What WAUDWARE INCORPORATED does

WaudWare Incorporated is a Canadian software vendor founded in 1989 and headquartered in Kincardine, Ontario, specializing in Produce Inventory Control System (PICS) software for the fresh produce supply chain. The PICS platform is an ERP-style system that unifies buying, selling, production, growing, brokerage, inventory, accounting, and traceability into a single application, with deep domain features such as catch weights, repacks, mixed pallets, multiple units of measure, buy/sell/consignment/commission pricing, and PTI-aligned traceability across all six milestones. The software is delivered as a cloud-hosted subscription on dedicated servers, with a web-based variant (WebPICS) offered alongside the legacy desktop product, and is positioned against general-purpose tools such as QuickBooks and Sage on the basis of its produce-specific workflows and integrated CFIA, FDA, and FSMA compliance.

WaudWare serves six primary vertical segments: wholesalers and distributors, jobbers (terminal market operators), brokers, growers and shippers, packers, and cold storage/third-party logistics providers, primarily in Canada and the United States. Its go-to-market is sales-led and inside-sales driven, with free web-conference demos, personal consultations, and 24/7 technical support; marketing is conducted through an industry blog, email newsletter, case studies, testimonials, and produce-industry events such as OPMA webinars and PMA traceability initiatives. Revenue is generated through monthly software subscriptions ($288/month single user plus approximately $150/month per additional user), separate implementation and training services, and optional add-on modules with custom pricing.

Following more than three decades of independent operation, WaudWare was acquired by GrubMarket in April 2022 as part of GrubMarket's stated expansion into Canada, and continues to operate as a subsidiary offering the PICS product line. The company is small (approximately 8 named team members) and historically bootstrapped, with no disclosed funding rounds or outside equity prior to the GrubMarket transaction.

Name

WAUDWARE INCORPORATED

Legal name

WaudWare Incorporated

Website

https://produceinventory.com

Company type

Private

Founded year

1989

Operating status

Acquired

Headcount range

1–10 employees

Short description

WaudWare develops PICS, an ERP-style Produce Inventory Control System that unifies inventory, traceability, accounting, and production workflows for fresh produce wholesalers, distributors, growers, brokers, packers, and cold storage providers across Canada and the United States.

Ownership category

akta.pro rank

Product category

Produce Industry ERP Software

NAICS

Software Publishers (5132)

akta.pro primary industry

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

akta.pro secondary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Produce inventory software
• Fresh produce traceability
• Produce ERP system
• Lot tracking software
• Produce accounting software

Headquarters

HQ city

Kincardine

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions: Monthly subscription fees for PICS software with dedicated server hosting. Single user subscription at $288/month plus approximately $150/month per additional user. Includes software updates.
2. Implementation and Training: Additional costs for implementation and training services separate from subscription fees.
3. Add-on Modules: Optional add-on modules for PICS system tailored to unique business needs. Pricing discussed upon contact.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

WaudWare develops and sells PICS (Produce Inventory Control System), an ERP software platform purpose-built for the fresh produce supply chain. The software integrates inventory management, lot-level traceability, buying, selling, production, growing, brokerage, and accounting into a single unified system for produce wholesalers, distributors, growers, packers, brokers, and cold-storage operators. A web-based deployment (WebPICS) and the PICS Report Engine (PRE) extend the platform with browser access and customizable reporting.

Product overview

WaudWare Incorporated offers PICS (Produce Inventory Control System) as its primary core product, a unified ERP platform for the fresh produce supply chain that integrates inventory management, traceability, buying, selling, production, growing, brokerage, and accounting capabilities. The product portfolio includes a web-based variant (WebPICS) alongside the desktop version, plus custom programming solutions for specialized requirements. Optional add-on components allow businesses to extend functionality as needed.

Differentiator

Problem solved

Functional benefit

Brands

• PICS (Produce Inventory Control System): ERP software built for the fresh produce supply chain with inventory management, traceability, and accounting capabilities.
• WebPICS

Products and services

• PICS (Produce Inventory Control System) Integrated ERP software for fresh produce businesses, covering inventory control, lot-level traceability, buying, selling, production, growing, brokerage, and accounting in a single system. Sold to produce wholesalers, distributors, growers, packers, brokers, and cold-storage operators.
• WebPICS Web-based deployment of the PICS platform, allowing users to access produce inventory, traceability, and accounting functions through a browser rather than the desktop PICS client.
• PICS Report Engine (PRE) Custom reporting tool for the PICS platform that enables users to build and run tailored reports on top of PICS data.
• Custom Programming Solutions Bespoke programming and configuration services for PICS customers requiring tailored workflows, integrations, or reports beyond the standard platform.

Quantifiable outcome

• Eliminates need for separate inventory and traceability software packages
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Two partnerships are on record, tiered major and minor.

• GrubMarketmajorOthers · 1 January 2022GrubMarket acquired WaudWare in April 2022 as part of GrubMarket's expansion into Canada. This was a strategic acquisition to strengthen GrubMarket's food supply chain software capabilities.
• CIS – Continuous Improvement SoftwareminorStrategic or Co-development Partner · 1 January 2019WaudWare announced a strategic partnership with CIS - Continuous Improvement Software in 2019. The partnership was aimed at providing enhanced solutions to the fresh produce industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Repositrak: Repositrak provides food safety and supply chain compliance software including traceability and recall management, offering overlapping regulatory functionality to PICS customers.
• iFoodDS: iFoodDS provides food traceability, quality management, and supply chain compliance software for produce suppliers, overlapping with WaudWare's PTI/CFIA/FDA/FSMA capabilities but with a more modern SaaS delivery model.
• FoodLogiQ (Inspectorio): FoodLogiQ offers food safety, traceability, and supplier management software used across produce and broader food categories, competing in the regulatory compliance and traceability layers of WaudWare's stack.

Direct peers

• Visual Fresh: Visual Fresh offers produce-specific inventory, traceability, and accounting software for growers, packers, shippers, and wholesalers, competing for the same customer segments as PICS.
• Produce Pro Software: Produce Pro Software provides ERP and warehouse management software specifically for fresh produce distributors, wholesalers, and foodservice operators — the most direct head-to-head competitor to WaudWare's PICS.

Regional players

• Famous Software: Famous Software delivers ERP and accounting solutions for food distributors and processors in Canada, competing for the same Canadian produce distributor customers that WaudWare's PICS targets.
• Trimble Agriculture: Trimble Agriculture provides farm-to-elevator produce and specialty crop software with traceability and operations capabilities, serving overlapping North American grower/shipper customers as PICS.

Broad incumbents

• Blue Yonder (formerly JDA Software): Blue Yonder is a large, established supply chain planning and ERP vendor serving food and produce distributors; it competes at the broader-enterprise end of the market where WaudWare's customers may upgrade into.
• Acumatica: Acumatica is a cloud-native ERP platform with industry-specific editions including distribution; it is a credible alternative for produce distributors weighing PICS against a modern, broader-scope ERP.
• Oracle NetSuite: NetSuite is a leading cloud ERP used by mid-market distributors; many of PICS's QuickBooks-using prospects consider NetSuite when scaling, making it a competitive adjacency rather than a direct niche rival.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/waudware
• LinkedInlinkedin.com/company/waudware

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WAUDWARE INCORPORATED