Loyal
- Company typePrivate
- Founded2015
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Loyal firmographics
Firmographics- Name
- Loyal
- Legal name
- Loyal Health, Inc.
- Website
- https://loyalhealth.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Loyal industry classification
Industry- Product category
- Healthcare Patient Engagement Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)
Keywords
Where Loyal is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Loyal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Loyal operates as a B2B SaaS company providing its Care Activation Platform to health systems on a subscription basis. Pricing is likely modular by solution modules (Provider Data Management, Digital Engagement, CRM, Reputation) and scale, with multi-year contracts typical for enterprise health system engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise SaaS — modular platform sold to health systems |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Loyal product offering
Product offeringCore offering
Loyal provides a modular Care Activation Platform that enables health systems to centralize provider, location, and payer data; deliver AI-powered digital front door experiences (search, scheduling, conversational AI chatbot); run EHR-integrated CRM campaigns; and manage reputation across directories and reviews. The platform is sold as enterprise SaaS subscriptions to large hospitals, integrated health systems, and academic medical centers, with real-time EHR integrations to Epic, athenahealth, Cerner Millennium, MEDITECH, and Oracle Health.
Product overview
Loyal is a healthcare consumer experience company offering the Care Activation Platform, a modular, end-to-end digital healthcare engagement solution. The platform centers on Provider Data Management as the foundational layer (managing 64K+ physicians, 23K+ locations), which powers the Digital Engagement Suite including Care Search, Scheduling, and Chat (Conversational AI). The CRM solution provides AI-enabled marketing automation and campaign analytics, while Reputation Management encompasses Ratings & Reviews, Review Response, Review Boost, and Directory Listings. All modules leverage EHR integrations with Epic, athenahealth, Cerner Millennium, Meditech, and Oracle Health. The platform enables health systems to unify care touchpoints, from provider search and appointment scheduling to patient outreach and review management.
Differentiator
Problem solved
Functional benefit
Products and services
- Care Activation Platform Unified, modular healthcare consumer engagement platform for health systems that consolidates provider/location/payer data, powers digital front doors, improves brand reputation, and activates patient engagement through integrated modules.
- Provider Data Management Industry-leading healthcare data aggregation and normalization solution managing 64K+ active physicians and 23K+ locations, with configurable clinical taxonomy mapping conditions, treatments, and provider specialties. Foundational layer that powers all other digital engagement modules.
- Care Search AI-powered provider and location search using NLP, typeahead suggestions, and algorithmic search functionality. Supports provider, location, specialty, clinical, and consumer-friendly search terms with configurable ranking and whitelabel branding.
- Scheduling Real-time EHR-integrated scheduling solution connecting patients with provider availability for online appointment booking across website, Google, and chatbot channels with configurable patient-provider matching and whitelabel branding.
- Chat (Conversational AI) Healthcare-exclusive conversational AI chatbot integrating provider search, appointment scheduling, HRAs, and real-time answers to common patient questions. Built with drag-and-drop dialog trees, NLP, and ML prediction models.
- Health Risk Assessments (HRAs) Library of over two dozen clinically validated health risk assessments across behavioral health, cardiovascular, oncology, and other service lines, with conditional dynamic questionnaires and email/SMS campaign integration.
- Customer Relationship Management (CRM) Real-time EHR-integrated CRM solution with AI-enabled audience segmentation, marketing automation, and campaign analytics. Includes 100+ out-of-the-box segmentation templates and AI-powered patient journey creation.
- Reputation Management Integrated reputation solution combining first-party and third-party data across Directory Listings (Google, Healthgrades, WebMD, Facebook), Ratings & Reviews with NLP-driven filtering, Review Response with generative AI, and Review Boost with EHR-integrated review solicitation.
- Directory Listings Healthcare-specific listings management for accurate provider and location information across Google, Healthgrades, WebMD, Facebook, and other third-party directories, with one-click publishing, duplicate detection, and impression tracking.
Quantifiable outcome
- 47% of chatbot conversations led to a completed action at Frederick Health
- +7 more outcomes
Companies that use Loyal
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles2 records
Loyal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability10 records
Feature8 records
Loyal partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered strategic and core.
- VHHA SolutionsstrategicVirginia Hospital & Healthcare Association affiliate VHHA Solutions entered a strategic partnership with Loyal to showcase Loyal's Care Activation Platform to healthcare organizations across Virginia. VHHA Solutions will promote Loyal's solutions to its member hospitals and health systems.
- Oracle HealthcoreLoyal is available on Oracle Healthcare Marketplace and integrates with Oracle Health Electronic Health Record via API, enabling consumers to view available appointment slots directly from search results, validate patient status, and access unified provider and location data within Oracle Health.
- MEDITECHcoreLoyal integrated with MEDITECH Expanse, expanding connectivity to enable patients to access online provider search, appointment scheduling, and conversational AI chatbot powered by MEDITECH data. Integration is live at Frederick Health.
