NeXT
NeXT is a Tokyo-based creator economy services company that plans and produces live-streaming events, influencer campaigns, talent management, and advertising for livestream creators, VTubers, brands, and live streaming platforms in Japan.
- Company typePrivate
- Founded2023
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B
- OfferingServices
What NeXT does
NeXT Inc. (株式会社NeXT) is a Tokyo-based creator economy and influencer marketing services company founded in June 2023 by Representative Director and CEO Norita Hiroyuki. The company operates as a platform-plus-services intermediary connecting brands, live streaming creators (including VTubers), and live streaming platforms through end-to-end promotional campaigns. It operates three integrated sub-brands: Galaxy Studios, a non-restrictive talent management agency for VTubers and streamers; NEXSTAR, an audition-style live streaming event service for discovering new talent; and Cloud Ambassador, a multi-platform influencer marketing service operating across 15 partner platforms with more than 360 events annually. Marketing Support and PR Services round out the offering with EC mall operation support, promotional video production, and offline advertising placement (OOH, transit, TV).
NeXT's revenue model is primarily professional services and project-based, with fees generated from event planning and production, talent management retainers, and influencer/brand campaign execution. Pricing is quote-driven rather than published, and the company is bootstrapped with no disclosed external funding. GTM is event-driven and partnership-mediated: NeXT works with major platforms (17LIVE, REALITY, TikTok LIVE, ShowRoom, Mixch, Mirrativ) and serves brand advertisers in convenience retail (FamilyMart, 7-Eleven), food & beverage, beauty, gaming, and hospitality. In April 2026, the company announced expansion into event planning services for liver (streamer) agencies, extending its customer base beyond brands and platforms. Galaxy Studios was established as a wholly-owned subsidiary in February 2024.
NeXT firmographics
Firmographics- Name
- NeXT
- Legal name
- 株式会社NeXT
- Website
- https://corp-nextgroup.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Short description
- NeXT is a Tokyo-based creator economy services company that plans and produces live-streaming events, influencer campaigns, talent management, and advertising for livestream creators, VTubers, brands, and live streaming platforms in Japan.
- Ownership category
- akta.pro rank
NeXT industry classification
Industry- Product category
- Influencer Marketing and Live Streaming Event Production
- NAICS
- Advertising Agencies (54181), Other Services Related to Advertising (541890), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO)
- akta.pro secondary industries
- Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI), Live Streaming Aggregators & Multi-Platform Restreaming/Distribution Platforms (MPACACAM), Commercial Production Companies (Live-Action) (MPAAAMAA)
Keywords
Where NeXT is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
NeXT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Event Planning and Production: Full-service event planning for brand collaborations including audition events, promotional campaigns, and offline marketing activities. NeXT handles everything from concept to execution including advertising placement.
- PR Services and Influencer Marketing: Promotion services connecting brands with creators/streamers across multiple live streaming platforms. Services include collaboration planning, ambassador programs, and multi-platform campaign execution.
- Creator/Talent Management: Galaxy Studios manages creators and streamers, providing cases, administrative support, equipment lending, and promotional opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Talent Manager (Full-time): ¥350,000/month |
| Subscription | Monthly | Business Director Candidate (Full-time): ¥450,000/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
NeXT product offering
Product offeringCore offering
NeXT plans and produces collaboration projects, audition-style live streaming events, branded merchandise, and advertising campaigns for livestreaming talents and consumer brands. The company operates the Cloud Ambassador online promotion service across 15 live streaming platforms, runs the NEXSTAR monthly audition event format to discover new streamers, and manages VTubers and live streamers through its wholly owned Galaxy Studios subsidiary. It delivers end-to-end services from campaign concept and creative production to media placement across TV, OOH, and transit channels.
Product overview
NeXT is an entertainment and creator economy company operating as a platform-plus-services model across three interconnected business domains: Galaxy Studios provides non-restrictive talent management for vtubers and streamers; NEXSTAR operates audition-type events to discover and promote new talent; and Marketing Support services facilitate brand collaborations and influencer marketing campaigns. The company connects corporate clients (cosmetics, apparel, food & beverage, gaming brands) with creators across major live streaming platforms including 17LIVE, REALITY, TikTok LIVE, SHOWROOM, and others, offering end-to-end services from campaign concept through creative production and media placement.
Differentiator
Problem solved
Functional benefit
Brands
- Galaxy Studios: A creator/liver management agency that provides a non-restrictive contract model for streamers, offering case provision, posting support, administrative tasks, and streaming equipment
- NEXSTAR
- Cloud Ambassador
- Nexstar
Products and services
- Galaxy Studios A non-restrictive talent management agency for VTubers and live streamers that provides case referrals, administrative support, and streaming equipment without requiring exclusive contracts. Operated by NeXT as a wholly owned subsidiary since February 2024.
- NEXSTAR An audition-style live streaming event service that discovers new stars by hosting monthly livestreamed auditions in partnership with sponsor companies, enabling brands to run promotional campaigns and aspiring streamers to gain exposure.
- Cloud Ambassador A cloud ambassador service that plans and operates online events and promotions for brands, enabling cost-effective sales promotions from concept to execution by leveraging partnerships across 15 live streaming platforms.
- Marketing Support EC mall operation support and influencer marketing service that connects consumer brands with creators across live streaming platforms to execute promotional campaigns, including content production, VTuber tie-ups, and IP promotions.
- PR Services End-to-end promotion service utilizing creators across multiple live streaming platforms, covering planning, execution, advertising video production, and placement across TV, OOH, and transit media.
