What BikerDown Foundation does

BikerDown Foundation is a 501(c)(3) nonprofit organization founded in 2011 in Denver, Colorado by Laurie Montoya after she witnessed several riders go down on a group ride with no organized support available. The foundation provides post-accident assistance to injured motorcycle riders and their families across the United States, including emotional support, financial strategy guidance, medical equipment loans, free insurance reviews via partner attorneys, accident-scene management training, and direct grants through the BikerDown Accident Fund. Its core technical assets are the proprietary BDFundme fundraising platform (a NeonCRM-backed crowdfunding tool charging zero percent credit card processing fees to injured riders) and the BikerDown Help iOS mobile application (app id 6757624783), which together form a lightweight digital layer over what is otherwise a community- and volunteer-driven service operation.

The foundation operates a multi-channel revenue model combining individual donations, corporate sponsorships from motorcycle-specialized law firms (Rider Justice, Full Throttle Law, Two Wheel Attorneys, Upstate Biker Lawyer), Aflac-bundled membership subscriptions (Roadside at $37.50/year, Roadside+PLUS Individual at $37.50/month, Roadside+PLUS Two-Rider at $65/month), event-driven fundraising (Look Twice Save a Life ride, Adopt A Family, Two Wheels 4 Meals at Sturgis), and safety merchandise (Trauma Kits, Get Off The Phone riding gloves). Service delivery is organized through four fully functional regional chapters (Colorado, Arizona, Florida, Las Vegas) with additional resources in Illinois, New York, Kentucky and other states, supported by a 24/7 toll-free hotline (888-BIKERDOWN) and partner referral network. The foundation is volunteer-led with no external institutional ownership, venture, or private equity investment.

Since inception, BikerDown has reported helping thousands of injured riders, over 1,500 motorcycle accidents, more than 900 families through its Adopt A Family holiday program, and 2-3 new national help requests per day. In 2019, it merged with Randy Run for Fallen Bikers (founded 2006), absorbing that organization's programs and donor base. Marketing reach is concentrated in the motorcycle community through Facebook chapters, the BikerDown National Blog, podcast appearances, community rides, and annual participation in Bikers Inside the Beltway advocacy in Washington DC. The organization is currently operating and expanding its chapter footprint rather than pursuing monetization of the underlying platform as a standalone commercial product.

Name

BikerDown Foundation

Legal name

BikerDown Foundation

Website

https://bikerdown.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

BikerDown Foundation is a 501(c)(3) nonprofit founded in 2011 that provides post-accident support to injured motorcycle riders and their families nationwide through emotional, financial, legal, and medical resources, operated via four regional chapters and funded by memberships, sponsors, and donations.

Ownership category

akta.pro rank

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership Subscriptions: BikerDown generates revenue through tiered membership programs. Roadside membership costs $37.50/year providing basic benefits. Roadside+PLUS individual membership costs $37.50/month with Aflac accident insurance included. Roadside+PLUS two-rider membership costs $65/month for couples or two bikes. Membership provides towing up to $300/year, emergency contacts, newsletters, and discounts.
2. Donations and Accident Fund: Individual and corporate donations support the BikerDown Accident Fund which provides financial assistance to injured motorcycle riders. The fund pools community resources to help bikers facing injuries and loss after accidents.
3. Corporate Sponsorship: Platinum, Gold, and Silver corporate sponsors provide monthly cash donations supporting administrative costs and the Accident Fund. Sponsors include law firms specializing in motorcycle injury cases, motorcycle clubs, media organizations, and related businesses.
4. Events and Fundraising: Annual events including the Look Twice Save a Life ride generate donations and raise awareness. Raffles, motorcycle giveaways, and community rides contribute to funding operations and rider assistance programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

BikerDown Foundation is a 501(c)(3) nonprofit that provides emotional support, financial strategy guidance, medical equipment loans, fundraising assistance, insurance reviews, and roadside/accident insurance memberships to injured motorcycle riders and their families. Its operations are funded through paid membership subscriptions, corporate sponsorships, individual donations, and merchandise sales, delivered via four regional chapters and a national hotline. The organization also runs community programs including Adopt A Family, Two Wheels 4 Meals, and motorcycle safety awareness campaigns.

