Wayfare Tavern
- Company typePrivate
- Founded2010
- HeadquartersSouth San Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Wayfare Tavern firmographics
Firmographics- Name
- Wayfare Tavern
- Legal name
- Wayfare Tavern
- Website
- https://wayfaretavern.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Wayfare Tavern industry classification
Industry- Product category
- Full-Service Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Farm-to-Table & Contemporary American Restaurants (THAFACAF)
- akta.pro secondary industries
- Fine Dining Restaurants (THAFACAA), All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Wayfare Tavern is headquartered
LocationHeadquarters
- HQ city
- South San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wayfare Tavern business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Food and Beverage Sales: Primary revenue stream from serving authentic American dishes and beverages to dine-in customers during lunch, brunch, and dinner service. Menu items range from appetizers ($16-$33) to main courses and desserts ($5-$14). A 6.5% surcharge is added to all sales.
- Private Dining and Events: Revenue from hosting private events in five distinct event spaces (Sequoia Lounge, Barbary Room, Juniper Bar, Juniper Dining Room, Cellar Dining Room) with prix fixe menu options for groups.
- Gift Cards: Sale of gift cards through Toasttab platform for use at the restaurant.
- Cake Orders: Online cake ordering through Square site for special occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lunch Menu |
| Unit Pricing | Pay-as-you-go | Brunch Menu |
| Unit Pricing | Pay-as-you-go | Dessert and Beverage |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Wayfare Tavern product offering
Product offeringCore offering
Wayfare Tavern operates a chef-driven American tavern restaurant offering lunch, brunch, dinner, and full bar service, complemented by five distinct private and semi-private event spaces for groups of 8 to 65 guests. The restaurant is Chef Tyler Florence's flagship establishment, featuring authentic American cuisine inspired by early 1900s San Francisco, with signature dishes such as deviled eggs and fried chicken, and an extensive California wine list and classic cocktails.
Product overview
Wayfare Tavern is a single-location flagship restaurant operated by Chef Tyler Florence, offering authentic American dining inspired by early 1900s San Francisco. The establishment provides three dining services (lunch, brunch, dinner), a full bar program, and five distinct private event spaces (Sequoia Lounge, Barbary Room, Juniper Bar, Juniper Dining Room, Cellar Dining Room). Supplementary offerings include gift cards and custom cake orders. The restaurant does not operate as a platform with multiple modules—all services are delivered through the single San Francisco location at 201 Pine Street.
Differentiator
Problem solved
Functional benefit
Products and services
- Dining Services
- Private Events and Dining
- Bar Program
- Gift Cards
- Cake Orders
Companies that use Wayfare Tavern
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Wayfare Tavern technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wayfare Tavern partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Wayfare Tavern competitors and assessment
Company assessmentDirect peers
- The Progress: Sister restaurant to State Bird Provisions serving contemporary American cuisine in a larger SF dining room format. Comparable chef-driven American concept with a focus on shared plates and a vibrant dining room.
- House of Prime Rib: Classic upscale American restaurant in San Francisco with a heritage-driven dining room and reservation-only model. Highly comparable as a long-running, single-location SF dining institution focused on an American signature dish.
- Zuni Café: Iconic San Francisco American/Mediterranean institution with a similar chef-driven, locally-sourced identity and full-service dinner and bar model. Comparable as a long-standing, high-prestige SF dining room with strong brand cachet.
- Tartine Manufactory: Chad Robertson's flagship American bakery-restaurant concept in San Francisco offering all-day dining and a full bar. Comparable as a chef-driven, all-day SF American concept with broad daypart coverage and strong brand.
- State Bird Provisions: Stuart Brioza and Nicole Krasinski's chef-driven American concept in San Francisco known for dim-sum-style service and creative American fare. Comparable as a chef-led, contemporary American SF concept with strong brand recognition.
- Spruce: Upscale contemporary American restaurant in San Francisco offering prix-fixe and à la carte menus with a strong private-events program. Comparable as a high-end SF American concept serving business and special-occasion diners.
- Boulevard: Nancy Oakes's landmark American restaurant in San Francisco with a celebrated dining room, full bar, and private-event offerings. Comparable as a chef-led, upscale American SF restaurant with strong brand and event demand.
- Foreign Cinema: Long-running California-Mediterranean restaurant in San Francisco's Mission District with a patio and outdoor film screenings. Comparable as a single-location, upscale SF dining institution with strong experiential positioning.
Regional players
- Gramercy Tavern: Danny Meyer's landmark New York American tavern with a tavern-room/bar format and fine-dining dining room. Highly comparable as a chef-driven American tavern concept with a strong bar and private-dining program, though based in NYC rather than SF.
- The Publican: Paul Kahan's celebrated American tavern in Chicago focused on beer, pork, and seafood. Directly comparable concept — chef-driven American tavern — but operates in a different geography (Chicago vs. San Francisco).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wayfare Tavern social profiles
Digital presenceWayfare Tavern financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wayfare Tavern leadership team
Management profileNumber of profiles
Profiles1 record
Wayfare Tavern funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wayfare Tavern M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wayfare Tavern
What does Wayfare Tavern do?
Wayfare Tavern operates a chef-driven American tavern restaurant offering lunch, brunch, dinner, and full bar service, complemented by five distinct private and semi-private event spaces for groups of 8 to 65 guests. The restaurant is Chef Tyler Florence's flagship establishment, featuring authentic American cuisine inspired by early 1900s San Francisco, with signature dishes such as deviled eggs and fried chicken, and an extensive California wine list and classic cocktails.
Is Wayfare Tavern a public or private company?
Wayfare Tavern is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wayfare Tavern founded?
Wayfare Tavern was founded in 2010. It employs 11 to 50 people.
Where is Wayfare Tavern based?
Wayfare Tavern is headquartered in South San Francisco, United States, in the North America region.
How does Wayfare Tavern make money?
Four revenue lines are on record. Dine-in Food and Beverage Sales are the primary driver. The others are private Dining and Events, gift Cards and cake Orders.
Who are Wayfare Tavern's main competitors?
Direct peers on record are The Progress, House of Prime Rib, Zuni Café, Tartine Manufactory, State Bird Provisions, Spruce, Boulevard and Foreign Cinema. Regional players are Gramercy Tavern and The Publican.
Does Wayfare Tavern have an API?
No public API is recorded for Wayfare Tavern.
What industry is Wayfare Tavern in?
Wayfare Tavern's product category is Full-Service Restaurant. Its primary akta.pro industry code is THAFACAF, Farm-to-Table & Contemporary American Restaurants, with a secondary code of THAFACAA, Fine Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.