A Mood for You

What A Mood for You does

Good For You Productions is a privately held, founder-led video production studio based in Peekskill, New York, that creates mission-driven film and video content primarily for nonprofits, foundations, and purpose-driven brands, with secondary work for corporate and SMB clients. The company operates a full-service production workflow covering concept and script development, storyboarding, on-location and studio filming, and post-production (editing, color grading, sound design, motion graphics, VFX), with final assets optimized for digital, social, broadcast, and AI/LLM-search channels. Its go-to-market is sales-led and direct, with personalized consultation and quote-based project pricing; engagements typically span 3-6 months per project. The company is led by filmmaker Jeffrey Cobelli and a small core team, and its marquee IP includes the 12-part docu-web series "In My Shoes" derived from the founder's 2015-2017 mission travels. The customer base spans nonprofit 501(c)(3)s, mid-market firms, and select enterprises, with documented case-study outcomes such as a $300k gala raise and 30-60% increases in fundraising performance for nonprofit clients.

Name

A Mood for You

Legal name

Good For You Productions

Website

https://itisgoodforyou.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Good For You Productions is a Peekskill, NY-based video production studio creating mission-driven documentaries, fundraising films, and branded content for nonprofits, foundations, and purpose-driven brands across the United States.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)

akta.pro secondary industries

Corporate & Internal Communications Video (MPADAEAC), Video Production & Post-Production (BPAFAIAB), Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Video production services
• Documentary filmmaking
• Nonprofit video content
• Fundraising film production
• Corporate video production

Headquarters

HQ city

Peekskill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Video Production Services: Project-based professional services delivering custom video content from concept to final cut. engagements typically span 3-6 months depending on scope and complexity. Revenue is generated through one-time project fees tailored to client needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Full-service mission-driven video production company that creates documentaries, commercials, fundraising films, corporate videos, educational content, and social media videos for nonprofits, foundations, and purpose-driven brands. Services span the full production lifecycle — concept and script development, storyboarding, on-location and studio filming, and post-production including editing, color grading, sound design, motion graphics, and VFX — followed by strategic distribution optimized for digital, social, and broadcast channels.

Product overview

Good For You Productions is a purpose-driven video production company offering full-service storytelling and film production. The company provides a comprehensive suite of services including fundraising films, documentary narratives, educational videos, commercials, employee training content, and campaign/advocacy assets. Production capabilities span the full lifecycle from concept development and scriptwriting through on-location and studio filming to post-production editing, color grading, sound design, motion graphics, and final delivery. Notable projects include the docu-web series 'In My Shoes' and various nonprofit fundraising videos. The company operates from Peekskill, NY and serves clients across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Fundraising Films
• Documentary Narratives
• Educational Videos
• Commercials
• Employee Training Content
• Campaign & Advocacy-Launch Assets
• In My Shoes (Docu-Web Series)

Quantifiable outcome

• Raised $300k at gala for Pegasus Therapeutic Riding
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Coolfire Studios: Corporate and commercial video production company offering end-to-end services from concept through post. Comparable in service scope (full production lifecycle) and target markets (corporate communications, brand marketing).
• Sandwich Video: Boutique branded video production studio known for creative, narrative-driven commercials and brand films. Comparable creatively (crafted storytelling) and on customer type (purpose-driven and growth-stage brands).
• Tribe Pictures: Branded content and documentary production studio serving purpose-driven organizations, corporations, and nonprofits. Closely comparable on documentary-style storytelling, mission-driven positioning, and nonprofit-client focus.
• Lemonlight: Full-service video production company serving brands and organizations with corporate, brand, and social content. Directly comparable in business model (project-based, end-to-end production) and target buyer (marketing teams needing scalable video output).
• The DVI Group: Corporate video production agency producing training, internal communications, and branded content for enterprises. Comparable in service lines (corporate/internal comms video) and mid-market-to-enterprise customer orientation.
• Demo Duck: Brand video and explainer production studio serving nonprofits, SaaS, and consumer brands. Closely comparable on customer mix (mission-driven + commercial) and creative-style of work (script-driven, narrative-led video).
• Tool of North America: Commercial production company producing high-end branded content and commercials for agencies and brands. Comparable on production craft and commercial/branded video services, though typically larger-budget engagements.

Emerging players

• Big Duck: Branding, communications, and video agency focused exclusively on nonprofits and social-impact organizations. Highly comparable on the nonprofit vertical focus, though broader in scope (strategy, branding, and content).

Broad incumbents

• D S Simon Media: Established corporate video and media production firm serving enterprises and nonprofits with broadcast-quality content. Comparable in customer base (corporations, advocacy groups) and full-service production capability, though at greater scale.
• Casual Films: Global corporate video production company with multiple offices producing internal comms, training, and brand films. Broader geographic and operational scale than Good For You, but overlapping service lines and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@goodforyouproductions
• LinkedInlinkedin.com/company/good-for-you-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Mood for You