JICDAQ

What JICDAQ does

JICDAQ (一般社団法人デジタル広告品質認証機構 / Japan Joint Industry Committee for Digital Advertising Quality & Qualify) is a Tokyo-based, non-profit general incorporated association founded in March 2021 by Japan's three leading advertising industry bodies — the Japan Advertisers Association (JAA), the Japan Advertising Agencies Association (JAAA), and the Japan Interactive Advertising Association (JIAA). The organization operates a voluntary certification scheme that audits and certifies the business processes of digital advertising operators across two domains: Anti-IVT (Invalid Traffic / ad fraud) and Brand Safety. Independent verification is conducted by the Japan ABC Association (JABC), an auditor with over 70 years of media-audit experience, which then reports results back to JICDAQ for certification decisions.

JICDAQ generates revenue primarily through three annual fee streams paid by certified operators: a registration fee (275,000 yen/year for members of designated advertising associations, 825,000 yen/year for non-members), a verification fee (individually quoted based on scope), and a certification fee (110,000 yen per certification field, so 220,000 yen for the full Anti-IVT + Brand Safety package). Additional revenue comes from supporting-company registration fees (275,000 yen/year), while registered advertisers and supporting government offices participate free of charge. A small-business fee reduction program launching January 2026 cuts registration fees to 110,000 yen/year for qualifying micro-SMBs.

The organization serves four constituencies: certified ad operators (agencies, SSPs/DSPs, media companies, ad-measurement vendors), registered advertisers (free knowledge access), supporting government offices (free risk-management support), and supporting companies like research firms and production houses. As of July 2026, JICDAQ reports 222 certified operators from 242 applicants, 206 registered advertisers including major Japanese enterprises such as Toyota, Sony, KDDI, Rakuten, and Eisai, plus 5 supporting government offices and 5 supporting companies. Distribution is exclusively domestic (Japan only, Japanese-language) and relies on the three founding associations for outreach, supplemented by seminars, webinars, an annual report event, PRTIMES press releases, and social media.

Name

JICDAQ

Legal name

一般社団法人 デジタル広告品質認証機構

Website

https://jicdaq.or.jp

Company type

Private

Founded year

2021

Operating status

Operating

Short description

JICDAQ is a Tokyo-based, non-profit industry association that certifies Japanese digital advertising operators for anti-fraud (Invalid Traffic elimination) and brand safety, with verification conducted by the Japan ABC Association. Founded in 2021 by JAA, JAAA, and JIAA, it serves 222 certified operators and 206 registered advertisers as of July 2026.

Ownership category

akta.pro rank

Product category

Digital Advertising Certification Services

NAICS

Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (92615), Professional, Scientific, and Technical Services (541)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Fraud Prevention & Identity Verification (IDV/KYC) (BPAMAEAI)

Keywords

• Digital advertising certification
• Ad fraud prevention
• Brand safety verification
• Invalid traffic detection
• Advertising quality assurance

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Quality Certification Registration Fee: Annual registration fee charged to businesses seeking JICDAQ certification. Fee varies based on membership in designated advertising organizations. Annual recurring revenue model.
2. Verification/Confirmation Fee: Fees charged for the verification and confirmation process conducted by Japan ABC Association (JABC) to assess whether businesses meet JICDAQ certification standards. Individual estimates based on scope of verification.
3. Certification Fee: Annual certification fee charged upon successful certification. 110,000 yen per certification field (220,000 yen for both anti-fraud and brand safety). Annual recurring.
4. Supporting Company (赞助登録) Registration Fee: Annual registration fee for supporting companies that are not directly involved in digital advertising transactions but support JICDAQ's mission (e.g., production companies, research firms). Priced at 275,000 yen/year.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

JICDAQ (一般社団法人デジタル広告品質認証機構) operates a certification scheme that audits the business processes of digital advertising operators in Japan and publishes a registry of certified organizations. Its certification focuses on two areas: (1) Anti-IVT (Invalid Traffic) measures to prevent ad fraud, and (2) Brand Safety to ensure ads appear in appropriate environments. Verification is conducted independently by the Japan ABC Association (JABC), which reports results to JICDAQ for certification decisions.

Product overview

JICDAQ (Japan Joint Industry Committee for Digital Advertising Quality & Qualify) is a certification organization established by three major advertising industry associations (JAA, JAAA, JIAA) to promote sound development of digital advertising in Japan. The organization operates a certification system consisting of Anti-IVT (Invalid Traffic) Certification and Brand Safety Certification, targeting advertising sellers, intermediaries, buyers, and measurement operators. JICDAQ provides multiple registration systems including Registered Advertisers, Supporting Registered Companies, and Support Public Offices for organizations that agree with its philosophy. Additional offerings include group certification for corporate groups, a small business fee reduction system, monthly trend reports, annual awareness surveys, seminars, educational videos, and annual reports. The certification process is verified by the Japan Audit Bureau of Circulations (JABC).

