The Micro Farmers Ltd.

What The Micro Farmers Ltd. does

The Micro Farmers Ltd. is a privately held Canadian e-commerce company, incorporated and operating from Summerside, Prince Edward Island, that designs, packs, and ships home grow kits for microgreens, wheatgrass, pet grass, herbs, lettuce, and salad vegetables. Founded in 2014 by Max after he began growing microgreens in his basement during a Canadian winter, the company transitioned from selling pre-grown microgreens at local farm markets and CSAs to retailing self-contained, windowsill-friendly grow kits, after observing material waste in pre-grown inventory. The company is run day-to-day by Max (content and design) and his wife Annie (operations, kit packing, customer service), making it a true family-run micro business with no external institutional funding, a small headcount of two core staff plus occasional helpers, and a headquarters-and-warehouse footprint consolidated in PEI.

The core product technology centers on natural hemp grow mats made in Alberta, Canada from Canadian-grown industrial hemp, processed through chemical-free mechanical decortication and needle punching. These biodegradable, compostable mats replace soil, coir, or peat and are paired with BPA-free reusable melamine grow trays (approximately 9.5cm x 15cm x 2cm) and four proprietary organic microgreen seed mixes: Peas Please (speckled and dwarf grey sugar peas), Sweet Greens (broccoli, green kale, rapini, red clover), Zesty Radish (radish mix and crimson clover), and Tangy Greens (komatsuna, collards, turnip, radish, red clover). The catalog spans entry-level single-tray kits at CAD $18 up to 24-refill "Small Micro Farm" kits at CAD $64, with accessories (reusable trays at CAD $14, hemp grow mats at CAD $6/12-pack, Jiffypot biodegradable pots, Jiffy compressed peat pellets) and bulk seeds sold separately. Adjacent product lines include Homegrown Wheatgrass starter and refill kits, pet/cat grass kits, an Organic Lettuce Garden Kit (4 varieties), an Organic Herb Garden Starter Kit (6 varieties), and a Complete Salad Garden Kit.

The business operates on a product-led growth model via a Shopify-powered DTC storefront (themicrofarmers.ca), with Canada Post fulfillment, CAD $10 flat shipping on orders over $60 across Canada, and bilingual (English/French) educational content. Revenue is generated from one-time physical product sales, recurring consumable refills (seeds and hemp mats), and four B2B channels: corporate gifts with custom branding for employees and clients, wholesale to independent and chain retailers with no minimum order quantity and free shipping over CAD $200, schools (with virtual learning sessions and curriculum-aligned kits), and not-for-profit partnerships for community food-growing programs. There is no disclosed revenue, no institutional funding, and operations remain founder-led.

Name

The Micro Farmers Ltd.

Legal name

The Micro Farmers Ltd.

Website

https://themicrofarmers.ca

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The Micro Farmers Ltd. is a Prince Edward Island-based, family-owned e-commerce business selling home grow kits for microgreens, wheatgrass, pet grass, herbs, and vegetables using proprietary Canadian hemp grow mats, serving Canadian consumers, schools, not-for-profits, corporate gift buyers, and retailers.

Ownership category

akta.pro rank

Product category

Home Gardening Kits

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Farm Supplies Merchant Wholesalers (42491)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

akta.pro secondary industries

Fresh Herbs & Microgreens Wholesale (AFAIACAC), Industrial Hemp Farming (Fiber-Grade) (AFAGAFAC)

Keywords

• Home grow kits
• Microgreens growing
• Wheatgrass kits
• Pet grass kits
• Indoor garden kits

