What All Abilities Cheer And Dance does

All Abilities Cheer and Dance is a privately-held, Adelaide-based studio founded in July 2020 by Director Mrs Alana, operating exclusively for people with disabilities of all ages. It delivers cheerleading, dance, and movement programs across more than a dozen class types — including Cheerleading Level 1, Perform Ability (therapy-based performing arts), Dance Play, Junior Rec Dance, Lyrical/Contemporary, Hip Hop, Pom, Jazz, Tap, Music & Movement, private lessons, online Sing Sign & Move sessions, and competition teams — at two Adelaide community venues (Royal Park and Mile End South) for the 2026 program year. The studio's coaches combine formal disability-sector qualifications (e.g., Bachelor of Disability and Developmental Education, Postgraduate Certificate in Disability Studies, Positive Behaviour Support Practitioner credentials) with lived disability experience, and are affiliated with Perform Ability and Special Olympics Australia. All Abilities is not a registered NDIS service provider, but its fees are aligned with NDIS Pricing Arrangements and Price Limits 2025-26, allowing NDIS plan-managed and self-managed participants to claim classes under Core Supports — Social and Community Participation.

The business operates a direct-to-consumer go-to-market: prospective participants register interest via the company's Wix-hosted website, email, or phone, after which pricing is provided on a quote basis. Revenue is generated primarily from recurring monthly program fees (subscription model), with an ancillary one-time revenue stream from custom-branded merchandise (training bags, jerseys, backpacks, pom-poms, lanyards, drink bottles). Distribution is domestic and single-metro: programs are delivered in-person at the two Adelaide venues, with online delivery channeled through the Perform Ability partnership. The studio has no disclosed app, API, or AI/ML capability layer; its technical footprint is limited to its website, social media presence (Facebook, Instagram, LinkedIn), and standard productivity tooling. Headcount is reported at 1-10 employees and no funding rounds, parent company, or external investment are disclosed.

Marketing and customer acquisition rely on earned media (ABC News Adelaide, 7NEWS, The Advertiser, Kiddo Mag, UniSA Connect, GLAM Adelaide, Adelady), organic social media, NDIS-network referrals (Support Coordinators, Local Area Coordinators, Plan Managers), and word-of-mouth within parent and disability-sector communities. The studio's competitive position rests on a category-of-one claim in Adelaide (the only studio offering recreation, competition, and online disability cheer/dance programs under one roof), therapeutic coaching credentials, and competition pathway representation at the ICU World Cheerleading Championships in April 2025.

Name

All Abilities Cheer And Dance

Legal name

All Abilities Cheer and Dance

Website

https://allabilitiescheeranddance.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

All Abilities Cheer and Dance is an Adelaide-based studio founded in July 2020 that delivers cheerleading, dance, and movement programs exclusively for people with disabilities of all ages, across recreation, competition, and online formats.

Ownership category

akta.pro rank

Product category

Adaptive Cheerleading and Dance Services

NAICS

Fine Arts Schools (61161), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industry

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

Keywords

• Adaptive cheerleading classes
• Disability dance programs
• Inclusive performing arts
• Therapy-based dance
• Adaptive cheerleading teams

Headquarters

HQ city

Adelaide River

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Program fees (cheerleading and dance classes): Revenue is generated from participant enrollment fees for cheerleading, dance, and movement programs. Fees are aligned with NDIS Pricing Arrangements and Price Limits 2025-26, making programs accessible to NDIS plan-managed and self-managed participants under Core Supports — Social and Community Participation. Not a registered NDIS provider.
2. Merchandise sales: Sale of custom-branded merchandise including training bags ($80), jerseys ($60 front/back), maroon backpacks with name ($155), pom-poms ($45 pair), lanyards ($5), and drink bottles ($10). Custom merchandise is made to order. Prices do not include GST.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

All Abilities Cheer and Dance delivers cheerleading and dance classes, competition teams and private lessons for people of all ages with disabilities in Adelaide, South Australia, with online program options through Perform Ability. Programs include CheerAbility (cheerleading levels), DanceAbility (Tap, Hip Hop, Jazz, Pom, Lyrical/Contemporary, Music & Movement, Junior Rec Dance, Dance Play), Perform Ability dance, competition dance teams, private lessons and custom merchandise (training bags, jerseys, backpacks, pom-poms, lanyards, drink bottles). Fees are aligned to NDIS Pricing Arrangements and Price Limits 2025-26.

Product overview

All Abilities Cheer and Dance is a disability cheer and dance studio offering a portfolio of recreational and competitive programs. The studio operates as a single unified service provider with multiple program offerings under one roof. Core programs include Cheerleading (Level 1), Perform Ability (therapy-based dance), Dance Play (early childhood), Junior Rec Dance, and multiple dance styles (Lyrical/Contemporary, Hip Hop, Pom, Jazz, Tap, Music & Movement). The studio also offers Private Lessons, Online Sing Sign & Move (via Perform Ability partnership), and Competition Teams. Additional offerings include custom merchandise. The studio serves people with disabilities including Autism Spectrum Disorder, Down syndrome, Cerebral palsy, and other conditions, operating from locations in Adelaide's inner-southern and western suburbs (Royal Park and Mile End South).

