Senior Dog Veterinary Society

What Senior Dog Veterinary Society does

Senior Dog Veterinary Society (SDVS) is a private US-based veterinary continuing education company that delivers RACE-approved certification for veterinary professionals specializing in senior and geriatric canine care. Founded in 2024 by Dr. Lauren Adelman (DACVIM, Internal Medicine), Dr. Monica Tarantino (DVM, MBA), and Dr. Lisa Lippman (DVM), the company operates as Senior and Geriatric Dog, LLC and runs its curriculum on the LearnWorlds learning management system with on-demand pre-recorded modules available 24/7.

The platform offers two membership tiers: Level 1 Standard ($249 new / $149 renewal) for veterinary support staff providing 5 hours of RACE-approved CE, and Level 2 Advanced ($349 new / $199 renewal) for veterinarians, technicians, and specialists providing 12.5 hours of CE across both courses. The content covers canine geroscience, chronic pain, anesthesia, nutrition, dentistry, ophthalmology, cognitive dysfunction, and end-of-life care, built by board-certified specialists across DACVIM, DACVAA, DACVIM-Neurology, DACVO, and DAVDC disciplines. Supporting products include a bimonthly CE webinar series, virtual case rounds with specialists, free downloadable clinical resources, and the Senior Dog Certified Directory, a public searchable listing that lets pet parents find certified practitioners by location and drives pull-through demand for new members.

The business model is subscription-recurring, monetized through annual individual memberships and volume-based group pricing for veterinary practices (tiered at 3-9, 10-29, 30-99, and 100+ team members). Distribution is self-serve via the website and LearnWorlds, supplemented by founder-driven social media, podcast appearances, trade media, and conference presence (AVMA 2025). A sponsor ecosystem with veterinary pharma and nutrition brands (Loyal, Elanco/Galliprant, Purina, Virbac, Antinol Plus, Freshpet, VetriScience) provides secondary revenue and content co-production. As of the latest reported figures SDVS has certified 529 veterinarians and professionals across 41 US states, 7 Canadian provinces, and 15 countries, with 785 certificates awarded cumulatively.

Name

Senior Dog Veterinary Society

Legal name

Senior and Geriatric Dog, LLC

Website

https://seniordogvets.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Senior Dog Veterinary Society is a US-based veterinary continuing education company offering RACE-approved certification in senior canine care for veterinarians, technicians, and support staff via a LearnWorlds-hosted subscription platform.

Ownership category

akta.pro rank

Product category

Veterinary Continuing Education

NAICS

Veterinary Services (54194)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

Keywords

• Veterinary continuing education
• Veterinary certification programs
• Canine geroscience training
• Veterinary CE courses
• Senior dog care certification

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Standard Veterinary Membership: Annual subscription for veterinary support staff providing Level 1 certification (5 hours of RACE-approved CE), community access, webinars, rounds with specialists, and a directory listing. Priced at $249 new / $149/year renewal.
2. Advanced Veterinary Membership: Annual subscription for veterinarians and technicians providing Level 1 + Level 2 certification (12.5 hours of RACE-approved CE), community access, webinars, rounds with specialists, and a directory listing. Priced at $349 new / $199/year renewal.
3. Group/Team Certification Enrollments: Bulk purchase discounts for veterinary practices enrolling multiple team members across both membership levels. Volume-based pricing with tiered per-person rates (3-9, 10-29, 30-99, 100+ members).

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Senior Dog Veterinary Society provides a RACE-approved continuing education certification program for veterinarians, veterinary technicians, and veterinary support staff focused on senior and geriatric canine care. The program is offered through two annual membership tiers (Level 1 Standard with 5 hours of CE and Level 2 Advanced with 12.5 hours of CE), delivered via the LearnWorlds online learning platform with on-demand pre-recorded modules. Supporting offerings include a searchable directory of certified practitioners, bimonthly CE webinars, virtual rounds with board-certified specialists, and volume-based group pricing for veterinary practice teams.

Product overview

Senior Dog Veterinary Society operates a certification platform with two membership tiers: Level 1 Standard (for veterinary support staff with 5 hours of RACE-approved CE) and Level 2 Advanced (for veterinarians and technicians with 12.5 hours of CE). The program includes online courses covering canine geroscience, senior dog care fundamentals, chronic pain management, anesthesia, nutrition, dentistry, ophthalmology, and end-of-life care. Supporting offerings include a Certified Directory for practitioners, bimonthly CE webinars, Virtual Rounds with specialists, and group pricing for veterinary teams. All courses are delivered through the LearnWorlds learning management system with 24/7 on-demand access to pre-recorded modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Level 1 Standard Veterinary Membership Entry-level annual certification for veterinary assistants, customer service representatives, and receptionists. Includes 5 hours of RACE-approved continuing education covering senior dog care fundamentals, client communication training, community access, bimonthly CE webinars, virtual rounds with specialists, and a listing in the Senior Dog Certified Directory upon certification. Priced at $249 new member / $149 per year renewal.
• Level 2 Advanced Veterinary Membership Advanced annual certification for practice owners, associate veterinarians, and Registered Veterinary Technicians (RVTs). Includes 12.5 total hours of RACE-approved CE (Level 1 + Level 2) covering anesthesia, pain management, nutrition, dentistry, ophthalmology, cognitive dysfunction, and end-of-life care. Also includes community access, bimonthly CE webinars, virtual rounds with specialists, and a directory listing. Priced at $349 new member / $199 per year renewal.
• Group Rates for Teams Team certification pricing for veterinary practices seeking to enroll multiple team members across both Standard and Advanced membership levels. Offers volume-based discounted per-person pricing for 3-9, 10-29, 30-99, and 100+ member tiers, enabling whole-practice senior dog care standardization. Rates based on total group size across both membership levels.