Headquarters

HQ city

Summerside

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time sale of physical grow kits (starter kits, refill kits), seeds, grow trays, grow mats, and accessories through their Shopify e-commerce storefront. Primary revenue stream.
2. Consumable Refills and Seeds: Recurring purchase of seed refills, grow mat refills, and bulk seeds. Refill kits enable repeat purchases of seeds and mats for ongoing growing.
3. Corporate Gifts and Wholesale: Custom-branded corporate gift kits sold to businesses for employee and client gifts. No minimum order quantities for wholesale, with free shipping on orders over $200. Revenue from B2B institutional sales.
4. Wholesale to Retailers: Wholesale distribution of microgreen grow kits, cat grass grow kits, and accessories to independent and chain retail stores. No minimum order quantity required.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Micro Farmers sells ready-to-use home grow kits for microgreens, wheatgrass, pet grass, lettuce, herbs, and complete salad gardens through its Shopify e-commerce site. Each kit bundles organic seeds, Canadian-made natural hemp grow mats, reusable BPA-free melamine trays, and bilingual grow guides so beginners can grow fresh food on a windowsill without soil or prior experience. The company also offers refill portions, bulk seeds, accessories, and tailors offerings for wholesale retailers, corporate gifts, schools, and not-for-profits.

Product overview

The Micro Farmers Ltd. is a Canadian family-owned e-commerce business offering home grow kits for microgreens, wheatgrass, pet grass, and traditional garden vegetables and herbs. The product portfolio centers on comprehensive starter kits that include reusable grow trays, organic seeds, natural hemp grow mats, and bilingual grow guides. Core products include four distinct microgreen seed mix kits (Peas Please, Sweet Greens, Zesty Radish, Tangy Greens) available in various sizes from single-tray starter kits to 24-refill micro farm systems; wheatgrass grow kits in 4-tray and 12-tray configurations; and pet grass/cat grass kits using the same hard red spring wheat seed. Supporting the microgreen and grass kits, the company offers garden kits for lettuce (4 varieties), herbs (6 varieties), and complete salad gardens, along with individual seed packs and accessories including reusable BPA-free grow trays, Canadian-made hemp grow mats, Jiffypot biodegradable pots, and Jiffy compressed peat pellets. The products are designed for windowsill growing with no gardening experience required, and the company provides free bilingual grow guides and resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Microgreens Variety Pack Grow Kit — 3 Trays / 12 Refills Complete microgreens starter kit with 3 reusable BPA-free melamine trays and 12 portions of four proprietary organic seed mixes plus Canadian hemp grow mats, designed to grow one tray of microgreens per week for 12 weeks on a windowsill.
• Microgreens Starter Grow Kit — 1 Tray / 4 Refills Entry-level microgreens grow kit with 1 reusable grow tray and 4 refills covering all four microgreen seed mixes (Peas Please, Sweet Greens, Zesty Radish, Tangy Greens).
• Small Micro Farm — 6 Trays / 24 Refills Large-format microgreens grow kit with 6 reusable trays and 24 refills, including a booklet with staggered planting schedule for two trays per week over 12 weeks.
• Peas Please Microgreen Grow Kit Single-variety microgreens grow kit featuring speckled peas and dwarf grey sugar peas with a mild flavor and leafy, abundant yield.
• Sweet Greens Microgreen Grow Kit Single-variety microgreens grow kit featuring a brassica blend of broccoli, green kale, rapini, and red clover with a mildly sweet, earthy flavor.
• Zesty Radish Microgreen Grow Kit Single-variety microgreens grow kit featuring a colorful radish mix with crimson clover, delivering a peppery fresh flavor.
• Tangy Greens Microgreen Grow Kit Single-variety microgreens grow kit featuring a bright, spicy blend of komatsuna, collards, turnip, radish, and red clover.
