ADAPTIVE FORCE PERFORMING ARTS LLC

What ADAPTIVE FORCE PERFORMING ARTS LLC does

Adaptive Force Performing Arts LLC is a privately-held dance studio founded in 2011 by Amber and Mike Wittmers and headquartered at 32619 N. Scottsdale Rd. #110, Scottsdale, Arizona. The studio delivers dance education to children aged 2.5 years and up, serving the Cave Creek and North Scottsdale corridor of the greater Phoenix metropolitan area and enrolling more than 250 students weekly across recreational and competitive programs. Leadership is founder-operated — Amber Wittmers as Owner and Mike Wittmers as Owner and Artistic Director — supported by a faculty whose combined teaching experience exceeds 100 years, and whose professional credits include Tap Dogs, The Tonight Show, Disneyland choreography, and Broadway Dance Center instruction.

The studio's core offering is structured dance instruction across eight styles (jazz, ballet, tap, hip hop, contemporary, acro, lyrical, and musical theater) delivered through tiered subscription tuition priced from $90 to $305 per month based on weekly class hours, a one-time annual registration fee ($35 individual / $50 family), and ancillary revenue streams including dance-themed birthday parties ($650 base, up to 15 children, with $10 per additional child), IP-themed summer camps (Barbie, Trolls, Taylor Swift), dance intensives, a forthcoming fitness class offering, and a paid Christmas show livestream. A competitive track built around G-Force Dance Company and AFPA Performance Company layers performance and competition pathways on top of the recreational base. Enrollment and billing run through third-party SaaS tools (Cognito forms, The Studio Director portal); the company has no proprietary technology, no mobile app, no API, and no disclosed AI/ML capabilities. Marketing is community-oriented, relying on word-of-mouth, a monthly email newsletter archive (2018-2020), the company website, and three consecutive years of Hulafrog Most Loved Dance Studio AZ recognition (2020-2022) plus a 2020 Best of Our Valley award.

Revenue is generated almost entirely through direct-to-consumer recurring monthly tuition, supplemented by one-time fees and event-based sales. The company has 11-50 employees, no institutional capital, no parent company, and no external investors disclosed. In 2023 the business rebranded to "The Dance Source" (dancesourceaz.com), while the legacy adaptiveforce.com domain continues to operate. The five named "enterprise customers" (America's Got Talent, Janet Jackson, Becky G, Hailee Steinfeld, Disney's Ruby Rose) are showcase performance venues for dancers, not contracted B2B revenue accounts, and do not represent a material revenue stream.

Name

ADAPTIVE FORCE PERFORMING ARTS LLC

Legal name

Adaptive Force Performing Arts LLC

Website

https://adaptiveforce.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Adaptive Force Performing Arts LLC is a privately-held Scottsdale, Arizona dance studio founded in 2011 by Amber and Mike Wittmers, delivering subscription-based dance instruction across eight styles to 250+ weekly students aged 2.5 and up in the Cave Creek/North Scottsdale corridor, with competitive teams, birthday parties, and themed summer camps.

Ownership category

akta.pro rank

Product category

Dance Education & Performing Arts Instruction

NAICS

Fine Arts Schools (61161), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYEDAMAAAH

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYMPAGADAH

Dance Competitions & Showcases (Non-Esports)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

SECONDARYMPAGADAB

Contemporary & Modern Dance

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

Keywords

• Kids dance classes
• Youth dance education
• Dance competition teams
• Birthday party events
• Performing arts studio

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dance Class Tuition: Monthly recurring tuition fees based on weekly class hours. Auto-tuition charged on the 1st of each month. Students enroll for ongoing classes in jazz, ballet, tap, hip hop, contemporary, acro, lyrical, and musical theater.
2. Annual Registration Fees: One-time annual registration fee: $35 for one dancer, $50 for a family of two or more. Covers administrative costs for enrollment processing.
3. Birthday Party Packages: Dance-themed birthday party packages at $650 for up to 15 children, with $10 per additional child. Includes 2.5-hour party, decorations, custom cupcakes, ice cream, and performance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Adaptive Force Performing Arts is a kids' dance studio offering weekly in-person classes in Jazz, Ballet, Tap, Hip Hop, Contemporary, Acro, Lyrical, and Musical Theater for students ages 2.5 and up. It also operates competitive and performance troupes (G-Force Dance Company, AFPA Performance Company), hosts dance-themed birthday parties, and runs seasonal summer camps.

