Psicologo 4U | Servizio di psicologia online

What Psicologo 4U | Servizio di psicologia online does

Psicologo 4U is an online psychology and psychotherapy platform operated by UK-registered The International Psychology Clinic Ltd (Companies House No. 10877544, headquartered in Waterlooville, Hampshire), serving Italian-speaking individuals, couples and corporate clients globally. The platform matches users with a curated network of 350+ licensed psychologists and psychotherapists and reports more than 100,000 sessions delivered to 15,000+ patients. Technology components include a therapist-matching algorithm, structured clinical screening instruments (GAD-7, PHQ-9), native iOS and Android applications, and Budd, an AI chatbot introduced in 2023 to triage and convert inbound users.

The business operates a per-session fee model with prices starting at €49 for individual therapy and €59 for couples therapy, supplemented by free 15-minute introductory calls, while a dedicated B2B vertical (Psicologo 4Business) addresses corporate EAP and insurance partners. Therapists are engaged as self-employed freelancers rather than salaried employees, which limits fixed cost exposure but caps the platform's control over supply. Compliance posture includes GDPR alignment, ICO registration and PCI DSS-compliant payments processed via Stripe.

Go-to-market is product-led and content-driven: a heavy blog and podcast presence, social media activity and earned media coverage in major outlets support organic acquisition, particularly among Italian-speaking expatriates. The company is bootstrapped with no external funding to date, and the founder, Dr.ssa Martina Paglia, transitioned the business from a 2016-era physical-clinic operation into a digital-first platform in 2021. Operational footprint includes nine London clinic locations alongside the remote-delivery core.

Name

Psicologo 4U | Servizio di psicologia online

Legal name

The International Psychology Clinic Ltd

Website

https://psicologo4u.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Psicologo 4U is an online psychology platform by The International Psychology Clinic Ltd that matches Italian-speaking individuals and couples with 350+ licensed therapists, having delivered over 100,000 sessions and now adding corporate EAP and AI-triage services.

Ownership category

akta.pro rank

Product category

Online Mental Health Services (Telepsychology)

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK)

akta.pro secondary industries

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Online therapy services
• Telepsychology platform
• Video counseling sessions
• Psychologist matching platform
• Corporate wellness programs

Headquarters

HQ city

Waterlooville, Hampshire

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Per-Session Therapy Fees: Pay-per-session model at €49 for individual therapy and €59 for couple therapy. No subscription required. First 15-minute consultation is free. Sessions are 50 minutes. Additional services like written reports and third-party professional contacts are charged at the hourly rate.
2. B2B Corporate Contracts (Psicologo 4Business): Corporate employee assistance programs where companies provide therapy to employees at free or reduced cost. Revenue comes from企业 contracts with HR departments.
3. Insurance/Fund Reimbursement: Some private insurance and health funds cover therapy costs. Patients can use insurance reimbursements for sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Psicologo 4U operates a digital clinical center that connects individual patients and couples with 350+ licensed, self-employed psychologists and psychotherapists for 50-minute online sessions delivered via video, phone, or chat, priced at €49 per individual session and €59 per couple session. The platform uses a proprietary matching algorithm, video CV profiles, a free 15-minute intro call, integrated clinical assessments (GAD-7, PHQ-9), and an AI chatbot (Budd AI) to support mental wellness. A B2B sub-brand, Psicologo 4Business, delivers employee assistance programs to corporate clients through HR-driven contracts.

Product overview

Psicologo 4U is a digital clinical center providing online psychology services through a platform that connects patients with 350+ licensed psychologists and psychotherapists. The platform uses an algorithm-based matching system to pair patients with suitable therapists. Key features include Budd AI, an AI chatbot for mental wellness support, and various evidence-based therapy types including Cognitive Behavioral Therapy (CBT), EMDR, Acceptance and Commitment Therapy (ACT), Compassion-Focused Therapy (CFT), Brainspotting, Transactional Analysis, and Strategic Brief Therapy. Sessions are conducted via video, phone, or chat with pricing at €49 for individual sessions and €59 for couples.