• Microgreen Variety Pack Refill — 12 Refills Recurring consumable refill pack with 12 portions of seed mixes and hemp grow mats for existing microgreens grow kit customers.
• Microgreen Grow Kit Refill Portion Single refill portion with organic sprouting seed and hemp grow mat for growing one tray of any individual microgreen variety.
• Homegrown Wheatgrass Kit — 12 Portion Starter Kit Comprehensive wheatgrass starter kit with 240g organic Canadian hard red spring wheat seed, 12 hemp grow mats, 3 reusable trays, and a bilingual grow guide.
• Homegrown Wheatgrass Starter Kit Entry-level wheatgrass grow kit with 80g organic Canadian hard red spring wheat seed and a reusable grow tray.
• Homegrown Wheatgrass Refill Kit Recurring refill with 240g organic hard red spring wheat seed for continued wheatgrass growing.
• Bulk Wheatgrass Seed Canadian-grown, 100% organic hard red spring wheat seed in 500g and 1kg bulk sizes for wheatgrass and pet grass growing.
• Pet Grass / Cat Grass Grow Kit Pet grass grow kit using organic hard red spring wheat seed and Canadian natural hemp grow mats, suitable for cats, dogs, birds, and other pets.
• Bulk Pet Grass / Cat Grass Seed Bulk Canadian-grown organic hard red spring wheat seed for cat grass and pet grass growing, high in dietary fiber and nutrients.
• Organic Lettuce Garden Kit — 4 Varieties Seed-starting kit with 4 organic lettuce varieties (Leny, Blade, Clearwater, New Red Fire), Canadian peat pots, and a bilingual growing handbook.
• Organic Herb Garden Starter Kit — 6 Varieties Herb garden starter kit with 6 organic herb seed varieties (Parsley, Basil, Savory, Sage, Thyme, Dill), peat pellets, and a growing guide.
• Complete Salad Garden Starter Kit Comprehensive salad garden kit with lettuce, cherry tomato, cucumber, and bush bean seeds plus grow pots, peat pellets, and guides.
• Organic Lettuce Seed — Alliance Mix Cold-hardy organic lettuce seed mix (100+ seeds) sourced from the PEI Seed Alliance with colorful varieties suited to spring, fall, and indoor winter growing.
• Organic Lettuce Seed — Eden Mix Heat-tolerant organic lettuce seed mix for summer growing, can be harvested as cuttings or grown to full heads.
• Reusable Grow Tray BPA-free, food-safe melamine reusable grow tray (9.5 cm x 15 cm x 2 cm) designed to fit most windowsills for growing microgreens, wheatgrass, and pet grass; sold in 1, 3, 6, or 12 pack configurations.
• Natural Hemp Grow Mats Canadian-made biodegradable and compostable natural hemp grow mats (3.5 x 5 inches) made in Alberta from Canadian-grown hemp using chemical-free mechanical processing; sold in 12-packs for microgreens, wheatgrass, and pet grass growing.
• Jiffypot 3" Biodegradable Grow Pots Canadian-made biodegradable 3" grow pots made from compressed Canadian peat, approved for organic production, available in 8 and 18 pack sizes.
• Jiffy 7 Quick Soil Mix Compressed Pellets Canadian peat moss compressed pellets (60 mm x 90 mm) for seed starting, available in 4 and 10 pack sizes.
• Wholesale Program (Retail Partner Kits) B2B wholesale program supplying microgreens grow kits, cat grass grow kits, and accessories to independent and chain retail stores across Canada; no minimum order quantity and free shipping on wholesale orders over $200.
• Corporate Gift Kits (Custom-Branded) Direct B2B program offering custom-branded microgreens grow kits as corporate gifts for employee appreciation, client gifts, and wellness/sustainability-themed branded merchandise.
• Microgreens in Schools Program Educational program for K-12 schools offering class-sized and individual grow kits, bilingual virtual learning sessions, and curriculum resources for classroom microgreens education and nutrition programming.
• Not-for-Profit and Charity Partnership Kits Partnership program supplying not-for-profit and charity organizations with grow kits and know-how for community food-growing, food security, and beneficiary programming.