Product overview

BikerDown Foundation is a nonprofit organization offering a suite of programs and services to support injured motorcycle riders. Its core offerings include the BDFundme fundraising platform for financial assistance, the BikerDown mobile app for on-the-go help requests, and tiered membership programs (Roadside and Roadside+PLUS) that bundle motorcycle towing, Aflac accident insurance, and emergency support. Additional services include a Free Insurance Review advisory, Help Request system with 24-48 hour response, and safety merchandise including Trauma Kits and Get Off The Phone riding gloves. The organization operates through state chapters (National, Arizona, Colorado, Florida, Las Vegas) and coordinates charitable programs like Two Wheels 4 Meals and Adopt A Family.

Differentiator

Problem solved

Functional benefit

Products and services

• BikerDown Membership Program Tiered membership subscription for motorcycle riders combining roadside assistance, towing coverage, 24/7 emergency contacts, quarterly newsletter, business discounts, and (in higher tiers) bundled Aflac accident insurance with cash benefits after accidents. Targeted at active motorcycle riders seeking proactive protection.
• BDFundme Fundraising Platform Proprietary online fundraising platform that enables injured motorcycle riders and their families to launch personal fundraising campaigns with zero percent credit card processing fees. Used by injured riders to defray medical and recovery expenses.
• BikerDown Mobile App iOS mobile application that gives motorcycle riders immediate access to help request resources and emergency contact information for the BikerDown network.
• Free Insurance Review Service Complimentary advisory service where BikerDown staff and partner motorcycle-specialized attorneys review riders' insurance declaration pages and recommend coverage adjustments, addressing gaps in motorcycle accident coverage.
• Trauma Kits First aid and trauma kits sold directly to motorcycle riders to provide emergency medical supplies at accident scenes.
• Get Off The Phone Riding Gloves Specialty riding gloves with 'Get Off The Phone' distracted-driving awareness messaging and smartphone touchscreen compatibility, sold with proceeds supporting the BikerDown National Accident Fund.

Quantifiable outcome

• Helped thousands of injured riders and their families nationwide
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Rider Justice / The O'Sullivan Law FirmcoreGTM or Marketing PartnerPlatinum corporate sponsor since 2013. Scott O'Sullivan and The O'Sullivan Law Firm provide monthly cash donations supporting administrative costs and the Accident Fund. Sponsors individual events including Accident Scene Management classes, Annual Motorcycle Awareness Ride, Adopt A Family program, and #2Wheels4Meals project.
• Full Throttle LawcoreGTM or Marketing PartnerCorporate sponsor for BikerDown Nevada, Arizona, and New Mexico chapters. Founded in 2018 by Jared Richard. Team specializes in motorcycle and vehicular injury law, probate, and criminal defense. Regularly conducts Free Will Fridays and Insurance reviews for riders.
• Two Wheel Attorneys (Matt Powell)coreGTM or Marketing PartnerSilver corporate sponsor enabling BikerDown Florida chapter to operate fully. Florida law group specializes in personal injury with lawyers in multiple fields. Sponsors Free Will Fridays and Biker Insurance reviews for Florida riders.
• Upstate Biker Lawyer / Schimmerling Injury Law OfficesminorGTM or Marketing PartnerGold sponsor serving New York and Pennsylvania area. Tom Shimmering and firm serve motorcycle accident injury and wrongful death cases. Offers free insurance reviews.
• AflaccoreStrategic or Co-development PartnerInsurance partner providing supplemental accident and hospital policies exclusively through BikerDown membership. Aflac accident policies pay cash benefits after accidents covering emergency treatment, hospitalization, and follow-up care. Partnership enables discounted group rates for members.
• Motorcycle Towing Services (MTS)minorGTM or Marketing PartnerNationwide motorcycle towing provider utilized by BikerDown for all membership motorcycle towing. Provides discounted rates for members with towing up to $300/year included in membership benefits.
• National Association of Motorcycle Injury Lawyers (NAMIL)minorStrategic or Co-development PartnerMonthly sponsor providing network access to national database of motorcycle lawyers to help injured riders with recovery. Partnership enables BikerDown to connect riders with specialists across the country.
• Collision Recovery SpecialistsminorImplementation/ SI/ Consulting PartnerAssists motorcycle and vehicle crash victims with various services beyond personal injury including vehicle recovery. Partners with BikerDown Arizona and provides resources for riders in Arizona.
• Bling Devas MCminorGTM or Marketing PartnerMotorcycle club that is a 5-year supporter of BikerDown Las Vegas. Assists with fundraisers and community events including the Adopt A Family program in Las Vegas.
• So. Nevada COC (Confederation of Clubs)minorGTM or Marketing Partner5-year sponsor of BikerDown Las Vegas. Motorcycle advocacy organization partnering on community events and rider support programs in southern Nevada.
• Floyd Laycock FoundationminorStrategic or Co-development PartnerFlorida charity partnered with BikerDown Florida to provide resources, financial strategy, fundraising, medical equipment, and assistance for biker fatalities. Both charities work together to help injured riders.
• Jesse Yeomans Foundation for Fallen BikersminorStrategic or Co-development PartnerFlorida charity partnered with BikerDown Florida since 2021. Works with BikerDown Florida to provide emotional assistance and survival skills for families when a loved one is injured.
• Christian Motorcyclists Association (CMA)minorGTM or Marketing PartnerCMA has been sending volunteers to Sturgis Rally for over three decades. Works alongside BikerDown to help injured motorcycle riders at the rally, visiting hospital patients and providing support.
• FacesBehindTheHelmets CampaignminorGTM or Marketing PartnerMotorcycle awareness campaign launched in 2020 encouraging riders to share selfie videos to spread the message about stopping distracted driving. Part of broader motorcycle safety awareness efforts.
• Two Wheels 4 MealsminorGTM or Marketing PartnerProgram founded in 2020 during COVID-19 to keep frontline heroes fed. Has been part of Sturgis Motorcycle Rally for over three years, serving meals to police, fire, ER staff, and EMS drivers. Partnership with Firehouse Subs planned for expansion.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• GiveSendGo: Faith-friendly crowdfunding platform frequently used for medical and accident fundraising. Competes with BDFundme for the same end-user (injured individuals seeking zero/low-fee fundraising), making it a relevant emerging alternative in BikerDown's core fundraising niche.