Product overview

Adaptive Force Performing Arts is a dance studio offering a comprehensive suite of dance education and performance programs for children ages 2.5 years and up. The core offerings include preschool/kindergarten dance classes and dance classes for ages 6 and up, covering eight dance styles: Jazz, Ballet, Tap, Contemporary, Hip Hop, Acro, Lyrical, and Musical Theater. The studio operates competitive programs including G-Force Dance Company and AFPA Performance Company for advanced dancers. Additional offerings include dance-themed birthday parties, seasonal summer camps (Barbie Camp, Trolls Camp, Taylor Swift Camp), dance intensives, fitness classes (coming soon), and Christmas show livestream access. The studio also offers structured tuition programs with tiered pricing based on weekly class hours.

Differentiator

Problem solved

Functional benefit

Brands

• G-Force Dance Company: Competition team associated with the studio, operating at gforcedanceco.com
• AFPA Performance Company

Products and services

• Preschool/Kindergarten Dance Classes Age-appropriate dance instruction for children 2.5–5 years old, using fun activities to teach discipline and social skills at an early age.
• Dance Classes for Kids (Ages 6+) Beginning dance classes available in all styles for children ages 6 and up, covering Jazz, Ballet, Tap, Hip Hop, Contemporary, Acro, Lyrical, and Musical Theater.
• G-Force Dance Company Competition Team Elite competition team offering advanced dancers performance opportunities and competitive dance experience, operating as a registered sub-brand (gforcedanceco.com).
• AFPA Performance Company Performance-focused company offering live community performance opportunities for dancers within the Adaptive Force Performing Arts brand.
• Dance-Themed Birthday Parties Dance-themed birthday party celebrations at the studio with themes including Princess, Rockstar, Hip-Hop, Glow-in-the-dark, and Hawaiian Luau. The 2.5-hour package at $650 (up to 15 children, $10 per additional child) includes custom cupcakes, decorations, ice cream, and a performance.
• Summer Dance Camps Seasonal summer camps including Barbie Camp, Trolls Camp, Taylor Swift Camp, and dance intensives for various age groups during summer months.
• Boys Dance Classes Dance instruction specifically available for boys at the studio to encourage male participation in dance across styles.
• Christmas Show Livestream Livestream access to the studio's annual Christmas show performance, available for purchase by family members and friends.

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Broadway Dance Center: Established NYC dance training institution referenced in AFPA founder Mike Wittmers' training background. Comparable as a multi-style professional dance education brand with a strong instructor reputation.
• Fred Astaire Dance Studios: Established franchised dance studio brand with a national footprint. Comparable as a multi-site dance education operator; differs in adult/partnership focus vs. AFPA's youth orientation.
• Steps on Broadway: Long-established NYC dance studio offering open classes across many styles for all ages and skill levels. Comparable as a multi-style, multi-level dance instruction business with deep faculty pedigree.
• The Little Gym: International franchise offering movement, gymnastics, and dance classes for kids. Comparable as a kids' movement-arts enrichment business competing for the same parental wallet share and scheduling.
• Debbie Allen Dance Academy: LA-based dance academy offering youth and adult classes with celebrity-founder brand equity. Comparable as a high-profile youth dance education program with performance and competition opportunities.

Emerging players

• CLI Studios: Online dance education platform offering classes with professional choreographers. Comparable as a dance instruction business targeting aspiring/competitive dancers; represents a digital-channel competitive vector for AFPA's advanced students.
• STEEZY: Online dance class platform covering hip hop, contemporary, jazz, and more. Comparable as a dance education provider overlapping on curriculum styles AFPA teaches; represents an emerging digital competitor for beginner and intermediate students.

Others

• Dance Masters of America: National dance education and competition organization where AFPA co-founder Amber Wittmers has judged. Comparable as an ecosystem participant — adjudicates competitions that drive AFPA's G-Force team opportunities.

Regional players

• Tumbleweed Dance Center: Regional dance studio concept operating in Arizona/Southwest markets. Comparable as a same-format physical dance studio business targeting the same Greater Phoenix family demographic.

Direct peers

• Just For Kix: National youth dance program offering recreational and competitive dance classes for kids, with multiple locations and a curriculum-driven model. Directly comparable as a kids-focused dance education business with competition pathways, similar to AFPA's recreational-plus-G-Force structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AdaptiveForcePA
• LinkedInlinkedin.com/company/adaptive-force-performing-arts-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADAPTIVE FORCE PERFORMING ARTS LLC