Quantifiable outcome

• One micro farm (6x4 inch tray) in continuous production for a year produces approximately 1 kg of microgreens in about 30 plantings
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• PEI Seed AllianceminorStrategic or Co-development PartnerThe Micro Farmers sources their organic lettuce seed varieties (such as the 'Alliance' cold hardy lettuce mix) from the PEI Seed Alliance, a local seed organization. Seeds are grown in Linkletter PEI by the PEI Seed Alliance, demonstrating a local sourcing partnership for agricultural inputs.
• ShopifycoreTechnology or IntegrationShopify powers their e-commerce storefront, providing the online platform that enables product sales, payment processing, and order management. The store is built on and powered by Shopify's e-commerce infrastructure.
• Canada PostcoreChannel Partner/ Reseller/ DistributorCanada Post is the exclusive shipping carrier for order fulfillment. Orders ship from PEI via Canada Post Expedited Parcel (standard), Priority (next day), and Xpresspost (1-2 day) services. Tracking numbers provided via email.
• Independent and Chain Retailers (Wholesale)minorChannel Partner/ Reseller/ DistributorWholesale partnerships with independent and chain retailers interested in selling The Micro Farmers' products. No minimum order quantity, free shipping on orders over $200. Product brochures available for download.
• Jiffy (Jiffypot / Jiffy Products of America)minorOthersThe Micro Farmers uses Jiffypot biodegradable grow pots (made from compressed Canadian peat, approved for organic production) and Jiffy Quick Soil Mix compressed pellets in their garden kits. Jiffy Products is a supplier of horticultural growing media and containers.
• Alberta Hemp Alliance / Canadian Hemp ProducerscoreStrategic or Co-development PartnerThe Micro Farmers sources natural hemp grow mats produced in Alberta, Canada. All hemp used in the mats is grown, processed, and manufactured in Canada, supporting the local Canadian hemp industry. The mats are produced using chemical-free mechanical processing (decortication and needle punching).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mumm's Sprouting Seeds: Canadian organic sprouting and microgreen seed supplier selling seeds, kits, and growing supplies to home growers and commercial customers. Strong peer given shared Canadian origin, organic seed focus, and microgreen/wholesale overlap.
• True Leaf Market: US-based direct-to-consumer and wholesale seller of microgreen seeds, sprouting seeds, growing kits, trays, and growing media. Most comparable peer — same product mix (seeds + mats + trays), same B2C/wholesale split, and similar content-led marketing.
• Sprout People: Specialty retailer of sprouting and microgreen seeds, kits, and growing supplies, with a heavy educational content library. Comparable on product mix, content-led positioning, and small-team DTC operations.
• Bootstrap Farmer: Online retailer specializing in microgreen and greenhouse growing trays, racks, and supplies for home and commercial growers. Strong peer on the equipment/accessory side of the same kit bundle.

Emerging players

• Hamama: DTC microgreen kit brand selling self-contained growing systems for home use. Overlaps on the core windowsill microgreens kit category but with patented tray systems and venture funding — illustrates the category's premium-tech competition.

Broad incumbents

• Park Seed: Long-standing US seed and garden supply retailer offering vegetable, herb, and flower seeds plus seed-starting supplies. Comparable on seed kits and home-grow positioning but with much deeper catalog.
• Burpee: Iconic US seed and garden supply company selling seeds, kits, and plants through DTC and major retail. Broad incumbent in the home grow/seed starting space that competes for the same gardening consumer.
• AeroGarden: Leading brand of indoor hydroponic growing systems for herbs and vegetables. Larger incumbent in the indoor home-growing category with more capital-intensive, electronic hardware approach.
• Botanical Interests: Established heirloom and organic seed packet brand with retail distribution across garden centers and big-box stores. Overlaps on seed kits and educational content but at much greater scale and breadth.
• Gardener's Supply Company: Employee-owned US retailer of garden supplies, including seed starting kits, trays, and educational content. Broad incumbent covering similar gardening product categories with greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-micro-farmers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Micro Farmers Ltd.