnership.
• The Trade Desk: Leading global independent DSP used by agencies and advertisers for programmatic buying across CTV, display, video, audio and DOOH. Directly competes with Addig at the technology layer, as agencies increasingly buy through The Trade Desk and similar platforms without a local agency intermediary.
• Dentsu International: Global media agency network with extensive CEE and EMEA operations through Carat and other brands. Comparable because Dentsu is simultaneously a Channel Partner of Addig and a major competitor for the same enterprise advertisers in Hungarian and CEE markets.

Direct peers

• Infectious Media: Independent UK-based programmatic digital media agency offering DSP, DMP and data-driven campaign management to enterprise advertisers. Closely matches Addig's positioning as a specialist programmatic agency with strong platform partnerships and an emphasis on omnichannel execution.
• Httpool: Cross-border digital advertising network with strong presence in Central and Eastern Europe, the Middle East and emerging markets. Highly comparable to Addig given its regional CEE/MENA footprint and focus on programmatic, social and cross-channel campaign execution for global brands.
• Croud: Global digital media agency built around a proprietary tech-enabled operating model (Croudian network) that delivers programmatic, paid social, SEO and content services. Directly comparable to Addig as a tech-augmented mid-size digital agency offering end-to-end campaign management across multiple channels.
• Bountiful Cow: Independent UK programmatic media agency providing data-led planning, buying and activation across display, video, CTV and audio. Comparable to Addig as a similarly sized independent specialist competing against holding-company networks on programmatic-led briefs.

Regional players

• Marketing Refresh: Dubai-based independent digital marketing agency offering programmatic, paid social and creative services across the MENA region. Directly comparable to Addig's Dubai regional operation, addressing the same advertiser base with a similar omnichannel model.
• Lemada: Czech digital agency offering programmatic, performance and creative services to advertisers in the Czech and broader CEE market. Comparable to Addig's Prague operation, serving similar mid-market and enterprise clients with overlapping channel capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/addig-digital-advertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Addig Digital Advertising Korlatolt Felelossegu Tarsasag