Differentiator

Problem solved

Functional benefit

Products and services

• Cheerleading Independent Level 1 (CheerAbility Level 1) Cheerleading program for independent participants ages 5+ involving stunting, tumbling, jumping and dancing with qualified cheer and tumble coaches. For people with disabilities seeking an adaptive cheerleading pathway.
• Perform Ability Dance Therapy-based performing arts program for people of all ages with disabilities in which students learn dance routines to support self-expression, creativity and imagination.
• Dance Play Dance program for young children ages 1+ focusing on fun and creativity, nurturing a love for music and movement in a supportive and inclusive environment.
• Junior Rec Dance Dance program for students ages 5+ learning jazz funk routines with ribbons, pom-poms, and games to build confidence, spatial awareness, rhythm, endurance and socialisation.
• Lyrical/Contemporary Dance Dance style combining ballet and jazz elements, using inspiration of movement from music and emotions portrayed throughout the song for ages 13+.
• Hip Hop Unique, upbeat style of dance combining freestyle movements for ages 8+, allowing dancers to express themselves through movements and music.
• Pom Style of jazz dance using pom poms for ages 8+ focusing on strong arm movements, precise and synchronised arm movements, formations, jumps, and skills.
• Jazz Dance style combining techniques from classical and modern dance, performed to upbeat music, emphasising energy, style and technique for ages 8+.
• Tap Unique dance style where dancers wear shoes fitted with heel and toe taps to create different beats by rhythmically striking the floor for ages 8+.
• Music & Movement Program for all ages participating in activities with ribbons, pom poms and games to build confidence, spatial awareness, rhythm, endurance and socialisation.
• Private Lessons 1:1 and 1:2 private sessions available for all ages with 30-minute tailored sessions, with competition pathways available for those wishing to compete.
• Online Sing, Sign & Move Online tuition available for group dance programs and private sessions in dance, singing and drama, delivered in partnership with Perform Ability.
• Competition Dance Teams Competition teams including Junior Dance Team (ages 8+), Lyrical/Contemporary, Hip Hop, Pom, Jazz, and Cheerleading Level 1 teams for participants who wish to compete.
• Custom Merchandise Custom merchandise including training bags ($80), jerseys ($60 front/back), maroon backpacks with name ($155), pom-poms ($45 pair), lanyards ($5) and drink bottles ($10). Custom merchandise is made to order. Prices exclude GST.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Perform AbilitycoreStrategic or Co-development PartnerAll Abilities is affiliated with Perform Ability, Australia's fastest growing therapy-based performing arts program for people of all ages with disabilities. Perform Ability is a therapy-based dance program that students learn fun routines allowing self-expression, creativity, and imagination. The affiliation validates the studio's approach and provides a pathway for students.
• Special Olympics AustraliacoreStrategic or Co-development PartnerAll Abilities is proudly affiliated with Special Olympics Australia. Coaches have completed disability awareness and inclusive coaching courses through Special Olympics Australia. The affiliation provides competition pathways and credibility within the disability sports community.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Disability Sports Australia: National peak body for disability sport in Australia, advocating for inclusive participation across all sporting disciplines. Comparable to All Abilities in the disability-sports space and a potential referral / partnership channel, though it operates as an industry body rather than a direct program provider.
• Ausdance: The national peak body for dance in Australia, representing the broader dance industry across education, performance, and recreation. Relevant as an industry umbrella and benchmarking body for All Abilities' dance education programs, though it does not deliver direct disability-specialised instruction.
• Special Olympics Australia: The national disability sports umbrella body of which All Abilities is a proud affiliate. Overlapping in adaptive sport competitions and disability awareness coaching, Special Olympics Australia is broader in scope (multi-sport) but provides the credentialing and competitive pathways that All Abilities leverages.

Others

• Northcott: Major NDIS-registered disability services provider in NSW and beyond, delivering therapy, accommodation, and recreation programs. Relevant as an NDIS-support ecosystem participant that may funnel plan-managed participants to All Abilities, though its core offering is therapy and support services rather than cheer/dance.
• Cerebral Palsy Alliance: Major Australian disability services provider offering therapy, accommodation, and recreation programs to people with cerebral palsy and other disabilities. Comparable as a disability-services ecosystem participant that may refer participants to All Abilities for inclusive cheer/dance, though its core business is therapy and support services.
• Attitude Foundation: Australian disability arts and media foundation promoting the work of creators with disabilities. Adjacent as a disability-arts ecosystem participant that overlaps with All Abilities' inclusive performing-arts mission, though its primary focus is on disability-led storytelling and media rather than instruction.
• Variety the Children's Charity (Variety SA): Granted All Abilities a Variety SA grant in 2021 to support inclusion in cheer and dance. Variety is functionally an adjacent funder/funder-network within the disability children's space, comparable partnership-wise as a disability-focused channel that connects to All Abilities' participant base.

Direct peers

• Rainbow Club: Australian network providing adaptive swimming lessons for children with disabilities. Direct peer in the adaptive recreation/services-for-disability space, offering structured instructional programs that are often eligible for NDIS — and a comparable model for community-led, disability-focused recreational programming.
• Perform Ability: Australia's therapy-based performing arts program for people of all ages with disabilities. Perform Ability is directly affiliated with All Abilities, delivers the Online Sing, Sign & Move program, and offers a near-identical value proposition (disability dance, choreography, self-expression) — making it the closest direct peer.
• Sporting Wheelies and Disabled Association: Queensland-based disability sports organisation offering a wide range of adaptive recreation and sport programs. Comparable to All Abilities as a disability-specialised sport/recreation provider in Australia, though operating at a larger state-wide scale and across multiple sports.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/allabilitiescheerdance
• LinkedInlinkedin.com/company/all-abilities-cheer-and-dance
• Instagraminstagram.com/allabilitiescheerdance

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Abilities Cheer And Dance