What PxB Studios GmbH does

PxB Studios GmbH is a Berlin-based immersive media production studio that develops, designs, and produces content for museums, exhibitions, themed environments, events, and trade fairs. Founded and co-led by Jana Pausinger and Alexander Bartneck — who bring 18 and 20+ years of specialized production experience respectively — the company is organized as a privately held German GmbH with no disclosed institutional investors, funding rounds, or parent company affiliations. The studio's service portfolio spans VR/AR/MR applications, 360-degree and fulldome films, screenwall content, projection mapping, gesture-controlled interactive installations, photogrammetry-based 3D scanning (including via heavy-lifter drone), wave field synthesis and binaural audio, image films, documentaries, social media formats, and previsualization materials. Underlying technical capabilities combine standard immersive-media production tooling with specialized formats such as fulldome projection and wave field synthesis audio, but no proprietary platform, AI models, or software products are commercialized.

The company operates a project-based professional services model with custom per-project quoting and no publicly disclosed pricing. Revenue is generated through direct engagement with cultural institutions and corporate clients, supplemented by agency partnerships with exhibition designers, brand agencies, and event companies (including insglück, C4 Berlin, Whybrand, studio klv, NeoNext Berlin, Habegger, Fireplace, kk archpro, Nüssli, and Fraunhofer HHI). The client base spans German museums and cultural institutions (Jüdisches Museum Berlin, Deutsches Fußballmuseum Dortmund, Deutsches Technikmuseum Berlin, Klimahaus Bremerhaven, Mauritshuis Den Haag, Ernst Leitz Museum, Anoha Kindermuseum, FIFA World Football Museum Zürich, Stiftung Schloss Friedenstein Gotha, Museum für Kommunikation Berlin, Landesmuseen Schleswig-Holstein), corporate clients (Deutsche Bahn, Wöhner, sinit Kunststoffwerke, Pictet Bank, Schaltbau, Johanniter Unfallhilfe), foundations (Bertelsmann Stiftung), and international Expo pavilions (Kazakhstan at Dubai 2021, Kuwait at Osaka 2025).

Go-to-market is sales-led, relying on the founders' reputation, repeat clients, agency subcontracting, and a website portfolio of completed work rather than active outbound marketing. The studio has won a Silver award at the Deutscher Wirtschaftsfilmpreis 2022 for the corporate image film 'the sound of sinit,' multiple Wirtschaftsfilmtage 2022 awards, and Exhibitor Awards 2022 (1st Best Presentation, 3rd Best Large Pavilion) for the Kazakhstan Pavilion at Expo Dubai 2021. Operational geographies include Germany, Switzerland, the Netherlands, the UAE, Qatar, Kuwait, and Japan, with active production extending through Expo Osaka 2025.

Name

PxB Studios GmbH

Legal name

PxB Studios GmbH

Website

https://pxb-studios.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

PxB Studios GmbH is a Berlin-based immersive media production studio that creates VR/AR, fulldome, projection mapping, and interactive installations for museums, exhibitions, themed environments, corporate clients, and international Expo pavilions, led by co-founders Jana Pausinger and Alexander Bartneck.

Ownership category

akta.pro rank

Product category

Immersive Media Production Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Sound Recording Industries (512), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

VFX Production & Supervision (2D/3D, Compositing, FX, CG) (MPADAHAA)

akta.pro secondary industries

VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB), In-Camera VFX (ICVFX) Systems Integration & Workflows (MPAHADAE), Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)

Keywords

• Immersive media production
• Museum exhibition media
• VR AR content production
• Projection mapping services
• Expo pavilion media

Headquarters

HQ city

Berlin-müggelheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Media Production Services: Project-based media production for museums, exhibitions, events, trade fairs, and themed environments. Includes VR experiences, image films, documentaries, social media formats, interactive installations, and special format films.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

PxB Studios develops, designs, and produces immersive media content for museums, exhibitions, events, trade fairs, and themed environments. Core offerings include VR/AR/MR experiences, special format films (fulldome, screenwall, 360-degree), projection mapping, interactive installations, photogrammetry/3D scanning, image films, documentaries, and social media formats delivered as project-based media production services.

Product overview

PxB Studios GmbH is a media production studio specializing in immersive media content creation with over 30 years of experience. The company offers a comprehensive portfolio of media production services rather than a single unified product platform. Their core offerings include VR/AR/MR applications (including VR animation films and interactive experiences), special format films (360° dome films, screenwalls, panorama films, fulldome content), projection mapping installations, multimedia room staging, image films, interactive exhibits, web applications with 360° microsites, social media and online series formats, documentaries, and photogrammetry/3D scanning services. They serve museums, exhibitions, events, trade fairs, and themed environments, with clients including the Jüdisches Museum Berlin, Deutsches Fußballmuseum, and various international expo pavilions. The company is led by Jana Pausinger and Alexander Bartneck and operates from Berlin.