Quantifiable outcome
- Over 360 events conducted annually through Cloud Ambassador service
- +1 more outcomes
Companies that use NeXT
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
NeXT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
NeXT partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- NEXSTARcoreAudition service for discovering new talent. Conducts monthly auditions with partner companies, providing opportunities for streamers to showcase abilities and connect with brands. Enables next-generation star discovery in the live streaming industry.
- Galaxy StudioscoreSubsidiary company established by NeXT to provide creator/streamer management services. Offers case management, administrative support, equipment lending, and promotional opportunities for VTubers and live streaming creators. Operates under a non-restrictive partnership model.
- 17LIVEcoreMajor live streaming platform partner. NeXT conducts promotional events, auditions, and brand collaboration campaigns on the platform. Has executed numerous campaigns including model auditions, merchandise collaborations, and offline events.
- REALITYcorePrimary platform partner for VTuber promotions and collaboration events. NeXT has conducted multiple promotional campaigns including perfume production, merchandise collaborations, and offline event activations.
- TikTok LIVEmajorLive streaming platform for conducting promotional events and campaigns. NeXT provides event planning and operational support for TikTok LIVE campaigns.
- Mixch (ミクチャ)majorLive streaming platform partner for audition events and creator promotions. NeXT won the Bronze Micch Award for organizer excellence in 2024.
- ShowRoommajorLive streaming platform for conducting auditions and promotional campaigns. Multiple collaborations have been conducted for various brand campaigns.
- Cloud Ambassador Platform NetworkcoreNeXT operates the Cloud Ambassador service across 15 partner platforms, providing audition-style promotional events. Enables brands to conduct cost-effective influencer marketing campaigns.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
NeXT competitors and assessment
Company assessmentDirect peers
- BitStar: Japanese VTuber and influencer marketing agency that plans promotional events, manages creator talent, and executes brand campaigns across multiple platforms — directly mirroring NeXT's Galaxy Studios, NEXSTAR, and Cloud Ambassador services.
- VAZ: Japanese VTuber agency and influencer marketing firm providing creator management and brand collaboration services — directly comparable in target market and business model to NeXT.
- Geek Pictures: Japanese company combining VTuber production, influencer marketing, and event services for brands. Comparable to NeXT across the full creator-economy stack from talent management to campaign execution.
- Brave Group: Japanese entertainment company operating VTuber production, live events, and creator marketing services for brands. Competes directly with NeXT in VTuber promotional campaigns and brand collaboration events.
- Kamada Office: Japanese influencer and creator management agency that handles promotional campaigns and talent representation, comparable to NeXT's combined Galaxy Studios and influencer marketing services.
- UUUM: One of Japan's largest MCN/influencer agencies, offering multi-platform creator management and brand collaboration services. Directly comparable to NeXT's creator management and influencer marketing offerings at a larger scale.
Others
- 17LIVE Japan: One of Japan's largest live streaming platforms and a NeXT customer/partner. While not a direct competitor in event production, 17LIVE operates overlapping creator economy services and represents both a channel partner and a potential competitive threat.
Broad incumbents
- Cover Corp (Hololive): Operator of Hololive Production, Japan's largest VTuber agency, with growing brand partnership and event production capabilities. Competes for the same brand collaboration budgets and creator pool that NeXT addresses.
- ANYCOLOR (Nijisanji): Publicly listed operator of the Nijisanji VTuber network with in-house talent management, brand collaboration, and event production capabilities. A larger incumbent in the same creator economy and brand campaign space NeXT targets.
Emerging players
- Re:AcT: Japanese VTuber production company that handles creator casting, event planning, and brand collaborations — overlapping with NEXSTAR and Galaxy Studios' creator discovery and management offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
NeXT social profiles
Digital presenceNeXT financial estimates
Financial estimateRevenue estimate
Valuation estimate
NeXT leadership team
Management profileNumber of profiles
Profiles1 record
NeXT subsidiaries and ownership
Company hierarchySubsidiaries1 record
NeXT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NeXT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NeXT
What does NeXT do?
NeXT plans and produces collaboration projects, audition-style live streaming events, branded merchandise, and advertising campaigns for livestreaming talents and consumer brands. The company operates the Cloud Ambassador online promotion service across 15 live streaming platforms, runs the NEXSTAR monthly audition event format to discover new streamers, and manages VTubers and live streamers through its wholly owned Galaxy Studios subsidiary. It delivers end-to-end services from campaign concept and creative production to media placement across TV, OOH, and transit channels.
Is NeXT a public or private company?
NeXT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NeXT founded?
NeXT was founded in 2023.
Where is NeXT based?
NeXT is headquartered in Tokyo, Japan, in the Asia region.
How does NeXT make money?
Three revenue lines are on record. Event Planning and Production is the primary driver. The others are PR Services and Influencer Marketing and creator/Talent Management.
Who are NeXT's main competitors?
Direct peers on record are BitStar, VAZ, Geek Pictures, Brave Group, Kamada Office and UUUM. 17LIVE Japan is listed as an others. Broad incumbents are Cover Corp (Hololive) and ANYCOLOR (Nijisanji). Re:AcT is listed as an emerging player.
Does NeXT have an API?
No public API is recorded for NeXT.
What industry is NeXT in?
NeXT's product category is Influencer Marketing and Live Streaming Event Production. Its primary akta.pro industry code is MPAGAOAO, Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation), with a secondary code of MPAIAFAI, Live Event Marketing, Sponsorship & Brand Partnerships. Its NAICS code is 54181 and its SIC code is 7311.