Boi Na Brasa Bar & Grill
Boi Na Brasa Bar & Grill operates two Brazilian churrascaria locations in Newark, NJ (founded 1996), offering traditional rodizio dining, à la carte menu items, and free home delivery to local consumer and business clientele.
- Company typePrivate
- Founded1996
- HeadquartersNewark, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Boi Na Brasa Bar & Grill does
Boi Na Brasa Bar & Grill is a privately held Brazilian churrascaria operator founded in 1996 and headquartered in Newark, New Jersey. The group runs two co-located establishments under related trade names: the flagship Boi na Brasa Steakhouse at 70 Adams Street and Boi na Brasa Bar & Grill at 1-3 Merchant Street, both in Newark, NJ 07105. Its offering centers on traditional Brazilian rodizio (all-you-can-eat, pass-around charcoal-grilled meats) complemented by an à la carte menu spanning steaks ($19.95–$24.50), chicken dishes ($16.95–$21.95), fish and seafood ($21.95–$22.95), pork ($17.95), sides and Brazilian specialties such as feijoada and tropeiro, plus a curated wine list and caipirinhas. The company also provides free home delivery, marketed as the fastest in the area, and runs a WooCommerce-based online ordering and table reservation system on top of a standard restaurant POS stack — no proprietary technology, APIs, integrations, or AI capabilities are disclosed.
The business model is direct-to-consumer only. Revenue is generated through per-cover dine-in rodizio charges, à la carte menu purchases, and individual delivery/takeout orders, all on a pay-as-you-go basis. The company does not use third-party delivery platforms, resellers, or franchise channels. Its customer base is broadly distributed: the primary segment is general public dining (couples, families, groups, celebratory occasions) and a secondary segment is business and corporate dining (luncheons, client entertainment, private events). Marketing is limited to the official website, organic search, and word-of-mouth, with no disclosed paid acquisition, social media presence, partnerships, or institutional investors. The operating footprint is confined to Newark, NJ, with no evidence of geographic expansion, M&A, or external funding activity.
Boi Na Brasa Bar & Grill firmographics
Firmographics- Name
- Boi Na Brasa Bar & Grill
- Legal name
- Boi na Brasa
- Website
- https://boinabrasa.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Boi Na Brasa Bar & Grill operates two Brazilian churrascaria locations in Newark, NJ (founded 1996), offering traditional rodizio dining, à la carte menu items, and free home delivery to local consumer and business clientele.
- Ownership category
- akta.pro rank
Boi Na Brasa Bar & Grill industry classification
Industry- Product category
- Brazilian Steakhouse / Churrascaria
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
- akta.pro secondary industry
- Neighborhood & Sports Bars (THAFAEAA)
Keywords
Where Boi Na Brasa Bar & Grill is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Boi Na Brasa Bar & Grill business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Rodizio Service: Traditional Brazilian rodizio (all-you-can-eat) barbecue service where servers circulate with skewered meats. Revenue generated from per-person dining charges for the rodizio experience, complemented by a la carte menu items including steaks, chicken, fish, and Brazilian dishes.
- Delivery and Takeout: Free home delivery service offering the full menu for takeout consumption. Customers order via phone or online, with fast delivery at the right temperature. Revenue from individual menu item purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dine-in Rodizio (Prix Fixe) |
| Unit Pricing | Pay-as-you-go | A La Carte Menu Items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Boi Na Brasa Bar & Grill product offering
Product offeringCore offering
Boi Na Brasa Bar & Grill operates two Brazilian churrascaria restaurant locations in Newark, NJ, serving traditional rodizio (all-you-can-eat pass-around barbecue) and à la carte dishes featuring premium charcoal-grilled meats, steaks, chicken, fish, and seafood. The restaurant also provides free home delivery and takeout services.
Product overview
Boi Na Brasa operates as a dual-brand Brazilian steakhouse and grill restaurant concept, comprising the Boi na Brasa Steakhouse (located at 70 Adams Street, Newark, NJ) and the Boi na Brasa Bar & Grill (at 1 Merchant Street). The company specializes in authentic Brazilian rodizio dining featuring premium charcoal-grilled meats, including various steak cuts (NY Strip Loin, T-Bone, Rib Eye, Top Sirloin), chicken dishes (stroganoff, parmigiana, grilled), fish and seafood options (grilled salmon, codfish, shrimp dishes), and traditional Brazilian sides. A WooCommerce-powered online ordering system supports direct ordering and delivery, while the restaurant offers event hosting for private parties and gatherings. Founded in 1996, the group has built its brand on expert charcoal grilling techniques and professional barbecue specialists.
Differentiator
Problem solved
Functional benefit
Products and services
- Brazilian Rodizio Dining Experience All-you-can-eat Brazilian rodizio barbecue service where servers pass skewered premium grilled meats to the table, complemented by unlimited salads and side dishes. Offered for dine-in at the Newark, NJ steakhouse location.