Differentiator

Problem solved

Functional benefit

Products and services

• VR/AR/MR Applications Virtual reality, augmented reality, and mixed reality experiences including VR animation films and interactive VR experiences designed for museums, exhibitions, and themed environments.
• Special Format Films Special-format film production covering 360-degree dome films, large screenwall content, 180-degree panorama films, portrait formats, and other unconventional display formats for immersive viewing environments.
• Projection Mapping Projection mapping service that displays visual content on architectural surfaces and three-dimensional objects, creating immersive visual experiences on non-traditional surfaces such as buildings and industrial artifacts.
• Multimedia Room Staging End-to-end multimedia and multi-sensory room installations that integrate various media technologies to create immersive environments for museums, exhibitions, and themed spaces.
• Image Films Corporate image films including documentary formats, special-format films, and music-based image films produced for corporate clients and cultural institutions.
• Interactive Exhibits Interactive and gesture-controlled applications designed for museums and exhibitions that enable visitor participation, hands-on engagement, and educational interaction.
• Web Applications Web applications and websites including 360-degree microsites and online content formats that extend museum and exhibition presence to digital audiences.
• Social Media and Online Formats Social media clips and online series formats produced for digital communication, audience engagement, and extended content distribution for cultural institutions.
• Pitch and Previsualization Films Previsualization films for scenographic concepts and format development that allow clients and partners to visualize proposed projects before committing to full production.
• Documentaries Documentary productions and documentary-style content produced for museums, events, and cultural institutions.
• Photogrammetry and 3D Scanning Photogrammetry-based 3D object scanning using heavy-lifter drones and handheld equipment to create detailed digital replicas of artifacts and architecture for VR staging and exhibition objects.
• 3D Animation 3D animation and production services for VR experiences, interactive installations, and explanatory films for museums, exhibitions, and corporate clients.

Quantifiable outcome

• Won Silver Award at German Economic Film Prize 2022 for the sound of sinit image film
• +1 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• insglück Gesellschaft für Markeninszenierung mbHcoreChannel Partner/ Reseller/ DistributorAgency partner for the Kuwait Pavilion at Expo Osaka 2025. PxB Studios produced five interactive exhibits for the 'Dawn in the Desert' themed space under this partnership.
• C4 Berlin GmbHcoreChannel Partner/ Reseller/ DistributorPartner on the Gottorfer Globus project for Landesmuseen Schleswig-Holstein, where C4 Berlin served as primary contractor and PxB Studios as production specialist.
• Whybrand GmbHcoreChannel Partner/ Reseller/ DistributorAgency partner for multiple Wöhner projects (Motus C14 product introduction, HMI, Round Table) and the sinit kunststoffwerke image film project.
• studio klv GmbH & Co KGcoreChannel Partner/ Reseller/ DistributorPartner on Klimahaus Bremerhaven extreme weather exhibition and Ernst Leitz Museum animation projects.
• NeoNext Berlin GmbHcoreChannel Partner/ Reseller/ DistributorPartner on the Brandenburg.Ausstellung project for Haus der brandenburgisch-preußischen Geschichte, where NeoNext Berlin was the main contractor.
• HabeggerminorOthersListed as agency/institution partner on company website footer.
• FireplaceminorOthersListed as agency/institution partner on company website footer.
• kk archprominorOthersListed as agency/institution partner on company website footer.
• NüssliminorOthersListed as agency/institution partner on company website footer.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Studio NAND: Berlin-based studio specializing in real-time, data-driven, and immersive installations for museums and brand environments. Comparable in immersive-media for cultural clients and Berlin base, with stronger emphasis on real-time/interactive tech.
• Refik Anadol Studio: Media art and design studio producing AI-driven immersive installations and data sculptures for museums and public spaces. Comparable in museum immersive-media delivery and projection/display technologies, with a more art-driven positioning.

Direct peers

• S1T2: Australia-based immersive-media studio producing interactive exhibits, VR experiences, and projection mapping for museums, galleries, and cultural institutions. Comparable in immersive-format mix and museum/cultural client base, though serving a different geography.
• Moment Factory: Montreal-based multimedia studio producing immersive installations for museums, public spaces, and themed environments worldwide. Comparable in immersive-media production for cultural clients, though at significantly larger scale and global reach.
• Tamschick Media+Space: German studio specializing in immersive media staging for museums, exhibitions, and themed environments, including projection mapping and multi-sensory installations. Directly overlaps PxB's core market and service mix.
• Random International: London-based studio creating large-scale immersive installations combining light, movement, and digital media for museums and public exhibitions. Comparable in immersive-installation focus and museum/exhibition client base.
• Marshmallow Laser Feast: London-based experiential art and immersive-media collective producing VR, projection mapping, and fulldome experiences for cultural institutions and exhibitions. Comparable in immersive-format production (VR, fulldome) and museum client base.
• ART+COM Studios: Berlin-based studio creating immersive media installations, projection mapping, and interactive exhibits for museums, exhibitions, and brand spaces. Directly comparable to PxB in geographic base, customer type (cultural institutions), and immersive-media service offering.
• iart: Basel-based studio developing interactive media installations, projection mapping, and immersive experiences for museums, exhibitions, and public spaces. Comparable German-speaking peer with similar client base and technology stack.

Broad incumbents

• insglück Gesellschaft für Markeninszenierung: German agency creating brand and exhibition experiences including themed environments and expo pavilions. Comparable as an expo/exhibition client-partner and competitor, but broader in scope with larger teams and corporate-event focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PxB Studios GmbH