- athenahealthcoreLoyal's platform supports real-time EHR integration with athenahealth, enabling appointment scheduling, patient data access, and provider information synchronization across Loyal's engagement solutions.
- EpiccoreLoyal integrates with Epic via real-time open scheduling APIs and MyChart patient portal integration, enabling provider search, appointment scheduling, and chatbot navigation within the Epic ecosystem. Baptist Health Jacksonville used Loyal's chatbot to facilitate MyChart (My Baptist Chart) sign-ups during an EHR migration.
- Cerner (Oracle Health)coreLoyal's chatbot supports integration with Cerner Millennium EHR, enabling real-time scheduling inventory, patient data access, and provider information for health systems running Cerner.
- UChicago MedicinestrategicUChicago Medicine partnered with Loyal to use its Directory Listings solution, managing provider and location information across third-party websites to ensure patients can find accurate provider and location information through the health system's digital front door.
- Samaritan Medical CenterstrategicSamaritan Medical Center, a nonprofit health network in Watertown, New York, partnered with Loyal to use its Directory Listings solution for managing provider and location information across third-party websites to improve patient engagement and conversion rates.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Loyal competitors and assessment
Company assessmentOthers
- Redox: Healthcare API integration platform connecting EHRs to third-party applications; functions as enabling infrastructure that Loyal and its competitors rely on for cross-EHR connectivity.
Direct peers
- Phreesia: Public patient intake and engagement platform serving health systems with digital check-in, scheduling, and messaging workflows. Closest direct competitor to Loyal's Care Activation Platform and the company where new CEO Nanette Oddo spent 12 years.
- Luma Health: Patient engagement platform offering EHR-integrated scheduling, automated reminders, and two-way messaging for health systems — comparable mid-market alternative to Loyal's Scheduling and Chat modules.
- Relatient: Patient scheduling, engagement, and outreach platform with bidirectional EHR integrations; competes head-to-head with Loyal in digital front door workflows for hospitals and medical groups.
- Welltok: Patient activation and consumer experience platform with CRM, outreach, and analytics capabilities — overlaps with Loyal's CRM and HRA offerings across payer and provider markets.
- Kyruus: Provider data management and search platform for health systems, with deep EHR integrations and clinical taxonomy mapping — directly overlaps Loyal's Provider Data Management and Care Search modules.
Broad incumbents
- NRC Health: Healthcare-specific experience analytics and reputation management provider serving hospitals and health systems; overlaps with Loyal's reputation suite but focuses more on benchmarking than activation.
- Salesforce Health Cloud: Healthcare-focused CRM from Salesforce with provider data, care plan, and patient engagement capabilities; competes for CRM budget within health systems but is a general-purpose platform rather than healthcare-specialized.
- Press Ganey: Largest patient experience measurement and healthcare consumerism analytics firm; overlaps with Loyal's Reputation Management and Ratings & Reviews modules but operates at a much broader portfolio scale.
Emerging players
- Cedar: Patient financial engagement platform with EHR-integrated billing, scheduling, and outreach workflows; emerging adjacent competitor in the broader digital front door category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Loyal social profiles
Digital presenceLoyal compliance and trust
Trust signalCompliance3 records
Loyal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loyal leadership team
Management profileNumber of profiles
Profiles14 records
Loyal funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loyal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loyal
What does Loyal do?
Loyal provides a modular Care Activation Platform that enables health systems to centralize provider, location, and payer data; deliver AI-powered digital front door experiences (search, scheduling, conversational AI chatbot); run EHR-integrated CRM campaigns; and manage reputation across directories and reviews. The platform is sold as enterprise SaaS subscriptions to large hospitals, integrated health systems, and academic medical centers, with real-time EHR integrations to Epic, athenahealth, Cerner Millennium, MEDITECH, and Oracle Health.
Is Loyal a public or private company?
Loyal is a private company. It is classified as corporate owned and is currently acquired.
When was Loyal founded?
Loyal was founded in 2015. It employs 101 to 250 people.
Where is Loyal based?
Loyal is headquartered in Atlanta, United States, in the North America region.
How does Loyal make money?
One revenue line is on record: saaS Platform Subscription.
Who are Loyal's main competitors?
Redox is listed as an others. Direct peers are Phreesia, Luma Health, Relatient, Welltok and Kyruus. Broad incumbents are NRC Health, Salesforce Health Cloud and Press Ganey. Cedar is listed as an emerging player.
Does Loyal have an API?
Yes. Loyal's platform offers API integrations that connect to EHR systems and enable real-time scheduling inventory access. The scheduling product uses open scheduling APIs to pull next available appointments. The Directory Listings solution provides synchronous Application Programming Interface (API) options for third-party website integration. The platform also includes API-driven consumer experience for Oracle Health EHR integration.
What industry is Loyal in?
Loyal's product category is Healthcare Patient Engagement Software. Its primary akta.pro industry code is HLALABAH, Care Navigation, Referral & Digital Front Door Platforms. Its SIC code is 7372.