Direct peers

• Bikers Against Child Abuse (BACA): National 501(c)(3) nonprofit built around volunteer motorcycle riders supporting a vulnerable population. Like BikerDown, it leverages the tight-knit biker community, multi-state chapter structure, and rider-led volunteer force to deliver a mission-driven service — making its operational and fundraising model directly comparable.
• Patriot Guard Riders: Large nationwide motorcycle-rider nonprofit that mobilizes volunteers for mission-driven events (military funerals, memorial rides). Like BikerDown, it depends on a distributed volunteer rider network, chapter coordination, and event-driven community engagement rather than paid staff.
• Christian Motorcyclists Association (CMA): National motorcycle-focused nonprofit with a multi-decade volunteer presence at events like the Sturgis Rally, where it works alongside BikerDown. Comparable as a faith-anchored, chapter-based, volunteer-driven organization serving the broader motorcycle community with charitable and support programming.

Broad incumbents

• GoFundMe: The dominant consumer crowdfunding platform, including a GoFundMe Charity vertical. Directly comparable to BikerDown's BDFundme product as the incumbent platform injured riders default to for medical-expense fundraising, against which BDFundme's zero-fee positioning competes.
• Motorcycle Riders Foundation (MRF): National motorcycle advocacy nonprofit that BikerDown partners with through Bikers Inside the Beltway. Comparable as a national, mission-driven motorcycle organization with state-level representation, though focused on legislative/rights advocacy rather than rider injury support.
• American Motorcyclist Association (AMA): The largest U.S. membership organization for motorcyclists, providing advocacy, safety, and event services. Comparable to BikerDown as a national, member-supported motorcycle organization, but operates at much broader scale across racing, advocacy, and recreation rather than injury support specifically.
• Dairyland Insurance: Specialty motorcycle and off-road vehicle insurer offering accident and liability coverage. Comparable to BikerDown's Aflac partnership as an incumbent provider of motorcycle accident insurance, but operating at significantly larger scale and as a regulated carrier rather than a nonprofit distributor.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BikerDown-Colorado-1625919581010371
• LinkedInlinkedin.com/company/bikerdown-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BikerDown Foundation