Differentiator

Problem solved

Functional benefit

Brands

• Psicologo 4Business: Corporate mental health services for businesses, providing therapy sessions and psychological support to employees through company partnerships.
• Budd AI

Products and services

• Psicologo 4U Online Therapy Platform Core online psychotherapy platform that connects individual patients and couples with 350+ licensed, self-employed Italian-speaking psychologists and psychotherapists for 50-minute video, phone, or chat sessions at €49 (individual) and €59 (couple), with algorithm-based matching, video CV therapist previews, a free 15-minute intro call, and integrated clinical assessments.
• Budd AI Chatbot AI-powered psychological chatbot that uses natural language processing and generative AI to provide mental wellness support, improve emotional awareness, and guide users toward Psicologo 4U's therapy services.
• Psicologo 4Business (Corporate EAP) B2B employee assistance program sub-brand that contracts with companies to provide their employees access to online therapy sessions through Psicologo 4U's network of psychologists, sold via HR-driven multi-year subscription agreements.
• Cognitive Behavioral Therapy (CBT) Online Online evidence-based Cognitive Behavioral Therapy delivered by licensed psychologists to patients seeking structured, goal-oriented treatment for issues such as anxiety and depression.
• EMDR Therapy Online Online Eye Movement Desensitization and Reprocessing (EMDR) therapy for trauma and PTSD delivered by licensed psychologists via video.
• Acceptance and Commitment Therapy (ACT) Online Online Acceptance and Commitment Therapy that helps patients accept difficult thoughts and feelings while committing to value-based actions, delivered by licensed therapists.
• Compassion-Focused Therapy (CFT) Online Online Compassion-Focused Therapy (CFT) developed by Paul Gilbert, delivered by licensed therapists to help patients heal mental and emotional distress through compassion practices.
• Brainspotting Therapy Online Online Brainspotting therapy, an advanced mind-body approach that uses eye positioning to identify, process, and release traumatic and emotional stress, delivered by licensed therapists.
• Transactional Analysis Therapy Online Online Transactional Analysis therapy based on Eric Berne's model, focusing on Parent-Adult-Child ego states to support personal growth and behavioral change, delivered by licensed therapists.
• Strategic Brief Therapy Online Online Strategic Brief Therapy (solution-focused) developed by Giorgio Nardone, emphasizing effective solutions over problem analysis, delivered by licensed therapists.

Quantifiable outcome

• 94% of patients find Psicologo 4U equally or more effective than traditional therapy
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Unobravo: Italian-founded online therapy platform matching patients with psychologists; the most direct domestic competitor to Psicologo 4U, sharing the Italian-language teletherapy model and self-serve matching UX.
• Serenis: Italy-based online mental health service providing therapy and psychiatry sessions with a matching-driven platform; directly comparable on geography, customer base, and per-session pricing model.

Broad incumbents

• BetterHelp: Largest global online therapy marketplace operated by Teladoc; overlaps directly with Psicologo 4U on product and category but at vastly greater scale and with multilingual therapist supply.
• Headspace Health: Mental health platform combining meditation, coaching, and therapy with B2B distribution; comparable on the integration of digital tools with therapist-led care and employer sales motion.
• Doctolib: Leading European digital health platform for booking and telehealth; comparable as a broad incumbent expanding into online mental health across European markets.
• Talkspace: Public online therapy and psychiatry platform serving individuals and B2B EAP clients in multiple countries; comparable on platform model and B2B motion.

Emerging players

• Lyra Health: Mental health benefits platform focused on employer-sponsored EAP and therapy delivery; comparable on the Psicologo 4Business B2B motion and outcome-driven employer positioning.
• Tonic for Mind: Italian online mental health service offering therapy sessions; directly comparable as a domestic Italian-language peer competing for the same SMB and expat patient base.
• Spring Health: Employer-focused precision mental health platform with therapy, coaching, and medication services; overlaps on the corporate EAP channel and outcome measurement (PHQ/GAD).
• Modern Health: Global mental health platform combining EAP, coaching, and therapy for employers; comparable to the B2B corporate segment and self-serve consumer matching approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCiKPXkqEoEcJ8chVOgh0RVQ
• Facebookfacebook.com/psicologo4u
• LinkedInlinkedin.com/company/psicologo-4u
• Instagraminstagram.com/psicologo4u
• TikToktiktok.com/@psicologo4u

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Psicologo 4U | Servizio di psicologia online