Bentwater Golf Club

What Bentwater Golf Club does

Bentwater Golf Club operates a private 18-hole parkland-style golf course located at 100 Golf Links Drive in Acworth, Georgia, serving members in the Northwest Atlanta suburbs of Marietta and Kennesaw. The course was designed by Mike Dasher and opened in 2000, spanning nearly 7,000 yards from the back tees with a USGA rating of 73.4 and views of Red Top Mountain. Since May 1, 2021, the club has been managed by Club Specialists, Intl. (CSI), under whose tenure more than $4M has been reinvested in course renovations, the Capillary Bunker system, range regrading, clubhouse facilities, a Bar 72 casual dining venue, The Grille upscale dining room, clubhouse exterior, Pro Shop, and a ClubCar cart fleet (refreshed most recently in April 2026). The facility also includes a performance center upgrade on the roadmap.

The club generates revenue primarily through five monthly membership tiers — Full Golf ($407/mo), Young Executive under 40 ($364/mo), Senior over 65 ($374/mo), Player's Club ($259/mo), and Social ($50/mo) — all billed month-to-month with one-time admission fees ranging from $0 to $750. Secondary revenue streams include food and beverage (Bar 72 and The Grille), private event hosting (weddings, corporate events, showers, holiday parties), pro shop retail, and golf instruction led by Class A PGA Head Professional Lisa Rogers. Members access tee times, the club calendar, dining reservations, and the member directory through a Bentwater-branded mobile app on iOS and Android powered by Flexscape, and benefit from cross-club reciprocity through the Palmer Advantage affinity network.

The customer base is composed of individual members and their families rather than enterprise accounts, with structured programming — including men's, senior men's, ladies', and couples leagues, plus approximately three social events per month (Trivia, Ladies' Nights, Mixology, Outdoor Movies, Patio Concerts, Kids Krafts) — designed to drive community engagement and retention. Distribution is direct via scheduled tours, the Membership Director, and word-of-mouth referrals, with no public marketing channel investments disclosed beyond the club website and app stores.

Name

Bentwater Golf Club

Legal name

Bentwater Golf Club

Website

https://bentwatergolf.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Bentwater Golf Club is a private 18-hole golf club in Acworth, Georgia serving Northwest Atlanta members with tiered month-to-month memberships, an 18-hole Mike Dasher-designed course, dining venues, social programming, and event hosting under Club Specialists, Intl. management.

Ownership category

akta.pro rank

Product category

Private Golf Club Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Private golf club
• Golf memberships
• Golf course operations
• Club dining venues
• Private event hosting

Headquarters

HQ city

Acworth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Membership Dues: Recurring monthly membership fees across five tiers (Full Golf, Young Executive, Senior, Player's Club, Social). Primary revenue stream with month-to-month billing and one-time admission fees.
2. Food and Beverage: Dining revenues from Bar 72 (casual bar/restaurant) and The Grille (upscale dining). Friday night dinner service, Sunday brunch, themed dinner events, and private dining events.
3. Event Hosting: Private event hosting including weddings, receptions, showers, corporate events, holiday parties, and themed parties. Revenue from venue rental, catering, and professional services.
4. Pro Shop Sales: Retail sales of apparel and equipment in the pro shop with member discounts (10-20% off). Also generates revenue from private lessons and summer camps.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bentwater Golf Club operates a private 18-hole parkland-style golf course with five month-to-month membership tiers (Full Golf, Young Executive, Senior, Player's Club, and Social), complemented by two dining venues (Bar 72 and The Grille), organized golf leagues and tournaments, a monthly social events calendar, private event hosting for weddings and corporate functions, and a member-facing mobile app for tee time booking and reservations. The club generates revenue primarily through recurring membership dues, food and beverage service, event hosting fees, and pro shop retail sales.