Quantifiable outcome

• 529 veterinarians and veterinary professionals certified as of current website data
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• LoyalcoreGTM or Marketing PartnerLoyal is a company focused on longevity and aging research for dogs. Dr. Brennen McKenzie, Loyal's Director of Veterinary Medicine, co-hosted a free CE webinar with SDVS founders on 'Understanding Aging in Dogs: From Principles to Practice.' Loyal sponsors the Senior Dog Veterinary Society and appears on the sponsor page.
• Elanco (Galliprant)coreGTM or Marketing PartnerElanco, maker of Galliprant (a drug for osteoarthritis pain in dogs), is a sponsor of the Senior Dog Veterinary Society. Galliprant branding appears on the website sponsor page. The company provides educational content and funding support.
• PurinaminorGTM or Marketing PartnerPurina is a pet nutrition company and sponsor of the Senior Dog Veterinary Society, appearing on the website sponsor page.
• VirbaccoreGTM or Marketing PartnerVirbac is a veterinary pharmaceutical company and sponsor of SDVS. SDVS partnered with Virbac on a case study ('A Real-World Case of Mobility Transformation in a Senior Dog') featuring Virbac's URSOLYX Soft Chews, published in 2026.
• Antinol PlusminorGTM or Marketing PartnerAntinol Plus is a joint supplement brand. SDVS partnered with Antinol Plus on a case study ('The Twig Fix: A Multimodal Approach to Canine Osteoarthritis') published as a downloadable PDF.
• FreshpetminorGTM or Marketing PartnerFreshpet is a pet food company and sponsor of the Senior Dog Veterinary Society, appearing on the website sponsor page.
• VetriScienceminorGTM or Marketing PartnerVetriScience is a pet supplement brand and sponsor of SDVS, appearing on the website sponsor page.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• dvm360 / Fetch (MJH Life Sciences): dvm360 and the Fetch conference are leading veterinary CE brands covering clinical content, live events, and webinars. They are a comparable channel for senior-dog-relevant continuing education through both editorial and live-event formats.
• VetGirl: VetGirl is a subscription-based veterinary CE service offering RACE-approved webinars and podcasts targeted at small-animal practitioners and technicians. It competes with SDVS for the same self-paced, online subscription CE wallet.
• International Veterinary Academy of Pain Management (IVAPM): IVAPM is a veterinary specialty organization providing CE and certification focused on pain management in animals — a content area that overlaps with SDVS's chronic pain curriculum and senior-care certification.
• Veterinary Information Network (VIN): VIN is the largest online veterinary community and CE provider, offering RACE-approved courses, peer discussion forums, and reference material for practicing veterinarians and technicians. It directly competes with SDVS for the same CE-budget dollars and recurring subscription willingness of vet professionals.
• VSPN (Veterinary Support Personnel Network): VSPN is a VIN-affiliated community and CE provider specifically for veterinary technicians and support staff, directly comparable to SDVS's Level 1 Standard tier.
• VetFolio (AAHA): VetFolio is the American Animal Hospital Association's online CE platform, providing RACE-approved courses and learning tracks for veterinarians and technicians. It competes with SDVS on the same self-serve CE subscription model with a much broader library.
• VetMedTeam: VetMedTeam provides RACE-approved online CE courses and certification programs for veterinary technicians and support staff, mirroring SDVS's Level 1 support-staff tier and self-paced delivery model.
• VetBloom: VetBloom is an online veterinary CE and training platform offering courses and certifications for the vet team, with a similar self-serve, multi-tier subscription structure to SDVS.
• The Webinar Vet: The Webinar Vet is an online veterinary CE provider delivering live and recorded webinars with RACE approval to a global audience of veterinarians and nurses. Its delivery model (on-demand webinars, subscription) overlaps directly with SDVS's online certification approach.

Others

• Lap of Love Veterinary Hospice: Lap of Love is a national veterinary hospice and in-home euthanasia network with senior-pet and end-of-life focus; multiple of its vets hold SDVS certification. It is adjacent rather than a direct CE competitor but operates in the same senior-dog clinical specialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/seniordogvets
• LinkedInlinkedin.com/company/seniordogvets
• Instagraminstagram.com/seniordogvets

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Dog Veterinary Society