What PÉPINIÈRE BÉRILLON does

Pépinières Lilian Berillon is a privately held French vine plant nursery operating as a SAS from Jonquières in the Vaucluse, with its production nursery located in Villeneuve-lès-Avignon. Founded by Lilian Berillon, whose massal-selection work began in 2003, the company occupies 170 hectares of own land and is, by its own claim, the only French wine nursery with full autonomy in raw materials — 35 hectares of self-produced rootstocks and 15 hectares of self-produced graft wood — alongside a 15-hectare conservatory hosting 60+ varieties. The core technology is massal selection (maintaining over 100 individuals per main international variety for genetic diversity) combined exclusively with whip-and-tongue grafting, which the company states produces stronger weld integrity than mechanical omega grafting. Sanitary quality is enforced through a three-year selection protocol with dual Elisa and PCR testing performed by COFRAC-accredited laboratories.

The product line consists of grafted-welded vine plants from the conservatory, self-produced rootstocks and graft wood sold as raw materials, and bespoke 'Sélections Privées' (private/custom massal selections) priced per project. Plants are priced from €6 per plant excluding delivery; customers are advised to reserve assemblies before the March grafting season, with no stock trading once exhausted. Distribution is direct-to-winegrower in France only, with site visits by appointment and no intermediaries. The go-to-market is sales-led and reliant on direct consultation, supported by a documentary ('Un point c'est tout'), Instagram presence (@pepiniereberillon), and a content-marketing website (lilian-berillon.fr). The 2025 corporate priority is pursuing organic and biodynamic certification across all production, with the articulated 'Berillon 2035' vision pivoting positioning from 'total autonomy' to 'total success' in partnership with winegrowers and downstream consumers.

The company is family-owned with no disclosed venture capital or private equity backing, operates as a single legal entity (SAS Pépinières Lilian Berillon) with no subsidiaries, and has no public revenue or funding figures disclosed. The customer base is professional winegrowers committed to long-term, biodynamic, or terroir-driven viticulture, and the company positions its value proposition around vineyard longevity (20+ year plant life), aromatic complexity, and resilience from genetic diversity.

Name

PÉPINIÈRE BÉRILLON

Legal name

SAS Pépinières Lilian Berillon

Website

https://lilian-berillon.fr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Pépinières Lilian Berillon is a 170-hectare French family-owned vine nursery producing grafted vine plants exclusively through massal selection and whip-and-tongue grafting for professional French winegrowers focused on biodynamic and terroir-driven viticulture.

Ownership category

akta.pro rank

Product category

Viticulture Nursery / Vine Plant Production

NAICS

Nursery and Tree Production (111421)

SIC

Agricultural Services (700)

akta.pro primary industry

Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA)

Keywords

• Vine nursery
• Massal selection
• Grafted vine plants
• Viticulture nursery
• Whip and tongue grafting

Headquarters

HQ city

Jonquières

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Vine Plant Sales: Sale of grafted-welded vine plants from conservatory, priced from €6 per plant excluding delivery. Customers reserve assemblies before grafting season (starting March). No stock trading once assemblies are exhausted.
2. Private/ Custom Massal Selections: Bespoke massal selection services for winegrowers requiring private or custom solutions. Cost defined based on specific expectations and requirements. Long-term engagement approach emphasizing sanitary priority.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pépinières Lilian Berillon produces grafted vine plants for professional winegrowers, applying massal selection (sélections massales) and whip-and-tongue grafting (greffage en fente à l'anglaise) across a 170-hectare nursery with full autonomy over graft wood (15 ha), rootstocks (35 ha), and a 15-hectare conservatory of 60+ varieties. Plants are sold directly to winegrowers at unit pricing, with private/custom massal selections available on a bespoke basis, and all material passes three-year selection with COFRAC-accredited Elisa and PCR sanitary testing.

Product overview

PÉPINIÈRE BÉRILLON is a 170-hectare family-owned vineyard nursery operating as a single unified offering focused on producing high-quality grafted vine plants exclusively through massal selection and whip-and-tongue grafting. The core product consists of grafted-welded plants sourced from their 15-hectare conservatory (housing over 60 varieties) and supported by self-produced rootstocks (35 ha) and graft wood (15 ha). The nursery differentiates through total autonomy in raw materials and land, uncompromising quality practices, and rigorous three-year sanitary protocols (Elisa then PCR testing via COFRAC-accredited laboratories). As of 2025, the team is pursuing organic and biodynamic certification for the entirety of their production. Custom private selections are available for winegrowers seeking bespoke assemblies, with pricing based on specific requirements.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Plants survive 20+ years without replanting, reducing long-term vineyard maintenance costs
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Agromillora Iberia: Spanish-based global nursery group producing high-volume grafted vines and other nursery crops across Mediterranean wine regions. Comparable as a vine nursery producer, but with much broader crop and geographic portfolio than Bérillon's single-crop French focus.
• Vivai Cooperativo Rauscedo (VCR): Italian cooperative and world's largest vine nursery, producing hundreds of millions of grafted vines annually for global markets. Comparable as a grafted vine producer for winegrowers, but operates at vastly greater scale with clonal rather than massal selection as the core offering.

Direct peers

• Mercier Frères & Cie: One of the largest French vine plant nurseries, producing grafted vines for winegrowers across France. Directly comparable as a wholesale producer of grafted vine plants at similar scale and serving the same professional winegrower customer base, though historically focused more on clonal selection than massal.
• Daydé Pépinières Viticoles: French vine nursery specialized in grafted vine plant production for professional winegrowers in southern France. Directly comparable category, scale, and customer segment, competing for the same massal and clonal planting contracts.
• Pépinières Guillaume: Family-run French vine nursery based in Burgundy producing grafted vine plants, including custom selections for high-end domaines. Directly comparable offering and customer base, with strong reputation in Burgundy and Champagne.
• Pépinières Gentioux & Fils: Multi-generational French vine nursery producing grafted vine plants for French winegrowers. Comparable scale, customer base (professional vignerons) and direct-to-grower distribution model.
• Pépinières Richter: Long-established French vine nursery producing grafted vines and rootstocks for French and European winegrowers. Comparable producer-side offering (grafted vine plants for vineyards) though traditionally more clonal-focused than Bérillon's massal emphasis.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pepiniereberillon
• Facebookfacebook.com/pepiniereberillon
• LinkedInlinkedin.com/company/pepinieres-lilian-berillon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PÉPINIÈRE BÉRILLON