Born into This

What Born into This does

Born into This is a 501c3 nonprofit organization founded in 2017 and headquartered in Austin, Texas, that produces reproductive health education through a multi-channel content model. Its core offerings are the 'Something to Tell You' podcast (distributed globally via Spotify, Apple Podcasts, Pocket Casts, and Anchor), an in-person speaker series held at Austin venues such as Soho House Austin and Miranda Bennett Studio, the 'Check Yourself' reproductive health workshop, and digital educational content hosted on a Squarespace website. A Shopify-based shop also offers a tangible educational guide titled 'Born Into This: A Creative Guide to Reproductive Health.'

The organization serves two primary audiences: adults (18+) seeking reproductive health literacy on topics spanning menstruation, menopause, pelvic floor therapy, parenting, and pleasure; and birth workers, doulas, and healthcare professionals seeking continuing education and community engagement. The underlying technology is conventional — Squarespace for web, standard podcast hosting/distribution infrastructure, and social media for promotion — with no proprietary technology platform, no AI capabilities, and no APIs or integrations disclosed.

Commercially, Born into This operates a donation-only model with stated 100% of contributions directed to programming, no fixed pricing tiers, and no institutional funding rounds disclosed. It was co-founded by Tara Brooke and Gina Giordano, who separately co-founded the related educational entity Doula Trainings International (DTI) in 2011. The board of directors includes Malika Hook Muhammad, Katie Willse, and advisor Berna Mason. The organization has 1–10 employees, no parent company, and no identified external investors or institutional ownership.

Name

Born into This

Legal name

Born into This

Website

https://wearebornintothis.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Born into This is a 501c3 nonprofit in Austin, Texas that produces reproductive health education through podcasts, workshops, speaker series, and digital content, serving general consumers and birth workers.

Ownership category

akta.pro rank

Product category

Reproductive Health Education

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sexual Health & Relationship Wellness Education (EDAAAHAM)

akta.pro secondary industries

Health Education & Parent Coaching (Sleep, Safety, Illness Management) (EDACAMAN), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG), Parenting Skills & Child Development Education (EDACALAA)

Keywords

• Reproductive health education
• Community workshops
• Educational podcasting
• Nonprofit content media
• Maternal health resources

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Born into This is a 501c3 nonprofit organization that relies primarily on donations. The organization states that 100% of donations goes towards programming in support of reproductive health education.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Born into This is a 501c3 nonprofit that produces reproductive health education through a podcast called 'Something to Tell You', in-person and virtual speaker series and workshops (such as the 'Check Yourself' reproductive health workshop), and digital content on its website. Programming centers on normalizing conversations about periods, parenting, and pleasure, and addressing topics like maternal health, hormones, and reproductive justice.

Product overview

Born into This is a 501c3 nonprofit organization operating as a content and education company focused on reproductive health. The organization delivers its mission through multiple channels: the 'Something To Tell You' podcast distributed across major podcast platforms (Spotify, Apple Podcasts, Pocket Casts), the 'Something to Tell You' Initiative combining speaker series and educational materials, and in-person workshops such as the 'Check Yourself' reproductive health workshop. The portfolio is unified around the mission to revolutionize the world's relationship to reproductive health through conversation, education, and community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Something to Tell You Podcast A podcast focused on reproductive health, covering topics from periods and pregnancy to menopause and pleasure, featuring interviews with experts and advocates in the field. Available on Spotify, Apple Podcasts, and Pocket Casts.
• Something to Tell You Initiative An initiative focused on taking shame and embarrassment out of reproductive health, providing education about body, hormones, anxiety, and mental health through speaker series, podcast, and educational materials.
• Speaker Series In-person and virtual conversation events covering reproductive health topics including periods, parenting, and pleasure. Events held at venues like Soho House Austin and Miranda Bennett Studio.
• Check Yourself: Reproductive Health Workshop A workshop providing reproductive health education covering cycles, hormones, informed consent, and body awareness, serving as an opportunity to learn about organs and systems that comprise sexual health.
• Born Into This: A Creative Guide to Reproductive Health An educational guide/product available in the Born Into This shop covering creative approaches to reproductive health education.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Emerging players

• Mahmee: Mahmee is a maternal health support platform providing education and care navigation for BIPOC families. Its mission-driven, reproductive-justice-adjacent framing closely mirrors Born into This's positioning.
• LOOM: LOOM is an emerging sexual and reproductive health education platform producing content, courses, and community resources — overlapping with Born into This's de-shaming, inclusive approach to reproductive wellness.

Direct peers

• Peanut: Peanut is a social and community platform for women across fertility, pregnancy, motherhood, and menopause. It overlaps with Born into This's audience and mission to support women through reproductive life stages through community-driven engagement.
• Motherly: Motherly is a digital content and community platform for mothers covering pregnancy, postpartum, and women's wellness — directly analogous to Born into This's content-led, mission-driven model targeting the same consumer segment.
• Every Mother Counts: Every Mother Counts is a 501c3 nonprofit dedicated to maternal health education, advocacy, and grantmaking — a direct mission-aligned peer operating in the same reproductive-health education and awareness space.

Broad incumbents

• Maven Clinic: Maven Clinic is a large women's and family health virtual care platform serving fertility, maternity, and postpartum. It addresses overlapping reproductive-health needs but as a venture-backed clinical operator rather than an educational nonprofit.
• Frida: Frida is a women's health and postpartum consumer brand. While product-led rather than content-led, it occupies the same culturally affirming reproductive and postpartum conversation space Born into This cultivates.
• The Bump: The Bump is an established pregnancy and parenting content/media brand owned by The Knot Worldwide. It competes for the same audience attention on reproductive and parenting topics but operates at significantly larger scale as part of a broader wedding/family portfolio.
• Tia: Tia is a women's healthcare operator blending in-person clinics with content and community. While primarily clinical, its women-first educational positioning overlaps with Born into This's inclusive women's health narrative.
• What to Expect: What to Expect is one of the largest pregnancy and parenting content brands globally, with books, apps, and digital media. It serves a similar consumer base but at vastly larger scale and as part of a broader media portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bornintothis

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Born into This