ALEXANDRA DAISY GINSBERG Ltd

What ALEXANDRA DAISY GINSBERG Ltd does

ALEXANDRA DAISY GINSBERG Ltd is a privately held artist studio incorporated in the United Kingdom and operated from Somerset House Studios in London by its sole principal, Dr. Alexandra Daisy Ginsberg. The studio produces multidisciplinary artworks that explore nature, technology, synthetic biology, and biodiversity, delivered through large-scale commissions, limited-edition prints and tapestries, publications, and speaking engagements. Primary clients are major museums, galleries, botanical gardens, and cultural institutions; named commissioners include the Eden Project, Serpentine Galleries, Cooper Hewitt (Smithsonian), Vitra Design Museum, Centre Pompidou, the Natural History Museum London, the Toledo Museum of Art, the British Library, and LAS Art Foundation / Museum für Naturkunde Berlin. The practice has produced 100+ exhibitions globally since 2009, press coverage in outlets such as the Financial Times, The Guardian, NYT, and BBC, and a 2025 Royal Designer for Industry award from the RSA.

The studio's technical depth centers on three proprietary constructs: Pollinator Pathmaker, an algorithmic garden-design tool (with 450+ digital plant paintings and a pollinator-vision filter) that generates interspecies planting plans optimized for pollinator diversity and is delivered both as a living artwork and a free public tool at pollinator.art; Resurrecting the Sublime, a synthetic-biology pipeline developed with Ginkgo Bioworks that reconstructs fragrance molecules of extinct flowers from herbarium DNA; and Machine Auguries / The Substitute, site-specific installations built around a GAN-trained birdsong system (data sourced from Cornell Lab of Ornithology) and DeepMind-supplied grid-cell agent research. These are realized through R&D partnerships with DeepMind, Ginkgo Bioworks, Cornell Lab, IFF, Sissel Tolaas, and The Mill as animation/implementation partner.

The studio's revenue model combines one-time commissioned installations (e.g., a 55m permanent Pollinator Pathmaker at Eden Project), limited-edition sales (e.g., Martian Flowers edition of 100, Pollinator Pathmaker tapestries edition 3+1AP, Hahnemühle Baryta fine art prints edition 5+1AP), publishing royalties through Penguin, the University of Chicago Press, and museum publishers, and professional-services revenue from keynotes and lectures. Pricing is contact-based via the studio; editions are sold direct. The company is privately held with no disclosed venture or institutional capital, and headcount is 1–10 employees, with operations concentrated on the founder.

Name

ALEXANDRA DAISY GINSBERG Ltd

Legal name

Alexandra Daisy Ginsberg Ltd

Website

https://daisyginsberg.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ALEXANDRA DAISY GINSBERG Ltd is a London-based artist studio that creates commissioned installations, limited editions, and publications exploring ecology, synthetic biology, and AI, serving museums, galleries, and cultural institutions including the Eden Project, Serpentine, Cooper Hewitt, Vitra Design Museum, and British Library.

Ownership category

akta.pro rank

Product category

Speculative Bio-Art Installations

NAICS

Landscape Architectural Services (54132), Zoos and Botanical Gardens (71213), Software Publishers (5132), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL)

akta.pro secondary industries

Floral & Event Installations (HSACAAAC), Floral Preservation & Keepsake Services (HSACAOAL)

Keywords

• Speculative design art
• Algorithmic garden design
• Bio-art installations
• Ecological art commissions
• Synthetic biology artworks

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Commissioned Artworks: Large-scale commissioned installations for museums, galleries, and cultural institutions (e.g., Pollinator Pathmaker for Eden Project, Serpentine, LAS Art Foundation; The Wilding of Mars for Vitra Design Museum).
2. Art Editions and Prints: Sale of limited edition prints (e.g., A Bunch of Martian Flowers giclée print, edition of 100; Pollinator Pathmaker tapestries; fine art pigment prints).
3. Publications and Catalogues: Sale of books, catalogues, and essays published through academic and museum publishers (Penguin, University of Chicago Press, Royal Academy of Arts).
4. Speaking Engagements: Keynotes and lectures at cultural institutions, design events, and conferences worldwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ALEXANDRA DAISY GINSBERG Ltd is the professional studio of artist Dr. Alexandra Daisy Ginsberg, producing commissioned, large-scale artworks and limited-edition collectibles that explore the relationships among nature, technology, synthetic biology, and biodiversity. Its portfolio includes the Pollinator Pathmaker algorithmic garden design tool and living interspecies gardens, immersive smell installations (Resurrecting the Sublime), AI-driven video and sound pieces (The Substitute, Machine Auguries), simulations (The Wilding of Mars), tapestries, and stained-glass commissions for museums, galleries, botanical gardens, and private collectors.