Differentiator

Problem solved

Functional benefit

Products and services

• Anti-IVT (Invalid Traffic) Certification

Quantifiable outcome

• Businesses certified through JICDAQ show invalid traffic rates of 0.2%-3.0%, compared to the industry average of up to 8.4% for non-certified advertising.
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• KOBACO (Korea Broadcasting Advertising Corporation)coreStrategic or Co-development Partner · 22 November 2024JICDAQ signed an MoU with KOBACO (Korea Broadcasting Advertising Corporation) in November 2024 to cooperate in promoting the soundness of the digital advertising industry. A Japan-Korea seminar was held following the signing. KOBACO is Korea's first media rep, established in 1981 under government investment.
• Japan ABC Association (JABC)coreImplementation/ SI/ Consulting Partner · 1 July 2021Japan ABC Association (JABC) is the designated third-party verification organization for JICDAQ. Established in 1952 with over 70 years of experience auditing print media circulation. JABC conducts verification of business processes to confirm compliance with JICDAQ certification standards and reports results to JICDAQ for certification decisions.
• TAG (Trustworthy Accountability Group)coreStrategic or Co-development Partner · 16 March 2021JICDAQ signed an MoU with TAG in March 2021, shortly after its founding. TAG is a global organization working to eliminate invalid traffic and fraud in digital advertising. TAG verification in Japan is handled in the global ABC network (UK ABC and US AAM).
• JAA (Japan Advertisers Association)coreStrategic or Co-development PartnerJAA (公益社団法人日本アドバタイザーズ協会) is one of the three founding organizations of JICDAQ, representing leading Japanese advertisers. JAA promotes JICDAQ certification to its member companies and hosts JICDAQ briefing sessions.
• JAAA (Japan Advertising Agencies Association)coreStrategic or Co-development PartnerJAAA (一般社団法人日本広告業協会) is one of the three founding organizations of JICDAQ. Represents approximately 150 Japanese advertising companies. JAAA promotes JICDAQ certification to its member agencies.
• JIAA (Japan Interactive Advertising Association)coreStrategic or Co-development PartnerJIAA (的一般社團法人日本インタラクティブ廣告協會) is one of the three founding organizations of JICDAQ, focused on internet advertising business environment improvement and market growth. JIAA promotes certification to its digital advertising industry members.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trustworthy Accountability Group (TAG): Global industry body that certifies companies against fraud, malware, and brand-safety threats in digital advertising. TAG and JICDAQ share an MoU (signed 2021) and operate essentially the same anti-IVT and brand-safety certification model across geographies, making TAG JICDAQ's closest functional peer.

Emerging players

• Pixalate: Ad fraud intelligence and invalid traffic detection vendor across connected TV, mobile, and web. Adjacent competitor to JICDAQ in invalid traffic prevention, focused on analytics and data products rather than industry process certification.
• DoubleVerify: Public commercial vendor providing real-time ad fraud detection, brand safety, and viewability measurement. Operates in the same fraud-prevention and brand-safety space as JICDAQ but with a technology-vendor (vs. certification-body) business model.
• Integral Ad Science (IAS): Commercial ad verification vendor offering programmatic ad fraud and brand safety measurement. Directly competes in the same fraud-prevention and brand-safety value proposition as JICDAQ, but via continuous technology-led monitoring rather than process certification.

Others

• Joint Industry Committee for Regional Press Research (JIC): UK joint industry committee structure for press research and audit. While focused on print/regional press, JIC's industry-wide self-regulatory model mirrors JICDAQ's tri-association industry self-regulation approach.
• IAB (Interactive Advertising Bureau): Global digital advertising industry trade association that sets standards and best practices. While not a certification body like JICDAQ, IAB operates adjacent standard-setting functions in the same industry and is closely connected to JICDAQ's founding association JIAA.

Broad incumbents

• Alliance for Audited Media (AAM): North American media audit organization with a long history of verifying circulation, audience, and digital metrics. AAM (formerly Audit Bureau of Circulations) sits in the same media-audit lineage as JICDAQ's verification partner JABC and is functionally similar in scope.
• Media Rating Council (MRC): US-based industry body that accredits audience measurement, ad verification, and related service providers. MRC's accreditation model is structurally analogous to JICDAQ's certification model, and it serves as a comparable self-regulatory standard-setter for digital advertising measurement.
• ABC (Audit Bureau of Circulations, UK): UK media audit body that verifies print and digital circulation, audience, and advertising metrics. ABC operates globally and handles TAG verification in the UK — a direct functional cousin to JICDAQ's verification partner JABC.

Regional players

• Korea Broadcasting Advertising Corporation (KOBACO): Korea's first media representative firm, established in 1981 under government investment. KOBACO signed an MoU with JICDAQ in November 2024 for cooperation on digital ad industry soundness — comparable role in Korean market and a regional counterpart in promoting advertising quality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JICDAQ