KASSO

What KASSO does

KASSO is a multi-platform entertainment brand owned and operated by Tokyo Broadcasting System Television, Inc. (TBS), one of Japan's major private broadcasters. Founded in March 2024, KASSO originated as a competitive skateboarding TV broadcast show built around the concept that "personality beats perfection" — reformatting skateboarding from a participatory sport into a spectator entertainment spectacle. The brand combines custom-designed obstacle courses (e.g., Railcoaster, ORIGAMI, UZUSHIO) that adapt to each location's terrain with live music programming and has produced three seasons of broadcast content (six episodes) aired via TBS in Japan.

The portfolio has expanded across three primary product surfaces: (1) KASSO FEST, a large-scale live event format combining skate shows with live music and DJ performances; (2) KASSO GD and MINI KASSO, smaller-scale spin-off events held domestically and internationally; and (3) KASSO GAIDEN: Escape from the Skaterverse, a high-speed rhythm-action mobile game published by TBS GAMES (developed by Now Production Co., Ltd.) and released on iOS and Android on February 26, 2026, available in 100+ countries in Japanese, English, and Portuguese. Underlying technology includes location-specific course engineering for live events and a beat-matching game engine featuring 43 boards, 35 tricks, and 7 street courses.

Revenue is generated through four streams: tiered event ticket sales (VIP, Student, Early Bird, General Admission) processed via TicketSpice, in-app purchases in the mobile game (Complete Pack priced at JPY 500), branded merchandise sold at events, and sponsorship/brand partnerships (notably with Nike). The go-to-market combines event-driven brand awareness, direct-to-consumer digital channels (official website, Instagram, YouTube, TikTok, X), and product-led growth through the mobile game. Target segments include youth and street culture enthusiasts, mobile gamers, and live event attendees across Japan, the United States, and China.

Name

KASSO

Legal name

Tokyo Broadcasting System Television, Inc.

Website

https://kasso0318.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

KASSO is a multi-platform skateboarding entertainment brand owned by Tokyo Broadcasting System Television (TBS) that combines competitive skateboarding shows with live music across TV broadcasts, live events, and a mobile game serving youth culture and gaming audiences in 100+ countries.

Ownership category

akta.pro rank

Product category

Sports Entertainment

NAICS

Amusement and Theme Parks (71311), Amusement, Gambling, and Recreation Industries (713), Hobby, Toy, and Game Retailers (45912)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Esports Event Production & Operations (Broadcast, Stage, Refereeing) (MPAKANAO)

Keywords

• Skateboarding competitions
• Live entertainment events
• Mobile rhythm games
• Action sports culture
• Branded spectator sports

Headquarters

HQ city

North Long Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure, Supply Chain

Revenue model

1. Event Ticket Sales: KASSO FEST events generate revenue through tiered ticket sales including VIP packages, Student tickets, Early Bird tickets, and General Admission. Events feature skate shows combined with live music and DJ performances.
2. In-App Game Purchases: KASSO GAIDEN mobile game uses freemium model - free to download with initial free stages, Complete Pack (¥500) unlocks all content. Revenue from in-app purchases across iOS and Android platforms.
3. Merchandise Sales: KASSO sells branded merchandise including exclusive VIP merchandise items and limited-edition products available at events and potentially through online channels.
4. Sponsorship and Brand Partnerships: Brand collaborations with partners like Nike for KASSO GD events. Events feature branded integrations with sponsors during skate competitions and live music programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

KASSO is a multi-platform skateboarding entertainment brand that produces competitive skateboarding TV broadcasts, large-scale live events that fuse skateboarding shows with live music and DJs, and a mobile rhythm-action game (KASSO GAIDEN). It packages skateboarding as a spectator spectacle emphasizing personality and style, and sells the experience to consumers through ticket sales, freemium in-app purchases, branded merchandise, and sponsorships.

Product overview

KASSO is a multi-platform entertainment brand centered on skateboarding competitions and culture, launched by Tokyo Broadcasting System Television in 2024. The portfolio includes: (1) KASSO TV broadcast show featuring competitive skateboarding on custom-designed courses that adapt to each location's terrain; (2) KASSO FEST large-scale live events combining skate shows with live music; (3) KASSO GAIDEN: Escape from the Skaterverse, a high-speed rhythm action mobile game released February 2026; (4) KASSO GD grassroots/diy spin-off events in collaboration with partners; and (5) MINI KASSO smaller-format spin-off content. The brand emphasizes personality and style over perfection, positioning skateboarding as a spectacle, culture, and entertainment format rather than purely competitive sport.

Differentiator

Problem solved

Functional benefit

Brands

• KASSO GAIDEN: Escape from the Skaterverse: High-speed rhythm action mobile game released February 26, 2026 for iOS/Android. Published by TBS GAMES, developed by Now Production Co., Ltd. Available in 100+ countries worldwide.