- À La Carte Menu Individual dishes including steaks ($19.95-$24.50), chicken ($16.95-$21.95), fish/seafood ($21.95-$22.95), pork ($17.95), desserts ($4.25), and beverages ($3.50). Items include Steak Sauteed in Onions, Beef Stroganoff, Beef Parmigiana, NY Strip Loin, T-Bone, Rib Eye, Grilled Salmon, Cod Fish, Feijoada, Tropeiro, and Caipirinha.
- Free Home Delivery Service Complimentary home delivery of the full menu to customers in the Newark, NJ area. Orders placed via phone or online; service is promoted as the fastest delivery in the area, maintaining food temperature.
- Takeout Service Takeout service offering the full à la carte menu for customer pickup at the restaurant locations.
- Private Events and Party Hosting Private party and event hosting service at the Newark, NJ locations for celebrations, business meetings, and group gatherings.
Companies that use Boi Na Brasa Bar & Grill
Customer profileSegments2 records
Ideal customer profiles2 records
Boi Na Brasa Bar & Grill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Boi Na Brasa Bar & Grill partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights1 record
Boi Na Brasa Bar & Grill competitors and assessment
Company assessmentBroad incumbents
- The Capital Grille: Upscale full-service steakhouse chain under Darden. Competes for the same premium-occasion customer and overlapping wine-and-grill positioning, though without the rodizio format.
- Ruth's Chris Steak House: Premium national steakhouse chain. Overlaps with Boi Na Brasa for celebrations, business dining, and high-end steak occasions at similar price points.
- LongHorn Steakhouse: Large mid-scale steakhouse chain under Darden. Competes for steak-dining occasions in the same regional trade area and serves as the mainstream pricing benchmark.
- Outback Steakhouse: Casual steakhouse chain operating broadly in the same region and trade-area demographics. Represents the lower-priced competitive alternative for steak-dining occasions.
- Saltgrass Steak House: Regional full-service steakhouse chain offering à la carte grilled meats at similar price points; competes for dine-in steak occasions in broader Northeast markets.
Direct peers
- Texas de Brazil: National Brazilian-American steakhouse chain combining rodizio service with à la carte menu items, similar in structure and pricing tier to Boi Na Brasa's dual steakhouse + bar concept.
- Rodizio Grill: Multi-unit Brazilian rodizio concept operating across several U.S. states with full-service churrascaria service analogous to Boi Na Brasa's flagship.
- Chima Brazilian Steakhouse: Regional Brazilian steakhouse with a bar and grill component, comparable in scale and concept mix to Boi Na Brasa's two-location Newark operation.
- Fogo de Chão: Largest U.S.-focused Brazilian steakhouse chain offering the same rodizio format with pass-around meat service. Direct competitor for authentic-churrasco dining occasions and the clearest pricing and concept benchmark for Boi Na Brasa.
Regional players
- Nacional 27: Latin American-themed upscale restaurant with a Brazilian-influenced menu. Concept-comparable peer that demonstrates how authentic Latin/Brazilian dining concepts are scaled in metropolitan markets outside Newark.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Boi Na Brasa Bar & Grill social profiles
Digital presenceBoi Na Brasa Bar & Grill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boi Na Brasa Bar & Grill leadership team
Management profileNumber of profiles
Boi Na Brasa Bar & Grill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boi Na Brasa Bar & Grill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boi Na Brasa Bar & Grill
What does Boi Na Brasa Bar & Grill do?
Boi Na Brasa Bar & Grill operates two Brazilian churrascaria restaurant locations in Newark, NJ, serving traditional rodizio (all-you-can-eat pass-around barbecue) and à la carte dishes featuring premium charcoal-grilled meats, steaks, chicken, fish, and seafood. The restaurant also provides free home delivery and takeout services.
Is Boi Na Brasa Bar & Grill a public or private company?
Boi Na Brasa Bar & Grill is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boi Na Brasa Bar & Grill founded?
Boi Na Brasa Bar & Grill was founded in 1996. It employs 1 to 10 people.
Where is Boi Na Brasa Bar & Grill based?
Boi Na Brasa Bar & Grill is headquartered in Newark, United States, in the North America region.
How does Boi Na Brasa Bar & Grill make money?
Two revenue lines are on record. Dine-in Rodizio Service is the primary driver. The others are delivery and Takeout.
Who are Boi Na Brasa Bar & Grill's main competitors?
Broad incumbents on record are The Capital Grille, Ruth's Chris Steak House, LongHorn Steakhouse, Outback Steakhouse and Saltgrass Steak House. Direct peers are Texas de Brazil, Rodizio Grill, Chima Brazilian Steakhouse and Fogo de Chão. Nacional 27 is listed as a regional player.
Does Boi Na Brasa Bar & Grill have an API?
No public API is recorded for Boi Na Brasa Bar & Grill.
What industry is Boi Na Brasa Bar & Grill in?
Boi Na Brasa Bar & Grill's product category is Brazilian Steakhouse / Churrascaria. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants, with a secondary code of THAFAEAA, Neighborhood & Sports Bars. Its NAICS code is 722511 and its SIC code is 5810.