Psp/deck Expo

Name

Psp/deck Expo

Legal name

Informa Markets, a trading division of Informa PLC

Website

https://poolspapatio.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Trade Show Events

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Professional & Certification Expos Organizers (THAHABAD)

akta.pro secondary industries

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• Trade show events
• Pool industry expo
• Outdoor living trade
• Deck building expo
• Exhibition services

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor Booth Sales: Manufacturers and suppliers purchase booth space at the expo to showcase products and connect with industry professionals. Booth pricing varies by size and location.
2. Sponsorship Packages: Companies purchase sponsorship and marketing opportunities including on-site signage, digital marketing, educational sessions, special events, and product showcase features.
3. Attendee Registration: Professionals pay registration fees for expo hall access, conference sessions, and networking events. Pricing varies by pass type and PHTA membership status.
4. Exhibitor Services: Additional revenue from exhibitor services including booth furnishings, A/V equipment, lead insights, and customer invite programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PSP/Deck Expo organizes co-located annual trade shows (PSP Expo and Deck Expo) for pool, spa, patio, decking, and outdoor living professionals in North America. The events feature exhibitor booths (450+ companies), expert-led education sessions, certification programs (CBP, CPO), networking matchmaking, and competitions such as the Innovative Product Showcase and Million Dollar Pool Design Challenge. Revenue is generated through exhibitor booth sales, sponsorship packages, attendee registration passes, and add-on exhibitor services.

Product overview

Pool Spa Patio Expo (PSP Expo) and Deck Expo are co-located annual trade events serving the pool, spa, patio, and outdoor living industries in North America. The events feature the PSP Expo core event with over 450 exhibiting companies and 8,000+ industry professionals, and the Deck Expo serving decking professionals sponsored by NADRA. The portfolio includes registration packages (Expo Pass, Conference Pass), pre-conference certification programs through GENESIS and PHTA (including CBP and CPO certifications), the Pool Nation Conference for business education, and event features like the Matchmaking Service for networking, Lead Insights for lead management, the Innovative Product Showcase with awards, and the Million Dollar Pool Design Challenge competition. The events also feature networking events including the Welcome Party and Pool Nation Awards. All events are owned and produced by Informa Markets.

Differentiator

Problem solved

Functional benefit

Brands

• Pool Nation Conference: Business-focused educational conference designed for pool professionals covering business growth, technical training, and retail insights
• Million Dollar Pool Design Challenge
• Innovative Product Showcase
• Pool Nation Awards
• Matchmaking

Products and services

• Pool Spa Patio Expo (PSP Expo)

Quantifiable outcome

• 96% of attendees recognize PSP Expo as a trusted industry resource
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core, supporting and minor.

• Pool & Hot Tub Alliance (PHTA)coreStrategic or Co-development PartnerOfficial Show Sponsor with over 3,800 member companies. PHTA provides education, certifications, advocacy, and standards development. PSP Expo conference sessions approved for PHTA CEUs. GENESIS, a company of PHTA, provides over 100 accredited courses including CBP certification.
• Pool and Spa News (PSN)coreGTM or Marketing PartnerOfficial Show Publication with circulation of more than 16,000 builders, service techs, and retailers. Considered more essential than any other industry publication by a three-to-one margin.
• Pool MagazinesupportingGTM or Marketing PartnerDigital Show Publication providing latest news, expert advice, and practical tips for pool and outdoor living professionals.
• GENESIScoreStrategic or Co-development PartnerOfficial Show Endorser and premier pool industry education program. Since 1998, provides international forum for continuing education and standards in watershape design and construction. Over 100 accredited courses available.
• NADRA (North American Deck and Railing Association)coreStrategic or Co-development PartnerOfficial Show Sponsor for Deck Expo. Brings together industry leaders, innovators, and experts to showcase latest in outdoor living solutions.
• Pool Nation Boot CampsupportingGTM or Marketing PartnerEducation partner providing business-focused conference for pool professionals.
• Master Pools GuildsupportingGTM or Marketing PartnerEducation partner supporting pool industry education initiatives.
• American Shotcrete AssociationminorGTM or Marketing PartnerEducation partner providing technical expertise for pool construction.
• National Plasterers CouncilminorGTM or Marketing PartnerEducation partner supporting industry standards and training.
• National Drowning Prevention Alliance (NDPA)minorGTM or Marketing PartnerNonprofit partner focused on water safety education.
• Independent Pool and Spa Service Association (ipssa)minorGTM or Marketing PartnerAssociation partner for pool service professionals.
• Colin's HopeminorGTM or Marketing PartnerNonprofit partner focused on drowning prevention and water safety.

Scale indicators8 records

Direct peers

• High Point Market: Semiannual home furnishings trade show operating one of the largest B2B furnishings events in North America. Comparable as a large-scale, association-supported B2B trade event with strong exhibition, education, and sponsorship revenue mix.
• The International Surface Event (TISE): Trade event covering flooring, stone, and tile surfaces. Comparable as a multi-track B2B expo with co-located educational programming and certification pathways serving building-products professionals.
• International Builders' Show (NAHB): Annual B2B trade show for the residential construction industry, drawing builders, manufacturers, and service providers. Directly comparable to PSP/Deck Expo as a large-scale North American construction trade event with overlapping exhibitor and attendee bases in outdoor living and home improvement.
• KBIS (Kitchen Bath Industry Show): Premier B2B trade show for the kitchen and bath industry, co-located with IBS. Comparable to PSP/Deck Expo as a high-end B2B residential construction trade event with strong educational component and association partnerships.
• Emerald (Informa Markets competitor events portfolio): Multi-vertical B2B trade show operator running events such as Inspired Home Show and Surf Expo. Comparable as a competing B2B event organizer that targets similar home and lifestyle audiences with annual expositions and educational programming.
• Coverings (Tile & Stone Expo): Annual trade show for the tile and stone industry organized with industry associations. Comparable as a B2B trade exhibition that combines exhibiting, education, and certification elements with a focused vertical audience.

Emerging players

• International Contemporary Furniture Fair (ICFF): Annual B2B design trade show for high-end furniture and outdoor living products. Comparable as a curated design-focused trade event with overlapping exhibitor interest in outdoor living and adjacent lifestyle products.

Broad incumbents

• RX Global (Reed Exhibitions): One of the world's largest B2B trade show organizers, a division of RELX, operating hundreds of exhibitions across industries. Comparable as a large incumbent event organizer with comparable vertical-specific trade show offerings and similar revenue model.
• Hanley Wood / Zonda Events: Residential construction media and events brand operating trade shows and conferences for builders and remodelers. Comparable as a broader construction-focused event/media platform with overlapping audiences in outdoor living and home improvement.

Regional players

• DesignBUILD: Major building industry trade show in Australia with similar exhibiting, education, and association-partnership model. Comparable as a peer event concept but operating primarily in the Australian market rather than competing directly in North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/psp-expo

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Psp/deck Expo