WeArePepper GmbH

What WeArePepper GmbH does

WeArePepper GmbH is a privately held, Zürich-based PR and communications agency founded in 2020 through a management buyout by Sebastian Schneider and Karin Lehmann from PPR Media Relations AG (formerly part of Keystone-SDA). The firm serves nationally and internationally operating enterprise clients across fashion and retail, sports and outdoor, consumer electronics, entertainment, tourism, finance, transportation, healthcare, and nonprofit sectors. Service offerings span Public Relations consulting, Influencer Relations campaigns, professional photography and video production, event management, social media management, and a proprietary cloud-based Media Database platform for distributing images, videos, and press releases to media contacts. Documented clients include H&M, Skechers, Columbia Sportswear, Stokke, Nikon GmbH, Panasonic, Disneyland Paris, Lausanne Tourismus, Allianz Suisse, ZKB, Sigvaris, Bernina, and Special Olympics Switzerland, among others.

The firm's revenue model is professional services: project-based, quote-driven engagements with no publicly disclosed pricing or recurring contracts. Distribution to national and international media is delivered through a longstanding partnership with Swiss news agency Keystone-SDA, supplemented by the agency's own Media Database and an international partner-agency network for cross-border productions. GTM is enterprise field-sales-led, supported by thought-leadership content (blog, industry publications, webinars) and direct client relationships. The agency is reported to have 1–10 employees (five+ named), 500+ curated influencer and blogger contacts, and multilingual capabilities (German, English, French).

Operational technology is non-proprietary and third-party dependent: MailChimp for email, YouTube embeds, Canva Pro for design, Keystone-SDA for distribution, and Landau Media for monitoring and clipping. AI tooling is applied to influencer identification and authenticity assessment, generative content production for influencer posts, and campaign ideation — positioned on the website as a forward-looking capability rather than as a core product. There are no patents, no proprietary models, and no disclosed research investments, and the firm has raised no external funding.

Name

WeArePepper GmbH

Legal name

WeArePepper GmbH

Website

https://wearepepper.ch

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

WeArePepper GmbH is a Zürich-based, privately held PR and communications agency offering public relations, influencer relations, photography, video production, events, and a proprietary media-distribution database to enterprise clients across fashion, tech, finance, tourism, and nonprofit sectors in Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR Consulting and Strategy Services: Professional consulting services for public relations strategy, media relationship management, and communications planning for enterprise clients.
2. Influencer Relations Services: Campaign conception, influencer coordination, and management services for brands seeking to leverage influencer marketing.
3. Visual Content Production: Photography, video production, and image/video distribution services including hosting capabilities.
4. Database/Media Portal Services: Cloud-based media database for distributing images, videos and press releases to media contacts and partners.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

WeArePepper GmbH is a Zürich-based PR agency that delivers integrated communication services for enterprise clients, including public relations consulting, influencer marketing campaign management, professional photography and video production, and social media services. The agency also operates a proprietary cloud-based Media Database platform used to distribute press releases, images, and videos to media contacts and partners in multiple languages.

Product overview

WeArePepper GmbH is a PR agency in Zurich offering a comprehensive suite of communication services including Public Relations, Influencer Relations, Photography, Video Production, and Social Media. The core offerings are service-based rather than software products. The agency operates a proprietary Media Database platform for distributing content to media contacts. Services include consulting, media relationship management, content production (photography and video), event management, and campaign analysis. The company has a network of 500+ influencer contacts and maintains partnerships with distribution agencies like Keystone-SDA for media reach.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 200,000+ reach with 5% engagement rate achieved for Bernina campaign with 11 influencers
• +2 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Keystone-SDAcoreChannel Partner/ Reseller/ DistributorLongstanding partnership for distributing images and videos to national and international media outlets. WeArePepper organizes photo production and distributes image selections via Keystone-SDA to Swiss media houses. Partnership dates back to the agency's origins as PPR Media Relations.
• WitwinkelminorImplementation/ SI/ Consulting PartnerPartner agency for video production implementation. WeArePepper collaborated with Witwinkel on Skechers social media video spot production.
• gestalten agminorStrategic or Co-development PartnerCreative partner for visual content formatting. Partnered with WeArePepper on PaarImpuls Instagram account for Paarberatung Zürich.
• International Partner AgenciesminorChannel Partner/ Reseller/ DistributorNetwork of partner agencies worldwide for organizing photographers and video producers internationally, enabling German, French, and English productions across various formats.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Hill+Knowlton: Global PR firm with operations in Switzerland. Directly comparable on enterprise media relations and influencer services, but embedded in a global network rather than a specialist local agency.
• Edelman: World's largest PR agency with a Zurich office. Competes for the same enterprise and corporate communications mandates as WeArePepper, particularly with multinational brands.
• Ketchum: Global PR firm (part of Omnicom) with European operations. Comparable on enterprise influencer relations and media work for international brands active in Switzerland.
• Weber Shandwick: Global communications network with DACH presence. Comparable on integrated PR and influencer offerings, though delivered at much larger scale.
• FleishmanHillard: International PR network with a Geneva/Zurich presence. Competes for enterprise PR and communications strategy engagements in the Swiss market.
• Burson (formerly BCW): Global PR and communications network with a significant Swiss presence. Same enterprise PR services but as part of a much larger portfolio serving multinational clients.

Direct peers

• PRfact: Zurich-based PR agency serving Swiss and international clients across media relations, content, and influencer work. Comparable boutique-to-mid-size PR competitor in the same Swiss market.
• Farner: Switzerland's largest independent PR and communications consultancy, headquartered in Zurich. Direct competitor for enterprise PR mandates and is also listed as a subcontracting client of WeArePepper for visual services.

Regional players

• Serviceplan Group: Large independent German agency group with DACH-wide presence. Comparable for integrated communications and influencer marketing to enterprise brands, but headquartered in Germany.
• Jung von Matt: Leading creative/advertising agency group with a Swiss office. Comparable for integrated influencer and content marketing campaigns, though primarily an advertising-led rather than PR-led model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wearepeppergmbh
• Instagraminstagram.com/_wearepepper

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeArePepper GmbH