Products and services

• KASSO (TV Broadcast Show) A competitive skateboarding TV broadcast format where professional and up-and-coming skaters compete on custom-designed obstacle courses. Emphasizes personality and style over technical perfection and is produced and aired by TBS Television.
• KASSO FEST SKATE & SOUND Large-scale live event combining KASSO skateboarding shows with live music performances, DJs, and art programs. Features iconic courses (e.g., Railcoaster) and top professional skaters; ticketed through TicketSpice with VIP, Student, Early Bird, and General Admission tiers.
• KASSO GAIDEN: Escape from the Skaterverse High-speed rhythm action mobile game where players navigate the 'Skaterverse' dimension. Features 43 board designs, 35 distinct tricks, 7 street courses, 3 bonus characters, and beat-matching gameplay. Available on iOS and Android in 100+ countries with Japanese, English, and Portuguese language support.
• KASSO GD (Grassroots/DIY Spin-off Events) Smaller-scale, street-level skate events held in collaboration with brand partners such as Nike and AVENUE and SON in urban locations across San Francisco, Ikebukuro (Tokyo), and China.
• MINI KASSO A smaller-scale spin-off project of the KASSO skateboarding show format offering a more compact alternative to the main broadcast and live events.
• KASSO Branded Merchandise Exclusive and limited-edition KASSO branded merchandise, including VIP-only items, sold at live events (KASSO FEST, KASSO GD) and distributed to premium attendees.

Quantifiable outcome

• 100+ countries reached through mobile game distribution
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Now Production Co., Ltd.coreTechnology or Integration · 26 February 2026Now Production Co., Ltd. developed the KASSO GAIDEN: Escape from the Skaterverse mobile game published by TBS Television for iOS and Android platforms, handling all game development and technical implementation.
• Apple Inc.majorChannel Partner/ Reseller/ Distributor · 26 February 2026Apple's App Store distributes the KASSO GAIDEN game to iOS users worldwide, providing the platform for game downloads and in-app purchases.
• Google Inc.majorChannel Partner/ Reseller/ Distributor · 26 February 2026Google Play Store distributes the KASSO GAIDEN game to Android users worldwide, providing the platform for game downloads and in-app purchases.
• AIM Entertainment Inc.majorImplementation/ SI/ Consulting Partner · 17 December 2025AIM Entertainment Inc. manages KASSO FEST operations including privacy policy, terms & conditions, and event logistics for the Long Beach KASSO FEST SKATE & SOUND event.
• TicketSpicemajorChannel Partner/ Reseller/ Distributor · 17 December 2025TicketSpice serves as the official ticketing platform for KASSO FEST events, processing ticket purchases, order management, and optional purchase protection for attendees.
• AVENUE and SONcoreStrategic or Co-development Partner · 6 October 2025AVENUE and SON partnered with KASSO for the KASSO GD event in China (October 2025), representing the brand's international expansion into the Chinese market.
• NikecoreStrategic or Co-development Partner · 26 March 2025Nike collaborated with KASSO for KASSO GD in Ikebukuro, Tokyo (March 2025), continuing the partnership for domestic Japanese market events featuring skate competitions and music.
• NikecoreStrategic or Co-development Partner · 15 February 2025Nike partnered with KASSO for KASSO GD spin-off events, including KASSO GD in San Francisco (February 2025). The partnership combines Nike's athletic brand with KASSO's skateboarding show format for collaborative live events.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tony Hawk's Pro Skater (Activision): Established skateboarding video game franchise featuring trick-based gameplay on iconic courses. Closest direct peer to KASSO GAIDEN's mobile rhythm-action skateboarding game, with proven IP-to-game licensing economics.
• Street League Skateboarding (SLS): Professional skateboarding competition tour featuring judged street courses and premium live events. Most direct peer to KASSO in pure skateboarding competition format, but focused purely on judged skate contests without the music festival integration.

Broad incumbents

• X Games (ESPN/Disney): Premier action-sports event series featuring skateboarding, with live broadcasts and multi-sport spectacle format. Closest direct incumbent competitor to KASSO's live-event-plus-broadcast model, but operates at much larger scale across multiple action sports.
• Red Bull Skateboarding: Red Bull's skateboarding event programming and athlete sponsorship portfolio. Comparable as a brand-backed action sports spectacle with deep sponsor relationships; competes for the same sponsorship dollars KASSO pursues.
• Monster Energy AMA Supercross: Action-sports stadium tour combining competition with entertainment spectacle and music. Comparable event format (competition + concert-style atmosphere) and sponsorship model with energy drink partners, though for motocross rather than skateboarding.
• Vans (VF Corporation): Iconic skateboarding footwear and apparel brand that runs Vans Park Series and other skate events. Comparable brand-to-event integration model and street-culture audience overlap with KASSO.
• Dew Tour: Established multi-sport action sports tour including skateboarding with broadcast and live event production. Comparable event-and-broadcast structure to KASSO FEST, though Dew Tour spans more action sports disciplines.

Emerging players

• Session: Skate Sim: Indie skateboarding simulation video game focused on realistic trick mechanics. Emerging player comparable to KASSO GAIDEN in the skateboarding game category, but with very different gameplay style (simulation vs. rhythm-action).
• Element Skateboards: Skateboarding hardware and apparel brand with associated events and team riders. Comparable as a skateboarding brand IP with event presence, though focused on hardware rather than media production.

Regional players

• Thrasher Magazine: Long-running skateboarding media brand and content publisher with strong cultural authority in the skateboarding community. Comparable as a skate-culture content and media brand, though primarily print/digital rather than events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/kasso_0318
• YouTubeyoutube.com/@kasso_0318/videos
• Instagraminstagram.com/kasso_0318
• TikToktiktok.com/@kasso_0318

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KASSO