Product overview

ALEXANDRA DAISY GINSBERG Ltd is a solo artist's studio creating interdisciplinary artworks at the intersection of design, technology, biology, and ecology. The portfolio centers on Pollinator Pathmaker, an algorithmic garden design tool that generates living artworks optimized for pollinator species rather than human aesthetics. Major works include Resurrecting the Sublime (synthetic biology-based smell installations of extinct flowers with Ginkgo Bioworks), The Substitute (AI-informed digital rhino with DeepMind), Machine Auguries (GAN-generated birdsong installations), and The Wilding of Mars (Unity simulation of planetary rewilding). Artworks are available as limited editions (prints, tapestries), installation commissions, and the Pollinator Pathmaker algorithmic tool accessible via pollinator.art. The work explores human relationships with nature, technology, and extinction through speculative design.

Differentiator

Problem solved

Functional benefit

Products and services

• Pollinator Pathmaker Algorithmic garden design tool and living artwork that produces interspecies garden designs optimized for maximum pollinator species diversity by selecting plants from curated regional palettes and arranging them based on pollinator foraging needs, seasonal emergence, and geography. Delivered as free self-serve tool at pollinator.art for individuals and as commissioned living installations for institutions.
• Resurrecting the Sublime Ongoing series of immersive smell installations, video works, images, and a documentary film that reconstruct the smells of extinct flowers using synthetic biology (DNA from Harvard University Herbaria) and smell chemistry. Editions of 3 across multiple formats.
• The Substitute Paired video installation (6:18) exploring the paradox of creating new life forms while neglecting existing ones, depicting a digitally revived northern white rhino whose autonomous navigation behavior is based on DeepMind grid-cell AI research; now in the permanent collection of Cooper Hewitt, Smithsonian Design Museum.
• Machine Auguries Expanding series of site-specific immersive sound and light installations that use generative adversarial networks (GANs) trained on thousands of field recordings of local bird species (from Macaulay Library, Cornell Lab of Ornithology) to create AI-generated birdsong that gradually replaces natural dawn chorus; editions include London (2019), Toledo (2023), and Umeå (2025).
• The Wilding of Mars Unity simulation (4 or 12-screen video installation with sound, 1 hour) showing planetary wilderness seeded with Earth life forms growing over millennia on Mars, with ecosystems determined by water, temperature, and nutrients; editions include video installation and print versions.
• Every Thing Eats Light Stained glass artwork (2.96 x 6.49 m) depicting the billion-year-old fossil seaweed Proterocladus antiquus, contemplated as the sister of all green plants alive today.
• Four Epochs of Paradise Double-sided tapestry (14.2 x 2.5 m per side; total 28.4 x 2.5 m) depicting digitally painted renders of a Pollinator Pathmaker garden through the seasons; one side shows human vision, the reverse renders the pollinator vision filter with computational distortions.
• Perceptual Field Woven tapestry (290 x 800 cm) commissioned by Future Observatory and the Design Museum that scales the viewer to pollinator size with a color palette reflecting pollinator vision rather than human perception.
• Pollinator Pathmaker Frankfurter Kunstverein Editions Series of five fine art pigment prints on Hahnemühle Baryta 315gsm paper (125 x 203 cm each) depicting different seasons of three unrealized Pollinator Pathmaker living artworks from the pollinator perspective; edition of 5 + 1AP.
• A Bunch of Martian Flowers Giclée print (420 x 594 mm, A2) of digital flowers harvested from The Wilding of Mars simulation, edition of 100, on 255 gsm Somerset Velvet pure cotton rag with hand-numbering and signed letter of authenticity.

Quantifiable outcome

• 55m permanent pollinator-friendly installation at Eden Project, planted 2022
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and supporting.