Product overview

Bentwater Golf Club is a private golf club offering a comprehensive golf and lifestyle experience. The core product is the 18-hole Mike Dasher-designed golf course complemented by two dining venues (Bar 72 casual dining and The Grille upscale dining), organized golf leagues, tournament programs, and an active social events calendar. Membership tiers include Full Golf, Young Executive, Senior, Player's Club, and Social memberships, all structured as month-to-month with no long-term contracts. The club also offers special events hosting for weddings and corporate events, and provides a mobile app for member engagement including tee time booking and reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Golf Membership Full-access family golf membership offering unlimited golf course access, priority 7-day advance tee time booking, unlimited range and practice facilities, access to all tournaments including Majors, 20% off apparel and 10% off equipment in the pro shop, and discounts on lessons, camps, and room rentals. Priced at $407/month with $750 admission fee.
• Young Executive Membership Golf membership for members under 40 years old offering full family golf access with unlimited course access and no greens fees. Priced at $364/month with $750 admission fee.
• Senior Membership Golf membership for members over 65 years old offering full family golf access with unlimited course access and no greens fees. Priced at $374/month with $750 admission fee.
• Player's Club Membership Select-access membership for one person offering Tuesday-Sunday golf after 1pm, two 'anytime' rounds per month before 1pm, cart-fee-only rounds, 3-day advance tee time booking, access to regular tournaments but not Majors, and 10% off pro shop apparel. Priced at $259/month with $600 admission fee.
• Social Membership Access to The Grille and Bar 72 dining venues, all social and dining events including Trivia Night, Backyard BBQ, Ladies' Nights, Whiskey Tastings, Outdoor Concerts, Movie Nights, and Kids Krafts, plus discounted room rental fees for private events. Priced at $50/month with $0 admission fee.
• Bentwater Golf Course An 18-hole parkland-style golf course designed by Mike Dasher, measuring nearly 7,000 yards from the back tees with a USGA rating of 73.4. Course condition maintained with Capillary Bunker system and Tour Angle sand, supporting member play, leagues, tournaments, and lessons.
• Bar 72 Casual on-site dining venue offering full bar service, NFL Sunday Ticket viewing, and an outdoor patio with fire pits. Targets members seeking a relaxed atmosphere after golf or for watching sports.
• The Grille Recently renovated upscale dining room offering Friday night dinner service, Saturday dinner, and Sunday brunch, with themed dinner specials each week. Targets members and event guests seeking a premium dining experience.
• Private Event Hosting Private event hosting including weddings, receptions, showers, celebrations, corporate events, meetings, holiday parties, and themed parties across multiple venues including The Grille, Bar 72, The Veranda, and the entire Clubhouse, with full catering and event planning services.
• Social Events Program Monthly social events calendar including Trivia Nights, Music Bingo, Ladies' Nights, Mixology Classes, Outdoor Movies, Outdoor Concerts, Kid's Krafts, holiday celebrations, and themed nights, averaging three events per month for members and guests.
• Golf Leagues Organized golf league play including Men's Golf Association (Wednesday 9-hole Dogfight), Senior Men's Golf Association (Thursday 18-hole rounds), Ladies' Golf Association (Tuesday morning league play), and Couples Golf (Friday evening).
• Tournament Program Annual tournament schedule including the Augusta Par 3 Event, Bentwater Ladies Classic, Men's and Ladies Club Championships, Crème of the Crop Tournament, Drives and Wives, Independence Day Tournament, Turkey Tournament, and Memorial Day Tournament.
• Golf Lessons Golf instruction led by Lisa Rogers, a Class A PGA member and U.S. Kids Golf Certified Instructor with over 25 years of teaching experience, focusing on swing fundamentals for all levels, especially beginners, juniors, and women.
• Bentwater Golf Club Mobile App Mobile application available on iOS and Android allowing members to book tee times, view the Club Calendar, make dining and calendar event reservations, access the member directory, and update member profiles.
• Special Events Hosting Special event hosting service encompassing weddings, receptions, showers, celebrations, corporate events, meetings, holiday parties, and themed parties across club venues.

Quantifiable outcome

• Over $4M invested in course and facility improvements since 2021 under new management
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Club Specialists, Intl. (CSI)coreImplementation/ SI/ Consulting Partner · 1 May 2021New management firm effective May 1, 2021. CSI has consulted with over 500 private clubs, golf courses, resorts and real estate developments. The principles bring more than 100 years of collective operating experience in private club operations, development, marketing, membership development and management.
• Palmer AdvantageminorGTM or Marketing PartnerAffinity partner program providing members with access to benefits and experiences at other participating private clubs and resorts.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Country Club of the South: Private member-only golf and country club in Alpharetta, Georgia, with similar family-inclusive membership model, F&B venues, and private event hosting.
• Cherokee Town & Country Club: Premier private member-owned country club in the greater Atlanta area with golf, dining, social, and event programming — directly competing for the same member demographic as Bentwater in Northwest Atlanta.
• TPC Sugarloaf: Private golf club in the Atlanta suburbs offering championship-level course access, member dining, and event hosting — competes head-to-head with Bentwater for affluent golfers in the metro area.
• Standard Club: Member-owned private club in Johns Creek, Georgia featuring golf, dining, fitness, and event venues — comparable Atlanta-area private club competing for similar member profiles.
• Eagle's Landing Country Club: Established private country club south of Atlanta with multiple membership tiers, golf, dining, and social programming — directly comparable in scale and offering mix.
• Canongate Golf Club (Flat Creek / Whitewater Creek): Multi-course private golf club south of Atlanta offering tiered memberships, leagues, and dining — directly comparable membership-driven model serving the broader Atlanta metro.

Broad incumbents

• Atlanta Athletic Club: Historic, high-profile private athletic club in metro Atlanta offering championship golf and broad amenities. Operates as a larger incumbent with overlapping membership tiers and far more extensive facilities.

Others

• Club Specialists, Intl. (CSI): Third-party private club management firm that operates Bentwater and 500+ other clubs — a relevant ecosystem/comparable for understanding operational benchmarking, comparable revenue profiles, and management economics across similarly-sized private clubs.
• GolfNow / NBC Sports Next (club marketing & tee-time platform): Industry-wide tee-time booking and club marketing platform touching most U.S. private and public golf facilities — adjacent infrastructure provider comparable on the technology/distribution dimension rather than direct competition.

Regional players

• The Georgia Club: Private golf and country club located outside the Atlanta metro in Statham, Georgia, with comparable tiered memberships and amenity mix but serving a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bentwater-golf-club-ga

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bentwater Golf Club