• British LibrarycoreStrategic or Co-development Partner · 1 January 2025Commissioned Pollinator Pathmaker: British Library Edition video installation for 'Unearthed: The Power of Gardening' exhibition.
• Design MuseumcoreStrategic or Co-development Partner · 1 January 2025Commissioned 'Perceptual Field' tapestry (2025) through Future Observatory. Also hosted 'More Than Human' exhibition (2025).
• LAS Art FoundationcoreStrategic or Co-development Partner · 1 January 2023Commissioned first international Pollinator Pathmaker Edition (LAS Edition) at Museum für Naturkunde Berlin, planted summer 2024. Ongoing program through 2026.
• Toledo Museum of ArtcoreStrategic or Co-development Partner · 1 January 2023Commissioned 'Machine Auguries: Toledo', site-specific installation using local bird species recordings.
• Frankfurter KunstvereinsupportingStrategic or Co-development Partner · 1 January 2023Commissioned series of five Pollinator Pathmaker fine art prints for 'Bending the Curve: Knowing, Acting, Caring for Biodiversity' exhibition.
• Serpentine GalleriescoreStrategic or Co-development Partner · 1 January 2022Commissioned Pollinator Pathmaker Serpentine Edition with 11 meandering beds in Kensington Gardens (2022-2024). 'Back to Earth' commission.
• Eden ProjectcoreStrategic or Co-development Partner · 1 January 2021Original commissioner of Pollinator Pathmaker. Hosted 55m permanent installation (2022) and ongoing partner for this flagship interspecies artwork.
• Google Arts & CulturesupportingStrategic or Co-development Partner · 1 January 2021Collaborator on Pollinator Pathmaker project, providing technical and cultural partnership.
• Ginkgo Bioworks, Inc.coreStrategic or Co-development Partner · 1 January 2019Biotechnology collaboration for 'Resurrecting the Sublime' project. Ginkgo team led by Dr. Christina Agapakis used synthetic biology to predict and resynthesize gene sequences encoding fragrance-producing enzymes from DNA of extinct flowers. Core technical partner for the project's scientific research.
• IFF Inc.coreStrategic or Co-development Partner · 1 January 2019Project partner and supporter for 'Resurrecting the Sublime'. Provided support for the synthetic biology research into extinct flower scents.
• Sissel TolaascoreStrategic or Co-development Partner · 1 January 2019Smell researcher and artist collaborating on 'Resurrecting the Sublime'. Used expertise to reconstruct flowers' smells in her lab using identical or comparative smell molecules based on Ginkgo's findings.
• DeepMindcoreStrategic or Co-development Partner · 1 January 2019AI research collaboration for 'The Substitute'. Used DeepMind's research on grid cells and artificial agents to inform the digital rhino's navigation behavior.
• The MillsupportingImplementation/ SI/ Consulting Partner · 1 January 2019Animation studio for 'The Substitute' video work. Provided art direction, animation, and Unreal engine development.
• Cornell Lab of Ornithology (Macaulay Library)coreStrategic or Co-development Partner · 1 January 2019Provided field recordings of bird species for training data for Machine Auguries' GAN-generated birdsong.
• Vitra Design MuseumcoreStrategic or Co-development Partner · 1 January 2019Commissioned 'The Wilding of Mars' and hosted solo exhibition 'Better Nature' (2019). Major institutional partner.
• Design Museum LondoncoreStrategic or Co-development Partner · 1 January 2019Co-commissioner of 'The Wilding of Mars' and hosted 'Moving to Mars' exhibition featuring the work.
• Cooper Hewitt, Smithsonian Design MuseumcoreStrategic or Co-development Partner · 1 January 2019Commissioned 'The Substitute' which entered the museum's permanent collection.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Troika: London-based digital art studio producing installations that interrogate technology and perception for institutions including the V&A, Barbican, and Wellcome Collection. Comparable in size, London base, and museum-commissioned tech-driven installation model.
• SUPERFLEX: Danish artist collective creating large-scale installations exploring ecology, biodiversity, and collective action for institutions including Tate Modern and the Venice Biennale. Comparable in addressing biodiversity loss through participatory museum installations.
• Random International: London-based art studio known for large-scale interactive installations such as Rain Room and Zoological. Comparable as a small studio that develops proprietary technical systems and delivers them as museum-commissioned artworks globally.
• Heather Ackroyd & Dan Harvey: Collaborative duo working with living biological materials (chlorophyll, light, photosynthesis) to create bio-responsive installations for institutions including the V&A and National Gallery. Comparable as bio-art practitioners working at the intersection of biology and installation for cultural institutions.
• Anicka Yi: Korean-American artist working with biotechnology, scent, and machine learning in major-museum installations (Tate Modern Turbine Hall, Guggenheim). Comparable in fusing synthetic biology with installation art and partnering with biotech institutions for commissioned work.
• Refik Anadol Studio: Artist studio producing AI-driven data sculptures and large-format generative installations exhibited at MoMA, Centre Pompidou, and Serpentine. Comparable in using frontier AI (GANs, diffusion models) as the creative engine for museum-commissioned installation art.
• Studio Drift: Dutch art studio creating large-scale tech-driven installations (e.g., Shylight, Fragile Future) exhibited at major museums worldwide. Directly comparable as a small studio producing commissioned installation art at the intersection of technology and nature for institutions like the V&A, MoMA, and Rijksmuseum.
• Marshmallow Laser Feast: London-based immersive art studio producing experiential installations (In the Eyes of the Animal, Sanctuary of the Unseen) blending nature and technology for major museums and festivals. Comparable as a small studio doing ecologically themed immersive installations.

Broad incumbents

• teamLab: Large interdisciplinary art collective producing immersive digital installations for dedicated permanent venues and touring museum shows. Comparable in the immersive digital-art-meets-nature thematic space, but operates at far greater scale and with a permanent-venue franchise model.
• Olafur Eliasson Studio: Berlin-based studio producing large-scale environmental and perceptual installations (The Weather Project, Ice Watch) for major museums globally. Comparable thematic focus on ecology, perception, and climate, though at a substantially larger scale with a much larger team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdKG50L5LqZ沉淀3nKxT0lLg
• LinkedInlinkedin.com/company/studio-alexandra-daisy-ginsberg-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about ALEXANDRA DAISY GINSBERG Ltd